The Level of Consumer Confidence in the Purchase Decision of Hotel and Restaurant Tourism Products

The existence of the COVID-19 pandemic has affected the tourism industry, including the purchase of hotel and restaurant services. This study aims to determine the level of consumer confidence in purchasing decisions for hotel and restaurant tourism products. The research method used is descriptive quantitative with a questionnaire instrument and data collection techniques using questionnaires, interviews. The population used in this study is respondents who use hotel and restaurant services in Jabodetabek with various demographics of the work of trainers, consultants and practitioners, but preferably 90 people who are accustomed to using these services. The sample used is saturated sample, so that the entire population becomes a sample of 90 respondents. The results showed that the coefficient of determination or R Square was 0.766. that is, the variable under study explains 76.6% and the remaining 23.4% is explained by other variables not examined in this study. The results of the research on the level of consumer confidence in the decision to purchase hotel and restaurant products during the Covid 19 pandemic, obtained a determination coefficient value of 76.6%. It can be concluded that the level of consumer confidence in purchasing decisions during the Covid 19 period. Consumers who decide to purchase hotel and restaurant tourism products for the purpose of work, travel, and refreshing or traveling. The purpose of purchasing hotel tourism products is dominant with the aim of West Java as much as 27%. Meanwhile, the destination for purchasing restaurant tourism products is dominant in the Jakarta area as much as 33%. Hotel and restaurant service providers continue to use the application of health protocols.

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The Effect of Green Marketing, Brand Image, and Atmosphere Store On Purchasing Decisions In Arei Adventure Store Surabaya 3

Quantitative Economics and Management Studies ◽

10.35877/454ri.qems1391 ◽

2020 ◽

Vol 1 (3) ◽

Author(s):

Yanuar Bachrul Aqsony ◽

Santirianingrum Soebandhi ◽

Ani Wulandari

Keyword(s):

Data Collection ◽

Analytical Method ◽

Research Method ◽

Brand Image ◽

Green Marketing ◽

Purchase Decision ◽

Test Results ◽

Purchasing Decisions ◽

Independent Variables ◽

Marketing Activities

Purchasing decisions are one thing that is very influential in a product. Many factors influence purchasing decisions, including green marketing activities, brand image, and store atmosphere. The purpose of this study was to determine how the influence of green marketing, brand image, and store atmosphere both simultaneously and partially on purchasing decisions at Arei Adventure Store Surabaya 3. Data collection used was a questionnaire. The research method employed a random sample of 101 people. The analytical method mobilized was SPSS 24. The results of this study indicated that the independent variables simultaneously influence the dependent variable. This was evidenced from the significance value of 0,000 or less than 0.05 and F count = 27.791 while the F value was obtained at 2.70. Thus F count 27.791> F table 2.70. However, partially the green marketing variable was not significant to the purchase decision because the test results showed the value of t count = 1.425 0.05.

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Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)

Abiwara : Jurnal Vokasi Administrasi Bisnis ◽

10.31334/abiwara.v1i2.795 ◽

2020 ◽

Vol 1 (2) ◽

pp. 71-83

Author(s):

Iis Miati

Keyword(s):

Psychological Factors ◽

Research Method ◽

Brand Image ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchasing Decisions ◽

Significance Level ◽

Descriptive Research ◽

Quality Product ◽

Quantitative Descriptive

The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.

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TANGGAPAN PERUSAHAAN TERHADAP KOMPETENSI MAHASISWA JOB TRAINING JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI JAKARTA

Epigram ◽

10.32722/epi.v14i2.1093 ◽

2018 ◽

Vol 14 (2) ◽

Author(s):

Tuti Hartati ◽

Mawarta Onida Sinaga ◽

Amanda Fidienna Putri ◽

Inna Sifatun Nazah

Keyword(s):

Research Method ◽

Hypothesis Test ◽

Significance Test ◽

Test Reliability ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchasing Decisions ◽

Simple Correlation ◽

Correlation Test ◽

Linearity Test

AbstractThe Influence of Celebrity Brand Ambassador Credibility against Wardah's Purchase Decision. Wardah ad version of Dewi Sandra. Economics and Business Faculty. State Islamic University of Syarif Hidayatullah Jakarta 2017. This study aims to determine and analyze the influence of the credibility of Dewi Sandra as a celebrity brand ambassador against consumer purchasing decisions on Wardah cosmetic products. The research method used is quantitative research method. The results of the analysis are presented in the form of numbers then explained and interpreted in a description. There are 100 samples used in this study, which is a student of Faculty of Economics and Business. State Islamic University Syarif Hidayatullah Jakarta who had bought and used Wardah beauty products. In this research used 2 variables namely credibility brand ambassador as independent variable and purchase decision as dependent variable. Data analysis in this research use validity test, reliability test, normality test, linearity test and hypothesis test consisting of simple linear regression test, simple correlation test, coefficient of determination test (R2), and T significance test. Data processing in this research is assisted By SPSS version 24.00 for windows. The results of this study indicate on the simple correlation test (R2) that brand ambassador credibility has an influence of 25.9% on purchasing decisions, while the remaining 74.1% of consumer purchasing decision making process influenced by other variables not examined in this study .Keywords: brand ambassador credibility, purchase decision, WardahAbstrakPengaruh Kredibilitas Brand ambassador Selebriti terhadap Keputusan Pembelian produk Wardah. Iklan Wardah versi Dewi Sandra. Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syaarif Hidayatullah Jakarta 2017. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh kredibilitas Dewi Sandra sebagai brand ambassador selebriti terhadap keputusan pembelian konsumen pada produk kosmetik Wardah. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Hasil analisis disajikan dalam bentuk angka-angka kemudian dijelaskan dan diinterpretasikan dalam suatu uraian. Terdapat 100 sampel yang digunakan dalam penelitian ini, yang merupakan mahasiswi Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syaarif Hidayatullah Jakarta yang pernah membeli dan menggunakan produk kecantikan Wardah. Dalam penelitian ini digunakan 2 variabel yaitu kredibilitas brand ambassador sebagai variabel bebas dan keputusan pembelian sebagai variabel terikat. Analisis data pada penelitian ini menggunakan uji validitas, uji reliabilitas, uji normalitas, uji linearitas dan uji hipotesis yang terdiri dari uji regresi linear sederhana, uji korelasi sederhana, uji koefisien determinasi (R2), dan uji signifikansi T. Pengolahan data pada penelitian ini dibantu oleh program SPSS versi 24.00 for windows. Hasil penelitian ini menunjukkan pada uji korelasi sederhana (R2) bahwa kredibilitas brand ambassadormemiliki pengaruh sebesar 25,9% terhadap keputusan pembelian, sedangkan sisanya yaitu 74,1% proses pengambilan keputusan pembelian konsumen dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti dalam penelitian ini.Kata Kunci: Kredibilitas Brand Ambassador, Keputusan Pembelian, Wardah

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PENGARUH KEPERCAYAAN, KEMUDAHAN DAN HARGA TERHADAP KEUTUSAN PEMBELIAN ONLINE PADA SITUS JUALBELI ONLINE TOKOPEDIA (Studi Kasus Pada Mahasiswi STIE “KBP” Padang)

10.31219/osf.io/8ckjh ◽

2020 ◽

Author(s):

Rivie Lastri Ningsih ◽

Maria Magdalena

Keyword(s):

Data Collection ◽

Sampling Method ◽

Regression Equation ◽

T Test ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchasing Decisions ◽

Purposive Sampling ◽

Independent Variables

This study aims to analyze the influence of trust, convenience and price to the purchase decision. Data collection of research through giving questionnaires to 90 respondents with purposive sampling method to determine the responses of respondents to each variable. Based on the result of research, we get regression equation Y = 3,836 + 0,332X_1 + 0,229X_2 + 0,329X_3 and in t test we get significant value 0.000 smaller than significance value a = 0,05, that trust, easiness and price have positive and significant effect to online purchasing decisions on Tokopedia online selling site at STIE Student "KBP" Padang. The influence of these three independent variables on the dependent variable is strong enough where the coefficient of determination result is applied by R2 value of 58,3% and trust, easiness and price simultaneously influence to decision of online purchasing at Tokopedia online selling site (case on STIE Student "KBP" Padang).

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PERILAKU DAN KONFLIK SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK IKLAN BARU DI TELEVISI

National Conference of Creative Industry ◽

10.30813/ncci.v0i0.1303 ◽

2018 ◽

Author(s):

Rustono Farady Marta ◽

Novita Wahyu Setyawati

Keyword(s):

Data Collection ◽

Case Studies ◽

Research Method ◽

Social Conflict ◽

Descriptive Analysis ◽

Survey Method ◽

Purchase Decision ◽

Purchasing Decisions ◽

Detergent Product ◽

Household Products

Currently the products in television advertisements are always in the spotlight for television lovers. Especially for housewives for their household products. If there is one new detergent product that has just appeared on television, some of them are incited to try the product. There are also those who are not instigated, because they are compatible with their old products. The purpose of this research is to look at social behavior and conflict towards purchasing decisions of new advertising products on television with housewives as case studies. The research method used in reviewing this problem is a survey method with descriptive analysis. While data collection techniques with observation, interviews and questionnaires are intended to capture data related to behavior, social conflict and purchasing decisions. Based on the results of the study, respondents' data is obtained that the level of trust in the products advertised on television is very significant. This can be seen from the value of very trusting 39%, very confident 35%, and trust 34%. Keywords: Behavior, Social Conflict and Purchase Decision

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PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA NMAX PADA PT YAMAHA BAHANA LAMPUNG

Jurnal Media Ekonomi (JURMEK) ◽

10.32767/jurmek.v25i3.1135 ◽

2020 ◽

Vol 25 (3) ◽

pp. 203-211

Author(s):

Desi Derina Yusda

Keyword(s):

Linear Regression ◽

Data Collection ◽

Entire Population ◽

Primary Data ◽

Purchase Decision ◽

Simple Linear Regression ◽

Purchasing Decisions ◽

Validity And Reliability

This study aims to test and analyze the effect of promotion on purchasing decisions Yamaha Nmax at PT Yamaha Bahana Lampung. The population in this study were consumers who bought Yamaha Nmax at PT Yamaha Bahana Lampung from July to October 2020 with a total of 37 consumers. The sample used is the entire population because there are few respondents. Primary data collection using a questionnaire. The questionnaire was processed and tested for validity and reliability, after which the questionnaire was distributed to the research sample. This study uses simple linear regression. From the results of the test and analysis, promotion has a significant effect on the purchase decision of Yamaha Nmax at PT Yamaha Bahana Lampung by 59.8%, the remaining 40.2% is from variables or other factors not examined.

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KUALITAS PRODUK DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN GITAR ARISTONE PADA CV. ARISTA BANDUNG

Coopetition : Jurnal Ilmiah Manajemen ◽

10.32670/coopetition.v9i2.23 ◽

2019 ◽

Vol 9 (2) ◽

pp. 143-148

Author(s):

Yani Restiani Widjaja ◽

Gani Nurdiyana

Keyword(s):

Product Quality ◽

Research Method ◽

Statistical Tests ◽

Test Reliability ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Simple Regression Analysis ◽

Simple Regression

This study aims to determine the magnitude of the effect of product quality on purchasing decisions and to test whether there is a significant influence between product quality and purchasing decisions on Aristone guitar products in Bandung. The research method used is the research method of verification analysis, by conducting validity test, reliability test, simple regression analysis, simple coefficient analysis, and determination analysis. Based on statistical tests conducted, t test showed that there is a significant effect of product quality variables on consumer purchasing decisions on Aristone guitar products in Bandung. From the results of the correlation coefficient analysis is obtained that if the product quality increases, it will be followed by an increase in consumer purchasing decisions, and vice versa. The degree of relationship between product quality and consumer purchase decisions is strongly interpreted. The coefficient of determination shows the contribution of product quality (X) to consumer purchase decision (Y).

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The Effect of Green Marketing, Brand Image, and Atmosphere Store On Purchasing Decisions In Arei Adventure Store Surabaya 3

Quantitative Economics and Management Studies ◽

10.35877/454ri.qems91 ◽

2020 ◽

Vol 1 (3) ◽

pp. 194-203

Author(s):

Yanuar Bachrul Aqsony ◽

Santirianingrum Soebandhi ◽

Ani Wulandari

Keyword(s):

Data Collection ◽

Analytical Method ◽

Research Method ◽

Brand Image ◽

Green Marketing ◽

Purchase Decision ◽

Test Results ◽

Purchasing Decisions ◽

Independent Variables ◽

Marketing Activities

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PENGARUH KREDIBILITAS BRAND AMBASSADOR SELEBRITI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA IKLAN WARDAH VERSI DEWI SANDRA (STUDI KASUS MAHASISWI UIN JAKARTA FAKULTAS EKONOMI DAN BISNIS)

Epigram ◽

10.32722/epi.v14i2.1092 ◽

2018 ◽

Vol 14 (2) ◽

Author(s):

Nisa Sabrina ◽

Azwar Azwar ◽

Nidia Sofa

Keyword(s):

Research Method ◽

Hypothesis Test ◽

Significance Test ◽

Test Reliability ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchasing Decisions ◽

Simple Correlation ◽

Correlation Test ◽

Linearity Test

AbstractThe Influence of Celebrity Brand Ambassador Credibility against Wardah's Purchase Decision. Wardah ad version of Dewi Sandra. Economics and Business Faculty. State Islamic University of Syarif Hidayatullah Jakarta 2017. This study aims to determine and analyze the influence of the credibility of Dewi Sandra as a celebrity brand ambassador against consumer purchasing decisions on Wardah cosmetic products. The research method used is quantitative research method. The results of the analysis are presented in the form of numbers then explained and interpreted in a description. There are 100 samples used in this study, which is a student of Faculty of Economics and Business. State Islamic University Syarif Hidayatullah Jakarta who had bought and used Wardah beauty products. In this research used 2 variables namely credibility brand ambassador as independent variable and purchase decision as dependent variable. Data analysis in this research use validity test, reliability test, normality test, linearity test and hypothesis test consisting of simple linear regression test, simple correlation test, coefficient of determination test (R2), and T significance test. Data processing in this research is assisted By SPSS version 24.00 for windows. The results of this study indicate on the simple correlation test (R2) that brand ambassador credibility has an influence of 25.9% on purchasing decisions, while the remaining 74.1% of consumer purchasing decision making process influenced by other variables not examined in this study .Keywords: brand ambassador credibility, purchase decision, WardahAbstrakPengaruh Kredibilitas Brand ambassador Selebriti terhadap Keputusan Pembelian produk Wardah. Iklan Wardah versi Dewi Sandra. Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syaarif Hidayatullah Jakarta 2017. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh kredibilitas Dewi Sandra sebagai brand ambassador selebriti terhadap keputusan pembelian konsumen pada produk kosmetik Wardah. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Hasil analisis disajikan dalam bentuk angka-angka kemudian dijelaskan dan diinterpretasikan dalam suatu uraian. Terdapat 100 sampel yang digunakan dalam penelitian ini, yang merupakan mahasiswi Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syaarif Hidayatullah Jakarta yang pernah membeli dan menggunakan produk kecantikan Wardah. Dalam penelitian ini digunakan 2 variabel yaitu kredibilitas brand ambassador sebagai variabel bebas dan keputusan pembelian sebagai variabel terikat. Analisis data pada penelitian ini menggunakan uji validitas, uji reliabilitas, uji normalitas, uji linearitas dan uji hipotesis yang terdiri dari uji regresi linear sederhana, uji korelasi sederhana, uji koefisien determinasi (R2), dan uji signifikansi T. Pengolahan data pada penelitian ini dibantu oleh program SPSS versi 24.00 for windows. Hasil penelitian ini menunjukkan pada uji korelasi sederhana (R2) bahwa kredibilitas brand ambassador memiliki pengaruh sebesar 25,9% terhadap keputusan pembelian, sedangkan sisanya yaitu 74,1% proses pengambilan keputusan pembelian konsumen dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti dalam penelitian ini.Kata Kunci: Kredibilitas Brand Ambassador, Keputusan Pembelian, Wardah

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PENGARUH PERSONAL SELLING TERHADAP PENCAPAIAN TARGET PENJUALAN (STUDI KASUS PT. SETIAWAN SEDJATI)

Eqien: Jurnal Ekonomi dan Bisnis ◽

10.34308/eqien.v8i2.266 ◽

2021 ◽

Vol 8 (2) ◽

Author(s):

Ranty Octavianita ◽

Eki Dudi Darmawan

Keyword(s):

Data Collection ◽

Correlation Coefficient ◽

Research Method ◽

Quantitative Methods ◽

Personal Selling ◽

Strong Relationship ◽

Regression Equation ◽

T Test ◽

Coefficient Of Determination ◽

Sample Data

The existence of instability in the value of sales is an important evaluation that must be carried out by management. The purpose of this study is to determine the effect of Personal Selling on Sales Targets at PT. Setiawan Sedjati. The location of data collection is done at PT. Setiawan Sedjati Bandung. The research method uses quantitative methods. This research is a descriptive correlation with sample data collection using the Slovin formula. A total of 67 respondents were used as samples in this study consisting of employees of the marketing division and customers of PT. Setiawan Sedjati. The existing samples were then processed using SPSS Statistic Software version 26. Based on the processed data, the results of the regression equation Y = 20.478 + 0.182x. Then the correlation coefficient value of 0.747, it can be said that these results have a strong relationship between variables. The value of the coefficient of determination is 55.8%. The calculated value of 9.068 > 2.6512 this result shows a significant increase between variables on the t-test. It can be concluded that H1 accepted and H0 rejected, namely the variable personal selling. The variable personal selling has an influence on sales.

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