scholarly journals Effect of Experiential Marketing on Customer Satisfaction of Cafe Tik Tok in Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Yudi Ariantara
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Significant Influence ◽  
Quantitative Research ◽  
T Test ◽  
Test Results ◽  
Experiential Marketing ◽  
Significance Level ◽  
Independent Variable

The purpose of this study was to determine the effect of experiential marketing on customer satisfaction at Cafe Tik Tok in Bengkulu City. This type of research is descriptive quantitative research to obtain an overview of the effect of experiential marketing strategy on customer satisfaction at Cafe Tik Tok. The t test shows the presence or absence of the influence of one explanatory or independent variable individually in explaining the variation of the dependent variable and is used to determine the presence or absence of the influence of each independent variable individually on the dependent variable tested at a significance level of 0.05 (Ghozali, 2009) . In this study, the first hypothesis is whether there is an influence between Sense (X1) on the Customer Satisfaction variable (Y). To find out whether this hypothesis can be accepted or rejected, a test is carried out using the SPSS version 23 program. The test results for the guarantee variable (Act) show the t-count = 2.513 with a significance value of 0.013 <0.05. With a significance value below 0.05, it indicates that the guarantee (Act) has a significant effect on customer satisfaction. This means that Hypothesis 4 is accepted. The results of the test of the concern variable (Relate) show the value of t count = 2.205 with a significance value of 0.029 <0.05. With a significance value below 0.05, it shows that concern (Relate) has a significant influence on customer satisfaction. This means that Hypothesis 5 is accepted.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA CV. CAHAYA BONANZA ABADI LAMONGAN

2020 ◽  
Vol 19 (1) ◽  
pp. 33-43
Author(s):  
Mohamad Rizal Nur Irawan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Significant Influence ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Test Results ◽  
F Test ◽  
Independent Variables ◽  
Independent Variable

Customer satisfaction will be formed if it can meet the customer's basic expectations. Many factors influence customer satisfaction, including service quality and price. The problem that the answer to this research is looking for is the effect of partial, simultaneous and dominant independent variables (service quality and price) on customer satisfaction. Data analysis methods used are validity test, reliability test, classic assumption, multiple regression analysis, multiple correlation test, coefficient of determination, F test, t test. The results of multiple linear regression obtained an equation, (Y = 2.936 + 0.098 X1 + 0.246 X2). The t-test results obtained by t count variable service quality 5.434 price 3.704 greater than t table 1.660 between independent variables partially has a significant influence on customer satisfaction. The results obtained from the F test are: F count (75,966)> F table (3,09) means that variables simultaneously have a significant effect on customer satisfaction. From the regression calculation and t count value can be drawn that the most dominant influence on customer satisfaction is price. From the results of the analysis concluded that the independent variable (service quality and price) has a significant influence on customer satisfaction Cv. Cahaya Bonanza Abadi Lamongan.

scholarly journals PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN STARBUCKS COFFEE SHOP

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Dyah rini Prihastuti ◽  
Adreas fadly Wahyu wicaksono
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Significant Influence ◽  
Brand Loyalty ◽  
T Test ◽  
Test Results ◽  
Coffee Shop ◽  
Experiential Marketing ◽  
Marketing Variables ◽  
Pleasant Experience

ABSTRACTExperiential Marketing can create an advantage for the producer because the sale is not a product or service but a pleasant experience, so that the products and services have more selling value compared to competitors although offered the same. (source: Yuliastuti and Palupi, 2004). This difference that makes customers willing to pay dearly with pleasure and without feeling compelled to get the desired product or service. These experiences are decisive for customer satisfaction and create their own brand loyalty. Customer satisfaction is very important for the life of a business, if what the customer receives in accordance with expectations then the customer will feel satisfied and re-buy and if the customer receives that is not appropriate or are below expectations then the customer will feel dissatisfied. Therefore, every business must pay attention to the customer and if the customer is satisfied then indirectly the customer will become a free marketing force for the company's business. The purpose of this study is to determine the effect of experiential marketing on customer satisfaction. The object of this research is Starbucks Coffe. The result of data analysis shows that there is a significant influence together between experiential marketing variables (sense (X1), feel (X2), think (X3), act (X4) and relate (X5)) to customer satisfaction (Y) it is known from the calculated value of the F test that has a significance value of 0.000 below 0.05. Partial test results also show the influence of sense (X1), feel (X2), think (X3), act (X4) and relate (X5) to customer satisfaction (Y) with t test significance value less than 0.05. The amount of influence of all variables on customer satisfaction (Y) is 83.6%, while the rest of 16.4% is caused by other variables not examined in this study. With this result the first hypothesis of research is accepted truth. Kata Kunci : Experiential Marketing, Kepuasan Pelanggan. 

scholarly journals MURABAHAH FINANCING AND EFFECT ON EARNINGS IJARAH BCA ISLAMIC YEAR 2012-2015

2018 ◽  
Vol 4 (1) ◽  
pp. 18
Author(s):  
Agus Arwani ◽  
Muhammad Wakhidin
Keyword(s):  
Significant Influence ◽  
T Test ◽  
Quantitative Approach ◽  
Test Results ◽  
F Test ◽  
Financial Reports ◽  
Significance Level ◽  
Data Source ◽  
Independent Variable ◽  
Test Of Significance

Financing as an important element in the bank. Based on data from Bank Indonesia, the loan product most in demand is Murabaha, which is financed with the principle of buying and selling. The purpose of this study was to determine the effect or not the financing Murabaha, Ijarah partially and simultaneously to profit BCA Syariah years 2012-2015.This type of research correlation with a quantitative approach.. The data source of monthly financial reports from January 2012 to December of 2015.  The analysis of the data by t-test  indicates that the variable Murabaha financing with significant influence on profits of less than 5% is equal to 0.000 and for Ijarah variable has no effect on earnings by more than 5% significance that is equal to 0.374. Based on the test results F it can be concluded that the financing Murabaha and Ijarah effect on profits, it is based on the calculation of the value of the F test of significance smaller than the significance level of 5% IE 0,000. The ability to predict the independent variable on the dependent variable is equal to 59.1% is indicated by the Adjusted R Square of 59.1%, while the remaining 40.9% is influenced by other variables.Keywords: Earnings, Murabahah, Ijarah

scholarly journals PENGARUH KOMPETENSI DAN DISIPLIN KERJA TERHADAP KEPUASAN PELANGGAN DI KANTOR PELAYANAN KEKAYAAN NEGARA DAN LELANG (KPKNL) PALU

2020 ◽  
Vol 4 (2) ◽  
pp. 103-112
Author(s):  
Sri Dwi Ratih Wijayanti ◽  
Lina Mahardiana ◽  
Risnawati Risnawati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Quantitative Research ◽  
Test Results ◽  
Significance Level ◽  
Analysis Techniques ◽  
Regression Test ◽  
The Relationship

This study aims to: know and analyze whether the Competence and Discipline Work simultaneously and partially effect on Customer Satisfaction in the Office of State Assets and Auction (KPKNL) Palu. This study uses quantitative research which is a study that aims to explain the relationship between two or more variables with a sample of 49 customers and data analysis techniques used are multiple linear regression. The results of hypothesis analysis and testing can be concluded that: (1) based on regression test results obtained sig. F of 0.00 <0.05, which can be interpreted that the variable Competence and Work Discipline affect simultaneously to Customer Satisfaction. (2) based on regression test results obtained Competence variables have significance level t sig. 0.010 <α 0.05, which can be interpreted that the variable Competence partially significant effect on customer satisfaction. (3) based on the regression test results obtained variable Work Discipline has significance level t sig. 0,000 <α 0.05, which can be interpreted that the variable Work Discipline partially significant effect on Customer Satisfaction. Penelitian ini bertujuan untuk: mengetahui dan menganalisis apakah Kompetensidan Disiplin Kerjaberpengaruh secara serempak dan parsial terhadap Kepuasan Pelanggan di Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu. Penelitian ini menggunakan penelitian kuantitatif yang merupakan penelitian yang bertujuan untuk menjelaskan hubungan antara dua variabel atau lebih dengan sampel 49 pelanggan dan teknik analisis data yang digunakan adalah regresi linear berganda.Hasil analisis dan pengujian hipotesis dapat disimpulkan bahwa: (1) berdasarkan hasil uji regresi diperoleh sig. F sebesar 0,00 < 0,05, yang dapat diartikan bahwa variabel Kompetensidan Disiplin Kerjaberpengaruh secara serempak terhadap Kepuasan Pelanggan. (2) berdasarkan hasil uji regresi diperoleh variabel Kompetensimemiliki tingkat signifikasi t sig. 0,010 < α 0,05, yang dapat diartikan bahwa variabel Kompetensisecara parsial berpengaruh signifikan terhadap kepuasan pelanggan. (3) berdasarkan hasil uji regresi diperoleh variabel Disiplin Kerja memiliki tingkat signifikasi t sig. 0,000 < α 0,05, yang dapat diartikan bahwa variabel Disiplin Kerja secara parsial berpengaruh signifikan terhadap Kepuasan Pelanggan.

scholarly journals The Effect of Employee Characteristics on Customer Satisfaction of Islamic Banks Services in Indonesia

2021 ◽  
Vol 04 (11) ◽  
Author(s):  
Syaifullah M. Syam ◽  
Keyword(s):  
Customer Satisfaction ◽  
Quantitative Research ◽  
Positive Influence ◽  
Individual Characteristics ◽  
Individual Characteristic ◽  
T Test ◽  
Islamic Banks ◽  
Significance Level ◽  
The Individual ◽  
Employee Characteristics

This study aims to determine the effect of employee characteristics on customer satisfaction at an Islamic bank in Palu, Indonesia. This study used the quantitative research method. The sample for this study was purposively determined, which of them were 100 Islamic banks customers. A five-scale survey was distributed to the customers, and all of the surveys were returned. Data analysis used SPSS version 17 for the windows program. The research results show that the individual characteristics variables have a significant and positive influence on customer satisfaction at Bank Syariah Mandiri Palu. The R square value was 0.262 means that the individual characteristic variable has an effect at twenty-six percent. For the t-test, the count was 5.900, which means tcount > ttable (5.900 > 0.6770) with a significance level of 0.000 <0.05. Meanwhile, the employee characteristics variable has a significant and positive effect on customer satisfaction at Bank Syariah Mandiri Palu. The R square value was 0.224 means that the individual characteristic variable has an effect of twenty-two percent. For the t-test, the count is 5.317, which means tcount > ttable (5.317 > 0.6770) with a significance level of 0.000 <0.05. We concluded that employees characteristics play important roles in determining customers satisfaction at Islamic banks.

scholarly journals MANAJEMEN OPERASIONAL DI PELABUHAN NUSANTARA KENDARI

2017 ◽  
Vol 4 (1) ◽  
pp. 101
Author(s):  
Werweti Werweti ◽  
Tjuk Sukardiman ◽  
Adenan Suhalis
Keyword(s):  
Customer Satisfaction ◽  
Customer Service ◽  
Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Analysis Model ◽  
Validity And Reliability ◽  
Significance Level ◽  
Operational Management

The purpose of this study was to determine the relationship of operational management and service to customer satisfaction in the port of the archipelago Kendari. To collect the data, this study used a questionnaire method / inquiry tangible items of questions. This questionnaire distributed to companies who become customers Kendari port of the archipelago. The population in this study is the customer service users Nusantara Port Kendari. Testing the quality of the data using validity and reliability test and classical assumption. While the analysis model used in this study using multiple linear regression analysis, T test, F test, test the coefficient of determination. The results showed that: 1. In the individual variable operational management and service a significant effect on customer satisfaction in the port of the archipelago Kendari. T test results gained tcount accepted at significance level of 5%; 2. Taken together operational management and service variables significantly influence customer satisfaction in the port of the archipelago Kendari. F assay results received grades of F = 97.224 accepted at significance level of 5%; 3. The operational management of the dominant influence on customer satisfaction, compared to the variable service. T-test results for the variable gain tcount operational management (11.055) higher than the variable tcount services (9.913) at the 5% significance level.

scholarly journals Pengembangan Model Latihan Passing Sepakbola Berbasis Sasaran Teman

2020 ◽  
Vol 1 (1) ◽  
pp. 1-12
Author(s):  
Dian Pujianto ◽  
Ari Sutisyana ◽  
Arwin Arwin ◽  
Yahya Eko Nopiyanto
Keyword(s):  
Data Analysis ◽  
Significant Influence ◽  
Training Model ◽  
T Test ◽  
Development Model ◽  
Research Approach ◽  
Development Research ◽  
Test Results ◽  
Significance Level ◽  
Analysis Technique

Abstract   The number of weaknesses in football matches, especially weaknesses in terms of passing a ball, is one of the keys to the failure of a team in a match. This research aims to develop a form of passing football practice. This study uses a development research approach with a sample of UNIB PJKR students. The data analysis technique used is the t-test with calculations through SPSS version 16. The t-test results showed that the coefficient of significance was 0,000, this coefficient was compared with the significance level of 0.05. Based on the comparison it turns out that the coefficient of significance is smaller than the significance level of 0.05, so it can be concluded that the passing training program has an effect on the ability of passing students. Based on the results of the hypothesis testing soccer passing training model has a significant influence on the ability of passing from students, so it can be concluded that this passing training model can be used for students or students who are just practicing football passing..   Keywords: Development, Model, Passing   Abstrak   Banyaknya kelemahan dalam pertandingan sepakbola terutama kelemahan dalam hal mengoper bola menjadi salah satu kunci kegegalan suatu tim dalam bertanding. Penelitian ini bertujuan mengembangkan bentuk latihan passing sepakbola. Penelitian ini menggunakan pendekatan penelitian pengembangan dengan sampel mahasiswa PJKR UNIB. Teknik analisis data yang digunakan menggunakan uj-t dengan perhitungan melalui SPSS versi 16. Hasil uji-t menunjukkan bahwa koefisien signifikasi sebesar 0,000, koefisien ini dibandingkan dengan taraf signifikasi 0,05. Berdasarkan perbandingan ternyata koefisien signifikasi hitung lebih kecil dari taraf signifikasi 0,05, sehingga dapat disimpulkan program latihan passing memberikan pengaruh terhadap kemampuan passing mahasiswa. Berdasarkan hasil uji hipotesis model latihan passing sepakbola telah memberikan pengaruh yang berarti terhadap kemampuan passing dari mahasiswa, sehingga dapat ditarik kesimpulan bahwa model latihan passing ini dapat digunakan kepada mahasiswa atau pelajar yang baru berlatih passing sepakbola.   Kata kunci: Pengembangan, Model, Passing

Pengaruh Lokasi dan Kualitas Pelayanan terhadap Keputusan Nasabah untuk Menabung di BMT Sumber Mulia Tuntang

2012 ◽  
Vol 3 (2) ◽  
pp. 277
Author(s):  
Rizqa Ramadhaning Tyas ◽  
Ari Setiawan
Keyword(s):  
Significant Influence ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
T Test ◽  
Test Results ◽  
Validity And Reliability ◽  
Significance Level ◽  
A Value ◽  
Saving Decisions

This study discusses the influence of the quality of services consisting ofreliability, responsiveness, assurance, empathy and tangibles as well as thelocation of BMT and variables are the most significant influence on thecustomer’s decision to save in BMT Sumber Mulia. The method used in thisstudy is a quantitative approach, with the amount of the sample was 30respondents. The sampling technique used accidential sampling by applyingis linear regression analysis, which previously conducted validity and reliability. Based on these results, we can conclude. First, there was a significant effect of the quality of service which consists of reliability, responsiveness, assurance, empathy, and tangibles on saving decisions. This is evident from the results of the t test with a value of t count > t table at the 5% significance level reliability (3.838 > 1.7011), responsiveness (2.121 > 1.7011), assurance (3.062 > 1.7011), empathy (4.760 > 1.7011), and tangibles (3.290 > 1.7011). There is a significant influence on the customer decision to save their money in BMT. Based on it location as the t test results are t count > t table (3.480 > 1.7011), with a significance level of 5%. Third, empathy variables are variables that provide the dominant influence on the customer’s decision to saving. It can be seen from the significance value (0.000) is more significant than other variables. Then proceed with the reliability variables with a significance value (0.001), the variable of location (0,002), tangibles (.003), assurance (0.005) and responsiveness with a significance value (0.043). This means that the willingness of employees and managers are more concerned with to draw customer attention on saving their money 

scholarly journals Pengaruh Lingkungan Fisik Dan Hedonic Shopping Value Terhadap Pembelian Tidak Direncanakan Di Giant Express Cilegon

2018 ◽  
Vol 8 (2) ◽  
pp. 116
Author(s):  
Muhamad Suhaemi ◽  
Juliandra Muharram
Keyword(s):  
Quantitative Research ◽  
T Test ◽  
Impulse Buying ◽  
Test Results ◽  
F Test ◽  
Significance Level ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping

This study aims to determine the effect service scape on impulse buying, to determine the effect hedonic shoping value on impulse buying , and to determine the effect service scape and hedonic shoping value on impulse buying at giant express Cilegon.This study uses quantitative research methode population in this study is consumerswho have shoped at giant express cilegon data were analyzed with SPSS version 20. The methode of selecting type of sample used accidental sampling. Data was done collection by spreading questionnaires to 100 respondents.While based on simultant test with f test results showed that variables of servicescape and hedonic shoping value simultaneously significant effect on impulse buying. Based on partial test with t test showed that variables of service scape effect the significance of the impulse buying  with a significance level of 0,000. And hedonic shoping value has significane effect of the impulse buying with a significant level of 0,000.Keyword : Servicscape, Hedonic Shopping Value, Impulse Buying

scholarly journals Factors Affecting Cloves Production in Woewolo Village, Nagekeo District, East Nusa Tenggara Province, Indonesia

2021 ◽  
Vol 22 (4) ◽  
pp. 37
Author(s):  
Maria Helena Carolinda Dua Mea
Keyword(s):  
Quantitative Research ◽  
Statistical Tests ◽  
T Test ◽  
Economic Life ◽  
Added Value ◽  
Primary Data ◽  
Test Results ◽  
Land Area ◽  
Significance Level ◽  
Factors Affecting

To plant cloves is very promising for the farmers in Woewolo. The cloves plantation in Woewolo Village, Mauponggo District is an effort to obtain added value for economic life.  the purpose of this study was to determine whether capital, labor, and land area affect the production income of clove farmers in Woewolo Village, Nagekeo Regency. This research is a type of quantitative research.  The population determined in this study were all clove farmers in Woewolo Village with 75 samples.  Primary data collection was carried out by distributing questionnaires to respondents. Based on the Multiple Linear Regression Test the Variables Capital (X1), Labor (X2), and Land Area (X3) have a positive regression coefficient direction on Clove Production in Woewolo Village, Mauponggo District.  The statistical test results prove that capital affects clove production as indicated by the acquisition of t-test results, namely the t-count value of 2.452 with a significance of 0.017 at the 5% significance level where 0.017 <0.05.  The results of statistical tests prove that labor affects clove production as indicated by the acquisition of t-test results, namely the t-count value of 2.489 with a significance of 0.015 at the 5% significance level where 0.015 <0.05.  The results of statistical tests prove that land area affects clove production as indicated by the acquisition of t-test results, namely the t-count value of 5.347 with a significance of 0.000 at the 5% significance level where 0.000 <0.05.  the percentage of the contribution of the influence of the independent variables including the capital, labor, and land area on the clove production variable is 35.8%.

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