scholarly journals Research on the Influence of Web Celebrity Anchors on Consumers' Willingness to Buy

2021 ◽  
Vol 1 (1) ◽  
pp. 48-51
Author(s):  
Shuhua Wu ◽  
Lina Fang
Keyword(s):  
Research Method ◽  
Positive Impact ◽  
The Internet ◽  
Literature Analysis ◽  
Analysis Method ◽  
Willingness To Buy ◽  
Live Broadcast ◽  
Network Broadcasting ◽  
The Impact ◽  
Research Assumptions

With the development of the Internet, how to use network broadcasting to effectively promote to enhance consumers' willingness to buy has become a major challenge for enterprises.This paper takes the relevant characteristics of web celebrity anchor as the research object, uses econometric theory, uses literature analysis method and empirical research method, puts forward the corresponding research assumptions, and constructs a logical model of the impact of web celebrity live broadcast on consumers' willingness to buy.This paper is mainly based on the live Taobao data in the gray dolphin data, with empirical analysis through factor analysis and regression analysis method. The results found that the number of thumb up, rising fans and the number of viewers showed a positive impact on sales. In view of this conclusion, corresponding measures are put forward to improve the purchase willingness of consumers in the broadcast studio and promote the rapid maturity of Taobao live broadcast marketing.

scholarly journals Impact of Business Plans for the Development of MSMEs

2019 ◽  
Vol 2 (2) ◽  
pp. 375-379
Author(s):  
Irwan Sugiarto
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Positive Impact ◽  
Business Planning ◽  
Business Plans ◽  
Descriptive Approach ◽  
The Government ◽  
The Impact

This study aims to determine the impact of business planning for the development of MSMEs. The research method uses is a qualitative method with a descriptive and explorative descriptive approach. From the results of the research conducted, the results show that proper business planning and the application of a good marketing strategy have a positive impact on the sustainability of MSME activities. In addition, the quality of production that has a competitive advantage is also one of the driving factors. For the development of MSMEs, there are several obstacles faced, especially related to capital and guidance from the local government. With the development of MSMEs, it is expected to improve people's welfare, including helping the government in reducing unemployment.

scholarly journals Disclosure of Communication in the Facebook and Impact Social Media on Worship Activities in Dakwah Faculty Students and Science of Communication Media of North Sumatera State University (UINSU)

2020 ◽  
Vol 3 (3) ◽  
pp. 2142-2148
Author(s):  
Moh. Hatta ◽  
Swardi Lubis Lubis ◽  
Marlina Marlina
Keyword(s):  
Social Media ◽  
Research Method ◽  
Descriptive Analysis ◽  
Communication Media ◽  
State University ◽  
Analysis Method ◽  
The Impact

This study aims to reveal the extent of openness of communication carried out among students of the Da'wah Faculty and UINSU communication and its impact on worship activities carried out by these students. Observations and interviews are techniques used to collect data in this study. Triangulation analysis method is also used to analyze the data obtained from respondents, descriptive analysis research method applied in this study. From 30 respondents taken with a percentage of 20 female respondents and 10 male respondents it was found that social media activities through Facebook had a special attraction and increased their confidence in communication. The impact felt by the respondents was more to the shift in the discipline of worship that they did when cool communicating with their virtual friends, recitations of the Koran that are usually done before prayer time arrives multiplied by the fun they are chatting, status updates or just looking at their Facebook wall.

scholarly journals An Empirical Study on the Impact of E-Commerce Live Features on Consumers’ Purchase Intention: From the Perspective of Flow Experience and Social Presence

Information ◽  
2021 ◽  
Vol 12 (8) ◽  
pp. 324
Author(s):  
Haijian Wang ◽  
Jianyi Ding ◽  
Umair Akram ◽  
Xialei Yue ◽  
Yitao Chen
Keyword(s):  
Social Presence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Focus Of Attention ◽  
Equation Modeling ◽  
Flow Experience ◽  
Live Broadcast ◽  
Modeling Data ◽  
The Impact

The COVID-19 pandemic and the continuous advancement of live e-commerce technology pushed the swift growth of live e-commerce in China. Based on the S–O–R theoretical framework, this study investigates the impact of live broadcast characteristics on consumers’ social presence and flow experience, along with their impact on the consumers’ consumption intention in live e-commerce scenarios through questionnaires. Using structural equation modeling, data processing and involvement were introduced as regulating variables. Host charm, interaction, and trust in the host exerted a significant positive impact on social presence. In addition, host charm and trust in host significantly affected flow experience, and social presence significantly affected flow experience. Both social presence and flow experience significantly affected consumption intention, while involvement affected all paths to some extent. Overall, this study illustrates the significance of host in live e-commerce, and consumers with low involvement should be the focus of attention in live e-commerce.

scholarly journals To Trust Or Not To Trust: The Impact Of WebTrust On The Perceived Trustworthiness Of A Web Site

2001 ◽  
Vol 5 (3) ◽  
pp. 35-50 ◽  
Author(s):  
Kris Portz ◽  
Joel M. Strong ◽  
Larry Sundby
Keyword(s):  
Electronic Commerce ◽  
Web Sites ◽  
Private Information ◽  
Web Site ◽  
Positive Impact ◽  
Computer Experiment ◽  
The Internet ◽  
Certified Public Accountants ◽  
Assurance Services ◽  
The Impact

Despite the explosive growth of electronic commerce, many individuals are still reluc-tant to conduct business transactions on the Internet. Individuals may mistrust sending private information over the Internet or they may have concerns about the existence, performance, standing, and integrity of online businesses. In direct response to these concerns, the American Institute of Certified Public Accountants (AICPA) has developed an electronic commerce assurance service called WebTrust which is intended to improve the consumer's confidence in the process and the quality of information disclosed on vendor web sites. The purpose of this study is to shed light on the effectiveness of WebTrust by examining the influence of WebTrust on consumers' perceptions of a web site's trustworthiness. The question is investigated through a computer experiment. The results of this study are very encouraging for electronic commerce assurance services in general, and the WebTrust service in particular. Evidence is found that the presence of WebTrust on a web site has a positive impact on the perceived trustworthiness of the website. The results also show that knowledge of WebTrust plays a significant moderating role in the relationship between perceived trustworthiness and the presence of WebTrust. When subjects have prior knowledge of WebTrust they perceive a web site with WebTrust to be more trustworthy than a web site without whereas, the presence of WebTrust has no impact when subjects are uneducated about the WebTrust assurances. Also, when WebTrust is present, subjects with knowledge of WebTrust are more confident in the web site than those without knowledge of WebTrust. When WebTrust is not present, knowledge subjects are more unsure of a web site without WebTrust than those without knowledge.

scholarly journals EFEK CUSTOMER CUSTOMER INTERACTION TERHADAP SATISFACTION DAN WORD OF MOUTH PADA HOTEL MANDARIN ORIENTAL

2016 ◽  
Vol 8 (2) ◽  
pp. 101
Author(s):  
Putri Hijir
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Equation Model ◽  
Primary Data ◽  
Analysis Method ◽  
Customer Interaction ◽  
Personal Interaction ◽  
The Impact

<p>The background of this research was the effect of Customer to Customer Interaction affect satisfaction, word of mouth, in mandarin oriental hotel. The objective of this research is to examine the impact of Customer satisfaction, Service Atmosphere, Personal Interaction, Customer Customer Interaction, Word of Mouth. The design of this research applies primary data obtained by distributing questionnaires to 200 customer who are using Mandarin Oriental Hotel. Data analysis method used in this research is Structural Equation Model (SEM). The result of this research there is positive impact Personal Interaction Quality toward customer Satisfaction, there is positive impact Service Atmosphere toward Customer Satisfaction, there is positive impact Service atmosphere toward Customer Customer Interaction, there is positive impact Customer Customer Interaction toward Customer Satisfaction, there is positive impact Customer Customer Interaction toward Word of Mouth, there is positive impact Customer Satisfaction toward Word of Mouth.</p>

scholarly journals THE IMPACT OF SOCIAL MEDIA ON INDIVIDUAL PERFORMANCE IN AGRICULTURE AND FOOD OFFICE MAGELANG

Jurnal Pari ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 75
Author(s):  
Kurnia Hardjanto
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Descriptive Analysis ◽  
Individual Performance ◽  
Analysis Method ◽  
Negative Impacts ◽  
Use Of Social Media ◽  
Agriculture And Food ◽  
The Impact ◽  
Share Information

Penggunaan media sosial sosial telah merambah ke semua lini layanan kehidupan masyarakat, termasuk di instansi pemerintah. Media sosial digunakan untuk mendukung implementasi program dan kegiatan di instansi pemerintah, yang kemudian berdampak pada kinerja individu di dalamnya. Penelitian ini bertujuan untuk mengidentifikasi secara empiris dampak penggunaan media sosial terhadap kinerja individu di Dinas Pertanian dan Pangan Kota Magelang.Penelitian ini menggunakan metode analisis deskriptif. Pengambilan data dilakukan dengan penyebaran kuesioner dan wawancara kepada 40 (empat puluh) karyawan di Dinas Pertanian dan Pangan Kota Magelang. Hasil penelitian menunjukkan bahwa aplikasi media sosial memiliki dampak positif pada peningkatan kinerja individu di Dinas Pertanian dan Pangan, yaitu sebagaimedia komunikasi (koordinasi) dan tempat untuk berbagi informasi secara aktual. Sementara beberapa dampak negatif penggunaan media sosial yang perlu diantisipasi berupa konsentrasi karyawan yang berkurang sehingga dapat menyebabkan keterlambatan pada penyelesaian pekerjaanThe use of social social media has penetrated into all lines of life services, including at government offices. Social media are used to support the implementation of programs and activities in government offices, which then have an impact on the performance of individuals in it. This studyaims to identify empirically the impact of the use of social media on the performance of individuals in Agriculture and Food Office, Magelang. This research uses descriptive analysis method. Data is collected by filling in questionnaires and interviewing with 40 (forty) officer in the Agriculture andFood Office. Research shows that the application of social media has a positive impact on improving the performance of individuals in Agriculture and Food Office, namely as a medium of communication (coordination) and a place to share information actually. While some negative impacts that need to be anticipated include reducing the concentration that can cause delay incompletion of work.

scholarly journals Literasi Digital terhadap Perilaku Penggunaan Internet Berkonten Islam di Kalangan Remaja Muslim Kota

2021 ◽  
Vol 6 (1) ◽  
pp. 23-40
Author(s):  
Millenia Prihatini ◽  
Abdul Muhid
Keyword(s):  
Digital Literacy ◽  
Urban Adolescents ◽  
Positive Impact ◽  
Internet Usage ◽  
Survey Method ◽  
The Internet ◽  
Measuring Instruments ◽  
Research Subjects ◽  
The Impact ◽  
Positive Effect

Internet as media and information technology not only has a positive impact but also harms its users. Teenagers are the most vulnerable group that has an impact on internet use. The impact of using the internet depends on the digital literacy level of its users. This study examines digital literacy's effect on using the internet with Islamic content among urban Muslim teenagers. This study uses a quantitative approach with a survey method. The research subjects were 500 urban adolescents as the research sample. Measuring instruments used in this study are the Digital Literacy Scale for Teenagers to measure digital literacy and the Internet Behaviors Scale to measure internet usage behaviour. The result showed that digital literacy had a significant positive effect on internet usage behavior (B = 0.314; t = 13.602; p = 0.000). The higher level of digital literacy of adolescents automatically makes the higher behaviour in using the internet shows that digital literacy is important for using the internet with Islamic content among urban Muslim teenagers.

scholarly journals El papel de internet y redes sociales sobre la preparación académica y profesional, y el compromiso social de los estudiantes de agronegocios del Cucienega – Universidad de Guadalajara

2019 ◽  
Vol 1 (2) ◽  
pp. 44-50
Author(s):  
José Manuel Núñez Olivera
Keyword(s):  
Positive Impact ◽  
Professional Preparation ◽  
Academic Preparation ◽  
The Internet ◽  
Redes Sociales ◽  
Palabras Clave ◽  
The University ◽  
Use Of Internet ◽  
The Impact ◽  
Estudiantes Universitarios

Resumen Con el propósito de determinar el impacto que sobre la preparación académica y profesional de los estudiantes universitarios tiene el uso de internet y las diversas redes sociales (IRS) disponibles se realizó este estudio. Para esto se seleccionaron a 20 estudiantes del último semestre de los ciclos 2017A y 2017B, de la Licenciatura en Agronegocios, a los que se les aplicó una encuesta acerca del uso de IRS, y su relación con el compromiso y/o responsabilidad social. Los datos fueron analizados mediante una prueba “T” de Student al 95% de confianza. Los resultados indican que: sólo 7 de los 20 estudiantes manifestaron reconocer un impacto positivo del IRS en su preparación académica, aunque no en el compromiso hacia su comunidad. El 40% de los estudiantes emplea Facebook, 90% whatsapp y videojuegos y el 30% Twitter, con sólo el 4% recurriendo a internet para accesar y leer revistas científicas (journals) y/o periódicos. El 90% de los estudiantes expresó no tener ningún interés en utilizar el internet para leer revistas, libros o periódicos. Se concluye que los estudiantes no ven al IRS como una herramienta para mejorar su preparación académica y no la ven como una influencia para incrementar su sentido de compromiso y responsabilidad. De esta forma, es necesario implementar mecanismos efectivos de vinculación que relacionen de manera real a la universidad con el desarrollo y seguimiento profesional del estudiante y sus logros hacia su comunidad Palabras clave Preparación Académica, Internet y Redes Sociales, Compromiso Social. Abstract In order to determine the impact on the academic and professional preparation of university students has the use of Internet and the various social networks (IRS) Available This study was conducted. To this end, 20 students were selected from the last semester of the 2017 and 2017B cycles, from the Bachelor's in agribusiness, to which they were given a survey about the use of the IRS, and their relationship with the commitment and/or social responsibility. The data were analyzed by a Student T-Test at 95% of confidence. The results indicate that: only 7 of the 20 students said they recognized a positive impact of the IRS on their academic preparation, but not on the commitment to their community. 40% of students use Facebook, 90% WhatsApp and video games and 30% Twitter, with only 4% using the Internet to access and read journals and/or newspapers. 90% of students expressed no interest in using the Internet to read magazines, books or newspapers. It is concluded that students do not see the IRS as a tool to improve their academic readiness and do not see it as an influence to increase their sense of commitment and responsibility. In this way, it is necessary to implement effective mechanisms of linkage that relate in a real way to the university with the development and professional monitoring of the student and his achievements towards his community Keywords Academic preparation, Internet and social netwo rks, socialcommitment.

scholarly journals Dampak Perubahan Sistem Otomasi Slims Ke Inlislite Di Perpustakaan SMK Negeri 9 Bandung

2021 ◽  
Vol 5 (1) ◽  
pp. 148
Author(s):  
Rosiana Nurwa Indah ◽  
Rifqy Zaenai Achmad Syam ◽  
Uul Aulia
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Qualitative Data ◽  
School Library ◽  
Automation System ◽  
Analysis Method ◽  
Descriptive Data ◽  
Library System ◽  
Analysis Technique ◽  
The Impact

ABSTRACTThis research was conducted to determine the impact of changes to the Slims to Inlislite system at the SMK Negeri 9 Bandung Library. The research method that researchers use is descriptive qualitative. Data collection techniques used by researchers for research are observation and interviews. Descriptive data analysis method, with data analysis technique in the form of data reduction. Presentation of data, drawing conclusions, and verification. . The results of research that have been researchers show that the impact of the Change in the Slims to Inlite Automation System at the SMKN 9 Bandung Library, has an impact on convenience for librarians. In Inlislite there is also a feature that provides information regarding borrowing data, such as sanctions or fines and delays in returning books which are only confirmed by scanning a barcode. So that it can overcome the queues of visitors and can also save time and effort for librarians in their work.Key words: Automation impact; Slims; integrated library system (Inlislite); School library ABSTRAK Penelitian ini dilakukan bertujuan untuk mengetahui dampak dari perubahan sistem Slims ke Inlislite di Perpustakaan SMK Negeri 9 Bandung. Metode penelitian yang peneliti gunakan adalah kualitatif deskriptif. Teknik pengumpulan data yang digunakan peneliti untuk penelitian yaitu observasi dan wawancara. Metode analisis data deskriptif, dengan teknik analisis data berupa reduksi data. Penyajian data, penarikan kesimpulan, dan verifikasi. . Hasil penelitian yang telah peneliti menunjukan bahwa dampak Perubahan Sistem Otomasi Slims Ke Inlislite Di Perpustakaan Smkn 9 Bandung, memberi dampak kemudahan bagi pustakawan. Di Inlislite juga terdapat fitur yang memberikan informasi  data peminjaman mengenai seperti misalnya sanksi atau denda dan keterlambatan waktu pengembalian buku yang hanya dikakukan dengan scan barcode. Sehingga dapat mengatasi antrean pemustaka dan juga dapat menghemat waktu dan tenaga pustakawan dalam pekrjaannya.Kata kunci: dampak otomasi; slims; integrated library system (inlislite); perpustakaan sekolah

scholarly journals INTEGRATION OF SCIENCE IN SHAPING THE CHARACTER OF THE STUDENTS (From the Perpsective of Islamic Education)

2019 ◽  
Vol 13 (2) ◽  
Author(s):  
Muhammad Zein
Keyword(s):  
Research Method ◽  
Positive Impact ◽  
Science And Technology ◽  
Islamic Education ◽  
Self Awareness ◽  
Literature Study ◽  
Social Lives ◽  
Global Era ◽  
Library Research ◽  
The Impact

Religion and science cannot be separated from one to another. Both aspects rely on each other in order to develop. Constructively, the development of science and technology has led to the advance of the era in which has a positive impact to the human lives. Modern infrastructure like those on industrial facility, communication, and transportation simplify the mobility of the society.  This study explains about the integration of science in shaping the charters of the students in the perspective of Islam by using library research method. The library research method is also known as a the method of literature study.  The Islamic education in shaping the students' character in the competition of global era due to the impact of science and technology is very essential and cannot be denied from the social lives. In Islamic education, in order to achieve the success in the world than it has to be based on the science and vice versa. The Islamic education is a system which tries to implement the noble values of the students which include the aspects of knowledge, self –awareness, and application. Any activities that the teachers do should be able to influence the character of the students as a trigger to shape their personality. The Islamic education, in fact, has set the things relating to how the teachers behave, for instance, how they delivering their learning materials, tolerance, and some related matters. The purpose of this behavior is to shape the students to be a good human either in their society or country.

Sign in / Sign up

Export Citation Format

Share Document