scholarly journals Pengaruh Label Halal, Asosiasi Merek, Iklan, dan Celebrity Endroser terhadap Keputusan Pembelian (Survei Pada Konsumen Wardah Di Malang

2018 ◽  
Vol 1 (2) ◽  
pp. 110
Author(s):  
Premi Wahyu Widyaningrum
Keyword(s):  
Significant Influence ◽  
Total Sample ◽  
Quantitative Approach ◽  
Emotional Engagement ◽  
Survey Method ◽  
Purchase Decisions ◽  
Brand Associations ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Brand Ambassadors

<p>ABSTRACT</p><p><br />Moslem consumers tend to choose products that are declared halal compared with products that have not been declared halal by the authorities. No exception in terms of cosmetic purchase. Cosmetics is one such purchase that emphasizes emotional engagement, so sometimes idol figures (celebrities) who become brand ambassadors in a cosmetic ad can stimulate purchases. Halal Label Relationships with Advertisements, Celebrity Endrosers, Brand Associations, and Purchase Decisions are how marketers create halal and certified products so that Muslim consumers feel protected to consume them. The purpose of this study is to determine the factors that affect consumer purchasing decisions on Wardah cosmetic products. This type of research is explanatory with quantitative approach and survey method. The research location is in Malang Town Square with total sample of 57 respondents. The findings indicate that there is a positive and significant influence among the variables studied.</p><p>Keyword: Halal Lable, Brand Asosiation, Ads, Celebrity Endroser, Purchase Decisions</p>

scholarly journals The Effect of Advertising Attraction and Brand Embassy on Shopee Purchase Decisions

2020 ◽  
Vol 4 (10) ◽  
pp. 119-126
Keyword(s):  
Significant Influence ◽  
Marketing Strategies ◽  
Internet Usage ◽  
Primary Data ◽  
Survey Method ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Advertising Strategies ◽  
Brand Ambassadors

Through the development of technology and the increasing number of internet usage at this time, it is very interesting that many various business businesses to market their products through e-commerce, resulting in considerable business competition for participating companies. In e-commerce business competition, companies use various marketing strategies related to communication, one of which is advertising, because advertising attracts many consumers to see their products on the e-commerce site. In the use of advertising strategies, companies must have a variety of creative concepts in pairing their advertisements, one of which is by requiring ad stars who will present their products to consumers who can be said to be brand ambassadors. Companies must be smart in choosing brand ambassadors who will be used as weapons to market their products in these advertisements, in order to attract many consumers to view these products and buy them. So, the appeal of advertising and brand ambassadors is very important in making purchasing decisions. Because of the existence of attractive advertisements and brand ambassadors that can attract consumers to buy makes the company's best strategy to market its products. The research I did was to analyze the effect of ad appeal on Shopee's online purchasing decisions and also analyze the influence of brand ambassadors on Shopee's online purchasing decisions. The method used in this study is a survey method with a questionnaire as primary data. The results of research that uses the attractiveness of advertising and brand ambassadors find that the attractiveness of advertisements has a significant effect on purchasing decisions and brand ambassadors also show a significant influence on purchasing decisions. So it can be concluded that advertising and brand ambassadors have a very important role in the company's strategy in marketing its products

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

scholarly journals The Effect of Product Innovation and Price on Purchasing Decisions on Shopee Users in Bandung in 2021

2021 ◽  
Vol 12 (4) ◽  
pp. 747-753
Author(s):  
Didi Tarmidi, Et. al.
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Product Innovation ◽  
Secondary Data ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this research is to explain how much Product Innovation and Price Influence Purchase Decisions on Shopee application in Bandung. This study used a quantitative approach with 100 respondents who used the Shopee application and the process of calculating multiple regression analysis in the process by SPSS25 software. The main data of this study was obtained from questionnaires, and secondary data obtained through the publication of journals and textbooks. Based on the results of the study that the variables Product Innovation and Price have a significant influence together on the Purchase Decision, but for variables Product Innovation has a less significant influence on the Price Decision. This shows us that Shopee app users in Bandung have other perspectives when making purchasing decisions instead of just Product Innovation that is considered.

scholarly journals A influência da criança na decisão de consumo da família nas compras em supermercado

2020 ◽  
Vol 12 ◽  
pp. 1073
Author(s):  
Dayana Espinosa Reis ◽  
Andressa Hennig Silva ◽  
Filipe Mello Dorneles ◽  
Mikaela Daiane Prestes Floriano
Keyword(s):  
Significant Influence ◽  
Family Group ◽  
Quantitative Approach ◽  
Survey Method ◽  
Purchasing Decisions ◽  
The Family ◽  
The Media ◽  
Consumption Decision ◽  
The City ◽  
State Schools

The changes that have taken place in recent years in Brazil have affected the structure of families, allowing children to play an important role in the purchasing decisions of the family group. Thus, the children's public has become a significant influence on the acquisition of goods and products, as well as the brands and models acquired by the families. Faced with this reality, the present study sought to identify the influence of the child on the family consumption decision in shopping at supermarkets in the city of Sant'Ana do Livramento / RS. For that, a quantitative approach was carried out, with descriptive character and Survey method. The data were collected with 115 parents of children aged between two and twelve years, with the collection of supermarkets and state schools in the city of Sant'Ana do Livramento. The results show that the children accompany their parents in shopping at the supermarket and participate in them, influencing the acquisition of certain products. In the same way, one can perceive the influence of the media in deciding what the children want to consume.

scholarly journals Brand Ambassador for Purchasing Decision Mediheal Sheet Mask User's in Karawang

2021 ◽  
Vol 5 (2) ◽  
pp. 121-127
Author(s):  
Afifah Nurul Imani ◽  
Nelly Martini
Keyword(s):  
South Korea ◽  
Path Analysis ◽  
Hypothesis Testing ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Korean Culture ◽  
Purchasing Decision ◽  
Korean Wave ◽  
Brand Ambassadors

AbstractMediheal is a well-known sheet mask brand in South Korea. Bringing K-Pop idols together and also the widespread influence of Korean culture in Indonesian, have made skincare products famous in Indonesian. This study aims to determine, test, and analyze how much influence the brand ambassadors and Korean wave have on the purchasing decisions of Mediheal sheet mask users. The method used is descriptive and verification with a quantitative approach. Data were analyzed using path analysis and hypothesis testing using partial and simultaneous. With a sample of 100 respondents. The results showed that there was a relationship between brand ambassadors and the Korean waves of 33.4%. Partially, brand ambassadors and the Korean wave both have a significant effect on purchasing decisions. Brand ambassadors have an influence of 22.5% on purchase decisions, and Korean waves have an influence of 24.4% on purchasing decisions. Meanwhile, simultaneously, brand ambassadors and the Korean wave contributed 14.6% to purchasing decisions, then 85.4% of purchase decisions were influenced by other variables that were not studied.

scholarly journals The Influence Of Brand Ambasador And Instagram Advertising On Zoya Cosemtic Product Purchase Decisions (Case Study On Follower Instagram @Zoyacosmetics)

SENTRALISASI ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 94
Author(s):  
Sutama Wisnu Dyatmika ◽  
Mertha Viviani ◽  
Wira Yudha Alam
Keyword(s):  
Quantitative Methods ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
The Social ◽  
Media Platform ◽  
Brand Ambassadors ◽  
Positive Effect ◽  
Living Being

A brand is an inanimate object so that a living being is needed to represent it, on the basis of this, the brand is associated in the form of a brand ambassador (BA). BA is often massively published on the social media platform Instagram and the majority of brands use paid partnerships with Instagram. This pattern of influence will be interesting if it is associated with product purchase decisions with zoya cosmetic objects.This study aims to analyze the influence of Brand Ambassador and Instagram Ads on purchasing decisions for Zoya cosmetic products (Case study on @zoyacosmetics Instagram follower). This study uses quantitative methods, and uses a sample of 115 respondents. To test the results of the questionnaires, the researchers used a validity test with a significance result of 5% or 0.005 and a reliability test with a Cronbach alpha result of 0.968 for brand ambassadors, 0.964 for Instagram ads, and 0.895 for purchasing decisions. belong to this study there are results from hypothesis testing with a significance value of 0.000. From the results that have been obtained, it shows that BA and Instagram ads have a significant and positive effect simultaneously on purchasing decisions for Zoya cosmetic products.

scholarly journals Analysis of The Effect of Experiential Marketing And Community Reference on Purchase Decisions (Study In Surabaya Brain Coffee)

2019 ◽  
Vol 1 (1) ◽  
pp. 36
Author(s):  
Novelia Asita Mranani ◽  
Siwidyah Desi Lastianti
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Total Sample ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Experiential Marketing ◽  
Analysis Technique ◽  
The World

The development of business today is so rapid that it creates high competition to maintain many things both in terms of survival, how to develop the company, and obtain optimal profits. Every business actor in each business category is required to have sensitivity to any changes that occur and place an orientation on customer satisfaction as the main goal. Community is increasingly important for the world of marketing. Emotional ties between members of a community have a very significant impact on a brand. The purpose of this study is to determine the influence of experiential marketing and community references partially and simultaneously on consumer purchasing decisions of Brain Coffee Surabaya. The sample of this study is Brain Coffee Surabaya consumers, with a total sample of 140 respondents. The analysis technique uses Multiple Linear Regression with SPSS programs or software. The results showed that partially experiential marketing and community reference had a positive and significant influence on purchasing decisions, as well as simultaneously (simultaneous) indicating that experiential marketing and community reference had a positive and significant influence on purchasing decisions.

scholarly journals Pengaruh pemberian asi terhadap lama masa nifas di puskesmas trucuk I

2018 ◽  
Vol 12 (1) ◽  
pp. 69-76
Author(s):  
Eka Rati Astuti ◽  
R. Detty Siti Nurdiati ◽  
Dewi Rokhanawati
Keyword(s):  
Health Care ◽  
Primary Health Care ◽  
Breast Feeding ◽  
Significant Influence ◽  
Retrospective Cohort ◽  
Total Sample ◽  
Quantitative Approach ◽  
Primary Health ◽  
The Status ◽  
Analytical Research

The study aims to analyze the influence of breast feeding towards the puerperal period in Primary Health Care Trucuk I Klaten in the year of 2015. This research is the type of analytical research that uses the design of retrospective cohort with the quantitative approach. The sample uses purposive sampling. The total sample are 86  mothers who breastfeed fully and 86 mothers who breastfeed partially. The result of the analysis shows that there are 103 (59,9%) cases of short peurperal period. The variable that significantly influence the puerperal period is breastfeeding (OR = 34,550; 95% CI = 12,925-92,353) and parity (OR = 0,404; 95% CI = 0,170-0,963). Meanwhile, the variables that have no significant influence the puerperal period is IMD (95% CI=0,756-11,045), mother age (95% CI = 0,221-1,096), and the status of mother employment (95% CI=0,744-2,731). 

scholarly journals PENGARUH POINT OF PURCHASE TERHADAP KEPUTUSAN PEMBELIAN TIDAK TERENCANA DI CARREFOUR TAMINI SQUARE

2019 ◽  
Vol 6 (1) ◽  
pp. 73
Author(s):  
Ahmad Fajar Novarianto ◽  
Firman Kurniawan ◽  
Poppy Ruliana ◽  
Irwansyah Irwansyah
Keyword(s):  
Significant Influence ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Communication Techniques ◽  
Point Of Purchase ◽  
Use Of Services ◽  
Marketing Activities ◽  
Unplanned Buying ◽  
Processing Techniques ◽  
Buying Decisions

Problems in this study regarding the Effect of Point of Purchase on Unplanned Purchasing Decisions (Effect of In Store Media, Signage, and Display on Unplanned Buying Decisions in Carrefour Tamini Square). The purpose of this study is to prove and find out whether there is an effect of point of purchase either simultaneously or partially on unplanned purchase decisions. The theory used is marketing communication which can be defined as marketing activities using communication techniques that aim to provide information to the audience so that the company's goals are achieved, namely an increase in revenue from the use of services or purchase of products offered. (Kennedy and Soemanegara, 2006: 5). The research method uses surveys for data collection and has the results of using a questionnaire with data processing techniques using SPSS. From the results of the regression equation produced that simultaneously, the point of purchase has a significant influence on unplanned purchase decisions of 67.3 percent and the remaining 32.7 percent is explained by other factors not used as variables in this study. While partially, only signage and displays have a significant influence on unplanned purchasing decisions. In store media does not have a significant influence on unplanned buying decisions. From the results of the study it is recommended that Carrefour Tamini Square improve the quality of signage, because it is the point of purchase dimension that most influences on unplanned buying decisions. Then make a display that follows the trend, or thematic displays with different concepts and tend to be strange or unique, because the more strange and unique a display, the more it will cause consumer curiosity that will be able to end with purchases that were not planned before. Keywords: Point of Purchase; Unplanned Purchasing Decisions. ABSTRAK Permasalahan dalam penelitian ini mengenai Pengaruh PointofPurchaseTerhadap Keputusan Pembelian Tidak Terencana (Pengaruh InStoreMedia, Signage, dan DisplayTerhadap Keputusan Pembelian Tidak Terencana di Carrefour Tamini Square). Tujuan Penelitian ini untuk membuktikan dan mengetahui apakah terdapat pengaruhpoint of purchasebaik secara simultan atau parsial terhadap keputusan pembelian tidak terencana. Teori yang digunakan adalah komunikasi pemasaran yang dapat didefinisikan sebagai kegiatan pemasaran dengan menggunakan teknik-teknik komunikasi yang bertujuan untuk memberikan informasi kepada khalayak agar tujuan perusahaan tercapai, yaitu terjadinya peningkatan pendapatan atas penggunaan jasa atau pembelian produk yang ditawarkan. (Kennedy dan Soemanegara, 2006:5). Metode penelitian menggunakan survey untuk pengumpulan data dan memiliki hasil menggunakan kuesioner dengan teknik pengolahan data menggunakan SPSS. Dari hasil persamaan regresi dihasilkan bahwa secara simultan, point of purchase mempunyai pengaruh yang signifikan terhadap keputusan pembelian tidak terencana sebesar 67.3 persen dan 32.7 persen sisanya dijelaskan oleh faktor-faktor lain yang tidak dijadikan variabel dalam penelitian ini. Sedangkan secara parsial, hanya signagedan displayyang mempunyai pengaruh signifikan terhadap keputusan pembelian tidak terencana. In store mediatidak mempunyai pengaruh yang signifikan terhadap keputusan pembelian tidak terencana. Dari hasil penelitian maka disarankan Carrefour Tamini Square meningkatkan kualitas signage, karena hal tersebut adalah dimensi point of purchaseyang paling berpengaruh terhadap keputusan pembelian tidak terencana. Kemudian membuat displayyang mengikuti trend, atau displaytematik dengan konsep yang berbeda dan cenderung aneh atau unik, karena semakin aneh dan unik sebuah display, maka akan semakin menimbulkan rasa penasaran konsumen yang akan bisa berakhir dengan pembelian yang tidak direncanakan sebelumnya. Kata kunci: Point of Purchase; Keputusan Pembelian Tidak Terencana.

scholarly journals Pengaruh Fungsi Peer Group Terhadap Pengambilan Keputusan Pembelian (Pencarian Informasi) Produk Kosmetik Pada Remaja Putri

2019 ◽  
Vol 6 (01) ◽  
pp. 1-8
Author(s):  
Indah Astika Sari ◽  
Hamiyati Hamiyati ◽  
Rasha Rasha
Keyword(s):  
Junior High School ◽  
Information Search ◽  
Random Sampling ◽  
Peer Group ◽  
Hypothesis Test ◽  
Simple Random Sampling ◽  
Survey Method ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Group Function

This research aims to knowing the influence of peer group function of purchasing decisions (information search) cosmetic products in teenagers. This research was conducted at the 140 Junior High School in Jakarta. This research method using survey method.  Population inthis reseach is student grade nine, with the total sample is 70 respondents. Data was taken by using simple random sampling. The hypothesis test data used is product moment correlation coeffcient with  result     rxyhitung  >  rxytabel,  atau 0,704 > 0,235. Result of t-test with significance level  0.05 obtained 8,17 > 1,995 or thitung > ttabel  means that is correlation beetween peer group function of purchasing decisions (information search) cosmetic products. Result of regression obtained Fhitung 66,78, and Ftabel 3,985 so that Fhitung < Ftabel means that there is a significant influence between peer group function of purchasing decisions (information search) cosmetic products in teenagers. Contribution peer group function of purchasing decisions (information search) cosmetic products in teenagers as big as 49,56%, and the remaining 50,44% is determined by other factors which is not examined. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) produk kosmetik  pada remaja. Penelitian ini dilaksanakan di Sekolah Menengah Pertama 140 Jakarta. Metode penelitian ini menggunakan metode survey. Populasi pada penelitian ini adalah siswi kelas IX, dengan jumlah sampel 70 responden. Teknik pengambilan data menggunakan teknik simple random sampling. Uji hipotesis data yang digunakan adalah korelasi koefisien product moment dengan hasil disimpulkan rxyhitung > rxytabel , atau 0,704 > 0,235. Hasil uji t dengan taraf signifikansi 0,05 diperoleh 8,17 > 1,995 atau thitung > ttabel yang berarti terdapat korelasi antara fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) produk kosmetik. Perhitungan uji signifikansi regresi diperoleh hasil perhitungan Fhitung 66,78 dan Ftabel 3,98 sehingga Fhitung < Ftabel artinya terdapat pengaruh yang signifikan antara fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) produk kosmetik. Konstribusi fungsi peer group terhadap pengambilan keputusan pembelian (pencarian informasi) sebesar 49,56%, sedangkan sisanya yaitu 50,44% ditentukan dengan faktor lain yang tidak diteliti.

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