scholarly journals Investigating the marketing strategies of the health and fitness sector in Greece; the managers' perspective (Investigar las estrategias de marketing del sector de la salud y el fitness en Grecia; la perspectiva de los gerentes)

Retos ◽  
2021 ◽  
Vol 43 ◽  
pp. 264-273
Author(s):  
Efi Tsitskari ◽  
Alexios Batrakoulis
Keyword(s):  
Online Survey ◽  
Low Cost ◽  
Marketing Strategies ◽  
Redes Sociales ◽  
Retention Strategies ◽  
Cross Sectional ◽  
Personal Training ◽  
Fitness Industry ◽  
Health And Fitness ◽  
Marketing Actions

  The health and fitness sector is systematically growing worldwide and is considered a vibrant business area shaped by many innovations while showing great potential for professional development and marketing strategies. In Greece, low-cost and budget gyms as well as boutique fitness studios emerged as a popular business model among health club operators demonstrating a remarkable increase nationwide following the global fitness industry trends. However, previous research focusing on implementing marketing strategies to attract and retain customers in the Greek fitness industry is scarce. The primary aim of the present study was to investigate: i) which are the marketing strategies implemented in order to attract and retain customers, ii) whether these marketing actions are differentiated depending on whether: a) the fitness companies are multipurpose gyms, boutique/personal training studios or CrossFit-like clubs and b) they operate in metropolitan areas (e.g., Athens and Thessaloniki) or in the province of Greece. A cross-sectional online survey was conducted between May 15 and June 5, 2020. The questionnaire used a 4-point Likert scale and was validated internally as required. A total of 631 questionnaires were collected corresponding approximately to 25% of all companies operating in the fitness sector nationwide. Results showed that promotion through social media was the primary customer attraction action. Attractive prices as well as frequent equipment renewal and facilities’ renovation/maintenance were the most popular members’ retention strategies. Top marketing attraction and retention strategies were mediated by the different fitness centers’ business type and location. Much needs to be done in order for the fitness industry in Greece to grow in terms of marketing.  Resumen. El fitness sector está creciendo sistemáticamente en todo el mundo y se considera un área comercial vibrante formada por muchas innovaciones, al tiempo que muestra un gran potencial para el desarrollo profesional y las estrategias de marketing. En Grecia, los gimnasios económicos, así como los estudios de boutique fitness, emergen recientemente como un modelo comercial popular entre los operadores de fitness clubes, lo que demuestra un aumento notable en todo el país siguiendo las tendencias mundiales de la industria del fitness. Sin embargo, la investigación previa centrada en las estrategias de marketing para atraer y retener clientes en la industria griega del fitness es escasa. El objetivo principal del presente estudio fue investigar si las estrategias de marketing implementadas se diferencian en función de si: a) las empresas de fitness son gimnasios polivalentes, estudios boutique/de entrenamiento personal o clubes tipo CrossFit y b) operan en áreas metropolitanas (Atenas y Salónica) o en la provincia de Grecia. Se realizó una encuesta transversal en línea entre el 15 de mayo y el 5 de junio de 2020. El cuestionario utilizó una escala Likert de 4 puntos y se validó internamente según se requirió. Se recogieron un total de 631 cuestionarios correspondientes aproximadamente al 25% de todas las empresas que operan en el sector del fitness a nivel nacional. Los resultados mostraron que la promoción a través de las redes sociales fue la principal acción de atracción de clientes. Los precios atractivos, así como la renovación frecuente de equipos y la renovación /mantenimiento de las instalaciones fueron las estrategias de retención de miembros más populares. Las principales estrategias de atracción y retención de marketing fueron mediadas por el tipo de negocio y la ubicación de los diferentes centros de fitness Queda mucho por hacer para que la industria del fitness en Grecia crezca en términos de marketing.

scholarly journals Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance

2021 ◽  
Vol 12 ◽  
Author(s):  
Ana Isabel Jiménez-Zarco ◽  
Jose Antonio Clemente-Almendros ◽  
Inés González-González ◽  
Jorge Aracil-Jordà
Keyword(s):  
Social Media ◽  
Financial Performance ◽  
Online Survey ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Global Level ◽  
Female Entrepreneurs ◽  
Business World ◽  
Marketing Actions ◽  
Complicated Situation

The business world is facing a very complicated situation due to the COVID-19 pandemic. Small- and medium-sized companies (SMEs)—both in Spain and at the global level—are seeing their survival jeopardized by a fall in revenues. This scenario is aggravated in the case of micro-SMEs headed by female entrepreneurs. Accordingly, micro-SMEs, particularly those led by female entrepreneurs, need to reinvent themselves to overcome the current adversities that could lead to the destruction of their businesses and hence their jobs. One of the ways to do this is to take advantage of digital transformation. Therefore, the aim of this paper is to analyze which variables influence the financial results of female-led Spanish micro-SMEs when they carry out social marketing actions. For that purpose, an online survey was designed and analyzed using the “PROCESS” macro. Results show that social media marketing actions have significant effects on financial performance.

scholarly journals Self-medication during COVID-19 outbreak: a cross sectional online survey in Dhaka city

2020 ◽  
Vol 9 (9) ◽  
pp. 1325 ◽  
Author(s):  
Morshed Nasir ◽  
A. S. M. Salauddin Chowdhury ◽  
Tahmina Zahan
Keyword(s):  
Online Survey ◽  
Low Cost ◽  
Self Awareness ◽  
Dhaka City ◽  
Financial Loss ◽  
Regulatory Enforcement ◽  
Self Medication ◽  
Cross Sectional ◽  
The Common ◽  
Media Channels

Background: Self-medication is a common practice in Bangladesh as it provides a low-cost alternative for people, which involves inappropriate and injudicious use of medicines treat self-recognized symptoms by the people.Methods: A cross sectional online survey was conducted on 626 citizens by structured questionnaires during COVID-19 outbreak from April to May 2020 in Dhaka city, to observe the prevalence, pattern and sources of self-medication among the respondents with high socio-economic standings and education.Results: The prevalence of self-medication amid the outbreak of COVID-19 was 88.33% and only 179 (28.59%) took medication with doctors’ advice and remaining 447 (71.40%) respondents took the drugs as “self-medication” by other sources. The most frequently used prescription-only drug during the outbreak were ivermectin (77.15%), azithromycin (54.15%), doxycycline (40.25%). The common symptoms for which the respondent took self-medications were fever, throat pain, dry-cough and total 105 (16.77%) respondents took medications without having any symptoms. Almost 355 (85.33%) had taken medication without doing any test for COVID-19. This could be due to unusual distress, caused by high self-awareness of their health and buying capacity of medication.Conclusions: The study revealed the causes of self-medication as news of spread, effects and remedies in media channels, internet; mental stress of lockdown and isolation, insecurity and panic about scarcity of drug and healthcare support. High risks of developing antibiotic resistance, adverse drug reactions and financial loss was predictable with absence of strict regulatory enforcement to protect people and proper utilization resources during COVID-19 outbreak in Dhaka city.

Customer Retention Strategies For Disintermediated Travel Agents: How To Stop Customers From Migrating To Online Booking Channels

2016 ◽  
Vol 32 (2) ◽  
pp. 541 ◽  
Author(s):  
Kim Viljoen ◽  
M. Roberts-Lombard
Keyword(s):  
Online Survey ◽  
Marketing Strategies ◽  
Travel Agency ◽  
Differentiated Products ◽  
Retention Strategies ◽  
Travel Agents ◽  
Analysis Technique ◽  
Travel Agencies ◽  
Distribution Process ◽  
High Quality Service

Remaining relevant to customers and retaining customers who could consider booking online, requires travel agents to modify their marketing strategies.  Travel agents need to find new ways to add value for customers and suppliers to reinstate their roles in the travel distribution process and ultimately retain their customers. A total of 600 travel agencies in South Africa participated in the study through the completion of an online survey.  The data analysis technique used for the study was path analysis.  The findings stipulate that travel agency owners and managers believe that providing differentiated products to their leisure customers, is the key to winning back lost customers and keeping existing customers.  Travel agency owners and managers further indicated that this is an existing reintermediation strategy that they plan to practise in the future as well.  It is therefore recommended that travel agents focus on delivering high-quality service to win back lost customers and thus reintermediate their businesses.

scholarly journals Prevalence, Pattern and Impact of Self Medication of Anti-infective Agents During COVID-19 Outbreak in Dhaka City

2020 ◽  
Author(s):  
Morshed Nasir ◽  
Khandaker Abu Talha ◽  
ASM Salauddin Chowdhury ◽  
Tahmina Zahan ◽  
Rawshan Ara Perveen
Keyword(s):  
Online Survey ◽  
Antimicrobial Agents ◽  
Low Cost ◽  
Medical Knowledge ◽  
Healthcare Services ◽  
Dhaka City ◽  
Financial Loss ◽  
Self Medication ◽  
Cross Sectional ◽  
Middle Income

Abstract Background: The outbreak of coronavirus disease-2019 is putting a massive strain on vulnerable healthcare system in low and middle-income countries like Bangladesh. Inequitable access to healthcare is further widened by the socio-economic gap and sense of insecurity during this pandemic. Self-medication is a common practice in Bangladesh as it provides a low-cost alternative for people, which involves inappropriate and injudicious use of medicines to treat self-recognized symptoms by the people. During the outbreak of COVID-19 in Dhaka city, the tendency of taking medicines by own decision was thought to be increased alarmingly due to unusual distress, caused by high self-awareness of their health and buying capacity of medication. Objectives: To observe the prevalence, pattern, sources and impact of self-medication practice among the respondents with high socio-economic standings and education. Setting: Citizens living in Dhaka city, Bangladesh during COVID-19 outbreak from April 2020 to May 2020. Method: Cross sectional online survey conducted on 626 citizens without having background of medical knowledge or related to any healthcare services (doctors, nurses, pharmacist, medical students) by structured questionnaires during COVID-19 outbreak. Outcome measures: Frequency of self-medication, commonly used antimicrobial agents, symptoms causing self-medication, sources of inspiration, relation with COVID-19 test results, economic burden involved in self-medication during outbreak. Results: The prevalence of self-medication amid the outbreak of COVID-19 was 88.33% and only 179 (28.59%) took medication with doctors’ advice and remaining 447 (71.40%) respondents took the drugs as “self-medication” by other sources. The most frequently used anti-infective drugs during the outbreak were ivermectine (77.15%), azithromycin (54.15%), doxycycline (40.25%). The common symptoms were fever, throat pain, dry-cough and total 105 (16.77%) respondents took medications without having any symptoms. Almost 355 (85.33%) had taken medication without doing any test for COVID-19. The causes of self-medication as news of spread, effects and remedies in media channels, internet; mental stress of lockdown and isolation, insecurity and panic about scarcity of drug and healthcare support. Conclusion: High risks of developing antibiotic resistance, adverse drug reactions and financial loss was predictable with absence of strict regulatory enforcement to protect people and proper utilization resources during COVID-19 outbreak in Dhaka city.

scholarly journals Customer Retention Strategies For Disintermediated Travel Agents: How To Stop Customers From Migrating To Online Booking Channels

2016 ◽  
Vol 32 (3) ◽  
pp. 681-694
Author(s):  
Kim Viljoen ◽  
Mornay Roberts-Lombard
Keyword(s):  
Online Survey ◽  
Marketing Strategies ◽  
Travel Agency ◽  
Differentiated Products ◽  
Retention Strategies ◽  
Travel Agents ◽  
Analysis Technique ◽  
Travel Agencies ◽  
Distribution Process ◽  
High Quality Service

Remaining relevant to customers and retaining customers who could consider booking online, requires travel agents to modify their marketing strategies.  Travel agents need to find new ways to add value for customers and suppliers to reinstate their roles in the travel distribution process and ultimately retain their customers. A total of 600 travel agencies in South Africa participated in the study through the completion of an online survey.  The data analysis technique used for the study was path analysis.  The findings stipulate that travel agency owners and managers believe that providing differentiated products to their leisure customers, is the key to winning back lost customers and keeping existing customers.  Travel agency owners and managers further indicated that this is an existing reintermediation strategy that they plan to practise in the future as well.  It is therefore recommended that travel agents focus on delivering high-quality service to win back lost customers and thus reintermediate their businesses. 

The Role of Management and Strategy in the Development of E-Marketing

2020 ◽  
Vol 13 (4) ◽  
pp. 641-649
Author(s):  
Somayeh Khajehasani ◽  
Ahmadreza Abolizadeh ◽  
Louiza Dehyadegari
Keyword(s):  
Market Segmentation ◽  
High Speed ◽  
Online Survey ◽  
Low Cost ◽  
Marketing Strategies ◽  
Global Network ◽  
Main Concern ◽  
Customer Requirements ◽  
Digital Footprint ◽  
The Web

Background: Internet is a global network that can be accessed through computers, mobile phones, PDA, digital TVs etc. The number of Internet users is constantly growing, and internet communications have become routine. The use of internet by companies to provide their products and brand is commonplace and even inevitable. This paper is focused on marketing by high-speed and low-cost internet. Emarketing refers to all efforts in terms of adjusting and developing marketing strategies in virtual spaces including, web, social media etc. Big and powerful internet marketing websites do not make small internet websites disappear but enable them to gain competitive advantage by market segmentation strategy. When a customer visits a website (websites), he leaves a trace of data called digital footprint that can be used to know and understand the customer requirements, desires and requests as well as improve and enhance the web. The e-marketing real position can be seen by an online survey on Iran retailers and two deep and accurate interviews. Objective: This paper is focused on marketing by high-speed and low-cost internet. Method: When a customer visits a website (websites), he leaves a trace of data called digital footprint that can be used to know and understand the customer requirements, desires and requests as well as improve and enhance the web. The e-marketing real position can be seen by an online survey on Iran retailers and two deep and accurate interviews. Results: E-markets and online orders are amongst common ways of customer affairs management in many commercial organizations and institutions. : E-marketing is not only a specific performance related to selling products and services but also a managerial process to manage the relationship between the organization and customer. Conclusion: E-marketing performance can be introduced and categorized in three parts: 1. Integration: e-marketing involves all selling stages by the company as well as the company agents, as an integrated process. 2. Mediation: e-marketing controls the amount of customers’ demands and requirement by the amount of production and the service provider capacity of the company. 3. Brokerage: e-marketing plays a broker role among different parts of the company including financial sectors and foreign investors. Smart marketing processes should always focus on the necessary relationships between e-marketing processes and data-mining techniques to develop specific marketing strategies on the internet. Today, the access to the information is no longer a major benefit of the organizations, but the optimal use of the information is the senior managers’ main concern. It cannot be possible unless it is based upon the integrated and efficient systems in a way that it can cover all the organization’s activities and provide customers with the information in due time. With the high-speed internet and people turning to easier and more comfortable life, they can shop online. We found that market segmentation provided unexpected strategies to win the competition with small websites and our analyses showed that small websites could increase their share in the market, stay in the competition or win by market segmentation.

Contraceptive use and access among deployed US servicewomen: findings from an online survey

2020 ◽  
pp. bmjsrh-2019-200569
Author(s):  
Jane W Seymour ◽  
Laura Fix ◽  
Daniel Grossman ◽  
Kate Grindlay
Keyword(s):  
Birth Control ◽  
Online Survey ◽  
Contraceptive Use ◽  
National Guard ◽  
Low Cost ◽  
Cross Sectional ◽  
Convenience Sample ◽  
Contraceptive Counselling ◽  
Us Military ◽  
The Us

Background/introductionThis study aimed to survey US servicewomen on their contraceptive access and use during deployment.MethodsBetween June 2016 and July 2017, we conducted a cross-sectional online survey among a convenience sample of current and former members of the US Military, National Guard and Reserves who had a deployment ending in 2010 or later. Participants were asked open-ended and closed-ended questions about their demographics and contraceptive use and access before and during their last deployment. Descriptive statistics were run on closed-ended questions and responses to open-ended questions were inductively coded.ResultsA total of 353 participants were included. Sixty-five per cent reported using contraception during all or part of their last deployment. Nearly half (49.3%) did not have or remember having a discussion with a military care provider about contraception prior to deployment. Both prior to and during deployment, the free or low cost of birth control and ability to get a full supply for deployment facilitated contraceptive use. Difficulty obtaining an appointment and the inability to get a full supply of birth control were barriers to contraception access both before and during deployment. Half (49.1%) of respondents who had to start or refill contraception during deployment said it was somewhat or very difficult to do so.ConclusionsFor at least some servicewomen, there are barriers to contraceptive access and use prior to and during overseas deployment. Programmes to increase contraceptive access should be expanded and monitoring systems should be implemented to ensure all servicemembers receive predeployment contraceptive counselling.

scholarly journals Knowledge, Attitude and Practice on Dental Amalgam Restoration among Dental Students

2020 ◽  
pp. 39-48
Author(s):  
Kalaivani Natarajan ◽  
Manish Ranjan
Keyword(s):  
Online Survey ◽  
Low Cost ◽  
Dental Amalgam ◽  
Dental Students ◽  
Chi Square ◽  
Cross Sectional ◽  
Adequate Knowledge ◽  
Chi Square Test ◽  
Strength And Durability ◽  
Amalgam Restorations

Amalgam has been used in Dentistry for about 150 to 200 years and is still under use due to its low cost, ease of application, strength and durability. It is an alloy of mercury, is an excellent and versatile restorative material. The development of various tooth coloured cements and resins serves as an alternative and have reduced the use of amalgam. Yet, amalgam stands as one of the excellent restorative materials. The aim of the study was to assess the knowledge, awareness and practice of dental amalgam among dental students in a private dental school. Study was conducted as a cross sectional questionnaire based study among the dental students. The study was conducted as an online survey as it is timesaving and a majority of the population can be covered. There were one hundred participants involved in this online survey from second year, third years, final years and internship. The questionnaire consisting of ten questions were posted for an online survey using google forms. The validity of the questionnaire was cross verified by experts. The data were extracted and tabulated in MS Excel sheets with respect to each question and their response. The data obtained were subjected to statistical analysis using SPSS software v20. Chi square test was done to assess the association between the variables. The descriptive data obtained were plotted in bar graphs. It was evident that interns had adequate knowledge about amalgam restorations than other participants.

scholarly journals Prevalence, Pattern and Impact of Self Medication of Anti-infective Agents During COVID-19 Outbreak in Dhaka City

2020 ◽  
pp. 1-8
Author(s):  
Nasir M ◽  
Mannan M ◽  
Chowdhury ASM ◽  
Zahan T ◽  
Perveen RA
Keyword(s):  
Online Survey ◽  
Antimicrobial Agents ◽  
Low Cost ◽  
Medical Knowledge ◽  
Healthcare Services ◽  
Self Awareness ◽  
Dhaka City ◽  
Self Medication ◽  
Cross Sectional ◽  
Middle Income

Background: The outbreak of coronavirus disease-2019 is putting a massive strain on the vulnerable healthcare systems in low and middle-income countries like Bangladesh. Inequitable access to healthcare is further widened by the socio-economic gap and sense of insecurity during this pandemic. Self-medication is a common practice in Bangladesh as it provides a low-cost alternative for people, which involves inappropriate and injudicious use of medicines to treat self-recognized symptoms by the people. During the outbreak of COVID-19 in Dhaka city, the tendency of taking medicines by own decision was increased alarmingly due to unusual distress, caused by high self-awareness of their health and buying capacity of medication. Objectives: To observe the prevalence, pattern, sources, and impact of self-medication practice among the respondents with high socio-economic standings and education. Setting: Citizens living in Dhaka city, Bangladesh, during the COVID-19 outbreak from April 2020 to May 2020. Method: Cross-sectional online survey conducted on 626 citizens without having a background of medical knowledge or related to any healthcare services (doctors, nurses, pharmacists, medical students) by structured questionnaires during the COVID-19 outbreak. Outcome measures: Frequency of self-medication, commonly used antimicrobial agents, symptoms causing self-medication, sources of inspiration, relation with COVID-19 test results, economic burden involved in self-medication during the outbreak.

Testing the Strain Theory of Suicide – The Moderating Role of Social Support

Crisis ◽  
2020 ◽  
Vol 41 (2) ◽  
pp. 82-88 ◽  
Author(s):  
Bob Lew ◽  
Ksenia Chistopolskaya ◽  
Yanzheng Liu ◽  
Mansor Abu Talib ◽  
Olga Mitina ◽  
...  
Keyword(s):  
Social Support ◽  
Suicidal Behavior ◽  
Online Survey ◽  
Perceived Social Support ◽  
Strain Theory ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Psychological Strains ◽  
Moderating Role

Abstract. Background: According to the strain theory of suicide, strains, resulting from conflicting and competing pressures in an individual's life, are hypothesized to precede suicide. But social support is an important factor that can mitigate strains and lessen their input in suicidal behavior. Aims: This study was designed to assess the moderating role of social support in the relation between strain and suicidality. Methods: A sample of 1,051 employees were recruited in Beijing, the capital of China, through an online survey. Moderation analysis was performed using SPSS PROCESS Macro. Social support was measured with the Multidimensional Scale of Perceived Social Support, and strains were assessed with the Psychological Strains Scale. Results: Psychological strains are a good predictor of suicidality, and social support, a basic need for each human being, moderates and decreases the effects of psychological strains on suicidality. Limitations: The cross-sectional survey limited the extent to which conclusions about causal relationships can be drawn. Furthermore, the results may not be generalized to the whole of China because of its diversity. Conclusion: Social support has a tendency to mitigate the effects of psychological strains on suicidality.

Sign in / Sign up

Export Citation Format

Share Document