Personality traits and choice of studying digital marketing

The Big Five model of personality traits has already been used in a number of studies in the context of comparing students from different study programs. In this research, the elements of the mentioned model (extraversion, agreeableness, conscientiousness, neuroticism, openness) were used as potential predictors of the intention to enroll in the study program Digital marketing. The primary research included 89 students of the Faculty of Economics in Subotica, in which from the next school year will be offered, among other, a new accredited master's study program Digital marketing. The research was conducted in June 2021. In addition to descriptive statistics, a questionnaire was tested and structural equation modelling was used. At the level of descriptive statistics, the results show that the following characteristics are the most pronounced among surveyed students, in order: conscientiousness, extraversion, agreeableness, openness (for all these characteristics, the average grade of items related to them is closest to number 4 - "I agree" at five-point Likert scale), while neuroticism is not pronounced (average score lower than 3). When it comes to the model, the traits of openness and conscientiousness have positive and significant, while the trait neuroticism negative and significant (at p<0.10) influence on the intention of enrolling in the master's program Digital marketing. According to the authors' knowledge, this is the first research that relates the mentioned personality model and the choice of digital marketing studies.

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Gender and Organizational Conflict Management: The Mediating Role of Personality

10.31234/osf.io/zewmr ◽

2018 ◽

Author(s):

Maciej Kościelniak ◽

Jarosław Piotrowski ◽

Magdalena Żemojtel-Piotrowska

Keyword(s):

Conflict Management ◽

Personality Traits ◽

Structural Equation ◽

Online Survey ◽

Conflict Behavior ◽

Equation Modeling ◽

Conflict Management Styles ◽

Mediating Role ◽

Big Five Model

Many authors examined the interplay between gender and conflict management preferences, but those findings were often mixed and inconsistent. In the current paper we tried to explain those inconsistencies by investigating the mediating role of personality for the relationship of gender and conflict management. Rahim's inventory was used for identifying five conflict management styles, and Big Five Model theory was a base for assessing participants' personality traits. Data were collected from a sample of 1,055 working Poles (52.7% women), in an online survey. Based on the structural equation modeling we detected multiple indirect mediating paths of gender on conflict management via personality traits, while no direct effect of gender was observed. Despite some limitations, the study sheds light on the actual role of gender in conflict behavior and the importance of personality traits in the conflict management, both from a theoretical and practical perspective.

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Intention to study digital marketing in the context of expected quality of a study program

Anali Ekonomskog fakulteta u Subotici ◽

10.5937/aneksub2146035d ◽

2021 ◽

pp. 35-44

Author(s):

Ines Đokić ◽

Nikola Milićević ◽

Nenad Đokić

Keyword(s):

Structural Equation ◽

Marketing Research ◽

Digital Marketing ◽

Equation Modeling ◽

General Level ◽

Study Program ◽

Generic Skills ◽

Quality In Higher Education ◽

The Impact

Measuring the quality in higher education can be performed on a more general level, usually by adjusting the instruments for measuring the quality of services in general, or through instruments that are related most directly to the study program. In any case, in methodological terms, one should keep in mind the relevant scientific knowledge regarding the treatment of a model that describes the relations of quality and its dimensions. In addition to appropriate theoretical observations, a primary marketing research was conducted in this paper, in order to determine whether and to what extent the expected quality of the study program affects the intention to enroll in it. In this particular case, students of the Faculty of Economics in Subotica (n = 89) evaluated (in June 2021) the expected quality of the master study program Digital Marketing (which is to start at this faculty in the forthcoming academic) and expressed their intentions to enroll in that program. Structural equation modeling was used. The results indicate that the expected quality positively and statistically significantly affects the intention to study the study program. The construct of the expected quality itself is statistically significantly formed by the dimensions of quality in the following order (according to the strength of the impact): Generic Skills, Good Teaching, Clear Goals and Standards, Appropriate Workload, and Appropriate Assessment.

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ПРЕДУЗЕТНИЧКА ОРИЈЕНТАЦИЈА СТУДЕНАТА У ОДНОСУ НА ЊИХОВЕ ПСИХОЛОШКЕ КАРАКТЕРИСТИКЕ, ПОЛ И СТУДИЈСКИ ПРОГРАМ ФАКУЛТЕТА

TEME ◽

10.22190/teme180213024b ◽

2019 ◽

pp. 375

Author(s):

Radmila Bjekić ◽

Maja Strugar Jelača

Keyword(s):

Personality Traits ◽

Entrepreneurial Intention ◽

Entrepreneurial Intentions ◽

Study Program ◽

Entrepreneurial Spirit ◽

Significant Difference ◽

Study Programs ◽

Study Orientation ◽

Entrepreneurial Activities ◽

Novi Sad

The aim of the paper is to identify the entrepreneurial tendency of students of the Faculty of Economics in Subotica. The subject of the research is the analysis of relationship between students’ personality traits and their intention to start their own business, as well as the existence of a difference in entrepreneurial intent, depending on gender and chosen study program attended by the student. For this purpose, an empirical research was conducted on a sample of 517 final year students at the Faculty of Economics in Subotica, University of Novi Sad. The research hypotheses were tested using the Spearman's correlation and the non-parametric Mann-Whitney test within the SPSS 20.0 program. Empirical results highlight the existence of a statistically significant correlation between personality traits such as need for achievement and need for independence on one hand and the inclination of students to start their own business on the other. Also, there is a statistically significant difference between students of different genders and study orientation and their entrepreneurial intentions. The male students and those attending the Department of Management are more oriented towards implementation of entrepreneurial activities in some period of life in comparison to female students and students who attend other study programs. The set research framework points to further guidance in encouraging the entrepreneurial spirit, as well as the key drivers for a higher level of entrepreneurial intention of students after graduating from the Faculty of Economics.

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Personality traits and investor sentiment

Review of Behavioral Finance ◽

10.1108/rbf-08-2017-0077 ◽

2019 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

H. Kent Baker ◽

Satish Kumar ◽

Nisha Goyal

Keyword(s):

Personality Traits ◽

Big Five ◽

Structural Equation ◽

Investor Sentiment ◽

Equation Modeling ◽

Individual Investors ◽

Content Type ◽

Behavioral Biases ◽

Big Five Model ◽

The Impact

Purpose This paper examines the relation between the Big Five model of personality traits and behavioral biases (overconfidence, disposition effect, anchoring, representativeness, metal accounting, emotional bias and herding) of Indian individual investors when making investment decisions. Design/methodology/approach The authors use a structured questionnaire to obtain responses from 515 stock investors in India between August 2016 and January 2017. Based on components identified through factor analysis, the authors use structural equation modeling to examine the effect of specific personality traits. Findings The findings indicate a significant association between the traits of neuroticism, extroversion and conscientiousness as well as behavioral biases of individual investors. Openness has a significant relation with only mental accounting and the agreeableness trait has no relation with the behavioral biases examined. Research limitations/implications The findings imply that understanding investor personality differences and investment psychology can help financial advisors and wealth managers modify products and services to better suit client needs. Originality/value To the best of the authors’ knowledge, no previous study has examined the impact of the Big Five model of personality traits on various behavioral biases among Indian investors.

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Internalisasi Nilai Anti Korupsi dengan Model Nampe Guna Meningkatkan Perilaku Anti Korupsi Mahasiswa Program Studi Teknik Informatika Universitas PGRI Madiun

Cakrawala Jurnal Pendidikan ◽

10.24905/cakrawala.v15i1.1749 ◽

2021 ◽

Vol 15 (1) ◽

pp. 104-115

Author(s):

Muhammad Hanif

Keyword(s):

Data Analysis ◽

Action Research ◽

Affective Domain ◽

Research Data ◽

Descriptive Statistics ◽

Cognitive Domain ◽

Average Score ◽

Study Program ◽

Average Value ◽

Engineering Study

The purpose of this study is to improve the anti-corruption behavior of students of the Informatics Engineering Study Program at the Universitas PGRI Madiun through the internalization of anti-corruption values ??with the Nampe Model. The research was Classroom Action Research. Data were collected qualitatively by using observation, tests, and non-tests, while the data analysis used descriptive statistics. Based on the research carried out for two cycles, it was found that the anti-corruption behavior of students increased after internalizing the anti-corruption values ??with the Nampe Model. This increase is shown by the assessment of anti-corruption behavior in pre-cycle at 30.4%, increased to 62.2% in cycle 1 and at 78.2% in cycle 2. The average value of all domains also increases, such as; (a) affective domain in pre-cycle at 59.1, cycle 1 at 65.5, and cycle 2 at 75.5 (b) cognitive domain in pre-cycle at 78.9, cycle 1 at 82.4, cycle 2 at 85, 4, (c) psychomotor domain in pre-cycle at 62.44, cycle 1 at 66, cycle 2 at 75.6. The increase in anti-corruption behavior is also shown by the average score of the anti-corruption component in pre-cycle at 62.4, cycle 1 at 66.4, and cycle 2 at 77.1.

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Toefl Result of Politeknik Harapan Bersama Tegal Student’s Majoring Mechanical Engineering

English Focus Journal of English Language Education ◽

10.24905/efj.v1i2.42 ◽

2018 ◽

Vol 1 (2) ◽

pp. 119-126

Author(s):

Syaefani Arif Romadhon ◽

Yuvita Yuvita

Keyword(s):

Data Analysis ◽

Mechanical Engineering ◽

Descriptive Statistics ◽

Quantitative Approach ◽

Written Expression ◽

Average Score ◽

Study Program ◽

Research Instrument ◽

Analysis Technique ◽

Engineering Study

This research was done to see students’ TOEFL score especially for fifth semester of Politeknik Harapan Bersama Tegal majoring Mechanical Engineering. Descriptive design using quantitative approach was chosen by the researcher. The sample is 45 students of Mechanical Engineering Study Program. The TOEFL test was used as research instrument. Descriptive statistics was used as data analysis technique, mean and percentage. The result of this research showed that student obtained problems in getting a TOEFL score with an average score 424 which was still at the basic proficiency category. The researcher found that the highest problem received by the students is listening section where student obtained correct answers only 23.7%. The students obtained the lowest score is in the short conversation with the percentage 31.27%. Then the structure and written expression, students obtained average score lowest in structure with a percentage 30.6%.

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The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers

Journal of Asian Business and Economic Studies ◽

10.24311/jabes/2017.24.3.01 ◽

2017 ◽

Vol 24 (03) ◽

pp. 94-115

Author(s):

Tuu Ho Huy

Keyword(s):

Personality Traits ◽

Big Five ◽

Structural Equation ◽

Missing Values ◽

Reliability And Validity ◽

Equation Modeling ◽

Big Five Personality ◽

Positive Effects ◽

Big Five Model ◽

Negative Impacts

This study tests and discusses the relationships between personality traits in the Big-Five Model and consumers’ choice of luxury attributes (CLA) associated with branded products in Vietnam. A total of 500 adult consumers are interviewed by a self-administrated questionnaire in three cities in Vietnam. Because 33 cases are eliminated for missing values, the data of 467 consumers are employed in this study. Structural equation modeling is also adopted to evaluate the reliability and validity of the constructs and test hypotheses. The results indicate that while extraversion, openness, and agreeableness have significantly positive effects, conscientiousness and neuroticism have significantly negative impacts on the choice of luxury attributes. Thus, Vietnamese consumers with different personality traits have different preferences toward luxury products. The extra value of the paper is to provide deeper insights into how and why each personality trait can link with the choice of luxury attributes. This paper, in addition, particularly stresses that consumers who register in extraversion, openness, and agreeableness are the target audience for luxury branded products in Vietnam.

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Effect of Personality Traits on Banner Advertisement Recognition

Information ◽

10.3390/info12110464 ◽

2021 ◽

Vol 12 (11) ◽

pp. 464

Author(s):

Stefanos Balaskas ◽

Maria Rigou

Keyword(s):

Personality Traits ◽

Online Advertising ◽

Descriptive Statistics ◽

Digital Marketing ◽

Visual Behavior ◽

Buying Behavior ◽

Post Test ◽

Assessment Metrics ◽

Set Up ◽

Banner Advertisement

This article investigates the effect of personality traits on the attitude of web users towards online advertising. Utilizing and analyzing personality traits along with possible correlations between these traits and their influence on consumers’ buying behavior is crucial not only in research studies; this also holds for commercial implementations, as it allows businesses to set up and run sophisticated and strategic campaign designs in the field of digital marketing. This article starts with a literature review on advertisement recall and personality traits, which is followed by the procedure and processes undertaken to conduct the experiment, construct the online store, and design and place the advertisements. Collected data from the personality questionnaire and the two experiment questionnaires (pre and post-test) are presented using descriptive statistics, and data collected from the eye-tracking are analyzed using visual behavior assessment metrics. The results show that personality traits and especially honesty–humility can prove to be a predictive force for some important aspects of banner advertisement recognizability.

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Pengembangan Buku Ajar Trigonometri Berbasis Konstruktivisme dengan Media E-Learning pada Prodi Tadris Matematika IAIN Palopo

Al-Khwarizmi Jurnal Pendidikan Matematika dan Ilmu Pengetahuan Alam ◽

10.24256/jpmipa.v6i2.454 ◽

2018 ◽

Vol 6 (2) ◽

pp. 167-178

Author(s):

Nilam Permatasari Munir

Keyword(s):

Research And Development ◽

Development Model ◽

Average Score ◽

Physical Analysis ◽

Development Research ◽

Instructional Media ◽

Study Program ◽

School Year ◽

E Learning ◽

Expert Validation

Abstract:This study aims to determine the validity and practicality of developing a trigonometry textbook based on constructivism theory with e-learning media at Mathematics Tadris Study Program of IAIN Palopo. This research is a type of R & D (Research and Development) research by adopting the ADDIE development model which consists of five stages, namely (1) physical analysis; (2) design (3) development (4) Implementation; (5) evaluation. The target of this study were students at Mathematics Tadris study program of IAIN Palopo who programed trigonometry courses in the even semester of 2017/2018 school year. The results of this study indicate that the textbook products developed have fulfilled validity and practicality category, the average acquisition score for material expert validation is 82 on the very valid category and the average acquisition of instructional media experts is 87 on the very valid category, while the average score of practicality by ten students is 75 on the practical category.Abstrak:Penelitian ini bertujuan untuk mengetahui validitas dan paktikalitas dari pengembangkan buku ajar tigonometri berbasis teori konstruktivisme dengan media e-learning pada Pogram Studi Tadris Matematika IAIN Palopo. Penelitian ini merupakan jenis penelitian R & D (Research and Development) dengan mengadopsi model pengembangan ADDIE yang terdiri atas lima tahapan yaitu (1) tahap analisis (analyze); (2) tahap perancangan (design); (3) tahap pengembangan (development); (4) tahap implementasi (Implementation); (5) tahap evaluasi (evaluation). Sebagai sasaran dalam penelitian ini adalah mahasiswa program studi Tadris Matematika IAIN Palopo yang memprogram mata kuliah trigonometri pada semester genap tahun ajaran 2017/2018. Hasil penelitian ini menunjukkan bahwa produk buku ajar yang dikembangkan telah memenuhi kriteria kevalidan dan kepraktisan, rata-rata skor perolehan untuk validasi ahli materi adalah 82 berada dalam kategori sangat valid dan rata-rata perolehan dari ahli media pembelajaran adalah 87 berada dalam kategori sangat valid, sedangkan rata-rata skor perolehan praktikalitas oleh sepuluh orang mahasiswa adalah 75 berada dalam kategori praktis.

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The Nexus Between the Big Five Personality Traits Model of the Digital Economy and Blockchain Technology Influencing Organization Psychology

Frontiers in Psychology ◽

10.3389/fpsyg.2021.780527 ◽

2021 ◽

Vol 12 ◽

Author(s):

Yu Dan ◽

Alim Al Ayub Ahmed ◽

Supat Chupradit ◽

Priyanut Wutti Chupradit ◽

Abdelmohsen A. Nassani ◽

...

Keyword(s):

Emotional Intelligence ◽

Personality Traits ◽

Big Five ◽

Structural Equation ◽

Equation Modeling ◽

Big Five Personality ◽

Entrepreneurial Behavior ◽

Blockchain Technology ◽

Big Five Model ◽

The Impact

The basic aim of the study was to understand the role of the Big Five model of personality in predicting emotional intelligence and consequently in triggering the entrepreneurial behavior of the employees. The emotional intelligence of the individuals plays a very important role in decision making, enhancement of quality of living, and many other social realms. Hence, the intelligent use of emotions can make or break an individual’s future considering their attitude toward exploiting the entrepreneurial opportunities available. This study has measured the impact of personality traits on emotional intelligence and EI’s role in digital entrepreneurial behavior. The population used in this study was the middle management employees in the corporate sector of the mainland in China. The sample size taken in this study was 260 and selected through convenient sampling. The data was collected through a structured questionnaire measuring each variable. The data collected was employed to SmartPLS 3.3 for analyzing through structural equation modeling to measure the hypotheses. The study has found the partial effect of the Big Five model of personality on emotional intelligence, which significantly predicted the digital entrepreneurial behavior of the employees. The organizations can use the study findings to anticipate the employees’ possible prospects and endeavors regarding their digital entrepreneurial behaviors.

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