PROMOTIONAL STRATEGIES IN JAPAN TOURISM INDUSTRY: A CASE STUDY IN FUKUI PREFECTURE

This paper gives an overview of the innovation strategies in Japan tourism industry, a study case in Fukui Prefecture. Fukui is not as a major tourist destination in Japan. Maybe people are more familiar with Tokyo, Kyoto and other big cities in Japan. It is common that foreign tourists prefer to travel to big cities or famous places. To make Fukui prefecture known in overseas, local government enacts policy strategies by utilizing all potentials. This paper explains concretely by the efforts made by the regional government. Regional government established Fukui-ken Kankou Shinsenryaku’s policy. Fukui Prefectural Tourism Strategy Policy is implemented through promotion. Promotions are made through personal selling by utilizing foreigners living in Fukui. Foreigners in Fukui are invited to become Fukui reporters and ambassadors. As a Fukui reporter and the Fukui ambassador, they have a duty to promote Fukui through SNS (Social Networking Service). They also get priviledge, such as get free and discount entry to museum, and other tourism destination.The effectiveness of the strategy innovation is also presented in this paper by using visitor arrival’s data based on Fukui-ken Kankoukyaku Irikomisuu.

Download Full-text

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

AVES Jurnal Ilmu Peternakan ◽

10.30957/aves.v10i1.328 ◽

2016 ◽

Vol 10 (1) ◽

pp. 7

Author(s):

Handika Rifki W.P ◽

Yuli Arif Tribudi ◽

Agustina Widyaworo Kunharjati

Keyword(s):

Case Study Research ◽

Personal Selling ◽

Marketing Strategies ◽

Pricing Strategy ◽

Brand Awareness ◽

Analytic Method ◽

Distribution Strategy ◽

Promotion Strategies ◽

Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

Download Full-text

Experiences of international tourists with healthy signature foods: a case study in Malacca

British Food Journal ◽

10.1108/bfj-08-2018-0567 ◽

2019 ◽

Vol 122 (6) ◽

pp. 1869-1882 ◽

Cited By ~ 1

Author(s):

Mageswari Kunasegaran ◽

S. Mostafa Rasoolimanesh ◽

Sofiah Kadar Khan

Keyword(s):

Cultural Values ◽

Relevant Literature ◽

Tourism Industry ◽

Tourist Destination ◽

Content Type ◽

Tourist Gaze ◽

Tourist Destinations ◽

Holistic Understanding ◽

Gaze Theory

Purpose The purpose of this paper is to investigate the experiences of international tourists with healthy signature food at a tourist destination, and explore the perceptions of food providers regarding the preparation of healthy signature foods. Healthy signature food at tourist destinations has become a crucial factor that can determine whether tourists revisit a tourist destination. The relevant literature review and Urry’s tourist gaze theory indicate that there is a lack of previous research on healthy signature foods among international tourists and food providers. The current study addresses this gap by providing a holistic understanding of healthy signature foods and how they have led to a culture of healthy eating in the tourism industry. Design/methodology/approach A case study was conducted in Malacca, a World UNESCO Heritage Site, to identify the experiences of international tourists with local signature foods. A purposive sampling method was selected to gather information from international tourists and food providers. The data were collected through semi-structured interviews to gain a detailed perspective of healthy signature foods. Findings The results revealed four thematic analysis outcomes, namely, memorable food experiences, food hygiene consciousness, cultural values and tourist happiness, which directly impact tourists’ satisfaction and intention to revisit. Additionally, aspects such as type of trip, trip frequency and the purpose of the trip influenced tourists’ experiences with healthy signature food. Furthermore, it was found that the selected food providers prepared their meals according to the standard procedures. Originality/value The current study extends Urry’s tourist gaze theory by exploring tourists’ perceptions of healthy signature food as well as exploring the way the food is prepared. Healthy signature food has much potential as a means of attracting and sustaining international tourists at tourist destinations. Furthermore, it strengthens the supply chain relationship between international tourists (customers) and food providers (suppliers) in the food tourism industry.

Download Full-text

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

AVES Jurnal Ilmu Peternakan ◽

10.35457/aves.v10i1.328 ◽

2016 ◽

Vol 10 (1) ◽

pp. 7

Author(s):

Handika Rifki W.P ◽

Yuli Arif Tribudi ◽

Agustina Widyaworo Kunharjati

Keyword(s):

Case Study Research ◽

Personal Selling ◽

Marketing Strategies ◽

Pricing Strategy ◽

Brand Awareness ◽

Analytic Method ◽

Distribution Strategy ◽

Promotion Strategies ◽

Promotional Strategies

Download Full-text

The Recent Evolution of Global Tourism: Study Case - Switzerland

European Journal of Sustainable Development ◽

10.14207/ejsd.2021.v10n4p54 ◽

2021 ◽

Vol 10 (4) ◽

pp. 54

Author(s):

Iulian Gole ◽

Raluca Georgiana Ladaru ◽

Carmen Valentina Radulescu ◽

Svetlana Platagea Gombos

Keyword(s):

At Risk ◽

Health Outcomes ◽

Economic Crisis ◽

Direct Consequence ◽

Tourism Industry ◽

Consumer Confidence ◽

Global Economic Crisis ◽

Global Tourism ◽

Study Case ◽

Big Cities

Among other negative economic and health outcomes, the global tourism industry is one of the most affected areas by the recent pandemic. A recent estimation shows that USD 1.3 trillion were lost in revenues, in 2020 only – which represents more than 11 times the loss suffered during the 2009 global economic crisis. It is by far the most the worst year in tourism history. As a direct consequence, many jobs are at risk, especially in small and medium-sized enterprises, in countries where tourism is the main economic component, the situation is quite dramatic. In this paper, we will analyse what happened in world large regions in the sector, what the perspectives to recovery are, and what are the rebound expectations and consumer confidence. We will also investigate the specificity of the tourism situation in Switzerland, where since the beginnings of the pandemic, the big cities and tourist locations have suffered greatly from the absence of foreign tourists. The cities close to the airports showed the strongest decreases in attendance. In contrast, those which are traditionally very touristy were only slightly affected by the decline in the number of foreign visitors.

Download Full-text

Social Representations about Cultural Tourism in the Time of COVID-19: A Case Study of Langhe, Monferrato and Roero (Italy)

Sustainability ◽

10.3390/su13116301 ◽

2021 ◽

Vol 13 (11) ◽

pp. 6301

Author(s):

Giovanna Rech ◽

Lorenzo Migliorati

Keyword(s):

Social Representations ◽

Cultural Tourism ◽

Tourism Industry ◽

Cultural Resources ◽

Target Groups ◽

Tourist Destination ◽

Intangible Heritage ◽

Almost All ◽

North Western

Cultural tourism is recognised as one of the broader sectors of the tourism industry, embracing an extensive range of tourist interests. Italy is a remarkable tourist destination due to its cultural appeal in tangible and intangible heritage as well as its cultural resources connected to food and gastronomy, and it is of special interest since the COVID-19 pandemic was declared in March 2020. This study sought to analyse the perceptions of diverse significant actors regarding culture and tourism during the COVID-19 pandemic in Langhe, Monferrato and Roero, an area of southern Piedmont in north-western Italy. As part of a larger collaborative international project addressing the coronavirus situation, the research examined residents, tourists and tourism-related professionals to investigate their perceptions of culture and tourism. Data were collected through a survey employing three distinct questionnaires for the three target groups of residents, tourists and entrepreneurs and cultural bodies. The data analysis reveals that residents embraced a static representation of the local cultural tourism’s appeal and heritage, while tourists were motivated mainly by gastronomic and wine experiences. The perception of the coronavirus among the three groups of interviewees reflects a general reduction in almost all cultural activities and travel possibilities.

Download Full-text

PENGABAIAN KONSERVASI TERUMBU KARANG DALAM KURIKULUM SEKOLAH MENENGAH KEJURUAN PARIWISATA DI PANGANDARAN

Jurnal Common ◽

10.34010/common.v3i2.2595 ◽

2020 ◽

Vol 3 (2) ◽

pp. 142-152

Author(s):

Herlina Agustin

Keyword(s):

High School ◽

Coral Reefs ◽

Formal Education ◽

Tourism Development ◽

Tourism Industry ◽

Environmental Conservation ◽

Regional Government ◽

Vocational High School ◽

Tourism Studies

Consciousness about conservation and environment-friendly activity need to be learned comprehensively in any level of formal education, especially in a vocational high school that related to the tourism industry. One of the potential areas for developing smart tourism is Pangandaran, a popular coast in the south of West Java. This region possesses several vocational high schools with a particular program in tourism studies. Unfortunately, the regional government of Pangandaran has no specific programs to establish adequate curriculum regarding tourism development through the development of its human resources. This research sees the phenomenon by conducting a specific case study on coral reefs conservation in Pangandaran to elaborate on the absence of specific contents about conservation in tourism programs’ curriculum. Applying an exploratory case study developed by Robert K. Yin, this study distributes 37 questionnaires to students of Tunas Brilliant Vocational High School in Pangandaran, along with documentation review about policies made by relevant agencies and stakeholders. The result shows that people in Pangandaran, including those who especially learn tourism studies, have low awareness on the safety of coral reefs as part of environmental conservation. This situation is worsened by the absence of conservation materials in tourism vocational high school’s curriculum that speaks about coral reefs. The lack of understanding in conservation has threatened the sustainability of Pangandaran environment, which in turn will hinder the tourism development in Pangandaran.

Download Full-text

Competitiveness and Sustainability in Tourism Industry: The Albergo Diffuso Case Study

International Journal of Business and Management ◽

10.5539/ijbm.v12n12p107 ◽

2017 ◽

Vol 12 (12) ◽

pp. 107 ◽

Cited By ~ 1

Author(s):

Marco Valeri ◽

Paola Paoloni

Keyword(s):

Environmental Sustainability ◽

Research Method ◽

Social Economic ◽

Research Question ◽

Tourism Industry ◽

Tourist Destination ◽

Tourist Destinations ◽

Units Of Analysis ◽

Start Up

The objective of the analysis developed in this paper is to verify whether the sustainability of the hotel ospitality model contributes to the competitiveness of tourist destinations. The research question is: does the model of “albergo diffuso” satisfy the requirement for a social, economic and environmental sustainability? The research method adopted consisted in a survey with the submission of a questionnaire to a number of alberghi diffusi operating worldwide, that is 130 units of analysis. The submission period went from October to December 2016. Through the questionnaire submitted to the interviewees it has been possible to analyze the motivation for the business start-up as well as the characteristics of the entrepreneur, the managerial systems and the governance style. The results will be analyzed through the application of the Weaver model (2014; 2017) which is considered essential to evaluate the contribution of the albergo diffuso to tourism sustainability. The implementation of the Weaver matrix to evaluate the contribution of the albergo diffuso to the sustainability of a tourist destination is the original element of the paper. The paper discusses the implications of sustainability with particular regards to the “albergo diffuso”. Therefore, it would be suitable to expand the analysis to additional models of tourist hospitality present in the international tourism scenario

Download Full-text

Festival Sebagai Media Komunikasi Dalam Membangun Citra Destinasi Wisata Budaya Di Sumenep

Destinesia : Jurnal Hospitaliti dan Pariwisata ◽

10.31334/jd.v1i1.481 ◽

2019 ◽

Vol 1 (1) ◽

pp. 1-10

Author(s):

Mohammad Insan Romadhan

Keyword(s):

Communication Model ◽

Regional Government ◽

Case Study Method ◽

Tourist Destination ◽

Self Presentation ◽

The Public ◽

Descriptive Research ◽

Presentation Strategy ◽

Data Collection Technique

Sumenep with its cultural diversity has the potential to become a destination visited by many tourists. This is the duty of the Sumenep regional government to be able to better introduce and build an image as a tourist destination in Indonesia. So that researcher are interested in examining how the Sumenep Tourism and Culture departement build the image Sumenep of a tourist destination. The theory used in this research is management impression theory, Laswell and Aristoteles Communication Model. The research method uses a qualitative approach, with a type of descriptive research and using a case study method. Research informant is head of promotion in the tourism and cultural departement of Sumenep. The data collection technique in this research used interviews, observation and documentation. The result of the research on the process of building the image of the efforts made by showing and displaying the Sumenep cultures, for example kerapan sapi, sapi sonok, tong-tong music, saronen music to presented to the public. So the impression public would perceive as expected. Selection of the festival as a communication channel for the delivery of a message is deemed appropriate to the interests of public. For self presentation strategy is a strategy of self-promotion

Download Full-text

The Effects of Investments in New Transport Technologies such as HSR on the Tourism Industry

The Open Transportation Journal ◽

10.2174/1874447801913010035 ◽

2019 ◽

Vol 13 (1) ◽

pp. 35-40

Author(s):

Francesca Pagliara ◽

Filomena Mauriello

Keyword(s):

Empirical Analysis ◽

High Speed ◽

Transportation System ◽

Tourism Industry ◽

Transportation Industry ◽

Tourist Destination ◽

High Speed Rail ◽

Transport Mode

Background:The transportation industry and the tourism market are related to each other. Specifically a place with an efficient transportation system can be in general considered a good tourist destination.Objective:In this manuscript, the objective is to demonstrate whether the presence of High Speed Rail can affect tourists' choices of a given destination for their holidays. The case study of Italy has been taken into account.Methods and Results:An empirical analysis has been carried out with the help of a dataset containing information both on tourism and transport.The results, in the case of the number of overnights, spent both by Italians and foreigners, show that the main variables having an impact are the HSR and Attraction ones.Conclusion:This paper has found evidence of a relationship between High Speed Rail and tourism outcomes in terms of the choice of this transport mode by tourists as well as an effect is registered on the number of overnights spent by them.

Download Full-text

Labor Informalization and Social Problems in Indonesia in Gender Equality Study (Case Study of Layoffs as the Effect of Digitalization in Cirebon City in 2019)

Sunan Kalijaga: International Journal of Islamic Civilization ◽

10.14421/skijic.v3i1.1869 ◽

2020 ◽

Vol 3 (1) ◽

pp. 58

Author(s):

Ratna Puspitasari ◽

Aprianda Kusumawijaya

Keyword(s):

Gender Equality ◽

Social Problems ◽

Female Workers ◽

Ethnographic Approach ◽

Trading Activities ◽

Study Case ◽

Big Cities ◽

The City

As of March 31, 2019, the Cirebon City Giant Hyper market has been declared closed and does not carry out trading activities. Employees who are dominated by women are threatened with being dismissed and this creates widespread social problems in the community. As a result of these layoffs, it has led to the growth of labor informalization with the proliferation of street workers (PKL) or independent workers which will cause chaos in the arrangement of big cities, which will have an impact on social problems. This study tries to analyze the gender equality study of the Marx model with an ethnographic approach, trying to trace the causes and effects of the informalization that afflicts female workers in the city of Cirebon.

Download Full-text