scholarly journals La reputación corporativa como gestión de la comunicación en las instituciones sanitarias privadas | Corporate reputation and communication management

2018 ◽  
Vol 5 (9) ◽  
pp. 243
Author(s):  
Sergio Antonio Velarde Ramos ◽  
Marta Pulido Polo
Keyword(s):  
Health Sector ◽  
Secondary Data ◽  
Redes Sociales ◽  
Communication Management ◽  
Interactive Communication ◽  
The Public ◽  
Comprehensive Management ◽  
Combined Use ◽  
Institutional Communication ◽  
Depth Interviews

La valoración de los públicos sobre las compañías de sanidad privadas es un elemento clave hoy en día en la gestión de la comunicación de las instituciones. Así pues, las organizaciones empiezan a gestionar su comunicación para transmitir valores relacionados con la identidad la organización, basándose en una buena estrategia de trabajo y de una gestión integral de la comunicación.Las empresas de sanidad avanzan hacia una comunicación más interactiva, restructurando su comunicación acorde con la actualidad social y tecnológica.Los públicos, tienen más herramientas de información con el que poder establecer relaciones con las instituciones, interactuar con ellas, dar aportaciones y opiniones. Esto implica una comunicación ágil en cuanto a información inmediata que es lo que los públicos demandan cada día más a las organizaciones.La adaptación al desarrollo de las aplicaciones informáticas y de la tecnología móvil, hacen que los públicos sean más exigentes. Es importante gestionar la imagen corporativa y reputacional a través de una comunicación completa con el que interactuar con sus públicos y que se sientan parte de la organización.La reputación corporativa es una parte importante de las estrategias de comunicación del sector salud, es imprescindible resaltar los mensajes, reportes y acciones referidas a la sanidad y que los públicos se sientan seguros con los servicios y el trato recibido por parte de los profesionales. Por ello es importante la opinión de cada usuario y lo que piensa de la institución con el fin de poder gestionar la comunicación para poder brindar un servicio acorde con las necesidades de los públicos.Para el siguiente artículo se ha extraído la información de las redes sociales y contenidos de medios digitales sobre datos de las valoraciones por parte de los profesionales y de los usuarios siendo las compañías mejor valoradas Sanitas, Segur Caixa Adeslas y Asisa.______________The assessment of the public on private health companies is a key element for the communication management of the institutions. Thus, organizations begin to manage their communication to transmit values related to the identity of the organization, based on good work planning and a comprehensive management of communication aimed at meeting the expectations of its stakeholders, generating important intangible values as theorganizational reputation. The reputational approach in institutional communication acquires special relevance in the health sector, especially sensitive from the perspective of information management, where it is betting on a more interactive communication, in accordance with the interests of society and tending to effectively satisfy the needs of society. needs (not only sanitary) demanded by their key audiences. In this sense, through a qualitative methodological design based on the combined use of secondary data sources and in-depth interviews with privileged observers (Corbetta, 2010), the objective of this paper is to analyze what factors determine the reputation of the health sector organizations.

scholarly journals KOMODIFIKASI KEARIFAN LOKAL DI BIDANG KESEHATAN SEBAGAI DAYA TARIK WELLNESS TOURISM DI UBUD

2018 ◽  
pp. 111
Author(s):  
I Wayan Suteja ◽  
I Wayan Ardika ◽  
Ida Bagus Gde Pujaastawa
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Qualitative Data ◽  
Health Sector ◽  
Secondary Data ◽  
Data Types ◽  
Health Tourism ◽  
Product Packaging ◽  
Wellness Tourism ◽  
Depth Interviews

This study discusses the commodification of local wisdom in health sector as the attraction of wellness tourism in Ubud Tourism Area. This research addresses the problem about the forms of commodification of local wisdom in health sector as an attraction of wellness tourism in Ubud Tourism Area. The method used to analyse the data is descriptive qualitative method with qualitative data. Types of data used are primary and secondary data with data collection techniques such as in-depth interviews, observations, documentations and literature studies. Based on the results of this study it can be explained that the development of commodification of local wisdom in health sector as a health tourism attraction in the Ubud Tourism Area occurs in the form of commercialisation, profanisasi and modernisation. Commercialisation is identified in the form of place arrangement, product packaging and marketing. Then the profanisation occurs causes the decline in the sacred value of local wisdom into economic-oriented activities. Modernisation also has changed the local wisdom into modernised products.

scholarly journals Public relations-merchandising o la emergencia de un nuevo modelo de gestión organizacional: el caso El Corte Inglés

2020 ◽  
Vol 10 (19) ◽  
pp. 133-156
Author(s):  
Gloria Jimenez-Marin ◽  
Marta Pulido-Polo ◽  
Maria Mateos-Marin
Keyword(s):  
Public Relations ◽  
Public Perception ◽  
Integrated Management ◽  
Secondary Data ◽  
Management Model ◽  
The Public ◽  
Comprehensive Management ◽  
Commercial Space ◽  
Distribution Company ◽  
Mother’S Day

The difference between public relations and marketing lies essentially in its purpose: while marketing seeks to satisfy the economic needs of the company in the market, public relations pursue the confluence of interests of the organization in its environment and, as a consequence, optimal results in terms of public perception. Despite this distinction, the link between public relations and marketing has sparked broad theoretical debates, essentially reactive, from the relational postulates. While, from the perspective of public relations, the managerial character of public relations is emphasized as a directive function and the academic and professional difference between one discipline and another is deepened, from the postulates of marketing, it is naturally assumed that Public relations is a more integrated technique in the P of Marketing Mix promotion. The integrated management model "Marketing Public Relations" (Kitchen and Moss, 1995 and Papasolomou and Melanthiou, 2012), aimed at increasing efficiency in organizational management through the combination of public relations techniques and marketing techniques synergistically (Hutton, 1996 and Haywood, 1998), has been surpassed in recent years by new models, mainly corporate, focused on the systematic incorporation of specific public relations techniques along with those of merchandising and retail, under strategic postulates. Under this approach, through a qualitative methodological design, based on the concept of intra-method methodological triangulation that combines the case study method (2019 Mother's Day Campaign at the Spanish distribution company El Corte Inglés) and the use of secondary data sources (both bibliographic documents and documents of the organization under study), this article aims to analyze this emerging reality to conclude with the proposal of a comprehensive management model based on the concept of "Public Relations-Merchandising". The results derived from the study allow us to identify an integrated corporate model for managing public perception (and business reputation) and sales through the strategic use of commercial space and retail (merchandising). In this way, a new management model emerges, the “Public Relations Merchandising” model that pivots on four basic variables: - Issuer: companies are organizations and, as such, public relations can contribute to the development of their mission in society, mainly related to the generation of economic objectives derived from the sales process). - Recipient: understanding the client as a stakeholder implies that the company acquires a commitment to corporate behavior that necessarily responds to the expectations and interests of its buyers and consumers. These should be conceived as a key piece that underpins the organizational life and around which the company must build and develop (Pulido, 2017). - Context and message: the enormous growth of competition and the dizzying evolution of the purchasing process forces organizations to manage the shopping experience from relational postulates. The convergence of public relations and merchandising techniques drive a constant dialogue with customers through the profitability of the commercial space. It is possible to conclude that the integrated management of public relations applied to merchandising entails achieving a balance with the public, which, in turn, results in optimal levels of perception of the points of sale, the products and suppliers themselves, and even to buyers and consumers.

scholarly journals FUNDAMENTAL ASPECTS OF COMMUNICATION MANAGEMENT, IN THE CASE OF PUBLIC ADMINISTRATION

2014 ◽  
Author(s):  
Dorian Pocovnicu
Keyword(s):  
Public Administration ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Communication Process ◽  
Communication Management ◽  
The Public ◽  
New Information ◽  
Future Challenges ◽  
Information And Communication ◽  
Institutional Communication

Efficient communication is one the most important instruments used for the purpose of generating change inside and outside an organization. It can contribute to adjusting attitudes and the manner of approaching the present and future challenges and to changing behavioral patterns. The mission and the objectives of organizational communication are highly interrelated with organizational change and environment characteristics, in which the organization functions. The communication performed by the public administration institution outside is an institutional communication, extra-organizational, which presents the following purposes: strengthening its image, stimulating an environment of trust and affinity from the citizens (Kotler & Lee, 2007). We are of opinion that the management of communication performed by a public administration institution features three fundamental aspects, relevant for institutional communicators when designing and managing the institutional communication: communication efficiency, communication process and the implications of the new information and communication technologies (ICT) for this process.

scholarly journals Alien Species and Human Health: Austrian Stakeholder Perspective on Challenges and Solutions

2018 ◽  
Vol 15 (11) ◽  
pp. 2527 ◽  
Author(s):  
Stefan Schindler ◽  
Wolfgang Rabitsch ◽  
Franz Essl ◽  
Peter Wallner ◽  
Kathrin Lemmerer ◽  
...  
Keyword(s):  
Public Health ◽  
Alien Species ◽  
Human Health ◽  
Online Survey ◽  
Health Sector ◽  
Ambrosia Artemisiifolia ◽  
The Public ◽  
Public Health Sector ◽  
Heracleum Mantegazzianum ◽  
Depth Interviews

No saturation in the introduction, acceleration of spread and the increasing impacts of alien species are a characteristic feature of the Anthropocene. Concomitantly, alien species affecting human health are supposed to increase, mainly due to increasing global trade and climate change. In this study, we assess challenges and solutions posed by such species to the public health sector in Austria over the next few decades. We did so using an online questionnaire circulated to 131 experts and stakeholders working on human health and biological invasions, supplemented by in-depth interviews with eleven selected experts. Results from the online survey and in-depth interviews largely support and complement each other. Experts and stakeholders suggest that (i) the allergenic Ambrosia artemisiifolia (common ragweed), the photodermatoxic Heracleum mantegazzianum (giant hogweed), and vectors of diseases such as Aedes albopictus (Asian tiger mosquito) are considered the alien species posing the most severe challenges; (ii) challenges are expected to increase in the next few decades and awareness in the public health sector is not sufficient; (iii) effective and efficient solutions are mainly related to prevention. Specific solutions include pathway management of introduction and spread by monitoring and controlling established populations of ragweed, hogweed and mosquitos.

scholarly journals COVID-19: Chittagong Port and aftermath

2021 ◽  
Author(s):  
Samsul Mannan ◽  
Md. Mostafa Aziz Shaheen ◽  
Rana Saha
Keyword(s):  
Global Economy ◽  
Secondary Data ◽  
Chinese Economy ◽  
Primary Data ◽  
Health Crisis ◽  
Field Surveys ◽  
The Public ◽  
Secondary Sources ◽  
Port Operation ◽  
Depth Interviews

AbstractAfter first unveiled in China, by March 2020, the wide spreading episode of coronavirus diseases 2019 (COVID-19) spread over Europe and the rest of the world. Besides the public health crisis, not only the Chinese economy but also the global economy as well as the supply chain faced a significant slowdown. Port is not apart from this. Chittagong Port is considered the economic nerve of Bangladesh. A significant segment of export-import moved through Chittagong Port. Like the entire globe, the outbreak of coronavirus affects the country’s prime seaport adversely. This study examines the issues concerning port operation. This study has a qualitative approach that depended on data collected from both primary and secondary sources. Primary data were collected from field surveys using semi-structured questionnaires and in-depth interviews with government agencies, policymakers, researchers, businessmen, port users and entrepreneurs. Secondary data were sourced from different policy documents, scholarly articles, reports and the internet. This study provides an overview of COVID-19 impacts on the port and shipping activities in Chittagong Port, which include impacts on port of call, warehouse and distribution activities, hinterland connections and port employees. Therefore, this study discussed those issues to date, identify impacts and authority response to address the impacts. Finally, this study put forward strategies for their mitigation.

scholarly journals Pemutakhiran Kebijakan Smart Health City Secara Kolaboratif Sebagai Upaya Pelaksanaan Revolusi Mental: Studi Di Kota Depok

2020 ◽  
Vol 2 (2) ◽  
pp. 110-129
Author(s):  
Adam Dwi Juliansyah ◽  
Dyah Ayu Febriani ◽  
Hisyam Yusril Hidayat ◽  
Mohammad Hernanda Trianggoro ◽  
Vanissa Noorizqa Prastowo
Keyword(s):  
Public Health ◽  
Health Sector ◽  
Secondary Data ◽  
Strategic Plan ◽  
City Government ◽  
Primary Data ◽  
Healthy City ◽  
The Public ◽  
The Government

The problem in the health sector is one of the complicated problems faced by the government, this is evidenced by the extraordinary events (KLB) in various regions, one of which is the Hepatitis A outbreak in Depok that accumulates 306 cases. The main cause of these outbreaks is the low awareness and mentality of the public regarding the application of healthy and clean lifestyles and the government's preventive ability in terms of policies. Seeing this problem, the City Government of Depok has a strategic plan in the form of the Smart Healthy City (SHC) Depok policy as one of the policy efforts in order to improve the quality of public health through implementing technology and increasing competence in realizing the policy. This paper aims to review how the SHC Depok strategic plan policy can be collaboratively updated to carry out a mental revolution not only at the local government level, but also that policy can be understood by the public. The goal of the mental revolution is not only towards society, but also from the side of the government and various other parties. This paper was compiled from primary data in the form of in-depth interviews with various informants and secondary data from books, journals, and electronic sources. The expected outcome of the SHC Depok policy renewing itself is to improve the quality of services and improve the quality of public health based on preventive and collaborative actions.

scholarly journals Copa para Quem? Objetivos da Resistência à Copa do Mundo de 2014

2016 ◽  
Vol 9 (3) ◽  
pp. 372-390
Author(s):  
Amanda Pruski Yamim ◽  
Marília Bonzanini Bossle ◽  
Sabrina Da Rosa Pojo ◽  
Carlos Alberto Vargas Rossi
Keyword(s):  
Data Analysis ◽  
Power Relations ◽  
Secondary Data ◽  
Qualitative Approach ◽  
World Cup ◽  
The Public ◽  
Resistance Movements ◽  
The World ◽  
Mega Event ◽  
Depth Interviews

Consumer relations that permeate a sportive mega-event are large and should be considered from the consumption of the games, as well as any modification of contextual consumption directly or indirectly caused. In a large extent, it is known that the World Cup impacts international, national and local consumption, even reaching the public not adept to soccer. However, in recent years can be observed in the country a counter consumption chain. Considering that, this study aims to understand the central objectives related to resistance movements to the 2014 World Cup. To achieve the proposed objectives, this research is conducted with a qualitative approach through in-depth interviews and secondary data analysis. The importance of this study is related to the context in Brazil lived in 2014 and mainly in the host cities. We conclude that the resistance is towards power relations existing in the market and not to the World Cup event, which is no longer associated with the symbolic aspect of soccer and is seen as a precondition and opportunity for greater dialogue among consumer, company and government.

scholarly journals Public Investment for Health in Vietnam: The Current State and Policy Recommendations

2021 ◽  
Vol 04 (10) ◽  
Author(s):  
Nguyen Viet Hoang ◽  
◽  
Keyword(s):  
Public Investment ◽  
Health Sector ◽  
Secondary Data ◽  
Policy Recommendations ◽  
State Budget ◽  
Government Bonds ◽  
The Public ◽  
Current State ◽  
Treatment Facilities ◽  
Research Show

The latest Vietnamese health system is being steadily renewed and strengthened in the direction of equality- efficiency-development and social security. Over past years, the health sector has been involved in investing in the construction of central-to-local medical examination and treatment facilities with state budget money, government bonds, ODA and other sources. The main purpose of this study is to empirically test the Public investment for health in Vietnam. The author collected secondary data from previous studies and the reports of Ministry of Health, Ministry of Planning and Investment, Ministry of Finance. The results of the research show that the public investment plan for the period 2016-2020 is focused on the ability to collect the state budget; State budget expenditure on health is not consistent every year, but tends to increase; the demand for investment in health in the period 2016-2020 is very large and is surely to increase in the future. Based on the findings, some conclusions are given.

scholarly journals Cyberintimacy Involvement on Building Emotional Intimacy in Close Relationship on Indonesian Tinder Users

2021 ◽  
Vol 6 (2) ◽  
pp. 256-264
Author(s):  
Fahira Syifa Machfudz ◽  
Rino Febrianno Boer ◽  
Nicky Wongso
Keyword(s):  
Romantic Relationship ◽  
Secondary Data ◽  
Emotional Intimacy ◽  
The Public ◽  
Western Countries ◽  
Close Relationship ◽  
Negative Perceptions ◽  
The Relationship ◽  
Depth Interviews

Tinder, as one of the most popular online dating applications, is nicknamed as the hookup app. The negative perceptions inherent among the public were born because of how users in western countries operate the application, which does not follow the norms adopted in Indonesia. Many people assume that most Tinder users are those who are not looking for a long-term romantic relationship. The possibility of getting a partner who will commit to the relationship is not a common idea. This research aims to understand the development process of emotional intimacy and the initiation of a close relationship between Tinder users who have managed to find their partner through the Tinder application and communication mediated by computers (internet). This research uses a qualitative approach. In-depth interviews and Netnographic observations were used as the primary and secondary data collection techniques. This study indicates that although many Tinder users in Indonesia use Tinder similar to how people in western countries do, many users have finally succeeded in building long-term close relationships. Therefore, the perception about small numbers of Tinder users looking for long-term romantic relationships is not accurate.

scholarly journals Adequacy of DEA in Measuring the Efficiency of Public Sector Entities in Nigeria: A Comparative Analysis Approach

2020 ◽  
Vol 12 (5(J)) ◽  
pp. 13-22
Author(s):  
Odewole, Philip Olawale
Keyword(s):  
Public Sector ◽  
Health Sector ◽  
Secondary Data ◽  
Data Envelopment Analysis Model ◽  
Personnel Cost ◽  
Continuous Assessment ◽  
Analysis Model ◽  
The Public ◽  
Using Data ◽  
Cost Utilization

The study examined the efficiency of Decision- Making Units (DMUs) in the public sector entities in Nigeria. The study focused on the efficiency in the utilization of personnel cost releases to the federal educational and health institutions by the Federal Government of Nigeria. Secondary data were sourced from the Annual General Warrants from Audited financial statements of the Public Sector entities. Sampled size for the study comprised twenty-five (25) DMUs each from both sectors out of the major Federal Ministries from four (4) geo-political Zones and Abuja. Data were analyzed using Data Envelopment Analysis Model (DEA). The results of the average efficiency scores from both Charnes, Cooper and Rhodes Model (CCR) and Banker, Charnes and Cooper (BCC) on the DMUs showed that the sectors were marginally inefficient. The summary of the overall results therefore revealed that the DMUs under health sector performed averagely better than education sector in the utilization of personnel cost allocations. The study recommended that a central monitoring team be created jointly by the Federal Ministry of Finance and Accountant-General’s office to ensure full utilization of personnel cost releases to the DMUs. The study therefore concluded that only continuous assessment and periodic appraisal of the personnel cost utilization by the supervising ministries, can guarantee full efficiency in the utilization of personnel cost releases.

Sign in / Sign up

Export Citation Format

Share Document