scholarly journals Construction, Identification, and Evaluation of Dengue Promotional Campaign Posters in a Language Classroom

2019 ◽  
Vol 12 (12) ◽  
pp. 150 ◽  
Author(s):  
Shabbir Ahmed ◽  
Afida Mohamad Ali ◽  
Shameem Rafik-Galea ◽  
Afiza Mohamad Ali ◽  
Nor Afiah Mohd Zulkefli
Keyword(s):  
Data Analysis ◽  
Media Studies ◽  
Process Model ◽  
Firm Conclusion ◽  
Extended Parallel Process Model ◽  
Master's Students ◽  
Language Classroom ◽  
Promotional Campaign ◽  
Effective Use ◽  
Improve Health

Health promotional campaign as the practice of encouraging people to improve health has increased over the last decades in response to various health problems. This paper highlights strategies used by students to develop persuasive promotional campaign posters regarding the dengue health problem. Communication and media studies students were involved to show the combined results between the knowledge of health communication and the effective use of media in constructing an effective and persuasive health messages. A total of 56 students from two cohorts, i.e. twenty-five master’s students and thirty-one undergraduates were selected. Kurt Lewin’s model of action research was used to set the tasks: campaign objectives, information on dengue, themes/slogans to write the posters either by drawing or designing using a computer. The students were divided into groups where each group was monitored to record, check and evaluate their message writing performances. This study uses the Health Message Review Tool for data analysis which is grounded in the theories of Extended Parallel Process Model and Persuasion Hierarchy Effect. The findings revealed that the participants were able to construct, identify and evaluate major multi modal features in the dengue posters and persuasive elements which included: verbal texts, images, colours, graphic designs, metaphors, 1-sided and 2-sided message, firm conclusion and frames with more effective appeals. It was concluded that similar strategies may well be used in producing other campaign materials such as brochures, pamphlets, and billboards. The linguistic and pedagogic implications are also discussed at the end.

The Frustration Regulation Journal: A Reflective Framework for Educators

Relay Journal ◽  
2019 ◽  
Author(s):  
Sam Morris
Keyword(s):  
Emotion Regulation ◽  
Process Model ◽  
Negative Impact ◽  
Language Education ◽  
Short Article ◽  
Language Classroom ◽  
As Stress ◽  
And Control ◽  
Important System ◽  
Behavioural Strategies

Teachers and advisors involved in the emotional business of language education feel frustrated from time to time, and if such emotions are not managed healthily, they may lead to negative outcomes such as stress and burnout. One important system for taking control of frustration is emotion regulation, the cognitive and behavioural strategies through which individuals manage their emotions. In this short article, I define frustration and discuss its negative impact on the language classroom. I then introduce a structured reflective journaling tool, built upon Gross’s Process model of emotion regulation (Gross, 2014, 2015) which may help teachers and advisors develop greater awareness and control over experiences of frustration.

Understanding Health Behavior: An Integrated Model for Social Marketers

2008 ◽  
Vol 14 (2) ◽  
pp. 2-32 ◽  
Author(s):  
Magdalena Cismaru ◽  
Anne M. Lavack ◽  
Heather Hadjistavropoulos ◽  
Kim D. Dorsch
Keyword(s):  
Health Behavior ◽  
Social Marketing ◽  
Transtheoretical Model ◽  
Process Model ◽  
Decision Making Process ◽  
Extended Parallel Process Model ◽  
Behavioral Theories ◽  
Health Related ◽  
Social Marketing Campaigns ◽  
Insight Into

Many effective social marketing campaigns seek to change health-related behavior by utilizing various health-protective behavioral theories. In this article, we review and integrate three such theories: protection motivation theory (PMT), the extended parallel process model (EPPM), and the transtheoretical model (TTM). We highlight how EPPM and TTM can be used to refine PMT by adding insight into the decision-making process involved when consumers consider whether or not to follow a particular recommended health behavior. Specifically, the development of an integrated PMT model can provide insight into the characteristics of people more or less likely to change, what happens when persuasion fails, and what can be done to increase persuasion. Developing an integrated PMT model opens new avenues of research that have the potential to increase our understanding of behavior and assist in creating more persuasive social marketing campaigns.

scholarly journals Psychological predictors of intention and avoidance of attending organized mammography screening in Norway: applying the Extended Parallel Process Model

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Anna Ivanova ◽  
Ingela Lundin Kvalem
Keyword(s):  
Breast Cancer ◽  
Cancer Screening ◽  
Breast Cancer Screening ◽  
Mammography Screening ◽  
Psychological Factors ◽  
Process Model ◽  
Parallel Process ◽  
Extended Parallel Process Model ◽  
Screening Programs ◽  
Response Efficacy

Abstract Background Mammography screening is the main method for early detection of breast cancer in Norway. Few studies have focused on psychological determinants of both attendance and non-attendance of publicly available mammography screening programs. The aim of the current study, guided by the Extended Parallel Process Model, was to examine how psychological factors influence defensive avoidance of breast cancer screening and intention to attend mammography. Methods Cross-sectional survey data from a community sample of women living in Norway aged ≥ 18 (N = 270), and without a history of breast cancer, was collected from September 2018 to June 2019 and used to investigate the relationships between the Extended Parallel Process Model (EPPM) constructs and two outcomes: defensive avoidance of breast cancer screening and intention to attend mammography within the next two years. After adjusting for confounding factors, the hierarchical multiple linear regression analyses was conducted to assess the ability of the independent variables based on the EPPM to predict the two outcome variables. Significance level was chosen at p < 0.05. Results Multivariate analyses showed that defensive avoidance of breast cancer screening was predicted by lower perceived susceptibility to breast cancer (β =  − 0.22, p = 0.001), lower response efficacy of mammography screening (β =  − 0.33, p = 0.001), higher breast cancer fear (β = 0.15, p = 0.014), and checking breasts for lumps (β =  − 0.23, p = 0.001). Intention to attend mammography within the next two years was predicted by higher response efficacy of mammography screening (β = 0.13, p = 0.032), having a lower educational level (β =  − 0.10, p = 0.041), and regular previous mammography attendance compared to never attending (β = 0.49, p = 0.001). Conclusions The study revealed that defensive avoidance of breast cancer screening and intention to attend mammography were not predicted by the same pattern of psychological factors. Our findings suggest future health promotion campaigns need to focus not only on the psychological factors that encourage women’s decision to attend the screening, but also to counter factors that contribute to women’s decision to avoid it.

Computer-facilitated Qualitative Data Analysis: Potential Contributions to Management Research

1993 ◽  
Vol 19 (3) ◽  
pp. 637-660 ◽  
Author(s):  
Richard A. Wolfe ◽  
Robert P. Gephart ◽  
Thomas E. Johnson
Keyword(s):  
Data Analysis ◽  
Qualitative Data ◽  
Management Research ◽  
Qualitative Data Analysis ◽  
Current State ◽  
Management Literature ◽  
Software Programs ◽  
Effective Use

The development of software programs designed to facilitate qualitative data analysis has proltferated recently. Despite their potential to contribute much to management research, very little concerning the use of such programs has appeared in the management literature. The purpose of this paper is to review the current state of computer-facilitated qualitative data analysis [CQDA] in order to contribute to its effective use by management researchers. In an effort to achieve this purpose we discuss why CQDA programs are proliferating, describe the potential of such programs to contribute to management research, address program capabilities and features, describe CQDA applications in management research, and review issues researchers should be aware of in considering the use of C&DA.

Extended Parallel Process Model and H5N1 Influenza Virus

2008 ◽  
Vol 102 (2) ◽  
pp. 539-550 ◽  
Author(s):  
Wanda Siu
Keyword(s):  
Influenza Virus ◽  
Process Model ◽  
Parallel Process ◽  
H5n1 Influenza Virus ◽  
Extended Parallel Process Model ◽  
Persuasive Message ◽  
H5n1 Influenza ◽  
The Usa ◽  
Promotional Message ◽  
Significant Health

This study integrated the Extended Parallel Process Model and forewarning cues to assess the promotion of preventive measures against the H5N1 influenza virus, a significant health threat that affects Asia, Europe, and the USA. There are two types of forewarning, (1) telling the audience that they will hear messages intended to persuade them and (2) telling the audience the topic and stance of the impending persuasive message. Analysis of ratings by 265 undergraduates indicated that forewarnings of the topic and stance of a promotional message on the H5N1 virus facilitated elaboration of coping-related thoughts which enhance perceived self-efficacy and a stronger behavioral intention to combat H5N1. Conversely, the elaboration of danger-related thoughts evoked some fear but enhanced source perception.

scholarly journals Persepsi Remaja Terhadap Kesan Menakutkan Pada Peringatan Kesehatan Bergambar Di Bungkus Rokok Ditinjau Dari Extended Parallel Process Model

2018 ◽  
Vol 1 (1) ◽  
pp. 10
Author(s):  
Andi Annisa Dwi Rahmawati ◽  
Rita Damayanti ◽  
Dien Anshari
Keyword(s):  
Process Model ◽  
Parallel Process ◽  
Extended Parallel Process Model

Latar Belakang. Tujuan pencantuman Peringatan Kesehatan Bergambar (PKB) pada bungkus rokok adalah mencegah remaja dari kebiasaan merokok. Dengan melihat gambar menakutkan pada PKB, remaja perokok juga diharapkan termotivasi berhenti merokok.Tujuan. Penelitian ini bertujuan untuk mengetahui bagaimana pesan persuasif yang berusaha memunculkan rasa takut berperan dalam proses penerimaan atau penolakan pesan pada siswa yang pernah mendapat intervensi program berhenti merokok bernama Not on Tobacco (NOT)  dengan yang belum pernah mendapatkannya. Metode. Penelitian ini adalah penelitian kualitatif dengan desain Rapid Asessment Procedures (RAP). Metode yang digunakan dalam pengumpulan data adalah wawancara mendalam.Hasil. Hasil penelitian menunjukkan siswa yang mendapat intervensi program berhenti merokok memiliki keyakinan diri yang lebih tinggi untuk dapat mengurangi konsumsi rokok atau berhenti merokok dengan mudah dibandingkan siswa yang tidak mendapat intervensi. Mereka yang mendapat intervensi juga menunjukkan penerimaan pesan paling baik. Hal ini terlihat dari perubahan niat, sikap, dan perilaku informan ke arah yang positif, berkaitan dengan perilaku merokok. Sementara itu, siswa yang tidak mendapat intervensi menunjukkan penolakan pesan akibat tidak dapat mengendalikan rasa takut. Hal ini tercermin dari perilaku siswa yang menghindari melihat PKB.

THE CAPACITY OF PRAGMATICS IN ESL TEACHING OF ENGLISH STUDENTS IN BULELENG REGENCY

JURNAL SPHOTA ◽  
2021 ◽  
Vol 13 (1) ◽  
pp. 12-21
Author(s):  
Kadek Heni Oktarina Wisudayanti ◽  
Putu Desi Anggerina Hikmaharyanti
Keyword(s):  
Data Analysis ◽  
Teaching Methods ◽  
Pragmatic Competence ◽  
Language Classroom ◽  
Relevant Point ◽  
Esl Learners ◽  
English Students ◽  
Cultural Interactions ◽  
Descriptive Qualitative

This study is focused on the capacities of pragmatics in ESL teaching and limited to three essential discussions; first, the investigation of teaching pragmatics relevancy stated on pragmatics elements, second, the presentation of the effective ways in teaching pragmatics by applying SURE steps (Brock and Nagaska, 2005), and the elaboration of pragmatics effects towards ESL learners. It is necessary to conduct a research of pragmatics capacities in ESL teaching. Due to the problems discussed, the theories suggested in this research include pragmatics definition, pragmatic competence, pragmatic elements and SURE method. Then, the method applied in this research is descriptive qualitative in nature and the data are from the 3rd semester of STKIP Agama Hindu Singaraja students. The data analysis is performed to investigate the relevancy of pragmatics in ESL teaching, the pragmatics teaching methods, and the effect of pragmatics towards ESL learners. This study finds pragmatics is a relevant point to be taught in the language classroom due to language is an arbitrary. Through SURE methods, students are expected to comprehend the language used in contexts. Pragmatics affects the ESL learners to be sensitive about the surroundings, other cultural interactions, also how they must behave towards circumstances as ESL learners.   Abstrak  Penelitian ini difokuskan pada kapasitas pragmatik dalam pengajaran ESL dan dibatasi pada tiga diskusi esensial; pertama, investigasi relevansi pengajaran pragmatik yang tertuang pada unsur-unsur pragmatik, kedua, penyajian cara efektif dalam pembelajaran pragmatik dengan menerapkan metode SURE (Brock dan Nagaska, 2005), dan penjabaran efek pragmatik terhadap peserta didik ESL. Untuk itu perlu dilakukan penelitian tentang kapasitas pragmatik dalam pengajaran ESL. Berdasarkan permasalahan yang dibahas, maka teori yang disarankan dalam penelitian ini meliputi pengertian pragmatik, kompetensi pragmatis, unsur pragmatis dan metode SURE. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan data dari mahasiswa-mahasiswa STKIP Agama Hindu Singaraja semester 3. Analisis data dilakukan untuk mengetahui relevansi pragmatik dalam pembelajaran ESL, metode pembelajaran pragmatik, dan pengaruh pragmatik terhadap peserta didik ESL. Studi ini menemukan bahwa pragmatik adalah poin yang relevan untuk diajarkan di kelas bahasa karena bahasa bersifat sewenang-wenang. Melalui metode SURE, mahasiswa diharapkan memahami bahasa yang digunakan dalam konteks. Pragmatik mempengaruhi mahasiswa ESL untuk peka terhadap lingkungan sekitar, interaksi budaya lainnya, juga bagaimana mereka harus berperilaku terhadap keadaan sebagai peserta didik ESL.

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