Today, the issues of mastering the current training program at the university are of concern to school graduates, applicants and students of the universities. Often, the question of choosing a promising profession arises even at school – after all, which exams the student will have to prepare for depends on it. At the same time, often, the choice of a future profession is made more and more intuitively, on the recommendation of close relative; employers and universities are very little involved in this process today. In addition, the employer does not have any significant tools to influence the formation of the competencies of a future university graduate, only indirectly influencing the training process. The article analyzes the shortcomings of the existing interaction between students, employers and the university. The scientific novelty of the research consists in the formation of a mechanism for the practical application of the competence model of training students based on the use of the capabilities of modern digital technologies, which is supposed to be implemented by developing and creating a digital platform for the employment of graduates, providing training of specialists on request of specific organizations. This will make it possible to satisfy the organization's demand for highly qualified personnel with targeted practice-oriented training, influence the formation of the required competencies "on request", as well as more effectively provide employment opportunities for graduates. Despite the significant experience of interaction between employers and job seekers on various electronic resources, modern platforms do not presuppose the influence of the employers on the competence of the student, and force them to deal with the finished product of training - a graduate, spending time and other resources on his targeted training at the workplace. The proposed digital platform is designed to solve this problem.