scholarly journals How to Promote Healthier Shopping Behaviour: Which Are the Most Effective Retail Marketing’ Levers in E-Commerce Grocery

2021 ◽  
Vol 16 (3) ◽  
pp. 101
Author(s):  
Silvia Bellini ◽  
Simone Aiolfi ◽  
Maria Grazia Cardinali

The World Health Organization (WHO) suggests people to eat at least five portion of fruits and vegetables a day, but the level of consumption of this category is far from been reached. Considering that the majority of food purchases occurs in grocery context, increasingly in e-commerce channels, understanding how retailers could improve food choice, both in physical and digital stores, is paramount to healthier living. This paper aims to understand which are the most effective retail marketing’ levers in stimulating impulse buying in fruits and vegetables category, therefore in promoting healthier shopping behavior. Since fruit and vegetable is known for its healthy vocation and its role in differentiating and enhancing the perceived image of retailers, this category is the ideal place to host nutritional marketing initiatives. We used a quantitative survey method to explore shoppers’ behaviour in an online setting, focusing on fruit and vegetables’ category. Respondents were exposed to nine marketing stimuli, according to different communication contents (price versus non price). All the data was considered for linear regression analysis. Our results show that the pre-shopping preparation has an effect on purchasing behaviour, limiting its impulsiveness. Furthermore, price levers and communication levers influence the intention to buy impulse in the online channel, with the latter more effective than the other ones. Therefore, as this process takes place in the digital context, marketing efforts need to focus on dimensions that increase the propensity to make impulse purchases online: communicative and price stimuli.

2018 ◽  
Vol 7 (2) ◽  
pp. 14
Author(s):  
Karima Soamole

Abstract : It is estimated that 80% of mothers who gave birth were able to produce milk in quantities sufficient for the purposes of the baby in full without any additional food and according to the World Health Organization recommends breastfeeding until the age of 4-6 months baby. Annually, more than 25,000 babies Indonesia and 1.3 million babies around the world can be saved by exclusive breastfeeding in 1999, while according to the 2000 report, the WHO approximately 1.5 million children die because they are not feeding properly, less than 15% infants worldwide are given for four months of exclusive breastfeeding and complementary feeding is often inappropriate and unsafe. This research is explanatory research because it explains the relationship between independent variables and dependent variable through hypothesis testing. The method used in this study is a survey method with cross sectional study design. The population in this study are all mothers who breastfeed in Puskesmas Kalumata 2012. Knowledge of the highest in the category of knowledge of both 81 (95.3%) and the behavior of the Exclusive breastfeeding is highest among respondents with a good knowledge of the 55 categories (67.9%). Respondents' attitudes toward breastfeeding Exclusive showed much respondeng that supports 54 (63.5%) and 31 (36.5%) that does not support exclusive breastfeeding her baby. Family Support tehadap respondents in the most exclusive breastfeeding: supporting respondents in exclusive breastfeeding her baby 64 (75.3%) and 21 (24.7%) who did not support the.


2020 ◽  
Vol 79 (OCE2) ◽  
Author(s):  
Hilal Hizli Güldemir ◽  
Neda Yousefirad ◽  
Cansu Akman ◽  
Fatma Elif Sezer ◽  
Havvanur Yoldas Ilktac ◽  
...  

AbstractHigh fruit and vegetable intake is associated with reduced risk of future chronic diseases. This study aimed to evaluate the consumption of fruits and vegetables in adults living in Turkey.The study was performed with selected by random sampling method on total of 7693 individuals, who lives in different geographical regions in Turkey. The research data were obtained through a questionnaire applied in face-to-face interview method in June-September 2017. In the study the consumption status, preferences and daily amount of vegetables and fruits were questioned; height, body weight and Body Mass Index (BMI) were evaluated. Statistical analyzes were performed with SPSS 22.0 program.33.2% of the participants were male; 66.8% are female. The mean age of the subjects was 34.8 ± 13.2 years and BMI was 25.3 ± 5.0 kg / m2. According to the World Health Organization, 5.1% of individuals were lean, 46.7% were normal, 30.9% were slightly obese and 17.2% were obese. 95.5% of individuals reported that they consume vegetables and 96.5% of them consume fruits. In vegetable consumption preferences, it was determined that 62.9% of the individuals consumed raw vegetables every day, 80.4% of cooked with meat dishes, 85.0% of cooked meatless dishes, and 59.0% of them consumed as roasted at least once a week. Boiled and steamed vegetables are preferred rarely. In fruit consumption preferences, it was found that 58.7% of the individuals consumed fresh fruits every day, 40.9% of dried fruit, 17.0% of compote and 28.0% of fruit juice at least once a week. BMI was found to be significantly higher in individuals who did not consume vegetables and fruits (p < 0.05).Although the majority of the individuals reported that they consumed vegetables and fruits in general, the BMI of 48.1% was above normal. Informative studies are needed to increase the amount and variety of consumption of vegetables and fruits in Turkish adults.


2020 ◽  
Vol 16 (2) ◽  
pp. 01
Author(s):  
Margono Margono ◽  
Robiul Fitri Masithoh ◽  
Priyo Priyo

Corona Virus Disease (Covid-19) is a virus that is still related to the cause of Severe Acute Respiratory Syndrome (SARS) and Middle East Respiratory Syndrome (MERS) which still has an RNA chain that mutates faster than DNA. World Health Organization (WHO) said that until July 26 2020 the number of people infected with the virus were 15,785,641 people. From the data, Indonesia ranked 24th with 97,286 positive cases and 4,714 people died. The data shows that Indonesia is higher than China as the country of origin of this virus began to be found. Indonesia implemented several policies in the fields of law, health and economics to deal with the Covid-19 outbreak. The Ministry of Health issued a regulation derived from PP21 / 20, namely Minister of Health Regulation No. 9 of 2020 concerning Large Scale Limitation Guidelines (PSBB). Muhammadiyah as a social organization through the One Muhammadiyah One Response (OMOR) program in handling coviders formed the Muhmmadiyah Covid-19 Command Center (MCCC) team to contribute to the prevention of covid-19 transmission that had been formed up to the Regional level. In addition to providing care for Covid-19 patients through Muhamamdiyah and Aisyah hospitals, MCCC also prepared the community to be prepared to face the Covid-19 pandemic. In Magelang regency, up to 27 July, PDP recorded 42 deaths, positive confirmation died 6 people and confirmed 7 people were treated. Therefore the importance of community preparedness to prevent Covid-19 transmission. Method: this research uses a quantitative approach with descriptive type. This research uses a survey method with questionnaire technique. Respondents in this study were 100 people. The results of this study indicate that residents of Muhamamdiyah in Magelang District 89% of respondents have received co-19 prevention information from MCCC, 59% showed understanding of the information provided, applying health protocols with 92% hand washing habits, doing 88% exercise, habit using masks 93 %, keep a distance of 98%, use hand sanitizer 86%, maintain a 96% sneezing ethic, able to manage stress 71%, and consume nutritious food 76%


2020 ◽  
Author(s):  
Mark Merolli ◽  
Rana S Hinman ◽  
Belinda J Lawford ◽  
Dawn Choo ◽  
Kathleen Gray

BACKGROUND The advancement of digital health has widened the scope of technology use across multiple frontiers of healthcare services, ranging from personalized therapeutics, mHealth, electronic health record management to telehealth consultations. The World Health Organization (WHO) responded to this by publishing in 2018 an inaugural broad classification framework of Digital Health Interventions (DHIs) used to address contemporary health system needs. OBJECTIVE : The present study describes the adaptation of the WHO framework for application in real-world research to build on this work. The aim is to support the study of clients’ (patients) and healthcare providers’ willingness to engage with a range of technologies in specific health context s via survey method. The study also explores issues of acceptability, experiences, and uptake in a way that is user-friendly for both clients and healthcare providers, systematic (for researchers) and meaningful (for research participants). METHODS Using a qualitative item review approach, WHO DHI descriptors were adapted and refined systematically to be used in survey form. This has been designed to align with the processes of delivering and receiving care in clinical practice; using musculoskeletal physiotherapy as a practical case scenario. RESULTS The adapted descriptor items were incorporated into complementary research survey instruments (for healthcare providers and clients), which will be used in a larger cross-sectional study exploring the willingness of both parties to use digital technologies in management of musculoskeletal conditions. CONCLUSIONS This study builds on the WHO standardized DHI framework. We adapted and refined functions of DHIs to develop dual novel survey instruments that can be deployed to explore the perceived usefulness and application of DHIs for different clinical care functions. Researchers may wish to use these survey instruments to examine digital health use systematically in a variety of clinical fields or technology scenarios in a way that is standardized and generalizable. CLINICALTRIAL Not Applicable


Author(s):  
K. A. Solidum ◽  
J. A. Principe ◽  
M. R. C. O. Ang

Abstract. The coronavirus disease was discovered in 2019 (COVID-19) and was eventually declared by the World Health Organization (WHO) as a global pandemic on March 11, 2020. This study aims to determine the correlation of Dust Storm Detection (DSD) index from the Fengyun-4A (FY-4A) data, NO2 ground observations, and daily positivity rate of COVID-19 cases in Metro Manila and predict the confirmed daily cases of COVID-19 using the established correlations. FY-4A DSD products were used to obtain different Dust Storm Indices (DSI) and daily COVID-19 confirmed cases were tallied during the period November 01–30, 2020, and March 01–31, 2021. Ground-observed NO2 levels from Environmental Management Bureau (EMB) monitoring stations were gathered for validation and regression analysis. Results of linear regression analysis between the DSI and NO2 exhibited a weak correlation (0.24) with the available observations at the specified period. Ground-observed NO2 levels exhibit the same trend with the daily positivity rate of COVID-19 considering only a smaller area and short period of observations. Moreover, results showed a weak correlation (0.07) between the positivity rate of COVID-19 case as a function of the DSD Index and ground-observed NO2 levels. Uncertainty of results from this study may be attributed to the fact that it has focused on a relatively small area due to limited available ground observations. Therefore, it is recommended to apply the same analysis on different periods of observations using as many NO2 level ground observations as available and determine if variables follow the same trend and correlations as reported in this study.


Author(s):  
Romanus Ayadiuno ◽  
◽  
Chukwuka Ndulue ◽  

Covid-19 pandemic in Nigeria is part of the worldwide pandemic of corona virus disease 2019, caused by the novel corona virus. The first confirmed case was announced in the country on 27th February 2020 and subsequently in Anambra state on 9th April 2020. The World Health Organization (WHO) declared the disease, (now officially named COVID-19) a Public Health Emergency of International Concern (PHEIC) on 31st January, 2020 and subsequently rolled out measures to preventing and or contained the spread of the disease. This paper looks at the preventive measures of the World Health Organization (WHO), adopted by the Nigerian Government in the fight against the Virus and the perceptions of residents in three selected city centers of Onitsha, Nnewi and Awka in Anambra state Southeastern Nigeria. The data used in this paper were accumulated from three hundred randomly selected adult (within 25 and 65years old) literate residents in sampled city centers using structured questionnaire, supplemented by oral interviews and other literatures. The data collected was subjected to Principal Component Analysis to discover the principles underlying variables and Multiple Linear Regression Analysis to identify the effects of the misconceptions. Recommendations therefore suggests rescinding the lockdown policy; production and free distribution of face masks, soaps, hand sanitizers, and immune booster supplements; provision of water supply; intensified sensitization and massive testing for Covid-19.


2016 ◽  
Vol 4 (2) ◽  
pp. 96-106 ◽  
Author(s):  
O. J Lateef ◽  
E Njogu ◽  
F. Kiplamai ◽  
U. S Haruna ◽  
R. A Lawal

Adolescents and childhood overweight and obesity have been observed as one of the serious public health challenges of the 21st century by World Health Organization. This study identified the determinants of overweight and obesity among adolescents in public schools in Kwara state, Nigeria. Multistage and stratified sampling techniques were used to randomly select 515 participants which comprised of 343 girls and 172 boys aged (10-19) years in 8 public secondary schools from 32 schools in 2 zonal inspectorate divisions. Data was collected using modified Food Frequency Questionnaire (FFQ) and Physical Activity Questionnaire for Adolescents (PAQ-A). Digital bathroom scale and stadiometer were used to measure weight and height of the participants. (SPSS, Version 20) and WHO Anthroplus were used to analyze the data Overall prevalence of overweight is (4.7%) and obesity (0.2%), while prevalence for male and female overweight (0.6%, 6.7%) and obesity (0%, 0.3%) respectively. Calculated mean BMI for age of the participants was (19.72± 2.62) kg/m2. Overweight and obesity were positive but weakly correlated to food consumption (FC) of participants (r= 0.012), however the relationship was significant (p< 0.001). Furthermore, overweight and obesity were negatively correlated with no significance to the physical activity level of participants (r=-0.105). Participants need to consume more of low calorie foods such as fruits and vegetables and should also engage in more physical activity practices such as aerobics to lower overweight and obesity prevalence.


2020 ◽  
Vol 16 (3) ◽  
pp. 314-322
Author(s):  
Gelvani Locateli ◽  
Rosane Marina Peralta ◽  
Eloá Angélica Koehnlein

Background: Adequate consumption of fruits and vegetables (FV) is associated with reduced risks of various diseases, especially due to their nutrient, fiber, and bioactive compound content. Polyphenols are included in this last class. In Brazil, as in several other regions of the world, consumption of FV is low. Data on the importance of the recommended intake of FV for the ingestion of these compounds and subclasses are scarce. Objective: To estimate the intake of polyphenols by Brazilian adults and to verify the impact of the recommended consumption of FV for this intake. Methods: Data from 21,959 adults were obtained from the Brazilian Dairy Survey of the Household Budget Survey (POF 2008-2009). Food intake was estimated from a single food register. Polyphenol intake was calculated using the Phenol-Explorer database. To evaluate the impact of FV on the consumption of polyphenols, the population was divided into two groups according to the FV intake as recommended by the World Health Organization. Results: The average consumption of phenolic compounds was 441.04 mg among individuals consuming less than 400 g of FV daily, and 651.86 mg those consuming equal or more than 400 g daily. In addition, individuals consuming 400 g or more FV per day consumed approximately 12 times more phenolic from FV, especially flavonoids and the anthocyanin and flavanone subclasses. Conclusions: The high consumption of FV is essential for a higher dietary intake and diversity of polyphenols and flavonoids compounds by the Brazilian population.


2011 ◽  
Vol 39 (S1) ◽  
pp. 27-29 ◽  
Author(s):  
Benjamin R. Rajotte ◽  
Catherine L. Ross ◽  
Chinyere O. Ekechi ◽  
Vladimir N. Cadet

The concept of Health in All Policies aims to improve the health outcomes associated with policies in an attempt to mitigate health disparities and provide optimal environments for healthier living. This multidisciplinary framework seeks to improve health through effective assessment and reformation of policy for organizations of any level and stature. The importance of integrating health in policy assessment and decision making is a key concept in the growing field of Health Impact Assessment.The World Health Organization defines Health Impact Assessment (HIA) as “a combination of procedures, methods, and tools by which a policy, program, or project may be judged as to its potential effects on the health of a population, and the distribution of those effects within the population.” HIA provides a mechanism for collaboration between various sectors and disciplines bridging the gap between research, policymaking, and implementation of policies, programs, and projects affecting health outcomes. In the United States, while some HIA efforts have focused on proposed public policies, HIA has been used primarily to analyze the health effects of proposed development projects and plans related to community design and transportation.


2021 ◽  
Vol 79 (1) ◽  
Author(s):  
Stefanie Vandevijvere ◽  
Iris Van Dam

Abstract Background To examine the proportion of healthier and less healthy food promotions in circulars of major Belgian supermarket chains. Methods Food promotions were collected from all circulars over 1 year from the five largest Belgian supermarket chains. Foods promoted were classified according to the World Health Organization Europe nutrient profile model categories and the level and purpose of processing as per the NOVA classification. In addition, promotional characters (i.e. cartoons, licensed characters, celebrities) and premium offers within the promotions were analysed. Results In total, 15,271 food promotions were analyzed. The most frequently promoted foods in circulars were processed meat, poultry and fish (11.8%); fresh and frozen fruit, vegetables and legumes (9.5%); soft drinks and sweetened beverages (9.0%); fresh and frozen meat, poultry, fish and eggs (8.6%); cakes, sweet biscuits and pastries (8.1%); ready-made and convenience foods (8.0%); chocolate and sugar confectionery; energy bars and sweet toppings (7.7%) and cheeses (5.7%). About 52.2% of food promotions across all circulars were for ultra-processed foods, with considerable variation across chains (42.9–61.6%). Promotional characters and premium offers were found within 5.3 and 19.5% of promotions respectively. For all chains, circular covers were healthier compared to entire circulars, with a lower proportion of ultra-processed foods and a higher proportion of fresh fruit and vegetables promoted. Conclusions Food promotions in circulars were most frequently for ultra-processed foods, with considerable variation across chains. Circular covers were healthier than entire circulars. Policies to reduce less healthy food promotions could contribute to improving the healthiness of supermarket food purchases.


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