Factors Influence of Purchase Intention on Beauty Product

2021 ◽  
Vol 2 (1) ◽  
pp. 158-172
Author(s):  
Marina Kusumawati ◽  
Ginanjar Rahmawan
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Consumer Products ◽  
Market Growth ◽  
Technology And Innovation ◽  
Multiple Test ◽  
First Time ◽  
Beauty Products ◽  
Variable Quality

Wardah is a brand of cosmetics in under the auspices of PT. Paragon Technology and Innovation. Wardah present as one of the brands of cosmetics the largest in Indonesia , products Wardah first time launched in the year 1995. PT. Paragon Technology and Innovation is always on top of market growth every year . Even Throughout the year 2020 Wardah has succeeded in exporting 22.9 billion worth to Malaysia. This study aims to determine the factors that influence the purchase interest of Wardah beauty products . The author will meniliti 4 factors such as Beauty Vlogger, Quality Products , Image Brand And price product it itself . The population in this study is the Consumer Products Beauty Wardah are domiciled in Soloraya include Boyolali , Karanganyar , Surakarta, Sukoharjo , Klaten , Sragen and Wonogiri . Research is using the technique of taking samples with a short a tan purposive sampling with the total respondents as many as 102 respondents . While for Technical analysis of the data using analysis regression linear multiple , Test T ( Partial ), Test F ( Simultaneous ) and Test Koefiesien of determination (R2). Based on the research that has been done, it can be concluded that this research according to the results of the partial T test, the variable that dominates the interest in purchasing wardah beauty products is the variable quality of the product where the product quality has a percentage value of 51.46% which is greater than the percentage value for the Beauty Vlogger variable. , Brand Image and Price.  

scholarly journals PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH WOM TERHADAP NIAT BELI PRODUK NUTRISI MEREK HERBALIFE

2019 ◽  
Vol 8 (4) ◽  
pp. 2209
Author(s):  
Komang Priti Elizabeth Fallo ◽  
Ni Wayan Sri Suprapti
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Multiple Test ◽  
Image Variables

The aim of the study was to analyze the role of brand image in mediating the influence of word of mouth on the purchase intention of Herbalife brand nutrition products in Denpasar City. The sample was 100 people with non probability sampling technique. Primary data was obtained by distributing questionnaires and analyzed using descriptive statistics of the average count and inferential statistics in the form of path analysis and multiple test. The results of data analysis showed that the word of mouth variable had a positive and significant effect on brand image, brand image variables had a positive and significant effect on purchase intention, word of mouth variables had a positive and significant effect on purchase intention, and brand image variables played a part in mediating influence. word of mouth to buy Herbalife brand nutrition products.

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN STORE ATMOSPHERETERHADAP MINAT BELI KONSUMEN PADA TOKO EMAS DAN MUTIARA DISEKARBELA KOTA MATARAM

2015 ◽  
Vol 4 (1) ◽  
Author(s):  
Yusi Faizathul Octavia
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Purchase Intention ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Price ◽  
Consumer Purchase Intention ◽  
Variable Quality

This study aimed to analyze the significant influence between product quality, price,and store atmosphere toward consumer purchase intention on the gold and pearl store inSekarbela Mataram city. Intake of respondents conducted with convenience samplingtechnique using a questionnaire distributed to 100 respondents. The data analysis techniqueused is multiple linear regression analysis. Based on the analysis conducted, it can beconcluded that the variable quality of the product, price, and store atmosphere positive andsignificant impact toward consumer purchase intention on the gold and pearl store inSekarbela Mataram city. This means that if the quality of the product, price, and storeatmosphere is enhanced by the gold and pearls shop owners in Sekarbela city of Mataram,can be increasing the consumer purchase intention. While the dominant variable affectingconsumer purchase intention is the store atmosphere variable.Keywords:Quality of Product, Price, Store Atmosphere and Purchase Intention.

scholarly journals Pengaruh Kualitas Pesan Iklan Bakpia Kukus Tugu Jogja Terhadap Niat Beli Dengan Citra Merek Sebagai Variabel Pemediasi

2018 ◽  
Vol 9 (2) ◽  
Author(s):  
Chriswardana Bayu Dewa
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Purposive Sampling ◽  
Advertising Message ◽  
Positive Effect

Abstract - This research aims to examine the effect of quality of the advertising message to the buying intention and mediated by brand image. Subjects are tourist who buy Bakpia Kukus Tugu Jogja in Yogyakarta. In this study developed a theoretical mode of the proposed four hypotheses to be tested using Structural Equation Model (SEM) by AMOS software 18. This research was conducted by distributing questionnaires to survey 150 respondents. Respondents were obtained through purposive sampling tehnique, the respondents were selected based on certain goals established researcher. The results of this study show that quality of the advertising message has positive effect to brand image, brand image has positive effect to buying intention, quality of the advertising message has positive effect to buying intention and brand image can partially mediated the positive effect of quality of advertising message toward buying intention. Keyword : Quality of Advertising message, Purchase Intention, Brand Image Abstraks - Penelitian ini bertujuan untuk menguji pengaruh kualitas pesan iklan terhadap minat beli dengan dimediasi oleh citra merek. Subyek adalah wisatawan yang membeli Bakpia Kukus Tugu Jogja kota Yogyakarta. Dalam penelitian ini dikembangkan suatu model teoritis dengan mengajukan empat hipotesis yang akan diuji dengan menggunakan Structural Equation Model (SEM) melalui software AMOS 18. Penelitian ini dilakukan dengan metode survei melalui penyebaran kuesioner kepada 150 responden. Responden diperoleh melalui teknik purposive sampling, yaitu responden dipilih berdasarkan tujuan-tujuan yang ditetapkan peneliti. Hasil penelitian menunjukkan bahwa kualitas pesan iklan berpengaruh positif terhadap citra merek, citra merek berpengaruh positif terhadap minat beli, kualitas pesan iklan berpengaruh positif terhadap minat beli dan citra merek memediasi secara parsial hubungan positif antara kualitas pesan iklan terhadap minat beli. Kata Kunci : Kualitas Pesan Iklan, Minat beli, Citra Merek

scholarly journals Pengaruh Citra Merek terhadap Niat Beli Konsumen (Studi pada Toyota Agya)

2020 ◽  
Vol 2 (3) ◽  
pp. 603
Author(s):  
Jeremi Francis Setiadi ◽  
Tommy Setiawan Ruslim
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Perceived Price ◽  
Convenience Sampling

The purpose of this study is to determine whether 1) brand image significantly influences the consumer price of Toyota Agya cars. 2) brand image significantly influences the perceived quality of consumers of Toyota Agya cars. 3) perceived price significantly influences the purchase intention of Toyota Agya car consumers. 4) perceived quality significantly influences the purchase intention of Toyota Agya car consumers. 5) brand image significantly influences the purchase intention of Toyota Agya car consumers mediated by perceived price. 6) brand image significantly influences the purchase intention of Toyota Agya car consumers mediated by perceived quality. Sample was selected by convenience sampling method with a total of 100 samples. And the results of this study indicate that the brand image has a positive and significant effect on the perceived price and perceived quality of Toyota Agya car consumers, the perceived price has a positive but not significant effect on the purchase intention of Toyota Agya car consumers, perceived quality has a positive and significant effect on the purchase intention of Toyota car consumers Agya, brand image has a positive but not significant effect on consumer purchase intentions mediated by perceived prices, and brand image has a positive and significant effect on consumer purchase intentions mediated by perceived qualityTujuan dari penelitian ini adalah untuk mengetahui apakah 1) Brand image berpengaruh secara signifikan terhadap perceived price konsumen mobil Toyota Agya. 2) Brand image berpengaruh secara signifikan terhadap perceived quality konsumen mobil Toyota Agya. 3) Perceived price berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya. 4) Perceived quality berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya. 5) Brand image berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya yang dimediasi oleh perceived price. 6) Brand image berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya yang dimediasi oleh perceived quality. Sampel dipilih dengan metode convenience sampling dengan jumlah sebanyak 100 sampel. Dan hasil penelitian ini menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap perceived price dan perceived quality konsumen mobil Toyota Agya, perceived price berpengaruh positif tetapi tidak signifikan terhadap purchase intention konsumen mobil Toyota Agya, perceived quality berpengaruh positif dan signifikan terhadap purchase intention konsumen mobil Toyota Agya, brand image berpengaruh positif tetapi tidak signifikan terhadap purchase intention konsumen yang dimediasi oleh perceived price, dan brand image berpengaruh positif dan signifikan terhadap purchase intention konsumen yang dimediasi oleh perceived quality

Pengaruh Kualitas Produk, Citra Merk dan Promosi terhadap Keputusan Pembelian Spare part pada Bengkel Aneka Motor Kabupatan Padang Pariaman

Owner ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 320
Author(s):  
Triana Ananda Rustam
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Spare Part ◽  
Multiple Linear Regression Analysis ◽  
Spare Parts ◽  
Purchasing Decisions ◽  
Quality Product ◽  
Variable Quality

This study aims to determine how much influence the variable quality of the product, brand image and promotions simultaneously and partially on purchasing decisions motorcycle spare parts in the garage Aneka Motor Padang Pariaman. By using the method of data collection in the form of the questionnaire and the analysis method used is multiple linear regression analysis. The result showed that the variable quality of the product, brand image, and promotions significantly influence the purchasing decisions of spare parts in the motor workshop Aneka Motor Padang Pariaman, Marked with the R-value of 0.610 and Adjusted R Square of 0.351. This shows that there is influence between product quality, brand image, and promotions on purchasing decisions by 35.1 % while the remaining 64.9 % is influenced by other variables outside the study. Partial variable product quality and brand image positive and significant influence on purchasing decisions, while the sale does not significantly influence the purchase decision.   Keywords : Quality Product, Brand And Promotion Buying Decision

scholarly journals The Effect of Country of Origin, Perceived Quality, And Brand Image on the Purchase Intention of Etude House Cosmetics

2019 ◽  
Vol 7 (2) ◽  
pp. 36
Author(s):  
Cindy Lestari Lie ◽  
Innocentius Bernarto
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Positive Effects

The many interests of Indonesians for imported cosmetics have invited many foreign companies to enter the Indonesian market, including one of the leading cosmetic brands from South Korea, Etude House. The purpose of this research is to analyse and test the positive effects of country of origin, perceived quality, and brand image on the purchase intention of Etude House cosmetics. Based on the purpose of the research, the proposed hypotheses are: (1) The country of origin of a product affects positively on the purchase intention of a consumer, (2) The perceived quality of a product affects positively on the purchase intention of a consumer, and (3) The brand image of a product affects positively on the purchase intention of a consumer. The sample consists of Etude House consumers in Indonesia who are students of the University of Pelita Harapan, with a total of 146 respondents. The sampling technique used in the research is Convenience sampling method. The statistical analysis is applied by the approach of Partial Least Square – Structural Equation Modeling (PLS-SEM) method, with the program SmartPLS. The end result of this research has shown that (1) The country of origin of a product does not affect positively on purchase intention, (2) The perceived quality of a product has a positive and the most significant effect on purchase intention, and (3) The brand image of a product also has a positive and significant effect on purchase intention.

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION

2019 ◽  
Vol 8 (8) ◽  
pp. 5164
Author(s):  
Putu Agung Aprilia Roshan ◽  
Ida Bagus Sudiksa
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Consumer Products ◽  
Analysis Technique ◽  
Key Word ◽  
Celebrity Endorser

The purpose of this research is to know the role of brand image mediate the influence of celebrity endorser against purchase intention on a prospective consumer products lipstick Wardah. This research was conducted in Denpasar city, using a sample size as much as 108 respondents with a purposive sampling method. As for the data analysis technique used in this study is Path Analysis and accompanied by Sobel test to test the hypothesis put forward. Based on the results of research conducted, the brand image was able to mediate the celebrity endorser against purchase intention. Data of respondents are directly viewable is celebrity endorser of the positive and significant effect against brand Image; brand image is positive and significant effect against purchase intention; celebrity endorser of the positive and significant effect against purchase intention; as well as brand image are significantly able to mediate the celebrity endorser against purchase intention. Key Word: celebrity endorser, brand image, purchase intention

scholarly journals Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk Honda Brio Satya Terhadap Minat Beli Pelanggan di Jakarta

2020 ◽  
Vol 4 (4) ◽  
pp. 156
Author(s):  
Dimas Rizky ◽  
Carunia Mulya Firdausy
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Unit ◽  
Price Perception ◽  
Potential Customers ◽  
Positive Effect ◽  
Unit Analysis

The purpose of this study is to examine the effects of brand image, perceive price and product quality on purchase intention. The number of sample in this study was 160 respondents consisting of potential customers and the customers Honda Brio Satya of PT. Honda Prospect Motor in Jakarta. The technique to sampling unit analysis was convenience nonprobality sampling method. The results of this study as follow. First, it was found that brand image has a positive and significant effect on purchase intention. Second, perceive price has a positive and significant effect on purchase intention. Third, product quality has a positive effect on purchase intention. Fourth, brand image, price perception and product quality jointlyl effect purchase intention of Honda Brio customer. Therefore, to improve the purchase intention of the customers, the company should give a great concern to brand image, price and the quality of Honda car production.

scholarly journals Analisis Kualitas Pelayanan dan Brand Image Terhadap Minat Kunjungan Ulang Pasien Klinik Bidan Marlina

2019 ◽  
Vol 17 (1) ◽  
pp. 7-16
Author(s):  
Harun Al Rasyid ◽  
Agus Tri Indah K
Keyword(s):  
Social Sciences ◽  
Service Quality ◽  
Brand Image ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Independent Variables ◽  
The Social ◽  
Positive Effect ◽  
Variable Quality

This study aimed to analyze the influence of service quality and brand image to re-visit interest. Samples were patients who were ambulatory and hospitalized at the Clinic Bidan Marlina Tangerang Selatan totaling 130 respondents. Regression analysis techniques were used to analyze the influence of service quality and brand image to re-visit interest is using SPSS (Statistical Package for the Social Sciences). Service quality and significant positive effect on the re-visit interest in Bidan Marlina Clinic Tangerang Selatan, every 1% increase in the variable quality of service will be followed by the increase in re-visit interest of 0.265 percent. While the brand image variable positive and significant effect on the interest re-visit the clinic Bidan Marlina Tangerang Selatan, every 1% increase in variable brand image will be followed by the increase in re-visit interest of 0.740 percent. Furthermore, the results also showed that there is a positive and significant influence on the independent variables of service quality and brand image together to re-visit interest. Service quality and brand image affects 65.7% of the interest to re-visit the clinic Bidan Marlina Tangerang Selatan.

scholarly journals The Influence of Beauty Vlogger’s Content on the Purchase Intentions of Local Brands in Indonesia

2019 ◽  
Vol 4 (4) ◽  
pp. 254-259
Author(s):  
Nur Afifah
Keyword(s):  
Path Analysis ◽  
Conceptual Model ◽  
Purchase Intention ◽  
Brand Image ◽  
Jel Classification ◽  
Purchase Intentions ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Image Type ◽  
Beauty Products

Objective – This study aims to propose a conceptual model of how the influence of beauty vlogger content affects purchase intentions on local brand beauty products in Indonesia with brand image as a mediating variable. Methodology/Technique – Purposive sampling is used with 100 respondents distributed online via Google forms. A path analysis technique is used. Findings – The study findings show that beauty vlogger content influence brand image but does not influence the purchase intentions on local brand beauty products in Indonesia. Brand image is a mediating variable between beauty vlogger content and purchase intentions on local brand beauty products in Indonesia. Novelty – The development of beauty vloggers in Indonesia is growing rapidly, but the study of beauty vlogger content is still scarce and only examines the effect of vloggers on purchase intentions, not on the brand image. Type of Paper: Empirical. Keywords: Vlogger; Beauty Vlogger Content; Purchase Intention; Local Brands in Indonesia. Reference to this paper should be made as follows: Nur, A. 2019. The Influence of Beauty Vlogger’s Content on the Purchase Intentions of Local Brands in Indonesia, J. Mgt. Mkt. Review 4(4) 254 – 259 https://doi.org/10.35609/jmmr.2019.4.4(4) JEL Classification: M15, M31, M37.

Sign in / Sign up

Export Citation Format

Share Document