scholarly journals Semantic Transformation of French Phraseological Units

2021 ◽  
Vol 07 (11) ◽  
Author(s):  
Manzura Jamolovna Isroilova ◽  
Keyword(s):  
Main Condition ◽  
Situational Context ◽  
The Media ◽  
The Creation ◽  
Semantic Transformation

The actualization of phraseological units, mainly the creation of humor or humor in a particular text, is based on a general stylistic need. This type of actualization is distinguished by the fact that the compound is understood simultaneously, in the same text in the sense of a phrase and in the sense of a free compound. There are two ways to understand and use a compound in a person's speech. The main condition for two different understandings is the situational context, extra-linguistic factors. The media is rich in such contextual contexts.

The Role of Evaluative Tools in the Creation of the Memorial Media Portrait of Jacques Chirac (1932—2019)

2020 ◽  
pp. 97-110
Author(s):  
E. N. Mikhailova ◽  
V. A. Telegina
Keyword(s):  
Print Media ◽  
Political Elite ◽  
Systematic Analysis ◽  
Research Material ◽  
Political Orientations ◽  
Different Types ◽  
The Media ◽  
The Creation ◽  
Entire Text

The article is devoted to the study of evaluative tools used in modern French media in order to form the media image of a representative of the political elite. The techniques used in the creation of a memorial media portrait of Jacques Chirac (1932—2019), President of France from 1995 to 2007 are considered. The research material was the most prestigious French print media of various political orientations, published in late September — early October 2019 in connection with the death of the ex-President of the French Republic. The relevance of the research topic is dictated by the close attention of modern linguistics to axiological phenomena, differently presented in different types of discursive practices. The novelty of the study is due to the appeal to the analysis of the complex of evaluation tools used in the French print media when characterizing the former leader of the state during the nation’s farewell period. The estimated potential of the title of the article and its influence on the formation of the estimated vector of the entire text of the publication are shown. A systematic analysis of the assessment expression means, reflected in the memorial media portrait of the politician, is given. The factors that influenced the peculiarities of their use in this type of media portrait are revealed.

Magic in the Russian Marketplace: Creating Trust

2013 ◽  
Vol 40 (3-4) ◽  
pp. 568-586
Author(s):  
Faith Wigzell
Keyword(s):  
Social Trust ◽  
Traditional View ◽  
Negative Image ◽  
Future Developments ◽  
The Media ◽  
The Creation ◽  
The Relationship ◽  
The Church

Focussing on a commercial magic specialist (mag) well-known in Petersburg today, the article examines the strategies adopted by her and others to gain the confidence of their clientele. It opens by examining the levels of social trust in Russia, arguing that distrust and feelings of defenselessness encourage a sizeable proportion of Russians with the traditional view that problems are externally generated, to think of turning for help to magic practitioners. With magic services derided in the media and condemned by the Church, the magic specialist NPP must counter this negative image as well as promote her services above those of her competitors. Whereas in 2006 she relied on press advertising and recommendation by satisfied customers, in 2012 her main promotional tool is her website. The article examines the specific ways in which she tackles the creation of a trustworthy image. Since magic services offer a kind of therapy, another aspect examined in detail is the relationship with psychology and psychotherapy. It is suggested that from the early 1990s to around 2005 magic specialists sought to hijack psychotherapy, but that more recently links have been played down as magic practitioners define their potential clientele more clearly. The article offers reasons for this, and speculates on future developments.

scholarly journals STYLISTIC PECULIARITIES OF REPRESENTATION OF POLITICAL PHENOMENA IN BRITISH NEWSPAPERS

10.23856/4315 ◽  
2021 ◽  
Vol 43 (6) ◽  
pp. 125-131
Author(s):  
Ganna Prihodko ◽  
Ivan Matsehora ◽  
Andrii Galaidin
Keyword(s):  
Political Discourse ◽  
Effective Communication ◽  
Sociocultural Factors ◽  
Figures Of Speech ◽  
The Media ◽  
The Creation ◽  
Individual Features

The presented paper highlights the results of a study of the usage of different expressive means and stylistic devices for the description of Brexit as a political phenomenon in English newspaper texts. Our analysis has proved that a political discourse proliferates with the language means, which clearly realize opposition FOR – AGAINST Brexit. It has been proved that stylistic means employed in the media are determined by the conditions of communication. If the desire of the speaker is to rouse the audience and to keep it in suspense, he will use various tropes and figures of speech. Furthermore, stylistic means are closely interwoven and mutually complementary thus building up an intricate pattern. It is stressed that the sign of evaluation in the media may be conditioned by various sociocultural factors, among which are the specifics of the sociocultural space, type of publication, genre specificity of the text, individual features of communicants’ worldview. Accounting for these factors, contributes not only to a deep study of the stylistic phenomena, but also to effective communication and the creation of balanced journalistic texts, which, in its turn, will determine information and psychological comfort in society.

The Social Mediation of Economic Discourse

2021 ◽  
pp. 42-74
Author(s):  
Keith Tribe
Keyword(s):  
Nineteenth Century ◽  
Political Economy ◽  
Public Discourse ◽  
Popular Literature ◽  
Academic Journals ◽  
Economic Discourse ◽  
Social Mediation ◽  
The Social ◽  
The Media ◽  
The Creation

In the course of the nineteenth century, political economy shifted from a discourse printed in books and journals and directed primarily at ‘men of affairs’ to a stratified public discourse. Where argument had once appealed to ‘reason’, argument by authority now became more significant in the teaching and publications of academic economists. This chapter shows the media through which this transition was effected—clubs, societies, and associations, adult extension teaching, popular literature, the creation of examinations and professional qualifications, and, in some limited cases, certification for employment, plus the creation of specialised academic journals.

scholarly journals Creation and evaluation cycle of a distance module for nursing undergraduates, named "Medication admnistration"

2008 ◽  
Vol 16 (1) ◽  
pp. 78-85 ◽  
Author(s):  
Paulo Celso Prado Telles Filho ◽  
Silvia Helena De Bortoli Cassiani
Keyword(s):  
Nursing Students ◽  
Evaluation Research ◽  
Medication Administration ◽  
Engagement Theory ◽  
Content Selection ◽  
The Media ◽  
The Creation ◽  
Two Phases ◽  
Media Creation ◽  
Selection Of

The objective of this study was to describe the creation cycle of the module "medication administration" and to evaluate it. It is an evaluation research, using the Engagement Theory as a methodological/theoretical approach carried out in two phases: the first related to the creation of the module and the second to its evaluation by specialists using the instrument based on the Model of Analytical Appreciation of Hypermedia Systems. The creation cycle of the module followed the following steps: gathering the objectives of the module, organization of the content, selection of the media, creation of the classes and activation of the learning process. It was evaluated by contents specialists, informatics specialists and nursing students. The evaluation of the distribution and the accessibility of the contents, the utilization of images, the clarity and ease of execution of the program were positive. The module was considered appropriate to be used with nursing students.

The AI Bookie

AI Magazine ◽  
2018 ◽  
Vol 39 (4) ◽  
pp. 84-87
Author(s):  
Kurt Bollacker ◽  
Praveen Paritosh ◽  
Chris Welty
Keyword(s):  
Scientific Community ◽  
Online Forum ◽  
The Future ◽  
On Line ◽  
The Media ◽  
The Creation

The AI Bookie column documents highlights from AI Bets, an online forum for the creation of adjudicatable predictions and bets about the future of AI. While it is easy to make a prediction about the future, this forum was created to help researchers craft predictions whose accuracy can be clearly and unambiguously judged when they come due. The bets will be documented on line, and regularly in this publication in The AI Bookie. We encourage bets that are rigorously and scientifically argued. We discourage bets that are too general to be evaluated, or too specific to an institution or individual. The goal is not to continue to feed the media frenzy and pundit predictions about AI, but rather to curate and promote bets whose outcomes will provide useful feedback to the scientific community

Pride and shame in the creation of the ‘appropriate’ organisation

2019 ◽  
pp. 77-102
Author(s):  
Matthew Gibson
Keyword(s):  
Social Work ◽  
Work Practice ◽  
Institutional Logics ◽  
Social Work Practice ◽  
The Other ◽  
Emotion Work ◽  
The Media ◽  
The Creation ◽  
Emotional Safety ◽  
The One

This chapter outlines how the different representations for social work practice provide conflicting sets of standards, ideals and goals for social work organisations. Some ‘institutional logics’ are imposed on social work services by politicians and through the media, which set the boundaries for public praise and shame for an organisation, thereby directing and shaping its identity. Within this context, this chapter introduces the idea of organisational emotional safety, in which organisations are constructed to avoid organisational shaming and rejection, on the one hand, and attract pride and acceptance, on the other. In an attempt to manage its image and reputation, organisational leaders engage in this form of emotion work to create and maintain a consistent set of organisational actions which ensures that it is safe from episodic shaming, while evoking pride within the organisation and acceptance without. A case example is provided to illustrate this argument that pride and shame are strategically used to create ‘appropriate’ organisations as defined by those with the power of definition.

Entering history? Archaeologists as intellectuals à la recherche du temps perdu

2013 ◽  
Vol 20 (1) ◽  
pp. 58-65 ◽  
Author(s):  
Nathan Schlanger
Keyword(s):  
Decision Making ◽  
National Identity ◽  
Local Communities ◽  
Public Intellectuals ◽  
Low Level ◽  
Public Debates ◽  
The Media ◽  
The Creation

AbstractFollowing some comments on the notion of ‘public’ intellectuals (can they be otherwise?), this brief paper focuses on the intellectual roles that could be played by archaeologists today. Exposure to the media, usually following some spectacular discovery, serves to confirm the romantico-empirical image of the discipline, but should also lead to an engagement with key public debates. Three such debates are indicated: the idea that ‘African man has yet to enter history’ as expressed by the former French president; the creation of a Maison de l'histoire de France under the tutelage of the Ministry of National Identity; and, across the Channel, the Localism Bill, which pushes decision making to an untenably low level while promoting a historically and archaeologically questionable view of local communities.

Proprietary control in cyberspace: three moments of copyright growth in China

2018 ◽  
Vol 40 (7) ◽  
pp. 1055-1069
Author(s):  
Dong Han
Keyword(s):  
Digital Media ◽  
Cultural Control ◽  
Cultural Property ◽  
The Political ◽  
Internet Governance ◽  
Critical Research ◽  
Digital Copyright ◽  
The Media ◽  
Legal Transplantation ◽  
The Creation

Drawing on critical research on the political economy of the media and intellectual property rights (IPR), this research examines copyright growth in China’s digital media. It sees copyright development as the creation of private cultural property, an ongoing process and part of China’s media marketization and the globalization of IPR. It focuses on three critical moments in the creation of digital copyright: the invention of ground rules by state organs, a bottom-up challenge to copyright control, and the correlated development between law and business agendas. It argues that digital copyright is part of China’s market-oriented reform, West-looking legal transplantation, elite-driven policymaking, and business-friendly Internet governance. The law and its implementation manifest the ascendance of proprietary cultural control in Chinese cyberspace, which needs to be assessed historically and critically.

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