scholarly journals The Acceptance of Innovation in the Form of Internet Media by Consumers in the Republic of Serbia

2018 ◽  
Author(s):  
Karolina Robert Perčić ◽  
Nenad Perić ◽  
Đuro Kutlača
Keyword(s):  
Methodological Approach ◽  
Direct Marketing ◽  
Statistical Error ◽  
Internet Marketing ◽  
Survey Method ◽  
The Internet ◽  
Diffusion Of Knowledge ◽  
Internet Media ◽  
The Republic ◽  
June July

The acceptance and adoption of Internet media of direct marketing by consumers in the Republic of Serbia as marketing innovations, both in terms of communication between bidders and consumers as well as contemporary purchasing methods, has been presented in this paper. The research in the field of marketing innovations mainly relates to their application by the bidders, and if there is any research on this topic from the perspective of consumers, it is not sufficiently detailed and useful to be of importance for the formulation of marketing strategies in the field of internet marketing. The methodological approach to studying this topic involves the application of a descriptive-analytical method in order to explain marketing innovations and diffusion of knowledge and technologies in internet marketing. The basis for the conducted research, which is empirical by character and has been performed in the period June-July 2017 on the territory of the Republic of Serbia by using the questionnaire survey method, was taken from the research from 2016 - the Statistical Office of the Republic of Serbia (SORS) and the Market Research Agency MASMI. The target group are Serbian citizens - consumers aged 15 to 64 (the categories of labor-efficient population) in order to examine what their habits and preferences regarding the use of the direct marketing media are with the aim of being informed about products/services, companies and ordering/purchasing via the Internet. The sample is simple and random. The sample consists of 1532 respondents, and the statistical error is 2.5% (confidence interval 95%). When processing data and interpreting the results, SPSS was used as well as descriptive and comparative statistics (X2-test - chi-squared test, t-test, ANOVA, regression and correlation). There is a statistically significant correlation between the variables - the consumer's age and dependent variables: the frequency of web site visits on the Internet for obtaining information, the frequency of ordering products/services on the web and the frequency of visits and orders via social networks. The number of consumers in Serbia who buy online is increasing from year to year and thus companies need to focus on Internet marketing.

scholarly journals DEVELOPMENT OF INTERNET ADVERTISING

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Branislav R. Tanasic
Keyword(s):  
Social Networking ◽  
Direct Marketing ◽  
Internet Marketing ◽  
The Internet ◽  
Target Groups ◽  
Comprehensive Strategy ◽  
Direct Sales ◽  
Integrated Strategy ◽  
Internet Users ◽  
On Line

Internet marketing or online marketing is a set of promotional and marketing techniques that use Web and Email Internet users, allowing direct sales. Integrated strategy for on-line performance is a combination of the use of social networking, Google services and tools Newsletter. Newsletter tools are used individually, so personalized, but to match the behavior of the target group to which they were sent. Do individuals leads previously conducted research, which should reveal the desires of consumers, their needs, interests, purchasing power ... etc.. It is very important to know the time that consumers spend on the Internet as well as the sites most frequently visited. Synergy campaign on the Internet is the integration of all forms of on-line advertising in a comprehensive strategy to reach target groups. Internet promotion is actually using the principles of traditional direct marketing, but is now used well-developedtelecommunications and information technology. echnology.

scholarly journals MULTIMEDIA AND CONVERGENCE AS FACTORS OF THE DEVELOPMENT OF REGIONAL INTERNET MEDIA (ON THE EXAMPLE OF THE MASS MEDIA OF THE REPUBLIC OF TATARSTAN)

2019 ◽  
Vol 8 (5) ◽  
Author(s):  
Tatiana A. Nagovitsyna ◽  
Ramis R. Gazizov
Keyword(s):  
Historical Development ◽  
Mutual Influence ◽  
Global Network ◽  
The Internet ◽  
Media System ◽  
Modern Media ◽  
Internet Media ◽  
Multimedia Technologies ◽  
The Media ◽  
The Republic

The authors focus on such properties of regional Internet media as multimedia and convergence, which fully meet the requirements of the modern media market. Covering this topic, the authors focus on Internet publications of the Republic of Tatarstan. The specifics of the Internet media significantly changed the work of the journalists themselves, the nature of the submission of materials, the target audience, and the whole system of functioning of the media in general. The authors state that in recent years there has been a significant change in the media system due to the emergence and development of the Internet media, which not only took its place in it, but also determined the leading trends in its functioning. It is also important to study the influence of special features of network journalism on the media system in terms of their historical development and the mutual influence of Internet journalism and the technologies of the global network. The increasingly active use of multimedia technologies in the media and the very transformation of the multimedia character continue to change the format of journalistic activity. It is relevant to consider the influence of multimedia on the nature of structural and content changes that determine the forms of information delivery in regional media. The experience of the Internet media of the Republic of Tatarstan is generalized, which have broad opportunities to influence public opinion.

scholarly journals THE CURRENT STATE OF RUSSIAN REGIONAL INTERNET MEDIA (ON THE EXAMPLE OF THE REPUBLIC OF TATARSTAN)

2019 ◽  
Vol 8 (4) ◽  
Author(s):  
Tatiana A. Nagovitsyna ◽  
Ramis R. Gazizov
Keyword(s):  
Mass Media ◽  
The Internet ◽  
Present Stage ◽  
Media Environment ◽  
Current State ◽  
Internet Media ◽  
The Media ◽  
The Republic ◽  
The Given

The paper concerns the determination of the state of development of the Internet mass media (on the example of the Republic of Tatarstan). It considers the issues of formation and the regional peculiarities of this type of media environment, summarizes the experience of the Internet media of the Republic of Tatarstan. The authors focus special attention on multimedia, as a factor in the development of networked media at the present stage. The specifics of the Internet media has significantly changed the nature of the presentation of materials, the work of journalists, the target audience, as well as the system of functioning of the media in general. The authors analyzed the nature of the influence of multimedia on the features of functioning of regional networked media. In recent years, the Republic of Tatarstan remains among the most reading regions in Russia. As of today in the given region of Russia there is registered 1067 mass-media. In connection with the development of the Internet media, which today determine the leading trends in the functioning of all the mass media, it seems to us necessary to consider the peculiarities of the Internet media of the Republic of Tatarstan.

scholarly journals Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients

2020 ◽  
Vol 20 (S1) ◽  
Author(s):  
James K. Elrod ◽  
John L. Fortenberry
Keyword(s):  
Health System ◽  
Direct Marketing ◽  
Internet Marketing ◽  
Direct Mail ◽  
The Internet ◽  
Marketing Communication ◽  
Great Care ◽  
Healthcare Organizations ◽  
Medical Institutions ◽  
Junk Mail

Abstract Background Direct marketing—the delivery of messages via mail, the Internet, and similar routes directly to consumers—is used extensively by healthcare organizations to attract and inform current and prospective patients of health and medical offerings and opportunities. Examples of direct marketing include direct-mail marketing, telemarketing, and Internet marketing, with routes being selected on the basis of their ability to reach desired audiences. The various avenues offered by direct marketing afford options to address most any sought group. Discussion Direct marketing is one of the most recognized forms of marketing communication, thanks in large part to its widespread use and direct engagement of consumers. While some applications clearly have the potential to irritate consumers (e.g., junk mail in post boxes, spam in email inboxes), direct marketing can be deployed in manners respectful of recipients and, in such cases, it can prove to be a helpful communications asset. To aid others in understanding this particular conveyance method, this article presents an overview of direct marketing and shares deployment insights and experiences from Willis-Knighton Health System. Conclusions Direct marketing provides a useful communications pathway, permitting health and medical institutions to educate and enlighten desired audiences. Given instances of overuse and misuse by organizations, however, great care must be taken to design and deploy direct marketing initiatives inoffensively. If well designed and respectfully implemented, direct marketing affords significant communications utility, earning a valued place in the marketing communications arsenals of healthcare establishments.

RELEVANCE OF APPLICATION OF CONTENT MARKETING AS A TOOL OF INTERNET-MARKETING

2017 ◽  
Author(s):  
Myroslava Fesh ◽  
◽  
Larysa Zaporоzhan ◽  
Natalia Maziy ◽  
◽  
...  
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Internet Marketing ◽  
Expert Assessment ◽  
The Internet ◽  
Sales Growth ◽  
Web Analytics ◽  
Search Marketing ◽  
Advertising And Promotion ◽  
Content Marketing

The article considers methods of attracting the target audience with the help of information in the form of pictures, videos, text and infographics. The specifics of content marketing tools and its connection with the perception of customers, as well as the complexity and duration of creation are determined. The article also considers an outdated type of content marketing - e-mail marketing and given ways to resuscitate it. The main pros and cons of promotion through content marketing are considered. Comprehensive Internet marketing uses all possible channels of advertising and promotion of resources on the Internet to increase site traffic and sales growth. There are six main categories of areas: search marketing, social media promotion, direct or direct marketing, public relations, video marketing and web analytics. These categories are analyzed from positions that are of interest to the company. The analysis concluded that the need to use Internet marketing as a tool for business development. The potential of Internet marketing is huge, and the opportunities that open up to companies when using it deserve a comprehensive expert assessment and active use. Comprehensive Internet marketing uses all possible channels of advertising and promotion of resources on the Internet to increase site traffic and sales growth. Internet marketing in principle consists of 6 categories: search marketing; promotion on social networks; direct or direct marketing; PR (public relations); video marketing; web analytics. All types of Internet marketing have their own goals, methods and principles of work, but, in the end, the ultimate goal is still to raise business to a new level, increase business profits. The article pays special attention to the blogosphere as the most effective way to advance in the long run in terms of expert component and SEO- optimization.

scholarly journals Impact of hedonic and utilitarian motivations on behavior of purchasing over internet: A study on womenHedonik ve faydacı tüketim eğilimlerinin internet üzerinden satın alma niyetine etkisi: Kadınlar üzerine bir araştırma

2018 ◽  
Vol 15 (1) ◽  
pp. 171 ◽  
Author(s):  
Ayşegül Tavukçu ◽  
Yusuf Volkan Topuz
Keyword(s):  
Regression Analysis ◽  
Customer Relations ◽  
English Summary ◽  
Survey Method ◽  
The Internet ◽  
Women Consumers ◽  
Hedonic Consumption ◽  
Positive Direction ◽  
Intention To Purchase ◽  
Internet Media

On the basis of creating a successful customer relations on the internet media lies the ability to understanding the consumer intensions and behaviors.   The purpose of this study is to demonstrate the extent to which the hedonic and utilitatian consumption tendencies of women consumers who purchase through internet affect their purchasing behaviors.  In this study which relies on descriptive and causative study, the data is collected with survey method.  400 participants were reached through the survey prepared in the internet media.  The population comprises women over 18 who purchased through internet in the last three months.  The data obtained is tested using regression analysis.  As a result of the findings obtained, it was determined that the utilitation and hedonic consumption tendencies affected the behavior of purchasing over internet in positive direction and women consumers having utilitatian values have the intention to purchase more over the internet compared to women consumers having hedonic values. Extended English summary is in the end of Full Text PDF (TURKISH) file. Özetİnternet ortamında başarılı bir müşteri ilişkileri yapısı oluşturabilmenin temelinde, tüketici niyet ve davranışlarını anlayabilmek yatmaktadır. Bu çalışmanın amacı internetten alışveriş yapan kadın tüketicilerin sahip oldukları hedonik ve faydacı tüketim eğiliminin satın alma niyetini ne ölçüde etkilendiğini ortaya koymaktır. Betimleyici ve nedensel araştırmaya dayalı bu çalışmada veriler anket yöntemi ile toplanmıştır. İnternet ortamında hazırlanan anket ile 400 katılımcıya ulaşılmıştır. Ana kütle, son üç ay içerisinde internetten alışveriş yapmış 18 yaş üstündeki kadınlardan oluşmaktadır. Elde edilen veriler regresyon analizi kullanılarak test edilmiştir. Elde edilen bulgular sonucunda, faydacı ve hedonik tüketim eğilimlerin internet üzerinden satın alma niyetini pozitif yönlü olarak etkilediği ve faydacı tüketim eğilimine sahip kadın tüketicilerin hedonik tüketim eğilimine sahip olanlara oranla internet üzerinden daha fazla satın alma niyetine sahip oldukları belirlenmiştir.

Cyberpolitik

ADALAH ◽  
2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Munadhil Abdul Muqsith
Keyword(s):  
Political Communication ◽  
Total Population ◽  
Service Providers ◽  
Mailing List ◽  
The Internet ◽  
Internet Service Providers ◽  
Internet Service ◽  
Internet Users ◽  
Internet Media ◽  
First Time

Abstract:The internet developed for the first time in Indonesia in the early 1990s. Starting from the pagayuban network, it is now expanding without boundaries anywhere. A survey conducted by the Indonesian Internet Service Providers Association (APJII) said that the number of internet users in Indonesia in 2012 reached 63 million people or 24.23 percent of the country's total population. Next year, that figure is predicted to increase by close to 30 percent to 82 million users and continue to grow to 107 million in 2014 and 139 million or 50 percent of the total population in 2015. million people. This matter also results in political communication with the internet media, or is often said to be cyber politics. Cyber politics in Indonesia has faced growth in recent years. There are many facilities that support the growth of cyber politics, such as Facebook, Twitter, mailing list, YouTube, and others.Keywords: Cyberpolitik, Internet  Abstrak:Internet berkembang pertama kali di Indonesia pada awal tahun 1990-an. Diawali dari pagayuban network kini berkembang luas tanpa batas dimanapun juga. Suatu survei yang diselenggarakan Asosiasi Penyelenggara Jasa Internet Indonesia (APJII) mengatakan kalau jumlah pengguna internet di Indonesia tahun 2012 menggapai 63 juta orang ataupun 24,23 persen dari total populasi negeri ini. Tahun depan, angka itu diprediksi naik dekat 30 persen jadi 82 juta pengguna serta terus berkembang jadi 107 juta pada 2014 serta 139 juta ataupun 50 persen total populasi pada 2015. juta orang. Perihal ini pula berakibat pada komunikasi politik dengan media internet, ataupun kerap diucap dengan cyber politic. Cyber politic di Indonesia hadapi pertumbuhan sebagian tahun terakhir. Banyaknya fasilitas yang menunjang pertumbuhan cyber politic semacam terdapatnya facebook, Twitter, mailing list, youtobe, serta lain-lain.Kata Kunci: Cyberpolitik, Internet 

Topical Issues of Developing the Internet Marketing in the Region

2018 ◽  
Vol 12 (1) ◽  
pp. 94-97
Author(s):  
Naida A. Kazibekova ◽  
◽  
Magrifa N. Agasieva ◽  
Zamira M. Ismieva
Keyword(s):  
Internet Marketing ◽  
The Internet

scholarly journals From Communities of Practice to Epistemic Communities: Health Mobilizations on the Internet

2010 ◽  
Vol 15 (2) ◽  
pp. 116-132 ◽  
Author(s):  
Madeleine Akrich
Keyword(s):  
Communities Of Practice ◽  
Health Sector ◽  
Discussion Groups ◽  
Epistemic Communities ◽  
The Internet ◽  
Sources Of Knowledge ◽  
Self Help ◽  
Internet Media ◽  
Self Help Groups ◽  
Activist Groups

This paper describes the emergence of new activist groups in the health sector, spinning off from internet discussion groups. In the first part, it shows how self-help discussion groups can be considered as communities of practice in which, partly thanks to the Internet media, collective learning activities result in the constitution of experiencial knowledge, the appropriation of exogenous sources of knowledge, including medical knoweldge and the articulation of these different sources of knowledge in some lay expertise. In the second part, it describes how activist groups might emerge from these discussion groups and develop specific modes of action drawing upon the forms of expertise constituted through the Internet groups. Activists groups together with self-help groups might form epistemic communities ( HAAS 1992 ), i.e. groups of experts engaged in a policy enterprise in which knowledge plays a major role : in the confrontation of health activists with professionals, the capacity to translate political claims into the langage of science appears as a condition to be (even) heard and be taken into consideration.

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