scholarly journals Pesan-Pesan Dakwah dalam Film 3 Idiots

2016 ◽  
Vol 10 (2) ◽  
pp. 290-304
Author(s):  
Ropingi El Ishaq

The 3 Idiots is a movie of India. This movie has launched at 2009th and as a favorite movies in Bollywood. The 3 Idiots get appreciate of international movies. It’s movies adopt from best seller of novel by Chetan Bhagat, “Five Point Someone”. The 3 Idiots bring the social criticism about social and cultural, like about social value. By that argue, this study aims to explore the sign and message of Islamic value in the movies. Qualitative approach used in this study. Specially, semiotic analysis of Ferdinand De Saussure use in this study. Both point of Ferdinand De Saussure semiotic are; signifier and Signified, Langue and Parole, so Syntagmatic and Associative. For message analysis of da’wa will be doing to explore an message of da’wa in the movies. It’s movies share an five message of da’wa; first, theologies as such represented how to motivate about awareness to God. Second, about the education, as such the criticism for education system. Thirt, the solidarity. In solidarity does explore how to help to brother or friends. Fourd, a harmony of religiousity. Five, amar ma’ruf nahi munkar or the motivated to do the possitive value and then be counter to negative value. The messages did constructed as beautifully. Signifier and signified or symbol had used to represent of meaning. The langue and parole has constructed with syntagmatic and association for to present the grand message, as such ‘idiots attitude’. All signs constructed systematically and beautifully. So, the audience can to get the meaning.

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 185
Author(s):  
Reynord Leonardo ◽  
Ahmad Junaidi

This study discusses the stand up comedy that is popular among the people. Stand up comedy itself is a singular comedic art whose contents from ordinary jokes contain social criticism. Pandji Pragiwaksono is one example of a comic where he likes to bring stand up comedy material containing social criticism where there are some social problems that we are experiencing in the form of comedy. The theory used by researchers is the theory of mass communication, mass media, social criticism, stand up comedy. This study uses a qualitative approach with the semiotic analysis technique method Ferdinand De Saussure which divides the selected sign into two namely signifier and signified. In this study it was found that the show stand up comedy made by Pandji Pragiwaksono namely Pragiwaksono World Tour slipped a number of social criticisms in which social criticisms were presented including criticism of children's names, criticism of children 's Youtubers, critics of PSSI chairmen, critics of the profession of people, criticisms of humanity , criticism about fans, criticism about animals, and criticism of the attitude of Indonesian citizens. The result is stand up comedy is not just a tool to entertain the public but can also slip social criticism in the form of comedy criticism delivered by Pandji made with satire and comedy so that the message received can be captured easily by his listeners.Penelitian ini membahas tentang stand up comedy yang sedang populer dikalangan masyarakat. Stand up comedysendiri merupakan seni melawak secara tunggal di mana isi dari lawakan berupa kritik sosial. Pandji Pragiwaksono menjadi salah satu contoh komika di Indonesia yang membawakan materi  stand up comedyberisi kritik sosial terhadap beberapa masalah sosial. Teori dan konsep yang digunakan peneliti adalah komunikasi massa, media massa, kritik sosial, stand up comedy. Penelitian ini menggunakan pendekatan kualitatif dengan metode teknik analisis semiotika Ferdinand De Saussure yang membagi tanda menjadi dua yaitu signifierdansignified. Penelitian ini menemukan bahwa pertunjukan stand up comedyPandji Pragiwaksono yaitu Pragiwaksono World Tourmenyelipkan beberapa kritik sosial antara lain kritik nama anak, kritik youtuberanak-anak, kritik ketua PSSI, kritik tentang profesi orang, kritik kemanusiaan, kritik tentang fans, kritik tentang satwa, dan kritik sikap warga Indonesia. Kesimpulan dari penelitian ini yaitu stand up comedybukan menjadi alat untuk menghibur masyarakat namun juga menyelipkan kritik sosial dalam bentuk komedi kritik yang dibuat dengan satir dan komedi sehingga pesan yang diterima dapat ditangkap dengan mudah oleh pendengarnya.


Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 209
Author(s):  
Neldy Maria Lesilolo ◽  
Rustono Farady Marta ◽  
Rewindinar Rewindinar

The Garnier green beauty campaign conveys a message to the public through advertising media. The message is conveyed to the public regarding environmental activities that have a sustainable meaning. The green beauty campaign through advertising media shows Garnier's environmental friendly actions. Cause consumer behavior that turns into a form of responsible attitude. The purpose of this study was to determine the meaning of the sustainability of the green beauty campaign through Garnier's cosmetic advertising media. Researchers used a qualitative approach with Ferdinand de Saussure's semiotic analysis method which was signifier and signified. Methods of data collection with the method of documentation. The object of research was through the green beauty campaign advertisement and the subject of Garnier. The one-minute green beauty campaign ad is divided into seven scenes. The results of this study found the meaning of sustainability, by taking real action to become green beauty. Being green beauty is explained through verbal and non-verbal signs. Marked by each scene of the Garnier green beauty campaign advertisement, the meaning of sustainability is found. The real action starts from the production process to processing Garnier cosmetic waste.Kampanye Garnier green beauty menyampaikan pesan kepada masyarakat melalui media iklan. Pesan yang disampaikan kepada khalayak mengenai kegiatan peduli lingkungan yang memiliki makna berkesinambungan. Kampanye green beauty melalui media iklan menunjukan aksi nyata Garnier yang ramah lingkungan. Menyebabkan perilaku konsumen yang berubah menjadi wujud sikap yang bertanggung jawab. Tujuan penelitian ini untuk mengetahui makna kesinambungan dari kampanye green beauty melalui media iklan kosmetik Garnier. Peneliti menggunakan pendekatan kualitatif dengan metode analisis semiotika Ferdinand de Saussure secara signifier dan signified. Metode pengumpulan data dengan metode dokumentasi. Objek penelitian melalui iklan kampanye green beauty dan subjek Garnier. Iklan kampanye green beauty yang berdurasi satu menit dibagi menjadi tujuh scene. Hasil Penelitian ini menemukan makna kesinambungan, dengan melakukan aksi nyata menjadi green beauty. Menjadi green beauty dijelaskan melalui tanda secara verbal dan non verbal. Ditandai melalui setiap scene iklan kampanye Garnier green beauty memiliki makna kesinambungan yang ditemukan. Aksi nyata dimulai dari proses produksi sampai pengolahan limbah kosmetik Garnier.


Author(s):  
Linda Vázquez

Marcela Mollis. (2001). La universidad argentina en tránsito. Ensayo para jóvenes y no tan jóvenes. Argentina: FCE. 139 pp.En el texto reseñado se explora cómo ha sido el tránsito de la universidad argentina, desde el corte tradicionalista heredero del gesto napoleónico, hasta la actual universidad, inmersa en una sociedad globalizada, como lo es hoy la sociedad argentina y el resto de América Latina. Se pretende realizar un análisis endógeno –considerando al Sistema de Educación Superior en Argentina– y exógeno –del valor social de la Educación Superior– de dicho tránsito, y para ello se procede con un análisis del valor social que la Educación Universitaria ha tenido. De esta forma, se aborda de manera científica el estado actual del Sistema de Educación Superior en Argentina, atendiendo diferentes miradas: el contexto en que se enmarca la universidad argentina, la reforma educativa, los jóvenes universitarios y su papel como “consumidores” del abanico de oportunidades de la oferta educativa.AbstractThe described text explores how the transition of the Argentinean university has developed from the traditional perspective inherited from the Napoleonic period to the present university, immersed in a globalized society like that of present-day Argentina and the rest of Latin America. We attempt to carry out an endogenous analysis, –considering the Higher Education System of Argentina–, and an exogenous one –of the social value of Higher Education– of said process; to this end, our analysis considers the social value of university education.Thus, we scientifically deal with the present state of the Higher Education System of Argentina, emphasizing different perspectives: the context of the Argentinean university, the educational reform, university youngsters and their role as “consumers” of the opportunities offered by the educational system.


2019 ◽  
Vol 43 (1) ◽  
pp. 79
Author(s):  
Siti Juwariyah

<p><strong>Abstrak:</strong> Perempuan Muslim dan Penggunaan Cadar: Apa Maknanya?. Perdebatan mengenai perempuan Muslim dan tindakan mereka mengenakan hijab atau menutup wajah bukanlah fenomena baru. Makalah ini akan mengeksplorasi perspektif memakai hijab melalui analisis semiotik serta fenomena perempuan dan menutup wajah pada umumnya. Kajian ini menggunakan pendekatan kualitatif, dan data dikumpulkan melalui pengamatan dan kajian pustaka. Temuan penelitian ini menunjukkan bahwa kerudung melambangkan berbagai perspektif di tempat yang berbeda, budaya dan tradisi. Sebagaimana hijab sering diasosiasikan sebagai bagian agama Islam, hijab juga merupakan simbol yang dipengaruhi oleh berbagai faktor. Hijab menjadi lambang identitas, religiusitas, kesopanan dan hak pilihan. Hijab juga mengungkapkan sikap mereka dalam masalah politik dan menunjukkan struktur sosial. Meskipun cadar bisa menggambarkan keterjangkauan perempuan dalam mengambil pakaian yang mereka pilih untuk hijab, beberapa simbol perlu ditinjau kembali karena mungkin ada beberapa perubahan dalam pemotretannya.</p><p><strong>Abstract:</strong> The debate upon women and their act of wearing hijab or veiling is not new phenomenon. This paper will explore the perspectives of wearing hijab through semiotic analysis as well as the phenomenon of women and veiling in general. This study employs qualitative approach, and the data were collected through observation and literature review. The findings indicate that veil symbolizes various perspectives in different places, cultures and traditions. As the veil often indexes as the religion of Islam, it is also a symbol which is affected by various factors. It becomes a symbol of identity, religiosity, modesty, and agency. The veil also reveals their stance in political matters and show the social structures. Even though the veil could portray the women’s affordability in taking up the clothing they choose to veil, some symbolizations need to be revisited since there might be some changes in its depictions.<br /> <br /><strong>Keywords:</strong> women, veiling, hijab, symbol, Muslim</p>


Sirok Bastra ◽  
2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Dian Nathalia Inda

Aishworo Ang, pengarang yang berasal dari Gunungkidul mengemukakan tanggapan dan sindiran sebagai wujud ketidakpuasan dan ketidaksetujuannya pada beberapa fenomena sosial yang ada di dalam novel keduanya, Mars. Penelitian ini bertujuan untuk mengungkap dan mendeskripsikan kritik sosial yang terdapat dalam novel Mars. Data dianalisis dengan menggunakan metode deskriptif kualitatif dengan menggunakan pendekatan sosiologi sastra. Dari hasil pembahasan dapat disimpulkan bahwa ada banyak kritik sosial yang ada di novel Mars. Kritik sosial tersebut meliputi kritik terhadap kekuasaan, kritik terhadap kinerja pemerintah, kritik terhadap oknum politisi, kritik terhadap pemberian nama, kritik terhadap sistem pendidikan, kritik terhadap tenaga pendidik, dan kritik terhadap penyalahgunaan tradisi.Aishworo Ang, an author from Gunungkidul, expressed his responses and satire as a form of dissatisfaction and disagreement about some of the social phenomena in his second novel, Mars. This study aims to reveal and describe social criticism contained in the novel Mars. Data were analyzed using qualitative descriptive methods using the sociological approach to literature. From the results of the discussion it can be concluded that there are many social criticisms in the Mars novel. These social criticisms include criticism of power, criticism of government performance, criticism of politicians, criticism of naming, criticism of the education system, criticism of educators, and criticism of abuse of tradition.


2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Ninin Herlina

This study aimed to determine the dimension of text. The use of vocabulary and grammar is not independent, there are micro, meso, and macro context that connect to the text in which makes certain practices and objectives a writer. This research aimed to clarify the meaning of the social criticism lyrics “2019 Ganti Presiden” and struggle for social values. This research used qualitative approach by analysis of discourse methods and critical paradigms. The result showed that social criticism of the song “2019 Ganti Presiden” represented awarness and an invitation to unlimited solidarity to learn about humanity, justice, help the lower classes such as laborers and hawkers. The lyrics of “2019 Ganti Presiden” also represented marginalization and personal opinion. “2019 Ganti Presiden”  was produced in 2018 according to the typical situation of Indonesia that regarding the economy, political conditions in Indonesia which resulted in unemployment and corruption. The lyrics of the song "2019 Ganti Presiden" are spread massively and become a new political discourse in Indonesian history


2020 ◽  
Author(s):  
Agus Sulaeman ◽  
Goziyah ◽  
Ira Anisa Purawinangun ◽  
Noermanzah

A good novel can teach the value of life and benefits to its readers. One novel that has a life value, especially social values, is the novel Hatta: Aku Datang karena Sejarah by Sergius Sutanto. For this reason, this study aims to describe the social values in Hatta: Aku Datang karena Sejarah by Sergius Sutanto. This research uses a qualitative approach with the content analysis research method. Data collection techniques using documentation techniques that are based on the novel Hatta: Aku Datang Karena Sejarah by Sergius Sutanto. Data analysis techniques with steps: define the unit of analysis, set categories, coding, interpretation, and conclusions. Test the validity of the data using member checks and expert validity. From the results of this study indicate that the social values in the novel Hatta: Aku Datang karena Sejarah by Sergius Sutanto in the form ofthe value of love, the value of responsibility, the value of harmony in life. The most dominant value of love is found especially about devotion, caring, family, please help, and loyalty. The results of this study are expected to be used as teaching material in schools, especially in strengthening the character of students in Indonesian subjects that contain material about novels so that the social values contained in this novel can be implemented in social life.


2019 ◽  
Vol 15 (1) ◽  
pp. 59-76
Author(s):  
Rianto Hasan

Al-Qur'an as a guide book through the concept of social laws seeks to encourage a positive transformation in human social life so that its function as a hudan can be realized. The social principles discussed in the Qur'an among other are those related to the dogmas that regulate the existence or period limit of human civilization. The doctrine is implied by this holy book through the terminology of ajal which is framed with the word ummah in QS. al-A‘raf 7: 34. The problem then arises regarding how to determine the meaning of ajal. This article is then written to address the problem that can be solved based on the mechanism of the epistemological framework of exegesis, using the syntagmatic-paradigmatic semiotic analysis of Ferdinand De Saussure. From the research that has been done, it is understood that the terminology of the collapse of the society’s civilization which is contained in the verse can be interpreted with the following senses: 1) It expresses the meaning of the population destruction caused by punishment; 2) It is interpreted as the phase of the end of the power/sovereign order of a nation as part of the characteristics of the community civilization entity. Generally, it was concluded that the trigger for the end of the civiliztion existence was caused by the fading of the religiosity in their lives which influenced the pattern of community interaction which then caused various kinds of social inequality. The disequilibrium that arises in the midst of this social ecosystem then ends the glory period of the civilization. Keywords: Collapse of society’s civilization, Al-Qur’an, Tafsir. Abstrak Al-Qur’an sebagai kitab petunjuk lewat konsep hukum-hukum kemasyarakatan berupaya mendorong terjadinya transformasi positif dalam kehidupan sosial manusia agar fungsinya sebagai hudan dapat terealisasikan. Dimensi sosial al-Qur’an dalam QS. al-A‘ra>f[7]: 34 diantaranya memperkenalkan dogma mengenai aturan batas periode eksistensi peradaban melalui terminologi ajal yang dirangkaikannya dengan kata ummah. Problem kemudian muncul terkait bagaimana memaknai ajal bagi masyarakat yang disebutkan pada redaksi ayat tersebut. Artikel ini menjadikan topik di atas sebagai problem akademik yang diselesaikan berdasarkan mekanisme kerangka epistemologi tafsir dengan pendekatan analisis sintagmatik-paradigmatik semiotika Ferdinand De Saussure. Hasil dari penelitian ini adalah : 1) Indikasi arti musnahnya populasi masyarakat yang disebabkan oleh azab, 2) fase berakhirnya orde kekuasaan/daulat suatu bangsa sebagai bagian dari ciri entitas peradaban komunitas. Pemicu berakhirnya eksistensi tamadun suatu kaum disebabkan oleh pudarnya nuansa religiusitas dalam kehidupan sehingga mempengaruhi pola interaksi masyarakat yang kemudian menimbulkan berbagai macam ketimpangan sosial. Disekuilibrium yang timbul di tengah-tengah ekosistem sosial ini lantas mengakhiri periode kegemilangan peradaban masyarakat.  Kata Kunci: Peradaban masyarakat, Al-qur’an, Tafsir.


2020 ◽  
Vol 8 (2) ◽  
pp. 1-12
Author(s):  
Kurnia Dwi Alfianto ◽  
Altobeli Lobodally

Mass media often perceived Asian Culture as a powerless culture. Just like in To All the Boys I’ve Loved Before film that criticizing Asian culture. This study aimed to unveil the social criticism of Asian culture depicted on To All the Boys I’ve Loved Before. This qualitative study using Popular Culture Theory with Roland Barthes’ semiotic analysis method by three elements of analysis (denotation, connotation, and myth). This study unveiled that the social criticism of Asian culture is linked with its collectivistic culture and interdependent characteristic, also overly-controlled Asian parents. This study also found the shift and consolidation of myth of Asian culture. Other than that, social criticism of Asian culture depicted on the film is the form of low culture and used as the asset to gain profit. Therefore, Asian culture has been marginalized and wrapped as a form of commercialized culture. Keywords: asian culture, popular culture, film, social criticism, semiotics


2013 ◽  
Vol 44 (3) ◽  
pp. 209-218 ◽  
Author(s):  
Benoît Testé ◽  
Samantha Perrin

The present research examines the social value attributed to endorsing the belief in a just world for self (BJW-S) and for others (BJW-O) in a Western society. We conducted four studies in which we asked participants to assess a target who endorsed BJW-S vs. BJW-O either strongly or weakly. Results showed that endorsement of BJW-S was socially valued and had a greater effect on social utility judgments than it did on social desirability judgments. In contrast, the main effect of endorsement of BJW-O was to reduce the target’s social desirability. The results also showed that the effect of BJW-S on social utility is mediated by the target’s perceived individualism, whereas the effect of BJW-S and BJW-O on social desirability is mediated by the target’s perceived collectivism.


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