scholarly journals Strategi Komunikasi Pemasaran Produk Unit Link PT Asuransi Jiwa Manulife untuk Menarik Minat Calon Nasabah

2022 ◽  
Vol 21 (1) ◽  
pp. 63-73
Author(s):  
Nabilah Salsabilah  ◽  
Nuri Aslami

This journal contains the communication strategy of Unit Link Product Marketing of PT. Manulife Life Insurance to Attract Prospective Customers which is focused on the steps in describing the strategy undertaken by PT. Manulife in increasing the number of its customers. The research method is descriptive qualitative method with data analysis techniques Interactive Model Matthew B. Miles and A. Michael Huberman. The results of the study obtained an illustration that in the communication strategy of Unit Link Product Marketing of PT. Manulife Life Insurance to Attract Prospective Customers by prioritizing two-way communication to customers to sell their products in order to give influence, confidence, and actions taken as encouragement can be seen by using steps in developing effective marketing communications to achieve goals that have been established and can be implemented properly. Keywords: Communication, Communication Strategy, Marketing, Manulife Life Insurance, Interests.

Author(s):  
Dini Nuraeni ◽  
Din Azwar Uswatun ◽  
Iis Nurasiah

The purpose of this study is to describe the results of the analysis of the ability to understand cognitive mathematics in the material "angles" when using video learning with an online system in class IV B SDN Pintukisi Sukabumi City. The research method used is descriptive qualitative method. Data collection techniques used were interviews and documentation. The writer acts as an instrument for collecting data. Data analysis techniques used are according to Miles and Huberman which consists of data reduction, data display, and Conclusion Drawing/Verification. The research subjects used were grade IV B students in the 2019/2020 school year. The number of students is 20 people. The results showed how to understand mathematics in the angles material, 2 students got the highest grades and 12 students got grades less than KKM.The results revealed that the cognitive understanding ability of students in class IV B based on the first indicator can be categorized high, the second indicator is categorized high, and the third indicator can be said to be very low.


Sirok Bastra ◽  
2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Adella Rizkia ◽  
Dadan Rusmana ◽  
Resti Nurfaidah ◽  
Rini Widiastuti

Tujuan penelitian ini adalah untuk mendeskripsikan dan mengidentifikasi citra perempuan pada kumpulan puisi Milk and Honey karya Rupi Kaur. Metode penelitian yang digunakan adalah metode kualitatif dengan menggunakan kritik sastra feminisme. Teknik pengumpulan data dilakukan dengan menggunakan teknik simak catat. Sedangkan tahapan penelitian data dilakukan dengan menggunakan teknik analisis data. Citra perempuan diklasifikasikan menjadi tiga aspek, yaitu fisik, psikis, dan sosial. Hasil penelitian dan pembahasan menunjukkan bahwa citra perempuan tidak hanya memberikan gambaran mengenai tingkah laku, mental, dan sosial perempuan, tetapi juga memperlihatkan gambaran mengenai berbagai permasalahan yang dihadapi perempuan di dalam masyarakat patriarki. The purpose of this study was to describe and identify the image of women in the collection of poetry Milk and Honey by Rupi Kaur. The research method used is a qualitative method using feminist literary criticism. The data collection technique was carried out using the note-taking technique. While the data research stages are carried out using data analysis techniques. The image of women is classified into three aspects, namely physical, psychological, and social. The results of the research and discussion show that the image of women not only provides an overview of women's behavior, mental and social, but also shows an overview of the various problems faced by women in a patriarchal society.


2019 ◽  
Vol 8 (1) ◽  
pp. 92
Author(s):  
Nopri Yulia ◽  
Weni Nelmira

AbstrakMasalah dalam  penelitian ini yaitu masyarakat Kabupaten Tebo selama ini hanya mampu menikmati batik secara fungsional saja tanpa mengetahui nama dari bentuk motif apalagi makna filosofis yang terkandung. Penelitian ini bertujuan untuk mendeskripsikan desain motif yang meliputi motif utama, motif pelengkap, dan isen-isen. Metode penelitian ini menggunakan metode deskriptif kualitatif. Jenis data berupa data primer dan data sekunder. Teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Teknik analisa data dilakukan dengan teknik analisis model interaktif. Hasil penelitian menunjukkan bahwa motif yang terdapat pada Rumah Batik Tebo terdiri dari 12 motif yaitu motif tanggo rajo, simpang tugu, bambu runcing, rebung nyengum, rumah adat, bungo pakis, konde mina, tapak kudo, bungo tanjung, baibat, tapak kudo dan buah daun sawit dan pawn.Kata Kunci: modul, media pembelajaran, teknologi, busana.AbstractThe problem in this study is that the people of Tebo Regency have only been able to enjoy batik functionally without knowing the names of the motifs especially the philosophical meanings contained. This study aims to describe the motive design which includes the main motives, complementary motifs, and isen-isen. This research method uses a qualitative descriptive method. Types of data in the form of primary data and secondary data. Collecting data trough obsevation, interviews, and documentation. Data analysis techniques are carried out by interactive model analysis techniques. The results showed that the motifs found in Rumah Batik Tebo consisted of 12 motifs, namely motifs tanggo rajo, simpang tugu, bambu runcing, rebung nyengum, rumah adat, bungo pakis, konde mina, tapak kudo, bungo tanjung, baibat, tapak kudo dan buah daun sawit dan pawn.Keywords: design, motif batik, batik tebo.


2017 ◽  
Vol 5 (3) ◽  
pp. 148
Author(s):  
. Fatmawati

This article aim to describe and analyze the Public Perceptions in Integrated Administration Service (PATEN) in Muara Jawa Sub-district Office of Kutai Kartanegara Regency. Research focus set, is public perception of service requirements, public perception of service procedure, public perception of timeliness,  public perception about facilities and infrastructure,  public perception, and public perception of technical implementers. The research method used is descriptive qualitative method. Data analysis used is Interactive Model. The result of the research shows that the public perception about the integrated administration service of the sub-district (Patent), in Muara Jawa Sub-District Office of Kutai Kartanegara Regency aplikaif still not meet the expected qualification.Keyword : Public Perception, Administrative Service


2019 ◽  
Vol 14 (1) ◽  
pp. 54
Author(s):  
Lailatul Magfiroh ◽  
Ellyn Sugeng Desyanty ◽  
Rezka Arina Rahma

Abstract: The Character is not born based on descent, but throughout the process of the character education which starts from early childhood. The phenomenon which occurs in ABA Kindergarten 33 is when the researcher come to the institute, the researcher see that the children can take a line behind their friends and  accompanied by the teachers, thus the researcher  interested to do the research about the formation of  thedisciplin  character in ABA 33 kindergarten through the habituation method. The purpose of the research is for: (1) to describe the process of the formation of the discipline character through the habituation methods in ABA 33 kindergarten; (2) to describe the behavior which showed by the children after they get the habituation; and (3) to find out the supporting  and inhibitors factors in ABA 33 kindergarten. The research method which used by the researcher that is qualitative method. The research uses data collection technique, through observation, interview, documentation studies. The subject which are use in this research are teacher, cleanness employee, learners. There are three data analysis techniques which used that is: (1) data reduction; (2) data display; and (3) drawing conclusionAbstrak: Hasil penelitian menunjukkan bahwa di TK Aisyiyah Bustanul athfal 33 melakukan pembentukan karakter disiplin melalui metode pembiasaan, hasil dari temuan penelitian tentang proses pembentukan karakter disiplin anak usia dini melalui metode pembiasaan adalah: (1) guru membiasakan anak untuk datang tepat waktu; (2) guru membiasakan anak untuk mengembalikan barang ke tempat semula; (3) guru membiasakan anak untuk membereskan mainan setelah bermain di dalam kelas; (4) guru membiasakan anak untuk bersabar dan tertib dalam menunggu giliran cuci tangan; dan (5) petugas kebersihan membiasakan anak untuk mengantri ketika ke kamar mandi.  Pembiasaan yang dilakukan di TK Aisyiyah Bustanul Athfal 33 tidak hanya pembiasaan melalui ucapan atau kata motivasi saja, namun pembiasaan melalui perilaku juga dilakukan di TK Aisyiyah Bustanul Athfal 33, perilaku yang ditunjukkan oleh anak setelah mendapatkan pembiasaan dari guru yaitu: (1) anak datang tepat waktu, akan tetapi ada beberapa anak yang belum bisa datang tepat waktu, hal ini mengacu pada jumlah anak yang terlambat setiap hari mengalami naik turun; (2) anak mengembalikan barang yang telah digunakan pada tempatnya, hal ini ditunjukkan dengan kesadaran anak mengembalikan barang yang telah digunakan pada tempatnya tanpa diminta oleh guru, baik itu mainan ataupun alat tulis; (3) tertib dalam menunggu giliran, hal ini di tunjukkan dengan kesadaran anak berbaris di belakang temanya ketika cuci tangan tanpa didampingi oleh guru. Faktor pendukung pembentukan karakter disiplin di TK Aisyiyah Bustanul Athfal 33 yaitu adanya contoh dari pendidik, dan konsistensi yang dilakukan pendidik. Faktor yang menghambat pembentukan karakter disiplin di TK Aisyiyah Bustanul Athfal 33 yaitu ada beberapa orang tua yang tidak peduli dengan perkembangan anaknya,dan tidak adanya kerja sama antara orang tua dan sekolah, dan kematangan usia anak juga mempengaruhi pembentukan karakter disiplin anak usia dini di TK ABA 33


2021 ◽  
Vol 1 (1) ◽  
pp. 27-39
Author(s):  
Andri Imam Subekhi ◽  
Swastika Oktavia

Ethnomatematics is mathematics that is contained in culture. The purpose of this research is to examine the material of the sadulur batik lebak banten motif through aspects of halal products. The research method used is a qualitative method with an ethnographic approach. The data collection techniques used are literature study, interviews and documentation. The data analysis techniques used were data reduction, data presentation, and conclusion drawing. Data validity checks were carried out by extending observations, increasing persistence, using reference materials. The result of this research is that in the batik sadulur motif of lebak banten, there is a halal aspect of the material used in the form of batik cloth, the equipment used such as cloth, chanting and coloring.


2020 ◽  
Vol 2 (3) ◽  
pp. 21
Author(s):  
Sri Herawati ◽  
Yasir Arafat ◽  
Yenni Puspita

This study aimed at finding out management of the use of facilities and infrastructure in learning, obstacles and the solutions in Elementary School of 25 Betung. This research used a qualitative method. Subject in this study was the principal, teachers, infrastructure coordinator, school committee and supervisor. Technique of collecting data employed observation, interview and documentation. The technique of data validity used triangulation of methods and sources. Data analysis techniques used interactive model. The management of learning facilities and infrastructure is utilized through planning, implementing and controlling facilities and infrastructure. The obstacles are the storage area requires funds for expansion and repair, and a lack of administrative personnel, especially for the management of facilities and infrastructure. Solving budget problems by optimizing the limited personnel is to be more observant in determining the priority scale according to the existing budget, then involving existing personnel in formal courses or training. Keywords: Management Facility, Management Infrastructure, Learning


2020 ◽  
Vol 4 (2) ◽  
pp. 232-247
Author(s):  
Noermanzah Noermanzah ◽  
Syafryadin Syafryadin ◽  
Ocva Widya Castrena ◽  
Syaiful Abid

This study aims to describe the rhetorical structure of the master of ceremonies and the function of Akikah for the community in Akikah events in the Lubuklinggau City. The research method used is a qualitative method. Data collection techniques using the technique of record, see, and proficient. Data analysis techniques with steps to transcribe data, data reduction, data presentation, interpretation, and conclusions. Test the validity of the data by member checking and expert validation test. The results showed that the rhetoric structure of the master of ceremonies in the Akikah ceremony in Lubuklinggau City consisted of: 1) opening the Akikah ceremony, including opening greetings, thanksgiving to God, reciting basmallah, and conveying the purpose of the event, 2) The contents of the Akikah ceremony, including: delivery of the composition of the arrangement Akikah program, introduction to the next program (transition) by inviting the reading of the Koran, introduction to the reading of the Koran, introduction to the next program (transition) section to deliver a speech, the host commenting on the delivery of greetings, introduction to the next event (transition) part of the reading of Al-Barzanzi, introduction to the next event (transition) section of baby hair shaving, and the host's commentary on baby hair shaving, and 3) closing of the Akikah event includes the introduction of the next program section (transition) of prayer reading, carrier comments the event took the form of an apology, and closing greetings. Then, akikah has a function for the people of Lubuklinggau City, namely as a media to announce news of the birth of a baby, as a form of gratitude to Allah, cultivate faith, implement Islamic law, can provide intercession for both parents, and make a child who is pious or saleha.


2020 ◽  
Vol 14 (1) ◽  
pp. 125-138
Author(s):  
Imam Saputra ◽  
Fitri Aisyah Ritonga ◽  
Ahmad Tamrin Sikumbang ◽  
Zainun Zainun

Personality as an integration of one’s tendency to behave, act and behave. The personality referred to in this case is the personality of honesty and istiqomah which is in accordance with the teachings of Islam and is called the personality of Islam. This study aims to describe the communication strategies of Campus Da'wah Institutions in shaping the Islamic personality of students, as well as the supporting and inhibiting factors of the campus Da'wah Communication strategy in shaping the Islamic personality of STMIK Budi Darma Medan students. The research method used in this study is a qualitative method by analyzing and making interpretation of data found through interviews. The data that has been collected is checked for validity, the data analysis technique starts from reducing the data and making conclusions from the results of the study. The results of this study are that to develop a communication strategy must begin with planning, implementation and of course in this strategy there are supporting and inhibiting factors. The communication strategy of Campus Propagation Institute in shaping the Islamic personality of students by planning and implementing activities that are Islamic by instilling the values of Islamic personality to students. Islamic personality here is the personality of honesty, responsibility, initiative and istiqomah in the daily life of students. Strategies that LDK does include mentoring, recitation and sharing among others. Supporting and inhibiting factors in the Campus Da'wah Institute strategy are good responses from students, while the inhibiting factor is the lack of funds.   Kepribadian sebagai integrasi dari kecenderungan seseorang dalam bersikap, bertindak dan berperilaku. Kepribadian islam merupakan kepribadian tentang kejujuran, tanggungjawab, inisiatif dan istiqomah yang sesuai dengan ajaranajaran Islam. Penelitian ini bertujuan untuk mengetahui strategi komunikasi Lembaga Dakwah Kampus dalam membentuk kepribadian Islam mahasiswa, serta faktor pendukung dan penghambat dari strategi komunikasi Lembaga Dakwah Kampus. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan menganalisis dan membuat interpretasi data yang ditemukan melalui hasil wawancara. Data yang telah dikumpulkan diperiksa keabsahannya, teknik analisa data dimulai dari mereduksi data dan membuat simpulan hasil penelitian. Hasil dari penelitian ini mendeskripsikan strategi komunikasi Lembaga Dakwah Kampus dalam membentuk kepribadian Islam mahasiswa. Bentuk-bentuk strategi komunikasi adalah komunikasi antar personal dan komunikasi tidak langsung yaitu dakwah berbasis materi dan dakwah berbasis media. Faktor pendukung dalam strategi Lembaga Dakwah Kampus ini yaitu respon yang baik dari mahasiswa, pengurus LDK memiliki potensi yang lebih, LDK Al-Hayyan memiliki susunan struktur anggota keorganisasian yang jelas sedangkan faktor penghambatnya yaitu masalah kurangnya dana dalam program LDK, kurangnya waktu untuk bersosialisasi dan semangat anggota LDK yang menurun.


2021 ◽  
Vol 7 (1) ◽  
pp. 17-24
Author(s):  
Dayanti Noviyana

The purpose of this study was to see the history and procession of the ritual implementation of the one sura ruwatan ritual at Sima Temple and the symbolic meaning of the ruwatan one sura ritual in Sima Temple, Blingoh Village, Donorojo District, Jepara Regency. The research method used in this research is descriptive qualitative research method, sampling is used to capture as much information as possible from various sources using data analysis techniques in this study starting from collecting, sorting, processing and analyzing data using interactive model analysis. The symbolic meaning of the ruwatan ritual in Sima Temple is to refuse reinforcements to rid themselves of danger.


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