scholarly journals Local Wisdom and Social Change (Roland Barthes' Semiotic Analysis in Advertisement "The Light of Aceh")

2021 ◽  
Vol 16 (1) ◽  
pp. 15-26
Author(s):  
Rafiqah Yusna Siregar
Keyword(s):  
Social Change ◽  
Qualitative Methods ◽  
Roland Barthes ◽  
Social Changes ◽  
Ordinary Sense ◽  
Semiotic Analysis ◽  
The Social ◽  
Tv Commercial ◽  
Traditional Stories

This research focuses on answering how Acehnese local wisdom is represented and sees social changes in the community through advertising media. Using Roland Barthes' semiotic analysis to find the meaning of denotation, connotation, and myths in TV commercial "The Light of Aceh", this research employs the constructivism paradigm with qualitative methods. The denotation falls in several objects, such as a traditional house Rumoh Aceh as a place for Acehnese people to live, the customs to honor guests and eat together with them as a symbol of friendship between communities, and the Pacu Kude tradition. The connotation of the local wisdom object has been cultured and become the community's identity, then displayed in the advertisement as the result of the construction of the existing reality. This construction is interpreted as a myth that does not necessarily refer to mythology in the ordinary sense. It is traditional stories, legends, et cetera, but rather an explanation of messages with a connotative dimension. The myths found in the advertisements show the social changes taking place in Acehnese society.   Fokus penelitian ini adalah menjawab bagaimana kearifan lokal Aceh direpresentasikan dan melihat perubahan sosial yang terjadi di masyarakat melalui media iklan. Dengan menggunakan analisis semiotik Roland Barthes untuk menemukan makna denotasi, konotasi, dan mitos dalam iklan TV “The Light of Aceh”, penelitian ini menggunakan paradigma konstruktivisme dengan metode kualitatif. Makna denotasi terdapat pada beberapa objek, seperti rumah adat Rumoh Aceh sebagai tempat tinggal masyarakat Aceh, adat istiadat untuk menghormati tamu dan makan bersama sebagai simbol persahabatan antar masyarakat, serta tradisi Pacu Kude. Objek kearifan local yang berkonotasi telah membudaya dan menjadi identitas masyarakat, kemudian ditampilkan dalam iklan tersebut sebagai hasil konstruksi dari realitas yang ada. Konstruksi ini dimaknai sebagai mitos yang tidak serta merta mengacu pada mitologi dalam pengertian biasa. Ini adalah cerita tradisional, legenda, dan sebagainya, tetapi lebih merupakan penjelasan tentang pesan dengan dimensi konotatif. Mitos yang ditemukan dalam iklan tersebut menunjukkan perubahan sosial yang terjadi pada masyarakat Aceh.

scholarly journals Perubahan Sosial, Ijtihad dan Dinamika Hukum Islam

2018 ◽  
Vol 4 (1) ◽  
pp. 63-76
Author(s):  
Salamah Eka Susanti
Keyword(s):  
Social Change ◽  
Social System ◽  
Social Dynamics ◽  
Islamic Law ◽  
Social Changes ◽  
Cultural Objects ◽  
The Road ◽  
The Social ◽  
Rapid Changes ◽  
The Law

The Qur'an contains only a small number of detailed laws, while the sunna is limited to the cases that occurred in its time, so to solve new problems, ijtihad is required. In such a connection for a Muslim, new problems arising from the progress of science and technology, should not be confronted with confrontational passages, but must be solved by ijtihadi.Karena reality often occurs, that the development of society and public opinion faster the pace of the road from on the development of the law itself. The dynamics of people's lives are characteristic of change. Through the power of intention, power, and creativity, humans create cultural objects as a result of their creations. Changes that occur in society when observed can occur in various There are slow changes (evolution) and there are rapid changes (revolution). The social changes that occur in a society, directly or indirectly, affect institutions in various fields, such as government, economics, education, religion and so on. The continuation of an impact on the social system changes. When the law is faced with social change, it occupies one of its functions, which can function as a means of social control, and the law can serve as a means of social change. the characteristics of the law above is due to the inconsistency of social dynamics and the dynamics of law in the life of society. Unequaled dynamics of society and law, usually will bring social lag. From here, then comes a question whether Islamic law as a norm of God's determination can experience changes in accordance with the needs of the community? Ijtihad is an important factor for the development and development of Islamic law.Ijtihad done to answer the problems that arise in society that is not yet known legal status.ijtihad has a wide scope, the issues are not regulated explicitly dala m al-Qur'an and sunna can be done ijtihad. In order for humans to have breadth in determining its activities according to its ability, needs and environment. Therefore ijtihad in the field of Islamic law in anticipating the dynamics of society and social changes concerning the values, behavior patterns, and social system of a society is a concern in establishing Islamic law. Thus ijtihad is the third source in the development of Islamic law. Keywords: Social Change, Ijtihad, Law, Islamic.

scholarly journals Social Changes on Basisombow in The Community of Kampar Riau Regency

Catharsis ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 70-76
Author(s):  
Osmawinda Putri ◽  
Hartono Hartono ◽  
Udi Utomo
Keyword(s):  
Social Change ◽  
Social Changes ◽  
Multiple Sources ◽  
Internal Factors ◽  
Sociological Approach ◽  
The North ◽  
New Findings ◽  
The Social ◽  
Two Factors ◽  
Inspection Process

Basisombow is a literature that develops in the North Kampar of Kampar District. In antiquity Basisombow was used for traditional event, wedding, and circumcision event. The research aims to describe and analyze the social change of Basisombow in the community of Kampar Riau Regency. This study used qualitative research, with a sociological approach. Observation technology, interviews and documentation are used as instruments of the research in collecting the data. The data analysis procedures used data reduction, data presentation and data verification. The validity of the data in this study used Triangulation source that was performed for the inspection process by examining data from multiple sources. The results of the study that Basisombow experienced social change as follows: 1). Changes on Kampar community structure; 2). new findings and other cultural contacts; 3). Differences of opinion amongst generations. In particular, the findings in social change are influenced by 2 (two) factors such as; external and internal factors which are related to the social environment of the Kampar community.

Royal, Aristocratic, and Ecclesiastical Culture

2016 ◽  
Author(s):  
Sverre Bagge
Keyword(s):  
Social Change ◽  
Cultural Development ◽  
Literary Genre ◽  
Social Changes ◽  
Scandinavian Society ◽  
Courtly Culture ◽  
The Social ◽  
Social Importance ◽  
The Church

This chapter examines four themes that raise the question of the connection between cultural development and social change in the Scandinavian kingdoms: religious versus secular literature, the social importance of Christianity, the writing of history, and the formation of a courtly culture from the mid-thirteenth century onwards. In particular, it considers the extent to which cultural and literary expressions of these social changes were actively used to promote the interests of the monarchy, the Church, and the aristocracy. The chapter first discusses the role of the Church as the main institution of learning in Scandinavia and in the rest of Europe before assessing the extent to which Christianity penetrated Scandinavian society at levels below the clerical elite. It then turns to a charismatic figure, St. Birgitta of Vadstena in Sweden, and historical writing as a literary genre in medieval Scandinavia. Finally, it provides an overview of courtly culture in Scandinavia.

Social Change

2021 ◽  
pp. 323-349
Author(s):  
Philip Kitcher
Keyword(s):  
Social Change ◽  
Economic Feasibility ◽  
Economic Conditions ◽  
Social Changes ◽  
Educational Progress ◽  
Precise Description ◽  
The Social ◽  
Parental Resources

Part III of the book is concerned with the social changes required if the educational proposals are to be implemented, and with the economic feasibility of making the recommended reforms. Chapter 10 takes up the first question. Features of contemporary societies pose all sorts of readily recognizable obstacles to educational progress. Teachers are often seriously underpaid. Schools are often dilapidated and dangerous. Children often live in poverty—and many have no stable homes to leave in the morning and to return to in the afternoon. Parental resources vary widely. Social and economic conditions force students to compete for scarce opportunities. That competition intensifies as they grow older. Stereotypes and biases are everywhere. The solutions proposed culminate in a blueprint for a very different society—the Deweyan society—characterized by seven major features. Arriving at a precise description of this society permits focused consideration of whether it could be economically sustained.

Glocalising the theory of generations: The case of Spain

2018 ◽  
Vol 28 (1) ◽  
pp. 333-357
Author(s):  
Manuela Caballero ◽  
Artemio Baigorri
Keyword(s):  
Social Change ◽  
20Th Century ◽  
Social Research ◽  
Social Processes ◽  
Social Changes ◽  
Collective Identities ◽  
The Social ◽  
History Of ◽  
American Society ◽  
A Current

This work poses difficulties in the use of the generation concept as a social research instrument, due to its complex and multidimensional nature. A complexity by which is not a concept widely used in a current Sociology that focuses more on the mathematisation. But some social processes cannot be reduced to algorithms. For the theoretical review we have used contributions from Sociology, Philosophy and History, because it is of a transversal disciplinary nature, and we have applied it to the identification of Spanish generations in the 20th century. Inspired by Ortega’s theses and Strauss and Howe empirical development implemented for American society, the resulting model presents six generations with different collective identities that reflect the social changes in the history of Spain during the last century. A model that, after being tested in sectorial investigations, may constitute a useful new tool for the analysis of social change.

scholarly journals GREEN REVOLUTION AND SOCIAL CHANGE IN SUBAK SUSUAN, KARANGASEM, BALI

2017 ◽  
pp. 26
Author(s):  
I Wayan Tagel Eddy
Keyword(s):  
Social Change ◽  
Social Organization ◽  
Green Revolution ◽  
Social Changes ◽  
The Social ◽  
Rice Seeds ◽  
The Government ◽  
Depth Interviews

This study aims to determine the social changes in Subak Susuan Karangasem Bali as a result of the implementation of green revolution (revolusi hijau). The method used observation, in-depth interviews equipped with interview guides, recording devices, cameras and stationery. Sampling is done by purposive or direct appointment to a person who is considered to know and be directly involved in the event.The results show that the green revolution has digraded various types of local rice seeds and simultaneously marginalizes local wisdom resulting in social change. Agricultural homogeneity, which in turn has diminished farming culture, professional social organization such as sekaa numbeg, sekaa manyi, sekaa metekap began to decrease and patron client bond is getting worse. The government is advised to pay attention to the values ??of local wisdom that guides the life of farming in Subak Susuan.

scholarly journals The Representation of Social Changes in Indonesian Muslim Society: A Semiotic Analysis of ‘Ketika Mas Gagah Pergi’

2021 ◽  
Vol 37 (2) ◽  
pp. 68-82
Author(s):  
Muh. Bahruddin ◽  
◽  
Ibnu Hamad ◽  
Pinckey Triputra ◽  
◽  
...  
Keyword(s):  
Social Order ◽  
Islamic Law ◽  
Structuration Theory ◽  
Social Changes ◽  
Semiotic Analysis ◽  
Religious Music ◽  
Muslim Society ◽  
The Social ◽  
Islamic Religion ◽  
Depth Interviews

This research investigates the social changes concerning Islam's revitalisation, which was constructed by the movie Ketika Mas Gagah Pergi (KMGP). The research criticises structuration theory, which does not accommodate religion as part of social changes, especially in making new social changes. The researcher utilised semiotic logic by using the process of meaning or signification, which comprises signs or representation, object, and interpretant. The researcher also conducted in-depth interviews with filmmakers to understand the context from which the texts were produced. As a result, it was discovered that KMGP utilised signs to construct social changes through the act of wearing a veil, Islamic religious music, and the prohibition of shaking someone's hands which is not his/her mahram (legal spouse or guardian based on Islamic law), the separation of men and women in a wedding occasion, and other new rules which were previously not familiar in society. Nevertheless, to legitimise the new rules in these particular social practices, KMGP often used structure resources. For example, Gagah legitimated his action by referring to the tradition of Sundanese (one of the Indonesian tribes) to the prohibition of shaking a non-mahram’s hands. This is supported by hadith (speech, attitude, and behaviour of Prophet Muhammad) about this particular action. This movie also proved that the rules of Islamic religion became an important element that changed social order, especially in Indonesia. Keywords: Movie, Indonesian Muslim Society, social changes, structuration, representation.

scholarly journals REPRESENTASI KESENJANGAN SOSIAL DALAM FILM PARASITE (ANALISIS SEMIOTIKA ROLAND BARTHES)

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Patmawati Patmawati
Keyword(s):  
Social Inequality ◽  
Living Environment ◽  
Roland Barthes ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Literature Study ◽  
Education Inequality ◽  
The Social ◽  
Education Fever ◽  
Two Stages

This study aims to identify the social inequality represented in the film Parasite. This research uses Roland Barthes' semiotic analysis method which consists of two stages of marking, namely denotation and connotation. Supporting data in this study uses literature study to obtain relevant theories and data that can be used to solve problems. The results showed that in denotation and connotation there is a meaning of social inequality in the Parasite film which is shown through several markers in the form of audio and visual. Forms of social inequality such as education inequality, inequality in living environment, gap of opportunity. Surrounding myths such as the myth of education fever and the sanpo generation. Meanwhile, the ideology that surrounds it is the ideology of individualism, which is delivered by the capitalist economic system.

PERUBAHAN SOSIAL-KEAGAMAAN DI KOMUNITAS AHMADIYAH DUSUN KRUCIL KECAMATAN BAWANG KABUPATEN BANJARNEGARA

2019 ◽  
Vol 20 (1) ◽  
pp. 51-74
Author(s):  
Fahri Hidayat
Keyword(s):  
Social Change ◽  
Social Changes ◽  
Religious Ideology ◽  
Central Java ◽  
The Social ◽  
Religious Understanding

This article examines beliefs, history, social changes that occur in the Ahmadiyya community in Krucil hamlet Banjarnegara. This hamlet is an area inhabited by majority of Ahmadiyah followers, as well as being a center of activity for Ahmadiyya Jama'at in Central Java. The results of this study explain that regardless of the true or false ideology that is believed, but the belief in an ideology/religious understanding can encourage social change. In the case of the community in Krucil Hamlet, the social changes that occurred were predominantly influenced by the religious ideology that was believed. Keywords: Ahmadiyah, Socio-religious, Dusun Krucil.

Perubahan Sosial pada Masyarakat Rancaekek Tahun 1980-2015

Metahumaniora ◽  
2018 ◽  
Vol 8 (1) ◽  
pp. 39
Author(s):  
Sinta Fitriani
Keyword(s):  
Social Change ◽  
Textile Industry ◽  
Community Education ◽  
Economic Conditions ◽  
Social Changes ◽  
The Social ◽  
Textile Industries ◽  
Change Concept

AbstrakTulisan ini membahas Perubahan Sosial pada Masyarakat Rancaekek sejak1980 sampai 2015. Tujuan penulisan ini adalah untuk mengetahui perubahan sosialyang terjadi pada masyarakat Kecamatan Rancaekek Kabupaten Bandung akibat daripendirian industri-industri di sekitarnya, terutama industri tekstil yang jumlahnyalebih banyak. Metode yang digunakan dalam penelitian ini ialah metode sejarah yangterdiri dari empat tahapan, yaitu: heuristik, kritik, interpretasi, dan historiografi.Konsep yang digunakan dalam penelitian ini ialah konsep perubahan sosial untukmenggambarkan perubahan dalam suatu masyarakat secara umum. Dari tulisanini diketahui bahwa perubahan sosial yang terjadi pada masyarakat Rancaekekdipengaruhi oleh pembangunan industri-industri tekstil yang berdiri di kawasanKabupaten Sumedang sejak 1979. Selain berdampak pada perubahan keadaan ekonomiyang ditandai dengan perubahan mata pencaharian masyarakatnya, keberadaanindustri tekstil ini juga membawa perubahan pada kehidupan sosialnya, sepertipeningkatan jumlah penduduk, kehidupan bermasyarakat, pola pikir masyarakat,pendidikan masyarakat, serta pengaruh terhadap keadaan lingkungan sekitarnya.Kata kunci: Perubahan Sosial, Rancaekek, Industri Tekstil.AbstractThis paper discusses about Social Changes in Rancaekek Society since 1980 until2015. The purpose of this writing is social changes in Rancaekek sub-district society ofBandung district as the result of Industrial establishment among the area, especially thetextile industries which amounts a lot. The method used in this research is a historical methodwhich has four methods: Heuristic, Critic, Interpretation and Historiography. The conceptused in this research is a social change concept to represent a social change among generalsociety.This research aims to show that the social change in Rancaekek society affected byindustrial developments surrounding, especially textile industries which established since1979. In addition to impacting the changing economic conditions characterized by changes inpeople’s livelihood, the existence of this textile industry is also as increasing population, sociallife, people’s mindset, community education, and the influence on the environment.Keywords: Social Change, Rancaekek, Textile Industries.

Sign in / Sign up

Export Citation Format

Share Document