scholarly journals Analisis Steategi Pemasaran Melalui Digital Marketing Dalam Meningkatkan Omzet Penjualan Batik (Studi Kasus Buaran Batik Center Pekalongan)

2022 ◽  
Vol 1 (2) ◽  
pp. 77-85
Author(s):  
Hendri Hermawan Adinugraha ◽  
Asih Maisaroh ◽  
Rifqi Hidayatullah
Keyword(s):  
Field Research ◽  
Digital Marketing

Perkembangan teknologi pada zaman modern ini sangat begitu pesat. Informasi dengan begitu mudahnya dapat diakses oleh semua kalangan masyarakat melalui internet. Pada penelitian yang dilakukan peneliti menggunakan jenis penelitian field research (penelitian lapangan) yaitu penelitian yang datanya dilakukan di lapangan. Sumber data yang digunakan yaitu sumber data primer dan data sekunder, dimana sumber primer didapat dari observasi dan wawancara dengan para pedagang di BBC, sementara sumber sekunder didapat dari jurnal, buku serta sumber referensi yang lainnya. Hasil dari penelitian ini menemukan bahwa hampir sebagian besar dari pedagang yang ada di pasar Batik Buaran Center (BBC) melakukan pemasaran melalui digital marketing baik itu melalui Facebook, Telegram, maupun E-Commers yang ada. Akan tetapi ada sebagian kecil juga para pedagang yang masih melakukan strategi pemasaranya secara konvensional dan masih mengandalkan para pengunjung maupun pembeli datang langsung ke tempat BBC. Omzet pendapatan maupun penjualan para pedagang juga sangat terasa penurunannya, terutama dari segi penjualan secara offline yang mengandalkan pengunjung dating, dari segi digital marketing mengalami sedikit penurunan yang tidak signifikan. Pemasaran melalui digital marketing yang membuat para pedagang masih tetap bertahan hingga sekarang dan menopang perekonomian dalam usaha batik di Pekalongan.

scholarly journals PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN DIGITAL MARKETING TERHADAP LOYALITAS PELANGGAN

2018 ◽  
Vol 12 (1) ◽  
pp. 1-8
Author(s):  
Agus Purnomo Sidi
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Field Research ◽  
Digital Marketing ◽  
Quality Service ◽  
Media Usage ◽  
The Social ◽  
Speed Up

This research is a kind of field research, case study on Kedai Hj.S Jl.Kesumba Malang Town customers that aims to know how the influence of product quality, service quality and digital marketing to customer loyalty. The data were taken directly from the respondents through a questionnaire survey with Likert scale by random sampling to as many as 80 respondents. The results of data analysis using SPSS 23 software shows that both product quality, service quality and digital marketing have a significant effect on customer loyalty. Thus, to increase customer loyalty, it is suggested that Hj.S management to improve the product quality, or at least maintain the product quality, speed up the service processing and increase the social media usage.

The zoonotic potential of bat-borne coronaviruses

2020 ◽  
Vol 4 (4) ◽  
pp. 365-381
Author(s):  
Ny Anjara Fifi Ravelomanantsoa ◽  
Sarah Guth ◽  
Angelo Andrianiaina ◽  
Santino Andry ◽  
Anecia Gentles ◽  
...  
Keyword(s):  
Genetic Material ◽  
Field Research ◽  
Sympatric Species ◽  
Animal Origin ◽  
Mammalian Host ◽  
Past Century ◽  
The Past ◽  
Novel Host ◽  
Horseshoe Bat ◽  
Human Infections

Seven zoonoses — human infections of animal origin — have emerged from the Coronaviridae family in the past century, including three viruses responsible for significant human mortality (SARS-CoV, MERS-CoV, and SARS-CoV-2) in the past twenty years alone. These three viruses, in addition to two older CoV zoonoses (HCoV-229E and HCoV-NL63) are believed to be originally derived from wild bat reservoir species. We review the molecular biology of the bat-derived Alpha- and Betacoronavirus genera, highlighting features that contribute to their potential for cross-species emergence, including the use of well-conserved mammalian host cell machinery for cell entry and a unique capacity for adaptation to novel host environments after host switching. The adaptive capacity of coronaviruses largely results from their large genomes, which reduce the risk of deleterious mutational errors and facilitate range-expanding recombination events by offering heightened redundancy in essential genetic material. Large CoV genomes are made possible by the unique proofreading capacity encoded for their RNA-dependent polymerase. We find that bat-borne SARS-related coronaviruses in the subgenus Sarbecovirus, the source clade for SARS-CoV and SARS-CoV-2, present a particularly poignant pandemic threat, due to the extraordinary viral genetic diversity represented among several sympatric species of their horseshoe bat hosts. To date, Sarbecovirus surveillance has been almost entirely restricted to China. More vigorous field research efforts tracking the circulation of Sarbecoviruses specifically and Betacoronaviruses more generally is needed across a broader global range if we are to avoid future repeats of the COVID-19 pandemic.

Understanding Suicide Terrorism

2017 ◽  
Vol 36 (04) ◽  
pp. 245-250
Author(s):  
A. Speckhard
Keyword(s):  
Western Europe ◽  
Field Research ◽  
Suicide Terrorism ◽  
Terrorist Organizations ◽  
Global Migration ◽  
The Balkans ◽  
Single Region ◽  
Extensive Field ◽  
The World ◽  
Terrorist Groups

SummaryAs a terror tactic, suicide terrorism is one of the most lethal as it relies on a human being to deliver and detonate the device. Suicide terrorism is not confined to a single region or religion. On the contrary, it has a global appeal, and in countries such as Syria, Iraq, Afghanistan, and Pakistan it has come to represent an almost daily reality as it has become the weapon of choice for some of the most dreaded terrorist organizations in the world, such as ISIS and al-Qaeda. Drawing on over two decades of extensive field research in five distinct world regions, specifically the Middle East, Western Europe, North America, Russia, and the Balkans, the author discusses the origins of modern day suicide terrorism, motivational factors behind suicide terrorism, its global migration, and its appeal to modern-day terrorist groups to embrace it as a tactic.

IMPLEMENTASI MANAJEMEN KURIKULUM MADRASAH MUROTTILIL QUR’AN AL-RIFA’IE 2 MALANG

2019 ◽  
Vol 1 (1) ◽  
pp. 70
Author(s):  
Akhmad Ulul Albab
Keyword(s):  
Planning Process ◽  
Case Study Research ◽  
Field Research ◽  
Evaluation Process ◽  
Observation Time ◽  
Curriculum Planning ◽  
Research Approach ◽  
Learning Program ◽  
Planning Stage ◽  
Academic Calendar

This thesis aims to examine the management process applied in the Madrasah Murottilil Qur'an Al-Rifa'ie 2 Malang. Beginning with the curriculum planning process, implementing the curriculum, and how to evaluate the curriculum of the Madrasah Murottilil Qur'an Al-Rifa'ie 2 Malang. This research aims to find out and describe the managerial process of the curriculum, and the inhibiting factors in the implementation of efforts to achieve the vision, mission that has been set.This thesis is a report on the results of field research using a qualitative descriptive method with a case study research approach that takes place at the Al-Rifa'ie 2 Malang Boarding School.Data collection is done by interview, observation, and documentation. Data analysis is done by reducing data, then presenting data, and finally from the compiled data conclusions are drawn. Checking the validity of the data is done with credibility which includes Triangulation, peer checking, extension of observation time, increasing perseverance.The results of the analysis show that the curriculum management implemented by p Madrasah Murottilil Qur'an Al-Rifa'ie 2 At the planning stage, the process carried out was planning the implementation time, the learning program, making the academic calendar, and how the evaluation was held. At the implementation stage, it starts with a new santri test, conducts learning and conducts an ascension test. The evaluation process is carried out at least 2x in one month, and 1 and after one semester.

Strategi Kewirausahaan dan Digital Marketing Produk Teh Binahong di Tawang, Tasikmalaya, Jawa Barat

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Rani Rubiyanti ◽  
Tovani Sri ◽  
Adi Wibowo
Keyword(s):  
Digital Marketing

Kewirausahaan adalah suatu proses membelai bisnis baru, mengorganisasikan sumberdaya-sumberdaya seperti; sumberdaya manusia (tenga kerja), sumberdaya alam (bahan baku) yang diperlukan untuk kegiatan pemberian nilai tambah ekonomis yang akan menghasilkan produk, baik barang maupun jasa dengan mempertimbangkan risiko yang terkait. Secara sederhana digital marketing adalah terminologi yang mencoba mendeskripsikan jasa pemasaran terintegrasi yang digunakan untuk menarik perhatian, serta pelibatan konsumen secara online. Tujuan dari program pengabdian kepada masyarakat (PKM) ini adalah mengembangkan program sebelumnya dimana belum ada penyampaian ilmu tentang strategi kewirausahaan dan pemasaran dengan teknik digital marketing agar masyarakat dapat berwirausaha dan memasarkan produk teh binahong ke masyarakat luas. Sasaran utama program PKM ini adalah warga Kelurahan Lengkongsari Kecamatan Tawang Kota Tasikmalaya yang mendapat bantuan Program Keluarga Harapan (PKH) yang merupakan masyarakat tidak produktif secara ekonomis. Metode yang digunakan meliputi ceramah, praktik langsung, dan diskusi. Hasil kegiatan memyimpulkan bahwa: 1) Pengetahuan peserta tentang strategi kewirausahaan dan digital marketing meningkat; 2) Masyarakat dapat membuat dan mengemas teh binahong; dan 3) Kegiatan ini telah memberi manfaat bagi masyarakat Sidorejo, khususnya ibu-ibu PKK dengan meningkatnya keinginan peserta menjual produk the binahong pada salah satu akun digital marketing.

Implementasi nilai-nilai Etika, Moral dan Akhlak dalam perilaku belajar di STIT Raden Wijaya Mojokerto

2018 ◽  
Vol 1 (2) ◽  
pp. 71
Author(s):  
Aan Eko Khusni Ubaidillah
Keyword(s):  
Field Research ◽  
Qualitative Approach ◽  
Learning Behavior ◽  
The West ◽  
Internal Factors ◽  
Inhibiting Factors ◽  
Analysis Technique ◽  
Western Values ◽  
Culture Environment ◽  
Research Type

The problems we face today live in a time of moral degradation and destruction. People feel proud if they can imitate the trend carried by the West; both in thought and lifestyle. Ironically, not a few generations of Muslims who terpedaya with the trend. They make Western values ​​as their standard of behavior and morals. Meanwhile, Islamic morality is increasingly felt strange and difficult to practice in the midst of society facing such problems plural and complex. The purpose of this study are: 1) To describe the steps Implementation of values ​​of Ethics, Moral and Morals in learning behavior in STIT Raden Wijaya Mojokerto. 2) To describe the supporting and inhibiting factors Implementation of Ethics, Morals and Morals values ​​in the behavior of learning in STIT Raden Wijaya Mojokerto This research type is field research research using qualitative approach. Data collection techniques include observation, interview, and documentation. Data analysis technique uses descriptive explorative, that is by describing state and phenomenon status. Based on the exposure of the analysis of data sources can be concluded that: 1) Steps Implementation of values ​​of Ethics, Morals and Morals in the behavior of learning in STIT Raden Wijaya Mojokerto is the first institution to make a mature planning, then applied with the pattern pembiasaan. 2) To describe the supporting and inhibiting factors Implementation of Ethics, Morals and Morals values ​​in learning behavior in STIT Raden Wijaya Mojokerto consists of internal factors (consisting of heredity, gender, physical character, personality, intelligence and talent) and external ( consisting of education, religion, culture, environment and socio-economic)

Parenting Meeting Development Module

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Mela Susanti ◽  
Imas Kania Rahman ◽  
Ibdalsyah Ibdalsyah
Keyword(s):  
Focus Group ◽  
Research Method ◽  
Group Discussion ◽  
Field Research ◽  
Research Data ◽  
Data Collection Tool ◽  
Ibn Sina ◽  
Activity Program ◽  
Coaching Activities ◽  
At Home

<p class="15bIsiAbstractBInggris">The purpose of this research is to find out how parents were coaching activities in Raudatul Atfal (RA). Darul Muttaqien and RA. Ibn Sina. The research method used in this study is qualitative field research—data collection tool through observation, interviews and documentation. The Parenting Meeting (KPO) coaching module has been tested for validity through a Focus Group Discussion (FGD) with four experts: religious experts, linguists, psychologists and education experts. The results of this study are coaching parents in RA. Darul Muttaqien Parung has not been systematically planning on an activity program sheet. 80% of parents state that the child's development at home is the same as the school. While fostering parents in RA. Ibnu Sina Pamijahan has been going well, planned and systematic; 50% of parents statements is that the development of morals at home is not the same as the school.</p><p class="16aJudulAbstrak"><strong>Abstrak</strong></p><p>Tujuan penelitian ini adalah untuk mengetahui bagaimana orang tua pembinaan kegiatan di Raudatul Atfal (RA). Darul Muttaqien dan RA. Ibnu Sina. Metode penelitian yang digunakan dalam studi ini adalah penelitian lapangan kualitatif. Alat pengumpulan data melalui pengamatan, wawancara dan dokumentasi. The Parenting Meeting (KPO) modul pembinaan telah diuji untuk validitas melalui Focus Group diskusi (FGD) dengan 4 ahli: ahli agama, linguis, psikolog dan ahli pendidikan. Hasil penelitian ini adalah pembinaan orang tua di RA. Darul Muttaqien Parung belum direncanakan secara sistematis pada lembar program kegiatan. 80% orang tua menyatakan bahwa perkembangan anak di rumah sama dengan sekolah. Sementara, membina orang tua di RA. Ibnu Sina Pamijahan telah berjalan dengan baik, terencana dan sistematis, 50% dari pernyataan orang tua adalah bahwa perkembangan moral di rumah tidak sama dengan sekolah</p>

“Land fever” and “Bankruptcy”: Social Problems in Hanoi’s Urbanizing Peri-urban Communities

2019 ◽  
Vol 5 (5) ◽  
pp. 550-562
Keyword(s):  
Rural Communities ◽  
Urban Communities ◽  
Agricultural Production ◽  
Social Problems ◽  
Social Issues ◽  
Field Research ◽  
Credit Market ◽  
Urbanization Process ◽  
Impact Of Urbanization ◽  
The Impact

Drawn upon field research in two peri-urban villages of Hanoi in 2014 and short re-visits recently, the research examines the widespread of gambling and other social issues in Hanoi’s urbanizing peri-urban communities which happened concurrently with the phenomenon of “land fever,” and at the time local villagers received compensation from land appropriation. The article aims to understand the impact of urbanization on these communities and the interface between urbanization and the increase of social problems. It argues that gambling, drug use, and other social problems have been existing in Vietnamese rural communities long before; however, when urbanization came, some people have higher chances to engage in these activities. Those are villagers who want to transform quickly into entrepreneurs or bosses by joining the “black credit” market and gambling. Together with middle-aged and old farmers who greatly relied on agricultural production and face difficulties in transforming their occupation, they formed the group of losers in the urbanization process. Received 6th January 2019; Revised 26th April 2019; Accepted 15th May 2019

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