Pengaruh Variasi Produk Dan Citra Merek Terhadap Keputusan Pembelian Ulang Pada Susu Setia Di Tenggarong

2021 ◽  
Vol 21 (2) ◽  
pp. 36-48
Author(s):  
Febrian Krismonanda ◽  
Iskandar Iskandar
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Image ◽  
Female Gender ◽  
Analytical Tool ◽  
Independent Variables ◽  
Product Variation ◽  
Dominant Influence

Abstract:                                                                              The purpose of this study was to analyze the effect of product variations and brand image simultaneously, to analyze product variations and brand image to partial repurchase decisions, and to determine the independent variables that had the most dominant influence on repurchase decisions at Susu Setia. The analytical tool used in this research is multiple regression analysis. Samples were taken using the Slovin formula as many as 99.61 or 100 people.                The results showed that the variable product variation and brand image had a simultaneous and partial effect on repurchase decisions at Susu Setia in Tenggarong. In addition, the Brand Image variable has the most dominant influence as seen from the B coefficient value of the Brand Image which is the largest compared to other variables. Based on the characteristics of respondents in the categories of gender, occupation, and age, it is proven that consumers are dominated by the female gender, millennial age with student status. Thus, the promotions carried out by Susu Loyal to increase repurchase decisions are targeted at this segment.   Keywords: Product Variation, Brand Image and Repurchase Decision  

scholarly journals Analysis of The Impact of Using Artists Via Vallen As Celebrity Endorser in Online Stores on Shop Image Brands

2021 ◽  
Vol 2 (1) ◽  
pp. 106-111
Author(s):  
Edy Anas Ahmadi ◽  
Ulfatul Khasanah ◽  
Rina Sulistyowati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Image ◽  
T Test ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Test Results ◽  
Multiple Correlation ◽  
Independent Variables

This study aims to determine whether there is a variable influence of Attractiveness, Credibility, and Charisma partially, simultaneously and most dominantly on the Shopee Brand Image. It is suspected that there is a significant effect partially and simultaneously, and the most influential variable is credibility. using quantitative descriptive methods. The sample was determined as many as 89 respondents. The data analysis methods used are: Validity Test, Reliability Test, Multiple Regression Analysis, Multiple Correlation Analysis, Coefficient of Determination, t test, and F test. In the Reliability Test, it is known that all items are reliable. In the Multiple Regression Analysis, the value is 3,100. If all the independent variables increase by one unit, the Brand Image increases with the value of the regression coefficient. The coefficient of determination test results showed that R2 = 0.756 contributed 75%. In the Multiple Correlation Test, it is known that each variable has a degree of closeness. The t test results show that partially there is a significant effect on the Attractiveness and Credibility variables, while the Charisma variable has no significant effect. In the F test it is known that there is a simultaneous significant effect of all independent variables on the dependent variable. The conclusion is that there is a significant effect both partially and simultaneously of the Attractiveness, Credibility, and Charisma variables on the Brand Image. The variable that has the most dominant influence is the credibility variable.

Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen (Studi Pada Produk Elektronik Di Daerah Istimewa Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Linawati Linawati ◽  
Sofiati Sofiati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Buying Behavior ◽  
Dominant Influence ◽  
Consumer Buying Behavior

Abstrack   This research is intended to analyze the influence of brand equity on the consumer buying behavior. The respondents consist of 100 electronic user in Regional Province of Yogyakarta. Questionnaire are used to collect data from the respondents and the data were analized by Multiple Regression Analysis. The result of the study indicate that: (i). brand equity has significant influence on the consumer buying behavior (ii). brand loyalty has dominant influence on the custumer buying behavior.   Keywords: Brand Equity, Consumer Buying Behavior. Electronic User, Multiple Regression Analysis    

PENGARUH PELATIHAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA KOPILOKA 3.0 PALEMBANG TAHUN 2021

2021 ◽  
Vol 1 (2) ◽  
pp. 145-152
Author(s):  
Juni Eliana Prasetya N ◽  
Moh. Faizal ◽  
Choirunnisak Choirunnisak
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Work Motivation ◽  
Employee Performance ◽  
Independent Variables ◽  
Analysis Technique ◽  
Level Of Training ◽  
Positive Effect

In this study, there are results that contradict the theory which states that the higher the level of training and motivation, the employee's performance should increase.  In this study, training had no effect and motivation had no positive effect. This study aims to determine the effect of training and work motivation on employee performance in Kopiloka 3.0.  The population in this study were all employees at Kopiloka 3.0, which amounted to 15 people with a sample of 15 people using saturated sampling.  The data analysis technique in this study used SPSS 24 software, which consisted of data quality test, classical assumption test, multiple regression analysis, and hypothesis testing. By using multiple regression analysis, the results of the study show that training has no effect on employee performance.  Motivation has a significant effect on employee performance.  Simultaneously (together) the independent variables of training and motivation have an effect on employee performance.

scholarly journals Quality Assurance among Childcare Employees in Selangor

2021 ◽  
Vol 18 ◽  
pp. 1498-1511
Author(s):  
Yaty Sulaiman ◽  
Ng Kel Lie
Keyword(s):  
Quality Assurance ◽  
Regression Analysis ◽  
Quality Management ◽  
Total Quality Management ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Employee Commitment ◽  
Total Quality ◽  
Independent Variables ◽  
Employee Competencies

Caregiver or childcare employee is responsible to produce excellent quality in taking care of the children. A good practice of quality assurance among employees is important to develop the future generations. The objective of this research is to identify the factors that influence quality assurance among childcare employees in Selangor. It is to determine the relationship between factors (physical facilities, employee commitment, communication, and employee competencies) and quality assurance. A random sampling technique was used to select respondents from the registered childcare centers in Selangor, Malaysia. The study used quantitative approach through structured questionnaires developed from previous research. Among 450 survey questionnaires distributed, only 379 questionnaires were accepted and used for analysis. Study uses SPSS 22.0 to analyze data. Methodologies such as Pearson Correlation and Multiple Regression Analysis were conducted in analyzing the data. Findings revealed that quality assurance is having a positive relationship with physical facilities, employee commitment, communication, and employee competencies, with the overall results of the multiple regression analysis showed that all independent variables have relationships with the dependent variable at p=0.000. The result of this test also indicated that all independent variables have positive beta coefficient value as physical facilities, employee commitment, communication and employee competencies at 0.372, 0.251, 0.064 and 0.103 respectively. Thus, this study adds to better understanding of the total quality management (TQM) which is the main underlying theory used to develop the research framework. In general, Total Quality Management (TQM) advised on the factors such as physical facilities, employee commitment, employee competencies, and communication that when applied, could get the best result of employees.

Faktor-Faktor yang Mempengaruhi Profitabilitas Bank Muamalat di Indonesia

2020 ◽  
Vol 6 (3) ◽  
pp. 716
Author(s):  
Yuwita Ariessa Pravasanti ◽  
Wikan Budi Utami
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Secondary Data ◽  
Sampling Technique ◽  
Analytical Tool ◽  
Financial Data ◽  
Coefficient Of Determination ◽  
Bank Profitability ◽  
Demand Deposits

This study aims to obtain empirical evidence related to the influence of Indonesian Muamalat bank profitability. Characteristics of the influence of wadi'ah demand deposits, wadi’ah savings and mudharabah savings. This study uses secondary data with quarterly financial data population of PT. Bank Muamalat Indonesia from 2011 to 2018. The sampling technique uses quarterly financial data of PT. Bank Muamalat Indonesia has 32 data. The analytical tool used is multiple regression analysis. The results showed that the wadi'ah giro variable partially had a significant effect on profit / ROA. Show that t count is 2,356 ≥ t table is 1,699 while the value of Sig. t 0.026 ≤ Sig.α 0.05. Wadi'ah savings variable partially has a significant effect on profit / ROA. Shows that t count is - 3,135 ≤ t table is 1,699 while Sig. 0.004 ≤ α 0.05. Mudharabah savings variable partially has a significant effect on profit / ROA. Shows that t arithmetic of - 0.334 ≤ t table of 1.699 while the value of Sig. α 0.741 ≥ 0.05, then Ho is rejected and H1 is accepted. The results showed that multiple regression analysis obtained the coefficient of determination (R2) was 0.412 or equal to 41.2%. This means that Wadi'ah Giro, Wadi'ah Savings and Mudharabah Savings jointly affect bank profitability.

Application of multiple regression analysis to morphometric characters obtained from Serranus cabrilla (linnaeus, 1758) by using stepwise method

2017 ◽  
Author(s):  
Levent Sangün ◽  
O. Ýnanç Güney
Keyword(s):  
Body Weight ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
The Body ◽  
Stepwise Multiple Regression ◽  
Morphometric Characters ◽  
Independent Variables ◽  
Fisheries Science ◽  
Stepwise Method

In fisheries science, high number of morphometric measures (independent variables) taken from different parts of the fish complicates the estimation of the body weight (dependent variable). Therefore, the researchers are seeking for a solution facilitating the interpretation of the equations of correlation between the characteristics. One way to deal with this challenge is the dimension reduction by means of stepwise multiple regression analysis. The aim of this study is to explain total variation with the same accuracy by using fewer independent variables. To accomplish this, 12 morphometric measures from 210 individuals of Serranus cabrilla were measured to estimate the body weight. Firstly, the 95% of the variation was explained by means of multiple regression analysis by using all variables. Then, by step-wise method, the same results were achieved with fewer independent variables. Finally, the variables with inter-multicollinearity eliminated and with two remaining independent variables determination coefficients resulted as 95%. The result showed that using more variables does not create significant distinction for accuracy to estimate the body weight although; the total length and body dept was the most effective features for weight.

scholarly journals Evaluation of Motor Transport Infrastructure Influence on Socio-Economic Indicators of Minsk Region

2018 ◽  
Vol 17 (4) ◽  
pp. 314-319
Author(s):  
R. B. Ivut ◽  
P. V. Popov ◽  
P. I. Lapkovskaya ◽  
I. V. Emelyanovich
Keyword(s):  
Economic Development ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Transport Infrastructure ◽  
Economic Indicators ◽  
Infrastructure Development ◽  
Independent Variables ◽  
Socio Economic Development ◽  
The Republic

The paper substantiates the necessity to study a transport infrastructure in the context of its impact on socioeconomic indicators pertaining to the development of a certain region. The importance of this study is confirmed by the goals and objectives of the transport system development of the Republic of Belarus, which are outlined in the National Strategy of the Republic of Belarus for Sustainable Socio-Economic Development for the period until 2030, and they are considered as well as priority areas for the development of Minsk region, presented in the Sustainable Development Strategy of Minsk Region for 2016–2025. The influence of eight indicators for transport infrastructure development of Minsk region on four key socio-economic indicators of the region development such as gross regional product, investment in fixed assets, revenues of consolidated budgets, average wage level has been investigated in the paper. A multiple regression analysis has been applied for assessing a relationship between dependent and independent variables. A step selection method has been used as a method of multiple regression analysis. All calculations have been carried out in the IBM SPSS Statistics 20 program. As a result of the study correlation indicators have been established between dependent and independent variables, relationships between variables and dependencies have been determined in the paper. The reliability of the obtained results have been verified with the help of the Fisher and Student's criteria. The obtained results have made it possible to identify key indicators for a transport infrastructure of Minsk region which have the greatest impact on socio-economic development of this region and can be used to analyze an investment attractiveness of Minsk region.

scholarly journals Mencari Variabel-variabel Yang Mempengaruhi Sikap Mental Entrepreneural (Wirausaha)Pada Pemerintah Kabupaten Serdang Bedagai

2006 ◽  
Vol 6 (2) ◽  
pp. 155
Author(s):  
Arfan Ikhsan
Keyword(s):  
Regression Analysis ◽  
Key Words ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Mental Attitude ◽  
Independent Variables ◽  
Independent Variable

<p class="Style1">This research try to find some variables that influence entrepreneurial mental attitude at government of Serdang Bedagai Regency. independent variable which considered in this research is hierarchy, formalizes, trust, mission, ethics and regulation barriers level. Those independent variables will be able to improve society satisfaction, reduc­tion of level of bureaucracy and improvement of risking tendency. The data of this research collected from organization chart of Serdang Bedagai Regency. Amount of 68 responders participated in this research. Hereinafter this data processed by using multiple regression analysis. The result shows that formalizes, trust, mission, ethics and regulation barriers level have an effect significantly toward society satisfaction and also bureaucracy. Meanwhile risking tendency is significantly influenced by hierarchy, formalizes, mission and ethics.</p><p class="Style1" align="center">Key Words: hierarchy, formalizes, trust, mission, ethics and regulation barriers level</p>

scholarly journals PENGARUH PAJAK, SUBSIDI DAN ZIS TERHADAP PENURUNAN KEMISKINAN DI INDONESIA

Media Ekonomi ◽  
2013 ◽  
Vol 22 (2) ◽  
pp. 123
Author(s):  
Hikmathiar Ramadhan ◽  
Tatik Mariyanti
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Regression Method ◽  
The State ◽  
Independent Variables ◽  
Multiple Regression Method ◽  
The Relationship

<p>This paper discusses the analysis of the effect of taxes and subsidies and ZIS (Zsakat, Infaq and Sedekah) to the reduction of poverty in Indonesia in the period 1994 to 2013. The variables used in include taxes, subsidies, ZIS and poverty of the State of Indonesia. The method used in this thesis is a multiple regression method along with the classical assumptions. This study aims to determine the relationship between variables taxes, subsidies and ZIS against poverty. In addition, this study also aims to look at the variables which play a role in reducing poverty. The results using multiple regression analysis, it appears that all the independent variables are not significant and have adjusted R-square is nice. Next to the classical assumption test, based on the results of research there is a violation of classical assumptions in this research is the Normality.</p>

scholarly journals Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Adinda Nur Annissa ◽  
Eristia Lidia Paramita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Brand Awareness ◽  
Celebrity Endorsement ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Brand Promotion

In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision. The purpose of this study is to provide guidance for both the brand and celebrities regarding to endorsing. The population was the consumer of Maybelline in Indonesia. Purposive sampling was used in this research with 216 respondent. Multiple regression analysis method was used in this research. This research implies that celebrity endorsement and brand image affected the customer buying decision and the result is that Celebrity Endorsement and Brand Image of Maybelline have a positive significant influence on the buying decision. 

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