scholarly journals Logical Fallacy Argumentation on Testimonials on Homeshopping Television Show

MEDIASI ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 150-162
Author(s):  
Syahyuni Srimayasandy

The decision to purchase a product is inseparable from the buyer's trust in a product. Testimonials are a tool for marketers to eliminate consumer barriers about the product to be purchased. Testimonials on home shopping television products tend to be controllable. The selection of sources, the use of scripts, and the editing process can be a form of media control over the information received by the public. This study focus on analyzing testimonials from the logical side of the testimony content. The method used to analyze this logical fallacy is qualitative content analysis. The text is separated using Toulmin's model into three parts, namely claim, ground, and warrant. This research uses a logical fallacy as a tool to evaluate the logic of the testimony in terms of content. The results of this study found that there was a logical fallacy in the testimony content. The fallacies include generalization fallacy, fallacy fallacies, fallacy of composition, appeal to wealth fallacy, appeal to pity, dan appeal to force.

1986 ◽  
Vol 31 (5) ◽  
pp. 431-433 ◽  
Author(s):  
M. Matas ◽  
N. El-Guebaly ◽  
D. Harper ◽  
M. Green ◽  
A. Peterkin

The public image of psychiatry has been tarnished in recent years. In order to determine the extent to which press coverage has contributed to negative attitudes towards psychiatry, we conducted a content analysis of a random selection of newspaper articles which appeared over a twenty-year period in two different newspapers. We found that although there had been some minor, cosmetic changes over the years, such as more appropriate headlines and more direct quotes from psychiatric experts, on the whole, content and attitudes had changed very little. An accuracy check of media reporting of forensic cases over a 20-year period revealed that when reporters have access to written material, the accuracy levels are greatly improved.


2013 ◽  
Vol 41 (1) ◽  
Author(s):  
Lien De Cang ◽  
Katia Segers

How to serve the audience? The Belgian National Radio Institute (N.I.R.) in search of putting into practice the public service remit through its music and audience policy before the era of television (1930-1953). How to serve the audience? The Belgian National Radio Institute (N.I.R.) in search of putting into practice the public service remit through its music and audience policy before the era of television (1930-1953). This article questions in what way the Belgian radio-broadcaster was searching how to put into practice the central public service remit through its music and audience policy from the start of the institute in 1930 till the launch of television in 1953. Departing from a theoretical reflection on the concept of Public Service Broadcasting, this article presents the results of a qualitative content analysis of policy documents (minutes, annual reports) as well as writings of key members of the N.I.R.-staff. It reveals a shared paternalistic vision on the public service remit as well as oppositional views upon the audience and how to serve it.


Author(s):  
Hilal Ozdemir Cakir

The purpose of this chapter is to explore how the public relations profession and public relations practicioners are depicted in Turkish television series between the years 2000-2010, which are the most preffered entertainment sources of the public on TV. A study is conducted using qualitative content analysis of the two Turkish TV series that had the highest ratings. It analyses the public relations practitioners' characters and occupational roles to look for positive or negative portrayals in order to understand whether these portrayals are shedding a positive or negative light upon the profession of public relations. The results of the study shows that in both of the TV series public the relations profession and public relations characters are portrayed positively in general and from a professional perspective in both of the TV series.


Author(s):  
Kaitlynn Mendes ◽  
Jessica Ringrose ◽  
Jessalynn Keller

Chapter 3 presents results from a qualitative content analysis and thematic textual analysis drawn from four case studies: Hollaback!, Everyday Sexism, Who Needs Feminism?, and #BeenRapedNeverReported. The chapter presents one of the first attempts to analyze these popular feminist campaigns by answering the question of what kinds of experiences of harassment, misogyny, and rape culture the public are sharing on feminist digital platforms. We begin here to develop a key argument that digital feminist activism is far more complex and nuanced than one might initially expect, and is used in a multitude of ways, for many purposes, drawing on a range of different conventions or vernacular practices. Taking a cue from critical technology studies, we attend to emerging vernacular practices that we argue have been shaped by platform architecture, affordances, and conventions, which work to simultaneously encourage and discourage certain narratives from certain groups of people.


2018 ◽  
Vol 8 (2) ◽  
pp. 101-114
Author(s):  
Terese Bondas ◽  
Anita Wikberg

Background:Voluntary doula care, as a complement to midwifery care, is emerging as support for women and their families throughout the childbearing period. Doula care is not an official part of the public health care system in Nordic countries.Aim:The aim was to describe and interpret women’s experiences of becoming voluntary unpaid doulas and to generate a model as part of a research program.Method:Latent qualitative content analysis was chosen using interviews with nine voluntary doulas in an NGO group in Finland.Findings:Becoming a voluntary doula seems to be related to two motives, personal and caring. Interest in and fascination with childbearing, doula care as rewarding and joyous but challenging work, and networking and affinity in the doula group are personal motives. The caring motives were seeing doula care as important for the childbearing woman and her partner, being humble about childbearing knowledge, understanding vulnerability and uniqueness in childbearing based on their own experiences, and seeing doula care as a complement to midwifery care.Conclusion:A model has been created suggesting that the balance between the two motives might be crucial for doula care. Ethical reflections on the motives for becoming and being a doula need to be supported in a caring culture where the primary focus is the best care for the woman and her partner in childbearing.


2019 ◽  
Vol 15 (2) ◽  
pp. 137-158
Author(s):  
Wawan Sobari

This study aims to critically examine the content of Law Number 25/2009 concerning Public Service and contribute to highlight four main points of amendment. A decade of law implementation achieved some advancement to public. One of them is the development of various service breakthroughs that fulfilled demand and needs of users. However, public service implementation still faces compliance problems with service standards at all levels  of government. Furthermore, public service has to deal with the integrity problem. This study applies a textual/documentary analysis method and is operationally carried out through qualitative content analysis of the text of Law 25/2009. The study also reveals four other problems that must be responded to the amendment to the law, namely ideology, publicness, leadership, and ethics. The principan of spirituality is an important part of ideology to meet the religious rights of users and providers and encourage to run the integrated  public services. In order to assure dynamics and adaptability to change,  it is necessary to shift the public service leadership approach towards political entrepreneurship. Finally, to minimize the ethical risk of leaders’ policy behavior, the revision must include regulation of public service leaderships ethics. Keywords: ideology, publicness, political entrepreneurship, ethics, public service. Abstrak Studi ini bertujuan mengkaji secara kritis konten Undang-Undang Nomor 25 Tahun 2009 Tentang Pelayanan Publik (UU 25/2009) dan berkontribusi menuangkan pokok-pokok pikiran perubahannya. Satu dekade pelaksanaan UU 25/2009 mencapai sejumlah kemajuan pelayanan yang bermanfaat bagi publik. Salah satunya melalui lahirnya berbagai terobosan pelayanan publik yang merespon kebutuhan dan permintaan pengguna. Namun, penyelenggaraan pelayanan publik masih menghadapi masalah pemenuhan kepatuhan standar pelayanan publik pada seluruh tingkatan pemerintahan. Selain itu, terdapat problem integritas dalam penyelenggaraan pelayanan publik. Studi ini menggunakan metode analisis tekstual/dokumenter dan secara operasional dilaksanakan melalui analisis isi kualitatif teks UU 25/2009. Studi ini menemukan empat masalah yang harus direspon dalam perubahan UU 25/2009 di luar persoalan kepatuhan terhadap standar dan integritas, yaitu terkait ideologi, derajat/kualitas publik (publicness), kepemimpinan pelayanan publik, dan etika kepemimpinan pelayanan publik. Asas spiritualitas penting agar pelayanan publik memenuhi hak-hak spiritual pengguna dan penyelenggara dan mendorong bekerjanya pelayanan publik yang berintegritas. Demi menjamin publicness, dibutuhkan reorientasi prinsip-prinsip publik dalam penyelenggaraan pelayanan publik yang terikat dengan nilai-nilai Pancasila. Dalam merespon dinamika dan kemampuan adaptasi terhadap perubahan, maka perlu perubahan kepemimpinan pelayanan publik menuju paradigma kewirausahaan politik. Terakhir, guna meminimalisir risiko etis perilaku kebijakan pemimpin, maka revisi harus mencakup pengaturan etika kepemimpinan pelayanan publik. Kata Kunci: ideologi, publicness, kewirausahaan politik, etika, pelayanan publik.  


Author(s):  
Ji Cho ◽  
Eun-Hee Lee

Although grounded theory and qualitative content analysis are similar in some respects, they differ as well; yet the differences between the two have rarely been made clear in the literature. The purpose of this article was to clarify ambiguities and reduce confusion about grounded theory and qualitative content analysis by identifying similarities and differences in the two based on a literature review and critical reflection on the authors’ own research. Six areas of difference emerged: (a) background and philosophical base, (b) unique characteristics of each method, (c) goals and rationale of each method, (d) data analysis process, (e) outcomes of the research, and (f) evaluation of trustworthiness. This article provides knowledge that can assist researchers and students in the selection of appropriate research methods for their inquiries.


2022 ◽  
pp. 189-216
Author(s):  
Célia Belim

This chapter aimed to provide responses, within the issue of cardiovascular health, to the effectiveness of the relation between the message's content (“what”) and form (“how”) and the triad of (cognitive-affective-behavioral) effects. The qualitative content analysis, concretely thematic and rhetorical types, was applied to a corpus of five ads from international campaigns (2015-2019) and three static Portuguese ads (2018-2019). One online survey of Portuguese university students (N = 55) was conducted. The findings show that the ads' issues vary from irreparable losses to the encouragement of healthy behaviors. The pathos tends to elicit various reactions (e.g., alarm, call to action, empathy, fear, guilt, hurt, worry). The logos are constructed of discursive devices (e.g., construction of a narrative, use of questions, selection of colors with connotative purposes, descriptions of concepts), evidence, and stylistic devices. Most of the respondents recognize the cognitive and affective influence, but not the behavioral effects.


2019 ◽  
Vol 10 (1) ◽  
pp. 69-76
Author(s):  
Rety Palupi

Changes in the communication of information continue to occur along with the advancement of technology in the digital era. Nowadays everyone can work as a journalist even though he or she has never learned the basics of journalism. The public also frequently receive information or news that raise the eyebrows — ranging from disaster threats to information about the political world. The finding of this research is that often information that circulates in the hands of Warganet is a hoax and even hate speech, despite the government efforts to reduce the spread of hoax and hate speech. With this paper, the author aims at disclosing the propaganda elements in the hoax and hate speech in the social media as in the digital era the social media is the most vulnerable in spreading of hoax news and hate speech. By utilising qualitative content analysis, the author discusses five hoax news and hate speeches which are dissected using nine propaganda practices. The conclusion obtained by the author is that the hoax news and hate speech comprise of elements of exaggeration, rhetoric, recognition and influence on a variety of parties, as well as prejudices supplemented by emotions. 


2021 ◽  
Vol 15 (1) ◽  
pp. 71-82
Author(s):  
Asna Istya Marwantika

The COVID-19 pandemic in Indonesia requires contributions from Islamic leaders to educate and provide information to the public. As an Islamic leader, Gus Mus actively responds to this condition through his Instagram account @s.kakung. This study determines Gus Mus’s contribution to the da’wa message uploaded by @s.kakung, from the preaching theme and the strategy of delivering da’wa’s message. This research uses a qualitative descriptive method with qualitative content analysis techniques—data collected from the @s.kakung Instagram account from March 16, 2020 - March 29, 2021. The results showed that the da’wa message uploaded by the @s.kakung in faith, Sharia, and moral. The creed announces that we must never forget Allah, obey Allah’s commands in pandemic conditions. Da’wa messages on the Sharia theme, such as making inner efforts, are praying, wirid, sholawat, and Hizib autad practice. The moral theme messages support the movement to help people affected by COVID-19 comply with health protocols by wearing masks, keeping their distance, washing hands, and avoiding crowds. Meanwhile, the strategy of delivering Gus Mus’ da’wa messages in the @s.kakung Instagram uses more persuasive and humanist


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