scholarly journals PERAN MEDIASI KEPUASAN KONSUMEN PADA DETERMINAN KEPUTUSAN PEMBELIAN ULANG WEDANG UWUH HALAL

2021 ◽  
Vol 29 (1) ◽  
pp. 30-42
Author(s):  
Dwi Karti Handayani ◽  
Lukia Zuraida
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Research Method ◽  
Sampling Technique ◽  
Brand Trust ◽  
Collection Method ◽  
Positive Effects ◽  
Analysis Technique ◽  
Positive Effect

A brand trust that has been highly expected by consumers indicates the brandimage of the product is also high, thus moving consumers to make a purchase ofa product. The research method used in this study is quantitative with a crosssectional design. The sampling technique in this study used convenience sidetechniques with 100 respondents. The data collection method used a closedquestionnaire and the analysis technique used is PLS. The results showed thatproduct quality has a positive effect on customer satisfaction and repurchasedecision. Brand trust has a positive effects on customer satisfaction but has noeffect on repurchase decision. Consumer satisfaction has a positive effect onrepurchase decision. Consumer satisfaction mediates product quality and brandtrust on the repurchases decision of wedang uwuh halal.

scholarly journals Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee

2021 ◽  
Vol 5 (2) ◽  
pp. 135-147
Author(s):  
Calvin Gunawan ◽  
Daniel Susilo
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Simple Linear Regression ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Brand Ambassadors ◽  
Positive Effect

Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia. Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo. This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness. The sample in this study were 400 respondents. The sampling technique in this study was using purposive sampling technique. The data collection method used a questionnaire. The analysis technique used is simple linear regression through SPSS staticstic 24 software. The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.3%. The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.Keywords: Attraction, Brand Awareness, Shopee.

scholarly journals Analisis Strategi Pemasaran di Toko Najwa Dalam Menciptakan Kepuasan Pelanggan

2021 ◽  
Vol 1 (1) ◽  
pp. 46-54
Author(s):  
Suci Larasati ◽  
Moh. Kadri
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Collection Method ◽  
Location Service ◽  
Quality Product

This study aims to determine the Marketing Strategy at Najwa Store in creating customer satisfaction. This type of research is descriptive quantitative, the total sample of 15 customers with a sampling technique that census. The data collection method is direct observation, interviews and by using a questionnaire. The results of this study indicate that in creating customer satisfaction at Najwa Store it is important to know the importance of the marketing mix that is the set of variables used by Najwa Stores to increase consumer satisfaction (buyers), wherein the variables of the marketing mix consists of seven variables: price, product completeness, promotion of goods, location, service quality, product quality, and facilities.

scholarly journals Kepuasan Pelanggan, Kualitas Pelayanan, Varian Produk, dan Kualitas Produk

2021 ◽  
Vol 18 (2) ◽  
pp. 170-181
Author(s):  
Indriana Maha Resti
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Product

The purpose of this research is to find out of the effect of service quality, product variants and product quality towards customer satisfaction. this research is focused on product or buyers at Batik Fajar Indah Surakarta. This research’s type quantitative descripte. this research’s population of this study were buyers for 3 months in 2020 is 1.350 and the sample of this researched is totally 100 responden. Data collection method use questionarie method with accidental sampling technique, and analysis technique used multiple linear regression analysis. The concluded of this researched is servive quality, product variants and quality product influencences significantly towards customer satisfaction.

scholarly journals PERAN KEPERCAYAAN MEREK MEMEDIASI PENGARUH KEPUASAN KONSUMEN TERHADAP NIAT BERPINDAH MEREK

2019 ◽  
Vol 8 (10) ◽  
pp. 6346
Author(s):  
Ida Bagus Gede Bhasmara Putra ◽  
Ni Made Wulandari Kusumadewi
Keyword(s):  
Consumer Satisfaction ◽  
Sampling Method ◽  
Brand Trust ◽  
Collection Method ◽  
Analysis Technique ◽  
Negative Effect ◽  
Intention To Change ◽  
The City ◽  
Trust Intention ◽  
Positive Effect

Mismatch between consumer expectations and the reality obtained this will sooner or later affect the decline in brand trust so this stops buying and looking for other brands to satisfy their desires and expectations. The purpose of this study was to determine the effect of customer satisfaction on the intention to switch brands through brand trust in Simpati card users in the city of Denpasar. This study used a sample of 90 respondents through a purposive sampling method. Data collection method used through questionnaires. The data analysis technique used is path analysis technique and sobel test. The results of the analysis show that consumer satisfaction has a positive effect on brand trust, consumer satisfaction has a negative effect on the intention to switch brands, brand trust has a negative effect on the intention to switch brands and brand trust as a mediation of consumer satisfaction with the intention to change brands. Keywords: consumer satisfaction, brand trust, intention to change brands

KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PELAYANAN, STORE ATMOSPHERE DAN PROMOSI DI RUMAH MAKAN PONDOK JOWI SOLO

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Shofia Zulfa Amalina ◽  
Sri Hartono ◽  
Ratna Damayanti
Keyword(s):  
Quality Of Service ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Likert Scale ◽  
The Relationship

The purpose of this study was to analyze the effect of whether or not the quality of service, store atmosphere and promotion of consumer satisfaction at Pondok Jowi Restaurant Solo. The population in this study were consumers of Pondok Jowi Solo Restaurant in January 2020 at May 2020 with a total of 14,030 people. The sampling techniquemismpurposive samplingm which is a sampling technique with certain considerations by taking 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers to identify the relationship between service quality, store atmosphere and promotion of customer satisfaction. The results show that service quality, store atmosphere and promotion have a simultaneous and significant effect on customer satisfaction, servicei quality has assignificant effect on customer satisfaction, store atmosphere has a significant effect on customer satisfaction, and promotion has significant effect on customer satisfaction. Keywords: Service quality, Store atmosphere, Promotion, Consumer satisfaction

scholarly journals ANALISIS KUALITAS PELAYANAN DENGAN MENGGUNAKAN METODE FUZZY-SERVQUAL PADA KANTOR POS PUSAT KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 18
Author(s):  
Widia Afriyuni ◽  
Rahmiati Rahmiati ◽  
Muthia Roza Linda
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Total Sample ◽  
Primary Data ◽  
Post Office ◽  
City Center ◽  
A Value ◽  
Analysis Technique

This study aims to analyze: (1) The level of customer satisfaction with the quality provided by the Padang City Center Post Office (2) Service attributes that need to be improved in service quality at the Padang City Center Post Office so as to improve customer satisfaction (3) Quality dimensions services that have the greatest influence on customer satisfaction at the Padang City Center Post Office. The population of this research is the Post Office customers with unknown number of respondents. The sampling technique of this study was accidental sampling technique with a total sample of 100 people. The data used is primary data. The data analysis technique uses the fuzzy-servqual method using Microsoft Excel software. The results showed that: (1) The level of consumer satisfaction is low because the overall servqual (gap) value is negative, namely -0.75 (2) There are 17 attributes that need to be improved from the 22 attributes that are tested to improve the quality of service at the Post Office Padang City Center (3) Dimensions of service quality with the biggest gap is the dimension of responsiveness with a value of -1.32.Keywords: Service Quality, fuzzy-servqual, customer satisfaction

scholarly journals Pengaruh Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Indomaret Sukawati Kabupaten Gianyar

2020 ◽  
Vol 2 (2) ◽  
pp. 110-119
Author(s):  
Ni Luh Bella Citra Dewi ◽  
Ni Ketut Murdani ◽  
Ni Luh Ketut Ayu Sudha Sucandrawati
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Technique ◽  
Total Sample ◽  
Literature Study ◽  
Analysis Technique ◽  
Regression Test

The study entitled “The Effect of Product Quality and Service on Indomaret Sukawati Customer Satisfaction in Gianyar Regency” aims to determine the significant effect of service and product quality on customer satisfaction at Indomaret Celuk Sukawati Branch, Gianyar, both on a persial and simultaneous basis. Data collection techniques using questionnaires as well as methods of observation, literature study and interviews. Analysis technique with multiple linear regression test, F-test, t-test, and determination test. In determining the sample the researcher uses purposive sampling technique with a total sample of 70 respondents.The results of the Influence of Product Quality and Service on Indomaret Sukawati’s Customer Satisfaction in Gianyar Regency are Services that have a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, so it can be concluded that Service and Product Quality variables have a significant effect on Customer Satisfaction Indomaret minimarket, Jalan Raya Celuk Sukawati, Gianyar Regency.

scholarly journals ANALISA PERAN UPAH DAN INSENTIF TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA 5 UMKM DI BULAK KAPAL BEKASI TAHUN 2020

PARAMETER ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 104-112
Author(s):  
Chintya Rahman
Keyword(s):  
Research Method ◽  
Work Productivity ◽  
Sampling Technique ◽  
Test Reliability ◽  
Employee Productivity ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Saturated Sample ◽  
Service Businesses ◽  
Positive Effect

This study Wages and incentives are important elements in increasing employee productivity. With the provision of appropriate wages and incentives, it is expected that the productivity of 5 SME Service Businesses in west Java, Bekasi will increase, so that companies are ready and able to compete with other companies in facing competition. The research objective of this study was to determine how high the influence of wages and incentives on employee work productivity. The sampling technique is quite simple, namely by using a saturated sample, namely all employees of 5 SMEs, totaling 81 people. The research method uses the PLS technique. The analysis technique used is validity test, reliability test, multiple regression analysis, outer inner loading analysis and t test. The results of this study indicate both partially and collectively salaries and incentives have a significant positive effect on employee work productivity.

PENGARUH KEPERCAYAAN, KEPUASAN KONSUMEN, DAN NILAI TERHADAP LOYALITAS PRODUK

2017 ◽  
Vol 12 (1) ◽  
pp. 55
Author(s):  
Rintar Agus Simatupang
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Linear Regression Analysis ◽  
Perceived Value ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Validity And Reliability ◽  
Convenience Sampling ◽  
Positive Effect

This study aims to examine the influence of trust, customer satisfaction, perceived value on loyalty simultaneously and test the influence of trust, customer satisfaction, and perceived value on loyalty partially. Respondents in this study are consumers of notebook users. The sampling technique is done through convenience sampling technique. The number of respondents that can be used as a sample is as much as 250 respondents. Before the first analysis is done the validity and reliability test with the aim of knowing the level of validity and reliability, then analyzed using multiple linear regression analysis. The result of analysis shows that trust, consumer satisfaction and perceived value have positive influence on loyalty simultaneously, then based on partial test of trust variable does not affect to loyalty, while consumer satisfaction and perceived value have positive effect on loyalty.Keywords: Trust, Consumer Satisfaction, Perceived Value, Loyalty.Penelitian ini bertujuan untuk menguji pengaruh kepercayaan, kepuasan konsumen, nilai yang dipersepsikan pada loyalitas secara simultan dan menguji pengaruh kepercayaan, kepuasan konsumen, dan nilai yang dipersepsikan pada loyalitas secara parsial. Responden dalam penelitian ini adalah konsumen pengguna notebook. Teknik pengambilan sampel dilakukan melalui teknik convenience sampling. Jumlah responden yang dapat digunakan sebagai sampel adalah sebanyak 250 responden. Sebelum dilakukan analisis terlebih dahulu dilakukan uji validitas dan reliabilitas dengan tujuan mengetahui tingkat validitas dan reliabilitas, kemudian dianalisis menggunakan analisis regresi linier berganda. Hasil analisis menunjukkan kepercayaan, kepuasan konsumen dannilai yang dipersepsikan berpengaruh positif pada loyalitas secara simultan, kemudian berdasarkan pengujian secara parsial variabel kepercayaan tidak berpengaruh terhadap loyalitas, sedangkankepuasan konsumen dan nilai yang dipersepsikan berpengaruh positif pada loyalitas.Kata Kunci: Kepercayaan, Kepuasan Konsumen, Nilai yang Dipersepsikan, Loyalitas

scholarly journals PENGARUH VARIASI MENU DAN CITA RASA, PERSEPSI HARGA, KEBERSIHAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN DUTA MINANG JL. BRIGJEN KATAMSO

2019 ◽  
Vol 1 (1) ◽  
pp. 151
Author(s):  
Felinda Astuti ◽  
Henny Welsa ◽  
Ignatius Soni Kurniawan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Significance Level ◽  
Price Perception ◽  
Independent Variables ◽  
Positive Effect ◽  
Good Hygiene

This research was conducted to examine the effect of menu variations and tastes, perceptions of price, cleanliness on customer satisfaction at Duta Minang Restaurant Jln. Brig. Gen. Katamso. This study uses the dependent variable namely menu variation and taste, price perception, cleanliness and independent variables, namely customer satisfaction. The sampling technique used is Simple Accidential Sampling. Simple Accidential Technique Sampling, which is known as opportunity sample or free sampling, was chosen because of comfortable accessibility and proximity to the researcher. Samples are only taken at consumers of Duta Minang Restaurant Jln. Brigadier General Katamso totaling 100 people. The procedure for collecting data uses questionnaires that are distributed to be filled by Duta Minang consumers. Data processing uses multiple regression analysis with SPSS 16.0 tools. Based on data analysis and the results of hypothesis testing in this study it can be concluded that menu variations and tastes have a positive effect on consumer satisfaction with a significance level of 0,000. Price perception has a positive effect on customer satisfaction with a significance level of 0,000. Cleanliness has a positive effect on consumer satisfaction with a significance level of 0.016. This gives the implication that companies with good hygiene can increase customer satisfaction. And simultaneously the variable variations in menu and taste, price perception, and cleanliness positively influence consumer satisfaction with the value of F obtained at 207,528 and an error rate of 5%, the ability of the regression equation in this study, to explain the magnitude of variation that occurs in the dependent variable of 86 , 2% while 13.8% is explained by variables that the researcher cannot explain.

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