scholarly journals Semiotic Analysis of Dove’s Femvertising

K ta Kita ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 195-204
Author(s):  
Chun Hojeung ◽  
Setefanus Suprajitno
Keyword(s):  
Qualitative Study ◽  
Facial Expression ◽  
Gender Stereotypes ◽  
Body Language ◽  
Multimodal Approach ◽  
Background Color ◽  
Semiotic Analysis ◽  
Visual Mode ◽  
Semiotic Resources

This qualitative study aimed to know in what ways the verbal (oral mode) and non-verbal (visual mode and gestural mode) semiotic resources help Dove meet the criteria of femvertising. The study used the Multimodal approach to help analyze the data. The writer collected and analyzed the data from Dove’s My Beauty My Say video. The findings showed that the verbal semiotic resources help Dove meet the criteria of femvertising by orally informing the audiences about the problems and arguments that are faced by the women in the video and how they responded to the problems in order to empower all the women. Meanwhile, the non-verbal semiotic resources help Dove meet the criteria of femvertising by revealing women in the authentic form and outside of traditional gender stereotypes so that they can deliver predominantly pro-female messages that can empower themselves and other women who are facing the similar problems as they do. The non-verbal semiotic resources are delivered by using the gestures (e.g. facial expression and body language) and objects (e.g. outfits, dominated background color, focus of the camera) in the video. In conclusion, I observe these semiotic resources are important to help Dove meet the criteria of femvertising. Keywords: Femvertising, Multimodal, Verbal semiotic resources, Non-verbal semiotic resources

Trump: A Semiotic Analysis

2019 ◽  
Vol 15 (1) ◽  
pp. 49-75
Author(s):  
Arthur Asa Berger
Keyword(s):  
Facial Expression ◽  
Body Language ◽  
Semiotic Analysis ◽  
Rhetorical Style ◽  
Hair Style

Abstract This analysis discusses the various culture codes that are found in societies and the work of Clotaire Rapaille and Marcel Danesi on this topic. It then offers a semiotic analysis of Trump’s candidacy and presidency and deals with topics such as his hair style, rhetorical style, use of metaphors and metonymy, facial expression and body language, jokes about Trump, and his use of humor.

scholarly journals Multimodal Analysis of Innisfree’s Brand History

K ta Kita ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 262-269
Author(s):  
Vanessa Velancia Prajogo ◽  
Setefanus Suprajitno
Keyword(s):  
Key Words ◽  
Market Share ◽  
Common Method ◽  
Brand Identity ◽  
High Quality ◽  
Visual Mode ◽  
Multimodal Analysis ◽  
Semiotic Resources ◽  
Fierce Competition

Fierce competition in increasing market share growth prompts companies to strive to create a memorable brand identity. One common method adopted by some companies is using a video advertisement, which contains the message they want to convey about their product or brand. This message is intended to persuade people who see the advertisement to buy their product. In doing so, companies usually use the visual, linguistic, spatial and other semiotic resources, often referred to as a semiotic mode. Through the case study of Innisfree’s video advertisement “Brand History,” we analyze how Innisfree uses linguistic, spatial, and visual mode for creating a message that enables consumers to remember and to persuade them buy its product. Our findings show that the message in the video advertisement is that Innisfree is a beauty product that upholds nature as its ingredients, has high quality, and preserves the environment where it takes its ingredients. Key Words: Advertisement, Persuasion, Modes, Verbal and Non-verbal expressions.

scholarly journals PESAN KOMUNIKASI NON VERBAL DALAM SEBUAH PEMENTASAN TEATER (Study Analisis Semiotika pada Pertunjukan Teater SMA LB N Senenan Jepara)

2019 ◽  
Vol 11 (2) ◽  
Author(s):  
Murniati Murniati ◽  
Zaenal Arifin
Keyword(s):  
Facial Expressions ◽  
Body Language ◽  
Roland Barthes ◽  
Theoretic Approach ◽  
Semiotic Analysis ◽  
Daily Lives ◽  
Verbal Message ◽  
The Subject ◽  
Verbal Messages ◽  
Social Message

Abstract Semiotic Analysis of Non Verbal Messages through Theater in the Pantomime Show entitled entitled carving, is one of the wordless theater performances that relies on the strength of motion and gestures (body language) and facial expressions that are characteristic of the Pantomime Theater of the LB N Senenan Jepara High School, all of them dialogue and symbolizing the movements and gestures of the characters. Pantomime performances are examined using qualitative methods, then the subject of the research is non-verbal messages and the object of research is the performance of the Pantomime, and uses the constructivist paradigm. Based on this background, to find the nonverbal meanings contained in the performance of the Pantomime, a theoretical approach is needed. The theoretic approach used in this study is Roland Barthes Semiotics. Which is closely related to signs, markers, and markers to explore the structure of meaning that is hidden in per scene pementan theater (pantomime). Based on the results of the study, it was found that the non-verbal messages contained in the performance of the Pantomime were very closely related to the symbols used on the stage. So that the audience is able to engage in the process of thinking of finding meaning. One non-verbal message found is a moral message and a social message for which humans can apply in their daily lives according to good behavior and to socialize in a good way too so as not to harm themselves and other people. Keywords: message, theater, nonverbal, staging, symbols, Pantomime Analisis Semiotik Pesan Non Verbal melalui Teater dalam Pertunjukkan Pantomim naskah yang berjudul lombah ukir, adalah salah satu pertunjukan teater tanpa kata yang mengandalkan kekuatan gerak dan gestur (bahasa tubuh) dan ekspresi muka yang menjadi ciri khas teater Pantomim Kelopok SMA LB N Senenan Jepara, seluruhnya dialog dan berupa simbolisasi dari gerak dan gestur para tokohnya. Pertunjukkan Pantomim diteliti dengan menggunakan metode Kualitatif, kemudian subjek penelitiannya adalah pesan non verbal dan objek penelitiannya adalah pertunjukkan Pantomim, serta menggunakan paradigma konstruktivisme. Berdasarkan latar belakang tersebut, untuk menemukan makna-makna nonverbal yang terdapat dalam pertunjukan Pantomim tersebut dibutuhkan sebuah teori pendekatan,Teoripendekatan yang digunakan dalam penelitian ini ialah Semiotika Roland Barthes. Yang erat kaitannya dengan tanda, penanda, dan petanda untuk mengupas struktur makna yang tersembunyi dalam per adegan pementsan teater (pantomim). Berdasarkan hasil penelitian, ditemukan bahwa pesan non verbal yang terdapat dalam pertunjukkan Pantomim sangat erat kaitannya dengan simbol-simbol yang digunakan di atas pentas. Sehingga penonton mampu terlibat dalam proses berfikir menemukan makna.salasatu pesan non verbal yang ditemukan adalah pesan moral dan pesan sosial untuk yang dapat di terapkan manusia dalam kehidupan sehari-hari sesuai prilaku yang baik serta bersosial dengan cara yang baik pula agar tidak merugikan diri sendiri dan orang lain. Kata kunci : pesan, teater, nonverbal, pementasan, simbol, Pantomim

Communication skills

2018 ◽  
Author(s):  
Duncan Harding
Keyword(s):  
Facial Expression ◽  
Communication Skills ◽  
Body Language ◽  
Verbal Communication ◽  
Level Of Understanding ◽  
The Way

This chapter considers our communication skills in the interview and describes techniques to help communicate effectively with the interviewer. It starts by looking at the psychological context of communication, and then moves onto verbal communication, considering the way content is delivered in its conciseness, tone, and volume. It discusses depth and breadth of content and how to hint at a broader level of understanding in the interview without straying from the question. Our non-verbal communication and expression reflects our core underlying state and this theme is explored by considering body language and facial expression, appropriate language, signposting, and summarizing. The chapter discusses the illusion of structure and includes an exercise to improve our dissemination, accuracy, and fluency of speech. The chapter finishes by learning how to listen and thinking about what makes an expert communicator.

„All City“ – Graffiti-Writings als Kommunikate des Urbanen

2019 ◽  
Vol 47 (2) ◽  
pp. 355-384
Author(s):  
Doris Tophinke
Keyword(s):  
Qualitative Study ◽  
Urban Space ◽  
Material Properties ◽  
Empirical Basis ◽  
Semiotic Resources ◽  
General Perspective

Abstract The article deals with Graffiti Writing as a specific urban phenomenon. While present studies usually examine the phenomenon in a general perspective, this article focuses on the semantic, lexico-grammatical, visual and material properties of Graffiti Writing are focused. It is shown, how this properties are related to the urban space. This includes an analysis of the interplay of lexico-grammatical, visual and other semiotic resources in creating meaningful units. The qualitative study focusses on Graffiti Writing in Germany in the late 20th and early 21th century. Its empirical basis are photographs of Graffiti Writings in the INGRID-database.

scholarly journals Pelatihan Speaking Performance Menggunakan Strategi Role-Playing Berbasis Local Content bagi Mahasiswa UM Pontianak

2021 ◽  
Vol 18 (1) ◽  
pp. 22
Author(s):  
Yuniarti Yuniarti
Keyword(s):  
Facial Expression ◽  
Soft Skills ◽  
Role Playing ◽  
Body Language ◽  
Local Content ◽  
Speaking Performance

Kemampuan berbahasa Inggris, khususnya keterampilan berbicara, penting dimiliki oleh mahasiswa tingkat universitas. Kemampuan ini hanya dapat diperoleh dengan banyak melakukan latihan (practice) dan membiasakan diri berada di lingkungan yang menggunakan bahasa Inggris agar paparan berbahasa Inggris lebih maksimal. Pelatihan kemampuan berbicara dalam bentuk speaking performance menjadi salah satu kegiatan yang membantu mahasiswa untuk meningkatkan kemampuan bahasa Inggris mereka. Pelatihan speaking performance menggunakan strategi role-playing berbasis local content yang menjadi kegiatan pengabdian ini merupakan inovasi dalam proses pembelajaran diluar konteks mata kuliah. Dalam pelaksanaannya, kegiatan pengabdian ini memberikan peluang mahasiswa untuk bermain peran menggunakan cerita Rakyat Kalimantan Barat yang sudah di adaptasi menggunakan bahasa Inggris. Pelatihan yang berlangsung 5 kali pertemuan ini, mengharuskan mahasiswa untuk memahami cerita berbahasa Inggris sehingga tidak hanya substansi pemahaman cerita akan tetapi juga penguasaan kosakata baru yang ada di dalam dialog, penggunaan facial expression and body language, pronunciation, intonation and accuracy, dan stage blocking. Oleh karena karena itu, kegiatan pengabdian yang berupa pelatihan ini diharapkan dapat memotivasi mahasiswa untuk meningkatkan rasa percaya diri dalam menggunakan bahasa Inggris, serta menjadi aktivitas yang menyenangkan untuk meningkatkan kemampuan berbicara, melestarikan budaya lokal serta menanamkan soft skills. 

scholarly journals Mengkaji Film The Curious Case of Benjamin Button dengan Semiotika

2019 ◽  
Vol 1 (1) ◽  
pp. 35-42
Author(s):  
Dian Rinjani
Keyword(s):  
Facial Expressions ◽  
Body Language ◽  
Qualitative Approach ◽  
Semiotic Analysis ◽  
Body Movements ◽  
Descriptive Data ◽  
Moving Images ◽  
Production Part

ABSTRAK Film merupakan salah satu bidang yang relevan bagi analisis semiotika. Analisis semiotik pada film berlangsung pada teks yang merupakan struktur dari produksi tanda. Bagian struktur penandaan dalam film biasanya terdapat dalam unsur tanda paling kecil, dalam film disebut scen. Penelitian ini dilakukan dengan menggunakan pendekatan kualitatif. Pendekatan ini dianggap sesuai, dengan prosedur yang dilakukan peneliti,, menghasilkan data deskriptif berupa kata kata yang dihasilkan dari mengamati tanda tanda berupa visual, gambar bergerak, bahasa tubuh dan audio/suara yang terdapat dalam film The Curious Of Benjamin Button. Ruang lingkup penelitian ini adalah beberapa potongan adegan yang mewakili film The Curious Of Benjamin Button. Bisa ditarik kesimpulan bahwa di dalam sebuah film seperti  The Curious Of Benjamin Button penonton bisa membaca tanda yang diberikan oleh pemeran pemeran film The Curious Of Benjamin Button. Melalui tanda-tanda seperti suara, gerakan tubuh, raut muka,, tampilan tokoh-tokoh dan lainnya yang ada di dalam film, penonton dapat menyimpulan isi sebuah film dari tanda tanda yang diberikan oleh sutradara selama film berlangsung. Oleh karena itu dalam membuat film seperti pengambilan gambar dan semua unsur-unsur yang ada didalam sebuah film tidak bisa dibuat dengan sembarangan. Apabila pembuatan film dibuat sembarangan cerita atau maksud dari sutradara tidak akan tersampaikan dengan baik.  Kata kunci:  Film, Semiotika, Proxemics, Visual, Tanda. ABSTRACT Film is one of the relevant fields for semiotic analysis. The semiotic analysis of the film takes place in the text which is the structure of the sign production. Part of the marking structure in a film is usually contained in the smallest sign element, in a film called a scen. This research was conducted using a qualitative approach. This approach is considered appropriate, with the procedure carried out by the researcher, producing descriptive data in the form of words produced from observing signs in the form of visual, moving images, body language and audio / sound contained in the film The Curious Of Benjamin Button. The scope of this research are several scenes that represent the film The Curious Of Benjamin Button. It can be concluded that in a film like The Curious Of Benjamin Button, the audience can read the sign given by the cast of the film The Curious Of Benjamin Button. Through signs such as sound, body movements, facial expressions, the appearance of characters and others in the film, the audience can conclude the contents of a film from the signs given by the director during the film. Therefore, in making films such as taking pictures and all the elements in a film cannot be made carelessly. If the filmmaking is made carelessly the story or the director's intentions will not be conveyed properly.  Keywords: Films, Semiotics, Proxemics, Visuals, Signs

scholarly journals Living with Parkinson’s disease and connected to the duodopa pump: A qualitative study

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Yolanda María Chacón Gámez ◽  
Nikola Biller-Andorno
Keyword(s):  
Parkinson’S Disease ◽  
Parkinson's Disease ◽  
Qualitative Study ◽  
Family Caregivers ◽  
Multimodal Approach ◽  
Structured Interviews ◽  
Advantages And Disadvantages

Parkinson’s Disease (PD) is a complex and heterogeneous disease that has a major impact on the lives of patients and their family caregivers. The duodopa pump is one of the treatments options for advanced PD. The experience of patients with this treatment is largely unexplored, however. This study is based on the experiences of patients with PD as well as their family caregivers using the pump. We take a multimodal approach that includes narrative semi-structured interviews and drawings. This methodology helps participants, particularly those with difficulty articulating themselves, express their experience with the disease and their perception of the treatment. We believe that the use of drawings complementing semi-structured interviews offers additional insights into the participants’ perception of PD and the pump. In this article we focus on the following topics: the participants’ perception of PD and the pump, the reasons for choosing the pump over alternatives, and the advantages and disadvantages of this treatment for patients and family caregivers. Our findings show that the participants consider PD as a complex and unpredictable disease that changed their lives and affect everyone differently, while the pump makes the disease less changeable and more manageable.

Sign in / Sign up

Export Citation Format

Share Document