Estudio de medición sobre el nivel de implementación de herramientas digitales de promoción en las pymes del sector artesanal y su importancia en la comercialización de sus productos

2019 ◽  
Vol 3 (3) ◽  
pp. 8-19
Author(s):  
Rosa Argelia Maldonado Lozano
Keyword(s):  
Capita Income ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Per Capita Income ◽  
Per Capita

ResumenEl presente trabajo tiene el propósito de describir la importancia que tiene la utilización de las distintas estrategias de mercadotecnia digital en la promoción y publicidad de artesanías regionales, resaltando con ello que existe actualmente la problemática de la falta de promoción y publicidad en estos medios evitando con ello tener presencia en el mercado y por consecuencia menores ingresos para las empresas dedicadas a este sector. La investigación aborda un análisis descriptivo, basándose en un estudio documental de diversos autores como lo son Tansuhai (2007), Murrieta & Durán (2018), Solleiro & Castañón (2015), entre otros, se utilizó un instrumento diseñado por 20 Items con la finalidad de obtener información acerca del uso actual de estas estrategias, el nivel de disponibilidad para usarse, así como la importancia que se considera para llevar a cabo estas estrategias y la disponibilidad para invertir en ella; se aplicaron 45 instrumentos de recolección. Palabras clavePromoción, publicidad, competitividad, mercadotecnia digital, pymes, artesanía. AbstractThe purpose of this paper is to describe the importance of using different digital marketing strategies for promoting and advertizing regional handicrafts, emphasizing the existence of problems due to the lack of promotion and advertize today thus stopping their presence in the market and as a consequence companies which belong to this sector will decrease their per capita income. This paper addressses a descriptive analysis based on a documentary study of various authors such as Tansuhai (2007), Murrieta & Durán (2018), Solleiro & Castañón (2015), among others. an instrument designed with 20 items was used in order to obtain information on the use of these current strategies, the degree of availability as well as considering the importance of carrying out these strategies and the disposition to invest in them; 45 recollection instruments were applied. Keywords promotion, advertize, competitively, digital marketing, SMES handicrafts.

scholarly journals ANALISIS PERMINTAAN KEDELAI DI INDONESIA

2017 ◽  
Vol 12 (1) ◽  
pp. 42
Author(s):  
Septi Rostika Anjani ◽  
Dwidjono Hadi Darwanto ◽  
Jangkung Handoyo Mulyo
Keyword(s):  
Regression Analysis ◽  
Capita Income ◽  
Income Elasticity ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Per Capita Income ◽  
Elasticity Of Demand ◽  
Per Capita ◽  
Income Elasticity Of Demand

This study aims to analyze the factors that influence the demand of soybean in Indonesia. The research method uses descriptive analysis of secondary data which includes the price of imported soybeans, the price of chicken, per capita  income,  the rate of inflation and import tariff policy  year period 1980-2013 which sourced from FAO  and  other  sources.  Estimation  of  demand  function  using  multiple  linear regression  analysis  were  transformed  in  the  form  of  natural  logarithm.  Regression analysis showed that soybean demand in Indonesia was influenced partially by prices of chicken, per capita income, and the rate of inflation. The price elasticity of demand of soybean in Indonesia is inelastic, that is equal 0,22. While the income elasticity of demand  for  soybeans  is  positive  which  means  that  soy  is  a  staple  item  for  the Indonesian people.

scholarly journals Analysis of the Competition for the Location of the Optimal Hub in the WAEMU (West African Economic and Monetary Union) Zone

2021 ◽  
Vol 13 (3) ◽  
pp. 45
Author(s):  
Abdoulaye Ali Ibrahima ◽  
Saley Bisso ◽  
Salimata Gueye Diagne ◽  
C. Diallo
Keyword(s):  
Capita Income ◽  
Descriptive Analysis ◽  
Specific Effect ◽  
Political Stability ◽  
Per Capita Income ◽  
Governance Indicators ◽  
Regulatory Quality ◽  
Positive Linear Correlation ◽  
Per Capita ◽  
One Year

The objective of this study is to analyze the contribution of governance (political stability) as well as per capita income and traffic past measured through the number of passengers traveling by air during a period of one year within each country of the zone to the formation of a hub in the WAEMU zone. Governance has been apprehended through Kaufman indicators which summarize the six dimensions of governance. Three control variables have been added in the model to better explain per capita income and reduce bias in the estimation. To achieve this objective, the study proceeded first with a descriptive analysis which revealed the existence of a positive linear correlation between governance indicators and the level of air traffic, and then with a dynamic panel approach. To this end, the Generalized Moment Method (GMM) showed that the overall contribution of governance to economic performance is not significant in the sample, as well as for each dimension of governance taken individually. However, the results differ when dissociating the specific effect of Senegal, where political stability, government effectiveness, regulatory quality and rules and laws each have a positive and significant impact on per capita income.

The Problem of Agricultural Taxation in West Pakistan and an Alternative Solution: A Comment (Notes & Comments)

1973 ◽  
Vol 12 (4) ◽  
pp. 433-437
Author(s):  
Sarfaraz Khan Qureshi
Keyword(s):  
Capita Income ◽  
Agricultural Sector ◽  
Central Government ◽  
Policy Implications ◽  
Farm Size ◽  
Per Capita Income ◽  
Tax Rate ◽  
Water Rate ◽  
Per Capita ◽  
The Government

In the Summer 1973 issue of the Pakistan Development Review, Mr. Mohammad Ghaffar Chaudhry [1] has dealt with two very important issues relating to the intersectoral tax equity and the intrasectoral tax equity within the agricultural sector in Pakistan. Using a simple criterion for vertical tax equity that implies that the tax rate rises with per capita income such that the ratio of revenue to income rises at the same percentage rate as per capita income, Mr. Chaudhry found that the agricultural sector is overtaxed in Pakistan. Mr. Chaudhry further found that the land tax is a regressive levy with respect to the farm size. Both findings, if valid, have important policy implications. In this note we argue that the validity of the findings on intersectoral tax equity depends on the treatment of water rate as tax rather than the price of a service provided by the Government and on the shifting assumptions regard¬ing the indirect taxes on imports and domestic production levied by the Central Government. The relevance of the findings on the intrasectoral tax burden would have been more obvious if the tax liability was related to income from land per capita.

A Successful Population Policy: Potentials and Constraints (Distinguishedl Lecture)

1993 ◽  
Vol 32 (4I) ◽  
pp. 411-431
Author(s):  
Hans-Rimbert Hemmer
Keyword(s):  
Developing Countries ◽  
Economic Development ◽  
Population Growth ◽  
Capita Income ◽  
Population Policy ◽  
Mortality Rates ◽  
Per Capita Income ◽  
Access To Health Services ◽  
Industrial Countries ◽  
Per Capita

The current rapid population growth in many developing countries is the result of an historical process in the course of which mortality rates have fallen significantly but birthrates have remained constant or fallen only slightly. Whereas, in industrial countries, the drop in mortality rates, triggered by improvements in nutrition and progress in medicine and hygiene, was a reaction to economic development, which ensured that despite the concomitant growth in population no economic difficulties arose (the gross national product (GNP) grew faster than the population so that per capita income (PCI) continued to rise), the drop in mortality rates to be observed in developing countries over the last 60 years has been the result of exogenous influences: to a large degree the developing countries have imported the advances made in industrial countries in the fields of medicine and hygiene. Thus, the drop in mortality rates has not been the product of economic development; rather, it has occurred in isolation from it, thereby leading to a rise in population unaccompanied by economic growth. Growth in GNP has not kept pace with population growth: as a result, per capita income in many developing countries has stagnated or fallen. Mortality rates in developing countries are still higher than those in industrial countries, but the gap is closing appreciably. Ultimately, this gap is not due to differences in medical or hygienic know-how but to economic bottlenecks (e.g. malnutrition, access to health services)

Income-Based Poverty among Non-Farm Households in Rural Punjab

2020 ◽  
pp. 204-210
Keyword(s):  
World Bank ◽  
Capita Income ◽  
Poverty Line ◽  
Farm Households ◽  
Farm Household ◽  
Expert Group ◽  
Per Capita Income ◽  
Service Category ◽  
Self Employment ◽  
Per Capita

This paper focuses upon the magnitude of income-based poverty among non-farm households in rural Punjab. Based on the primary survey, a sample of 440 rural non-farm households were taken from 44 sampled villages located in all 22 districts of Punjab.The poverty was estimated on the basis of income level. For measuring poverty, various methods/criteria (Expert Group Criteria, World Bank Method and State Per Capita Income Criterion) were used. On the basis of Expert Group Income criterion, overall, less than one-third of the persons of rural non-farm household categories are observed to be poor. On the basis, 40 percent State Per Capita Income Criteria, around three-fourth of the persons of all rural non-farm household categories are falling underneath poverty line. Similarly, the occurrence of the poverty, on the basis of 50 percent State Per Capita Income Criteria, showed that nearly four-fifths of the persons are considered to be poor. As per World Bank’s $ 1.90 per day, overall, less than one-fifth of rural non-farm household persons are poor. Slightly, less than one-fourth of the persons are belonging to self-employment category, while, slightly, less than one-tenth falling in-service category. On the basis of $ 3.10 per day criteria, overall, less than two-fifth persons of all rural non-farm household categories were living below the poverty line.

scholarly journals European Regional Inequalities: The Other Face of Development

2017 ◽  
Vol 9 (4) ◽  
pp. 163
Author(s):  
Celeste Perrucchini ◽  
Hiroshi Ito
Keyword(s):  
European Union ◽  
Empirical Evidence ◽  
Capita Income ◽  
Relevant Literature ◽  
Point Of View ◽  
The European Union ◽  
Per Capita Income ◽  
Member States ◽  
Eu Member States ◽  
Per Capita

Empirical evidence suggests an overall convergence in terms of GDP and per capita income occurring among the European Union (EU) Member States. Nevertheless, economic inequalities have been increasing at the regional level within European Union countries. Through the review of relevant literature, this study analyzes the increasing inequalities from an economical point of view, focusing on Italy and the UK as examples. First, a general overlook of the empirical evidence of the GDP and per capita income at national and sub-national levels will be presented. Second, an explanation of the possible causes of the results will be proposed through the use of economical and sociological theories. The findings of this research might uncover the relative inefficacy of EU Cohesion policies and point towards the necessity for deeper and more thoughtful measures to continue the convergence of Member States while preserving internal equilibria. This paper ends with discussions for the future directions of the EU.

scholarly journals Decentralization and Its Impact on Growth in India

2021 ◽  
Vol 16 (1) ◽  
pp. 130-151
Author(s):  
Fernanda Andrade de Xavier ◽  
Aparna P. Lolayekar ◽  
Pranab Mukhopadhyay
Keyword(s):  
Economic Growth ◽  
Capita Income ◽  
Fixed Effects ◽  
Capital Expenditure ◽  
Per Capita Income ◽  
Reverse Causality ◽  
Social Expenditure ◽  
Causality Test ◽  
Per Capita ◽  
National Growth

We study the effect of revenue decentralization (RD) and expenditure decentralization (ED) on sub-national growth in India from 1981–1982 to 2015–2016 for 14 large (non-special-category) states. Our study provides evidence that both RD and ED play a defining role in India’s sub-national growth in this three-and-a-half-decade period. We use a panel data model with fixed effects (FE) and Driscoll and Kraay standard errors that control for heteroscedasticity, autocorrelation and cross-sectional dependence. To test for causality between growth and decentralization, we use the Granger non-causality test. The regression analysis is supplemented with the distribution dynamics approach. We find that: (a) While decentralization Granger-caused economic growth, the reverse causality effect of growth on decentralization was not significant; (b) Economic growth increased significantly after liberalization; (c) Decentralization, capital expenditure and social expenditure had significant positive impacts on economic growth; and (d) States that had high levels of decentralization also had high levels of per capita income, while states that had low decentralization also exhibited low per capita income.

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