scholarly journals A Study on Production and Marketing of Rice Cultivation in Vizianagaram District of Andhra Pradesh, India

Author(s):  
S. Shrine ◽  
G. Sunil Kumar Babu ◽  
R. Asha ◽  
A. Pavani

The production and marketing of rice cultivation have been studied in Vizianagaram district of Andhra Pradesh during 2018-19. Tools such as costs and returns, marketing margins, input use efficiency, marketing margins and price spread were used for the study. The results have shown that the Benefit-Cost ratiois 1.05. The input use efficiency has shown a negative significance for chemical fertilizers,pesticides and seed rate. The price spread analysis has shown that the producers receive 27% of the consumer price. Marketing margin for the adopted marketing channel was worked out by comparing the prices prevailing at each stage of marketing. Since used prices were related to a particular point of time and as small concurrent margins were also worked out.

2020 ◽  
Vol 2 (2) ◽  
pp. 119-132
Author(s):  
Wilmar Saragih ◽  
A. Effendi Lubis ◽  
Meidy Rahayu

Tujuan penelitian yaitu untuk mengetahui (1) ketersedian input usahatani Jeruk Manis, (2) besarnya pendapatan yang di peroleh petani dari usahatani Jeruk Manis, (3) pengaruh biaya benih, biaya jenis pupuk, biaya pestisida, biaya tenaga kerja, dan luas lahan terhadap pendapatan usahatani Jeruk Manis, (4) saluran pemasaran Jeruk Manis, dan (5) lembaga pendukung dalam sistem agribisnis Jeruk Manis. Daerah penelitian ditentukan secara purposive sampling di Desa Merek, Kecamatan Merek, Kabupaten Karo yang dilaksanakan pada bulan April-Juli 2019. Alasan memilih daerah tersebut karena mayoritas penduduknya mengusahakan tanaman Jeruk Manis. Metode penarikan sampel dilakukan dengan cara Simple ranom sampling (acak sederhana) yaitu petani yang mengusahakan tanaman jeruk sepanjang tahun sebanyak 33 sampel dan sampel pedagang ditentukan dengan metode penelusuran yaitu menelusuri semua pedagang yang terlibat dalam proses pemasaran jeruk manis.                 Hasil penelitian menunjukkan bahwa ketersediaan input jeruk manis yang terdiri dari bibit, pupuk, dan pestisida bersifat available. Hanya saja bibit kurang tersedia dimana sebagian petani menyatakan sulit memperoleh bibit Jeruk Manis. Pendapatan usahatani jeruk manis di daerah peneltian tergolong tinggi. Biaya benih, biaya pupuk, biaya pestisida dan biaya tenaga kerja berpengaruh signifikan terhadap pendapatan petani jeruk manis di daerah penelitian. Terdapat perbedaan margin pemasaran, price spread, share margin tiap saluran pemasaran jeruk manis di daerah penelitian. Lembaga pendukung agribisnis jeruk manis di Desa Merek terdiri atas pemerintah dan lembaga penyuluh pertanian.  ABSTRACT The research objective is to determine (1) the availability of Sweet Orange Farming input, (2) the amount of income earned by farmers from Sweet Orange Farming, (3) the effect of seed costs, fertilizer type costs, pesticide costs, labor costs, and land area to Jeruk Manis farm income, (4) Sweet Orange marketing channels, and (5) supporting institutions in the Sweet Orange agribusiness system.The study area was determined by purposive sampling in the village of Merek, District of Merk, Karo District which was conducted in April-July 2019. The reason for choosing the area is because the majority of the population is cultivating the Sweet Orange plant. The sampling method is carried out by means of simple ranom sampling (simple random) ie farmers who cultivate citrus plants throughout the year as many as 33 samples and samples of traders determined by the search method that traces all traders involved in the marketing process of sweet orange.The results showed that the availability of sweet orange input consisting of seeds, fertilizers, and pesticides was available. It's just that seeds are not available where some farmers said it was difficult to get Sweet Orange seeds. Sweet orange farming income in the research area is high. Seed costs, fertilizer costs, pesticide costs and labor costs have a significant effect on the income of sweet orange farmers in the study area. There are differences in marketing margins, price spread, share margins of each sweet orange marketing channel in the study area. The supporting institutions for sweet orange agribusiness in the Brand Village consist of the government and agricultural extension institutions.  


Author(s):  
B. Sowjanya ◽  
D. V. Subba Rao ◽  
R. Vijaya Kumari

The study was undertaken in Guntur district of Andhra Pradesh to assess the prices and profitability of chilli marketing. The study used both primary and secondary data collection. The elasticity coefficients for area (1.177) and material costs (3.699) were positively significant in Cobb- Douglas production function. In multiple regression analysis area, expenses on production material and expenses on marketing services were found significantly influencing the income of the farmers. In ARDL model for factors influencing market arrivals of commodities analysis R2 showed that 73 percent of variation and current prices were found significantly influencing the arrivals of the farmers. In ARDL model factors influencing current prices of commodities analysis R2 showed that 84 percent of variation and lagged prices (Pt-1 and Pt-2) were found significantly influencing the current price of the farmers. Also price spread analysis of data indicated that majority of farm produce was routed through two marketing channels, Channel-I (producer-trader-wholesaler-retailer-consumer) and Channel-II (producer-processor-retailer-consumer). Producer’s share in consumer’s rupee was found to be 80.51%, 76.72% and price spread was `1500.67, `1971.92 for Channel-I and Channel-II respectively. Marketing efficiency in channel I and channel II were 3.53, 14.11 and 2.93, 16.87 respectively in Acharya’s and Shepherd’s methods. Low price for the produce at the time of harvest and lack of transportation with scores 78.26 and 63.13 was the most important constraint faced by the farmers.


The study examined the impact of minor irrigation on agricultural production and evaluated the gap between IPC and IPU in the Keonjhar district of Odisha. For this rationale, data were collected from 210 farm households through the primary survey. In support of the analysis, the Cobb Douglas model and factor analysis were used. The results revealed that the input use efficiency had a positive and significant impact on paddy production the most in all the MIPs regions compared to the other crops. However, the study indicated that insufficient water availability was the major cause behind the gap between irrigation potential created and utilised. Thus, minor irrigation played a crucial role in enhancing agricultural production in hilly regions. With the enthusiastic participation of planners, effective working of Pani Panchayats, canals, and upstream control, NGOs' involvement can achieve selfsufficiency in agricultural production by encouraging minor irrigation projects in the hilly province.


2020 ◽  
Vol 2 (2) ◽  
pp. 107-118
Author(s):  
Nelly M. R. Sinaga ◽  
A. Effendi Lubis ◽  
Fintarius Lafau

Penelitian bertujuan untuk mengetahui: finansial usaha pengolahan susu kerbau menjadi Dali ni horbo, saluran pemasaran Dali ni horbo dan efisiensi pemasaran Dali ni horbo.  Penelitian dilaksanakan di Desa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta,  Kabupaten Samosir, Provinsi Sumatera Utara. Pemilihan lokasi dilakukan secara sengaja (purposive) dengan pertimbangan bahwa lokasi tersebut merupakan salah satu penghasil susu kerbau dan Dali ni horbo di Kabupaten Samosir. Jenis data yang digunakan adalah data primer dan data sekunder dengan jumlah sampel sebanyak 46 orang Metode analisis data yang digunakan adalah analisis nilai R/C ratio, Return On Inestment (ROI), deskriptif kuantitatif serta analisis marketing margin, price spread dan share margin. Hasil penelitian menunjukkan bahwa pengolahan susu kerbau menjadi Dali ni horbomenghasilkannilai R/C sebesar 1.76 dan ROI sebesar 76.21 % dengan arti bahwa usaha Dali ni horbo menguntungkan sekaligus layak untuk diusahakan. Saluran pemasaran Dali ni horbo diDesa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta, Kabupaten Samosir terdiri dari 2 saluran. Saluran I yaitu : Pengolah Dali ni horbo(Produsen) ® Rumah Makan ® Konsumen, sedangkan saluran II yaitu : pengolah Dali ni horbo(Produsen) ® Pedagang Pengecer ® Rumah Makan ® Konsumen. Efisiensi pemasaran pada saluran I sebesar 15,00 %, sedangkan saluran pemasaran II sebesar 20,00 %.  Kedua efisiensi pemasaran tersebut lebih kecil dari 50 %, sehingga dapat dikatakan bahwa pemasaran Dali ni horbo untuk saluran I dan II tergolong efisien.  Saluran pemasaran I lebih efisien dibandingkan saluran pemasaran II. ABSTRACT  The purpose of this research is to find out: (1) financial of buffalo milk processing business into Dali ni horbo, (2) Dali ni horbo marketing channel and (3) marketing efficiency of Dali ni horbo. The study was conducted in the Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency, North Sumatra Province. The location selection was carried out deliberately (purposive) with the consideration that the location was one of buffalo milk producers and Dali ni horbo in Samosir Regency. The type of data used are primary data and secondary data with a total sample of 46 people. The data analysis method used is the analysis of R / C ratio, Return On Investment (ROI), quantitative descriptive analysis and marketing margin analysis, price spread and share margin.The results showed that the processing of buffalo milk into Dali ni horbo produced an R / C value of 1.76 and an ROI of 76.21% with the meaning that the business of Dali ni horbo was profitable as well as worth the effort. The Dali ni horbo marketing channel in Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency consists of 2 channels. Channel I, namely: Processors Dali ni horbo (Producers) ® Restaurants ® Consumers, while channel II namely: processors Dali ni horbo (Producers) ® Retailers ® Restaurants ® Consumers. Marketing efficiency in channel I was 15.00%, while marketing channel II was 20.00%. Both marketing efficiencies are smaller than 50%, so it can be said that Dali ni horbo marketing for channels I and II is classified as efficient. Marketing channel I is more efficient than marketing channel II.  


Author(s):  
Rinawanti Rinawanti ◽  
La Ode Nafiu ◽  
La Ode Arsad Sani

The research aims to analyze the marketing of eggs in the chicken farming business partnership pattern in the group of farmers Lamonggedo Jaya, Baruga District, Kendari City in December 2020. The object of the study was laying hens as well as all aspects related to egg marketing and determined purposively. Variables in the research in the form of characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and profits of each marketing institution are analyzed qualitatively and quantitatively. The results of the analysis showed there are four patterns of egg marketing channels, among others, (1) Breeder  company  great traders  retailer merchants  end consumer, (2) Breeder  company  great traders  retailer merchants  end consumer, (3) Breeder  company  retailer merchants  end consumer, (4) Breeder  company  end consumer. The highest margin on the 1st marketing channel pattern is Rp. 17,500/shelf, the 4th lowest marketing channel is Rp. 4,000/shelf and the marketing channel in the highest expenditure is the 4th marketing channel Rp. 5,318/shelf. The marketing channel that has the highest profit is the 1st marketing channel Rp. 12.182/shelf. The most efficient marketing channel used by end consumers is the 4th marketing channel because of its lowest marketing margin value.


2021 ◽  
Vol 66 (1) ◽  
Author(s):  
Mukesh Kumar

An attempt has been made to study the Comparative Marketing Efficiency of different marketing channel with reference of mustard crop in Swai Madhopur district of Rajasthan. The study was conducted in Chauth Mata Agro Producer Company Limited; Chauth ka Barwada blocks in Swai Madhopur district. For each selected randomly villages, a separate list of mustard growing farmers was prepared and 80 farmers, processor, retailers, wholesaler and consumers were selected. The primary data were collected from the mustard producers and market functionaries through personal interview method with the help of well prepared schedule and questionnaire for the production and post-harvest year for Rabi mustard 2017-18. The market efficiency of FPOs and Non FPOs channel worked out to be 1.23 and 1.09, respectively. Price spread of FPOs and Non FPOs channel work out to be 43.19 and 46.11 percent, respectively. Producer’s share in consumer’s rupee of FPOs and Non FPOs channel out to be 55.86 and 52.71 percent, respectively. The market margin and marketing cost of FPOs channel works out less than the Non FPOs marketing channel. According to finding of this study Farmer Producer Organisations channel were found to be more relevant and profitable for farmers.


2019 ◽  
Vol 16 (1) ◽  
pp. 74
Author(s):  
Mega Nugraheni Apriza Putri ◽  
Raden Kunto Adi ◽  
Isti Khomah

Gula semut adalah produk inovatif dari pengolahan nira kelapa dalam bentuk bubuk atau butiran bewarna kuning sampai cokelat. Sebanyak 433.820 kg produksi gula semut dibuat di Desa Hargotirto. Penelitian bertujuan untuk menganalisis pendapatan usaha, pola saluran pemasaran, biaya, keuntungan, marjin pemasaran, dan efisiensi pemasaran secara ekonomi masing-masing saluran pemasaran di Desa Hargotirto. Metode dasar yang digunakan adalah metode deskriptif analisis. Metode penentuan lokasi secara <em>purposive</em> di Desa Hargotirto, Kecamatan Kokap, Kabupaten Kulon Progo. Metode pengambilan responden secara random dengan teknik undian sejumlah 93 responden. Pengambilan responden saluran pemasaran dengan <em>snowball sampling</em>. Analisis data yang digunakan dalam menghitung analisis usaha dan pemasaran untuk mengetahui biaya, penerimaan, pendapatan usaha, biaya pemasaran, keuntungan pemasaran, dan marjin pemasaran. Hasil penelitian menunjukkan rata-rata penerimaan sebesar Rp51.366,22, biaya total sebesar Rp25.401,16, danrata-rata pendapatan sebesar Rp25.959,05. Terdapat tiga pola saluran pemasaran di Desa Hargotirto. Total biaya pemasaran masing-masing saluran pemasaran yaitu Rp5.845,30, Rp5.374,72, dan Rp3.407,73. Total keuntungan pemasaran masing-masing saluran pemasaran yaitu Rp7.640,39, Rp7.343,56, dan sebesar Rp9.960,95. Total marjin pemasaran pada masing-masing saluran yaitu Rp6.636,36, Rp5.000,00, dan Rp4.849,91. Nilai <em>farmer’s share</em> untuk masing-masing saluran pemasaran yaitu 72,35%, 77,99%, dan 78,20%<strong>.</strong><br /><p><strong><br /></strong></p><p><em>Crystal coconut sugar is an innovative product from processing coconut palm in the powder or granular form that have</em><em> </em><em>a</em><em> </em><em>yellow to brown colour.</em><em> </em><em>A total of 433,820 kg of crystal coconut sugar made in Hargotirto Village.</em><em> </em><em>The aim of this research is to </em><em>analyse</em><em> the cost, revenue, income, marketing cost, benefit cost</em><em>, </em><em>marginal marketing, and marketing efficiency economically </em><em>in</em><em> Hargotiro Village</em><em>.</em><em> </em><em>The method applied is the descriptive method. The sample area is chosen on purposive sampling. The sample of producent is taken by random and take 93 sample. The method of take snowball sampling marketing channel respondents. The data analysis used is the cost analysis, revenue, income, marketing cost, benefit cost, and marginal marketing. The result of the research business analysis shows that are total rate revenue of crystal coconut sugar Rp51</em><em>,</em><em>360</em><em>.</em><em>22. </em><em>T</em><em>hat are three pattern of marketing channel of crystal coconut sugarin Hargotirto Village</em><em>.</em><em> Total benefit for </em><em>each marketing channel is</em><em> Rp7</em><em>,</em><em>640</em><em>.</em><em>39, Rp7</em><em>,</em><em>343</em><em>.</em><em>56, and Rp9</em><em>,</em><em>960</em><em>.</em><em>95. Total Marginal marketing for </em><em>each marketing channel is</em><em> Rp6.636,36, Rp5.000,00, and Rp4.840,91. Farmer’s share for each marketing channel is 72,35%, 77,99%, and 78,20%.</em></p><p><strong><br /></strong></p><strong></strong><em></em>


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