Integration of Ilokano in the Mass Communication Curriculum of the University of Northern Philippines

2014 ◽  
Vol 8 (1) ◽  
Author(s):  
MARIE ROSE QUITORIANO RABANG
Keyword(s):  
Mass Communication ◽  
Public Service Announcements ◽  
Local Media ◽  
Bachelor Of Arts ◽  
The Media ◽  
The University ◽  
Descriptive Survey ◽  
Data Frequency ◽  
Frequency Counts ◽  
Descriptive Method

The University of Northern Philippines (UNP) offers Bachelor of Arts major in Mass Communication to provide qualified and effective communicators for the various communication channels in the locality. This study was conducted to look into the need to integrate Ilokano or the local language in the mass communication curriculum of the University of Northern Philippines (UNP). It determined the Ilokano proficiency required by the local media, the Ilokano proficiency of the mass communication students, and whether Ilokano should be offered as a subject in UNP. This is a descriptive survey using questionnaires in gathering the data. Frequency counts, percentages and means were used to interpret the data. This study found out that most of the local media use Ilokano in 81-100% of their programs/publications and that they require personnel with very high Ilokano proficiency specifically in listening, reading, speaking and writing. The students assessed themselves as being highly proficient in Ilokano but average in writing. In particular, their facility in using Ilokano is only average along vocabulary, spelling, grammar, essay and longer composition. Further, students need to develop their facility in using Ilokano for skills needed in the media, such as interviewing, news casting, giving commentaries, program hosting, newswriting, writing advertisements and public service announcements. Students could best develop their Ilokano proficiency through the integration of Ilokano as a subject in the curriculum.Keywords: Communication, curriculum, Ilokano, local media, descriptive method, Philippines

scholarly journals Attitudes of students of the preparatory year at King Saud University towards the extension programs provided to them: اتجاهات طلبة السنة التحضيرية بجامعة الملك سعود نحو البرامج الإرشادية المقدمة لهم

2017 ◽  
Vol 1 (8) ◽  
Author(s):  
Ibrahim Ali Mohammed Al - Momani
Keyword(s):  
Female Students ◽  
Mentoring Programs ◽  
Extension Programs ◽  
King Saud University ◽  
Study Population ◽  
The Media ◽  
Preparatory Year ◽  
The University ◽  
Descriptive Method

The aim of this study was to find out the trends of the preparatory year students at King Saud University towards the extension programs provided to them. The researcher followed the analytical descriptive method. The study population consisted of (10,000) male and female students. The study sample was 522 students, , And after the collection and analysis of the data, the study reached the following results: The prevalence of students' knowledge of the mentoring programs was moderate among males with an average of 3.71 and an average of 3.63 and an average of students. Hit (3.72), showed the There were also statistically significant differences in the attitudes of the students towards the extension programs according to the variable of the educational track in favor of the human track, and the absence of statistically significant differences in the attitudes of the students towards the extension programs according to the gender variable. The program aims to attract students 'attention to their diverse programs and students' needs, in addition to the media awareness (video, audio and social media) at the university about the extension programs and the guidance unit in the preparatory year. Through the system of follow-up students, and the work of seminars and publications to develop the attitudes of students towards extension programs.

Overcoming Ethnic Barriers in Mass-Media Employment

1980 ◽  
Vol 8 (4) ◽  
pp. 307-315
Author(s):  
J. G. Hoglin
Keyword(s):  
High School Students ◽  
Mass Media ◽  
Mass Communication ◽  
College Education ◽  
School Students ◽  
Central Florida ◽  
Summer Session ◽  
The Media ◽  
Training Motivation ◽  
The University

The qualitative and quantitative deficiencies in mass-media hiring of ethnic minority members can be traced largely to the lack of special training. Motivation toward the college education required for many jobs in mass communication has been lacking in the South. The University of Central Florida started a summer workshop in 1977 designed to acquaint minority high school students with the variety of occupations in the media and the kinds of training required for them. The goal of encouraging college training is being fulfilled so far, and the participants in the Minority Auxiliary Summer Session in Communication responded in highly favorable terms to surveys of opinion on the program.

scholarly journals Nomenclature and Functions of Corporate Communication Units of Nigerian Universities: A Comparative Examination

2020 ◽  
Vol 16 ◽  
Keyword(s):  
Public Relations ◽  
Mass Communication ◽  
Corporate Communication ◽  
University Management ◽  
Depth Interview ◽  
Southwest Nigeria ◽  
The University ◽  
And Control ◽  
Descriptive Survey ◽  
Comparative Examination

Communication is an essential process in universities. Corporate objectives, goals, relationships and control are ensured or jeopardised by the communication network put in place by university management. The name of an organisational communication unit has strategic implications, and its functions distinguish it from other units within the university. The paper uncovers various labels of universities’ corporate communication units. It shows the functions of these units; and how the labels determine their functions. In-depth interview was used to gather data from communication officers of six selected universities in southwest, Nigeria. While the descriptive survey helped to generate data from other employees of corporate communication units as well as faculty members of mass communication departments of the six selected universities. Findings show that 41.4% of the respondents did not know the name of the corporate communication unit of their universities. Communication officers affirmed that the unit carried out several functions. A revelation is that, in some cases, the name of a communication unit could influence how the Unit functions. The study concluded that there was need for universities to have a standardised document on corporate communication unit naming, structure and operations. It was recommended that universities could adopt the Directorate of Public Relations as the name of their communication unit for uniformity and consistency.

scholarly journals Investigation into Factors Affecting Students’ Academic Performance in Tertiary Institutions as Expressed by Undergraduates

2020 ◽  
Vol 5 (2) ◽  
pp. 62-75
Author(s):  
Florence Adeoti Yusuf ◽  
Ayoade Ejiwale Okanlawon ◽  
Taiwo Rukayat Oladayo
Keyword(s):  
Academic Performance ◽  
Peer Group ◽  
Factors Affecting ◽  
Tertiary Institutions ◽  
School Counsellors ◽  
The Difference ◽  
The University ◽  
Descriptive Survey ◽  
Frequency Counts ◽  
Structured Questionnaire

The study adopted the descriptive survey research design. Two hundred (200) undergraduates were randomly selected from four (4) randomly selected universities in Osun state. A structured questionnaire entitled Factors Affecting Students’ Academic Performance Questionnaire (FASAPQ) which had four sections was developed and validated. Frequency counts, simple and percentage and Analysis of Variance (ANOVA) were used to analyse the data collected. The findings of the study show that age had influence on students’ academic performance in tertiary institutions. The findings also revealed that the peer group had influence on students’ academic performance in tertiary institutions. The results also supported the idea that learning environment had influence on students’ academic performance in tertiary institutions. Furthermore, the difference in the students’ across institutions perception on factors affecting the academic performance of students in tertiary institutions was found insignificant (F(3,196) = 1.138, p>0.05).Based on the findings of the study, the following recommendations were made: the school counsellors should be organizing orientation programmes for new undergraduates to get them familiar with the new environment and to understand the university.

scholarly journals Evaluating the Palestinian Woman's Image in the Local Media from the University Female Students' Perspective in Gaza

2016 ◽  
Vol 2 (1) ◽  
pp. 22
Author(s):  
Fatheya S. Alloolo ◽  
Roba A. Abu Kmeil
Keyword(s):  
Social Issues ◽  
Gaza Strip ◽  
Leadership Positions ◽  
Political News ◽  
Social Media Networks ◽  
The Social ◽  
Local Media ◽  
The Media ◽  
Successful Women ◽  
The University

Descriptive approach via a questionnaire to evaluate the Palestinian woman's image in media at different levels in Gaza strip, Palestine. 530 female university students were drawn from three universities in Gaza strip involving the Islamic university, Al-Azhar university, and university of Palestine. The outcomes of this study show that women have two prominent traits in that media that is self-made and patient, and sacrificing. The other traits include weak and needy. In addition, at the political level, the media has demonstrated interests in the Palestinian media ladies, and shown their roles in covering the Palestinian political news. At the social level, the outcomes have proved that social media networks have contributed in shaping the mainstream supporting the Palestinian woman's social issues. Besides, at the cultural level, they have stated that customs and traditions hinder media from adopting courageous issues treating the Palestinian woman's political and social status quo. Furthermore, at the economic level, media has given an image about the working Palestinian woman's materialistic abuse. In conclusion, the media should not exaggerate in portraying the woman's image in the issues of violence. It is necessary to present a positive image about her and defend her freedom and rights. Moreover, it recommended to support her to be designated in governmental, ministerial and leadership positions, as well as, to cast light on exemplars for successful women in the field of reasoning and knowledge, and set a media plan based on justice and equality.

KEEFEKTIFAN MEDIA KOMUNIKASI VISUAL SEBAGAI PENUNJANG PROMOSI PADA PERGURUAN TINGGI RAHARJA

CCIT Journal ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 77-86
Author(s):  
Lusyani Sunarya ◽  
Po Abas Sunarya ◽  
Jasmine Dara Assyifa
Keyword(s):  
Visual Communication ◽  
Communication Media ◽  
Media Campaign ◽  
Prospective Students ◽  
Media Campaigns ◽  
Great Opportunity ◽  
Information And Communication ◽  
The Media ◽  
Fierce Competition ◽  
The University

The development of visual communication media at this time is very helpful in supporting information and communication. But often presented visual communication  media  are  less  effective  and appropriate. While so many universities in Indonesia, the increasingly fierce competition in attracting new students. Media Visual Communication can be applied to college in introducing or raising the image and popularity or promote and provide information to prospective students. In essence, in this case the effectiveness of media campaigns assessed in spreading information, influence or persuade prospective students and new student to join the university. The method used by the questionnaires to assess the effectiveness of implemented that have been implemented such as  brochures,  banners, posters, billboards, catalogs, paper bag,  flyers  and  merchandise.  In  conclusion,  this  article specifically assess visual communication media from case studies in Perguruan Tinggi Raharja considered effective and consistent contribution.. This study found a great opportunity to improve the promotion of additional digital marketing media campaign called the college through the  stages resulting in some visual communication media that can be received by the target audience. To create a media campaign needs planning in accordance with the background of the problem so that the media are made to overcome the problems encountered

The Role of The Students Association in The Promotion of Students' Speech Skills at The Khalid Bin Al Walid Institute at University of Muhammadiyah Mataram (ar)

2019 ◽  
Vol 7 (2) ◽  
pp. 59-72
Author(s):  
Erwin Erwin ◽  
Nasarudin Nasarudin ◽  
Husnan Husnan
Keyword(s):  
Student Organizations ◽  
Language Game ◽  
Qualitative Approach ◽  
The Media ◽  
Role Based ◽  
The University ◽  
Good Deeds ◽  
Speaking Skills

The purpose of this research is to explain the importance of the student organizations and describe their efforts to improve the speaking skills of students at the Mahad Khalid Bin Al Waleed at the University of Muhammadiyah Mataram. This research uses the qualitative approach with the descriptive type. The result shows the student organizations play an important role based on their objectives and functions. The objectives are to help the foundation and all parties in the Ma'had develop the students’ potential and qualification, and to be the place for the students to share their problems and complaints, while the functions are as one of the media to develop students’ quality, both the members of the non-member, and as the good examples and pioneers of any good deeds. The efforts done by student organizations in improving speaking skills are such as by making activities that lead to improving students' speaking skills like sticking vocabularies in each class and Friday activities such as language game, Arabic debate and short lecture.

Industrial Technology Graduates’ Acquired Skills and Competencies from the University

2019 ◽  
Vol 5 (3) ◽  
pp. 189
Author(s):  
Amado C Gequinto ◽  
Do Mads
Keyword(s):  
Social Media ◽  
Text Messaging ◽  
Global Market ◽  
The Other ◽  
Global Markets ◽  
Industrial Technology ◽  
The University ◽  
Descriptive Method

Skills and competencies are highly regarded in todays global market. Different agencies specifically those seeking for  technologists, technicians, and engineers, have stressed out that skills and competencies as major components  for individual workers.  This aimed to determine  the relevance and appropriateness of acquired skills and competencies by industrial technology graduates, and determine the extent of use of skills and competencies in the current employment. Review of related literatures and studies have been considered in the realization, understanding, analysis, and interpretation of this research exploration. A descriptive method of research was used with 78 graduates from 2015-2016 and 117 graduates from 2016-2017, who participated in the study survey process. The BatStateU Standardized Questionnaire was used to gather data. A brief interview and talk during the visit of alumni in the university was also considered, as well as the other means of social media like email, facebook, messenger, and text messaging.   Results show that skills and competecnices acquired by industrial technology graduates are all relevant and appropriate.  The study also found that there is some to great extent use of acquired skills and competencies to their current employment. The study implies that the acquired skills and competencies from the university significantly provided the graduates the opportunities ins the national and global markets and industries.

Foreign Media Exposure and Perceptions of Americans in Hong Kong, Shenzhen, and Singapore

1997 ◽  
Vol 74 (4) ◽  
pp. 738-756 ◽  
Author(s):  
Lars Willnat ◽  
Zhou He ◽  
Hao Xiaoming
Keyword(s):  
Hong Kong ◽  
Cultural Context ◽  
Media Exposure ◽  
Media Impact ◽  
Local Media ◽  
The Media ◽  
Foreign Media ◽  
Media Channels ◽  
The Impact ◽  
The Relationship

This study examines the relationship between foreign media exposure and stereotypical perceptions of and feelings toward Americans in Hong Kong, Shenzhen (China), and Singapore. In line with previous studies, it finds that foreign TV consumption is related to negative stereotypical perceptions of and feelings toward Americans among all tested subjects. However, it also finds that different types of foreign media, such as newspaper, radio, video, and movies, exhibit very distinct and different relationships with perceptions of Americans by subjects from China and Singapore. It suggests that in studies of foreign media impact, attention should be given to specific foreign media channels, the actual content of the media, the impact of local media, the stages at which other cultures encounter the Western culture, and the cultural context of each society.

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