scholarly journals PENDAMPINGAN PEMASARAN ONLINE PADA KELOMPOK USAHA PENINGKATAN PENDAPATAN KELUARGA SEJAHTERA (UPPKS) DI KECAMATAN LOWOKWARU KOTA MALANG

2021 ◽  
Vol 5 (1) ◽  
pp. 30-41
Author(s):  
Ida Nuraini ◽  
Dwi Susilowati
Keyword(s):  
Large Scale ◽  
Family Income ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Market Place ◽  
Online Sales ◽  
Marketing Area ◽  
Product Delivery ◽  
Medium Enterprises ◽  
Sales Increase

The Covid 19 pandemic has an impact on the decline in sales of Micro,  Small and Medium Enterprises (MSMEs) because most MSMEs cannot sell their products freely due to physical distancing policies and Large-Scale Social Restrictions. Meanwhile, many MSMEs have not been able to sell their products online because they do not have the skills to sell online. The purpose of this community service is training and online marketing assistance to the Business Group for Increasing Prosperous Family Income (UPPKS) in Lowokwaru District. The method of implementing activities is training to create business Instagram and Facebook accounts, techniques for taking photos of products, producing marketing videos, uploading product photos, tips on finding consumers, packaging techniques and product delivery. Partners are “atiqa” UPPKS members who produce handicrafts such as bags, wallets, tissue holders and mask. The result of the activity for 6 months was the joining of partners at the Shopee market place, active Instagram and business Facebook. Sales increase during the Covid 19 pandemic due to partners producing mask. The gross revenue from 1,500,000 rupiah per month increases to 3,000,000-6,500,000 rupiah per month. Online sales can expand the marketing area, unlimited sales of time so as to increase sales.It is hope that other UPPKS members and MSMEs  can sell online in order to increase revenue.   Keywords : Online marketing, Market place, Handicrafts

scholarly journals MODERNISASI STRATEGI UMKM DEMI RESISTENSI USAHA DI MASA PANDEMI COVID-19

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 58-66
Author(s):  
Anandita Zulia Putri ◽  
Ningrum Pramudiati ◽  
Lulu Amalia Nusron ◽  
Deden Prasetyo
Keyword(s):  
Small And Medium Enterprises ◽  
Market Place ◽  
Packaging Design ◽  
Initial Capital ◽  
Work Plan ◽  
Online Sales ◽  
Service Activities ◽  
Technological Developments ◽  
Medium Enterprises ◽  
Difficult Times

Abstrak Perkembangan Usaha Mikro Kecil Menengah di Indonesia saat ini memiliki perkembangan yang sangat pesat. Terlebih lagi dengan adanya perkembangan teknologi maka akan membawa angin segar bagi UMKM dalam meningkatkan eksistensinya di masyarakat. Tujuan pelaksanaan kegiatan ini adalah untuk membantu UMKM Al Barik yang terdapat di desa Sidomulyo Kabupaten Bantul dalam menjalankan usahanya di masa pendemi Covid-19 serta menghadapi perkembangan teknologi. Tim pengabdi lakukan berbagaii strategi untuk mendorong UMKM agar bisa melalui masa sulit selama pandemi Covid-19. Program kerja yang kelompok pengabdi lakukan antara lain adalah membantu UMKM dalam membuat profil dan visi misi, membantu modal awal, pembukuan, pemasaran melalui e-commerce, foto dan video produk, desain kemasan, dan pengelolaan akun usaha. Kegiatan yang tim pengabdi lakukan selama pengabdian berhasil terlaksana dan sukses. Hasil ini dapat dilihat adanya peningkatan penjualan online dari market place, peningkatan keterampilan dalam pembukuan, serta kemampuan dalam melakukan branding produk.Kata Kunci:  Covid-19, UMKM, Strategi, ModernAbstractMicro, Small, and Medium Enterprises (MSMEs) in Indonesia are currently developing very rapidly. Moreover, the development of technology brings fresh air for MSMEs in increasing their existence in society. The work plan that we are carrying out is a strategy to encourage MSMEs to go through difficult times during the Covid-19 pandemic. The purpose of implementing this activity is to help “Al Barik MSME” in Sidomulyo Village Bantul district Yogyakarta in carrying out their business during the Covid-19 pandemic and responding to technological developments. Our work programs include assisting Al Barik MSME in creating the business profile these are vision and mission, assisting initial capital, bookkeeping, marketing through e-commerce, product photos and videos, packaging design, managing business accounts, and improving signboard. Our service activities were carried out well and successfully. These results can be seen in an increase in online sales from the marketplace, increased skills in bookkeeping, and the ability to do product branding.

scholarly journals Enhancing ICT Skills to Support Product Marketing for SMEs Aisyiyah Dau Malang District [Peningkatan Ketrampilan TIK Untuk Mendukung Pemasaran Produk Bagi Pelaku UKM Aisyiyah Kecamatan Dau Malang]

2019 ◽  
Vol 2 ◽  
pp. 242
Author(s):  
Tutik Sulistyowati ◽  
Nur Hayatin ◽  
Gita I. Marthasari ◽  
Hidayah B. Qur'ani
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Online Marketing ◽  
Market Place ◽  
Information And Communication ◽  
Online Stores ◽  
Ict Training ◽  
Medium Enterprises ◽  
Women Entrepreneur

The insufficiency of understanding of ICT (Information and Communication Technology) among woman entrepreneur in Indonesia is a problem that needs to be resolved. Because Indonesia has the potential to develop business through e-commerce. At present, there are many small and medium enterprises, especially those spread in Malang Regency, dominated by women as business actors. However, they have difficulties in marketing products, especially online marketing. To overcome this problem, we proposed a training program to improve the understanding of ICT for women entrepreneur, especially who is a member of Aisyiyah Organization in Malang. This program will provide ICT training as well as mentoring. Output targets of this program are: 1) partners are able to manage online stores independently; and 2) partners can market their products online through web media, social media, and market place. The material to be provided includes: an introduction to the internet, creating e-mail, marketing through social media, marketing through the market place, and marketing through online web shops. Through the program, the knowledge and skills of women entrepreneur of Aisyiyah Malang can increase so that they can become capital to be more competitive, especially in entering the global market.

scholarly journals Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya

2021 ◽  
Vol 5 (01) ◽  
pp. 100-107
Author(s):  
Novianto Eko Nugroho ◽  
Krido Eko Cahyono ◽  
Okto Aditya Suryawirawan
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Community Life ◽  
Market Place ◽  
Corona Virus ◽  
Improvement Strategies ◽  
Service Activity ◽  
Medium Enterprises ◽  
The Impact

The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.

scholarly journals PEMUDA (PENGE MBANGAN MITRA UMKM DAERAH LUNANG DUA ) STRATEGI PENGUATAN BRANDING PRODUK

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 141
Author(s):  
Yola Yolanda ◽  
Gesang Pujaseno ◽  
Veline Patricia Damanik ◽  
Azfar Hadi Rama Yasmen ◽  
Rani Sofya
Keyword(s):  
Industry 4.0 ◽  
Small And Medium Enterprises ◽  
Product Packaging ◽  
The Third ◽  
Online Sales ◽  
The People ◽  
Marketing Area ◽  
Medium Enterprises ◽  
Potential Customers

Micro Small and Medium Enterprises (MSME)  are one of the sectors supporting the economy of the people in the Lunang II area of Pesisir Selatan Regency. MSME in the Lunang Dua area still have several problems to compete or survive in the Industry 4.0 era. The first problem were  they do not have a brand or image that is easy to recognize by potential customers. The second problem were they don’t have attractive product packaging. The third problem were they  still limited marketing area. Through the activities of the team Technology Student Creativity Program (PKM T), the team carried out educational activities to partners about the importance of the brand for the product. In an effort to improve the competitiveness of MSME, especially in the Lunang Dua area, it was carried out by branding the names of MSME partners to become the Barokah MSME which later became their own identity for local, national and international marketing. To improve the quality of product packaging, the partners of the PKMT team helped design attractive packaging and can compete with competitors' products and match the characteristics of partner products. The PKM T team also built and developed a website in the form of an online shop as a means of online sales so that it expands the market from partners, namely Barokah MSME. The team also helped make Barokah's MSME social media in the form of instagram to increase sales of partner products. To increase the usefulness of this online market for partners, the team provides web and UMKM Instagram training to partners. The Barokah MSME brand and the improvement of product packaging quality and the existence of an online shop that can be operated easily by partners are expected to expand the marketing area of partner products and increase sales volume and improve the welfare of partners.

scholarly journals Pelatihan Kewirausahaan Dalam Pengembangan Umkm Di Masa Pandemi

2021 ◽  
Vol 1 (1) ◽  
pp. 22-25
Author(s):  
Fillia Anggita ◽  
Zailani Zailani
Keyword(s):  
Digital Literacy ◽  
Large Scale ◽  
Market Access ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Consumption Pattern ◽  
Goods And Services ◽  
Digital Transactions ◽  
Medium Enterprises ◽  
The Impact

As we know, the MSME business is one of the sectors most affected by the COVID-19 outbreak. The impact of the pandemic has resulted in many workers being forced to stay home. During the pandemic, there was a change in the consumption pattern of people's goods and services from offline to online. Many MSME actors have difficulty in achieving the targets that must be achieved when the economy is disrupted. This change in pattern, followed by Micro, Small and Medium Enterprises (MSMEs) in order to survive, and can develop so that they are able to face new normal conditions, Digitalization has become an important necessity, as evidenced by the Large-Scale Social Restriction Period (PSBB) which has increased the utilization of e-learning, eCommerce, digital literacy, delivery requests, and the need for medical/cleaning equipment, however, cannot deny the existence of the problem of digitizing MSMEs. In some remote areas, limited internet access is still an obstacle. The understanding of MSME actors towards technology, limited online marketing, production processes and online market access are still considered not optimal enough. Furthermore, consumers still feel insecure in conducting digital transactions. The purpose of this research is to overcome these problems, and help residents through the program "Entrepreneurship training in developing MSMEs during the pandemic in Nelayan Indah Village" and teaching residents to use digital properly.

scholarly journals Driving Force of TQM in Improving SME's Performance: The Roles of Innovation and Spiritual Capital

2020 ◽  
Vol 1 (1) ◽  
pp. 38
Author(s):  
Fikrotul Ulyah ◽  
Ahmad Toha ◽  
Sasongko Sasongko
Keyword(s):  
Quality Management ◽  
Total Quality Management ◽  
Driving Force ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Company Performance ◽  
Total Quality ◽  
Spiritual Capital ◽  
Key Word ◽  
Medium Enterprises

TQM concept is known as a significant driver of performance of large-scale companies. This study points out two perspectives namely direct and indirect influence associated with TQM. Specifically, it delves into the innovation and spiritual capital in improving the performance of Intako. Path analysis was carried out to shed lights on the correlation among the aforementioned aspects. There were 98 samples involved in the study. The research results confirm the influence of innovation and spiritual capital on TQM. Likewise, the same results are evident on the influence of innovation, spiritual capital, and TQM on company performance. Key word: Innovation, Spiritual Capital, Total Quality Management, Performance, Small-and-Medium Enterprises

Facts or gut feelings: analysis of external pricing antecedents for SMEs in Germany

2018 ◽  
Vol 25 (6) ◽  
pp. 886-901
Author(s):  
Lars Hendrik Achterberg ◽  
Maktoba Omar ◽  
Ambisisis Ambituuni ◽  
Oliver Roll
Keyword(s):  
Information Acquisition ◽  
Large Scale ◽  
Positive Impact ◽  
Small And Medium Enterprises ◽  
Theory Development ◽  
Knowledge Generation ◽  
Content Type ◽  
Strategic Pricing ◽  
Gut Feelings ◽  
Medium Enterprises

Purpose The purpose of this paper is to analyse the external antecedents of pricing information acquisition in an integrative manner. The study develops understanding of determinants of information acquisition as a crucial prerequisite of successful pricing strategies within German small and medium enterprises (SMEs). Design/methodology/approach A large scale survey of sampled 2,542 SMEs was conducted. A total of 220 questionnaires were completed, reflecting a response rate of 9 per cent. This was acceptable considering the sensitivity of pricing issues. A final sample of 173 usable questionnaires were obtained. Findings The result indicates that external antecedents of pricing information acquisition practices have a positive impact on SME pricing performance, and pricing performance is positively related to firm performance. Practical implications The study indicates that external antecedents of pricing information acquisition are strategic pricing capabilities, which should receive attention by SME managers. Originality/value This study bridges significant obstacle to knowledge generation and theory development of the important issues of pricing information acquisition in SMEs.

Methodology and Software Components for E-business Development and Implementation

2013 ◽  
pp. 269-298
Author(s):  
Neven Vrcek ◽  
Ivan Magdalenic
Keyword(s):  
Open Source ◽  
Large Scale ◽  
Network Effects ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Module Structure ◽  
Service Oriented Architectures ◽  
Service Oriented ◽  
Public Sectors ◽  
Medium Enterprises

Many benefits from implementation of e-business solutions are related to network effects which means that there are many interconnected parties utilizing the same or compatible technologies. The large-scale adoption of e-business practices in public sectors and in small and medium enterprises (SMEs)-prevailing economic environments will be successful if appropriate support in the form of education, adequate legislative, directions, and open source applications is provided. This case study describes the adoption of e-business in public sectors and SMEs by using an integrated open source approach called e-modules. E-module is a model which has process properties, data properties, and requirements on technology. Therefore e-module presents a holistic framework for deployment of e-business solutions and such e-module structure mandates an approach which requires reengineering of business processes and adoption of strong standardization that solves interoperability issues. E-module is based on principles of service-oriented architectures with guidelines for introduction into business processes and integration with ERP systems. Such an open source approach enables the spreading of compatible software solutions across any given country, thus, increasing e-business adoption. This paper presents a methodology for defining and building e-modules.

Internet Marketing & SMEs

2009 ◽  
Vol 1 (4) ◽  
pp. 19-39 ◽  
Author(s):  
Daniel John Doiron
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Industrialized Countries ◽  
Traditional Media ◽  
Medium Enterprises ◽  
Tools And Techniques

Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers, to the internet. These revelations coupled with the growth of tools and techniques available to support online marketing, make it a perfect time for SMEs to market their web sites and ultimately succeed online. In this chapter we will present and support the hypothesis that SMEs should stop investing in their web site’s design and functionality and start investing in efforts to market their web sites online, no matter how lousy their web site may be in comparison to today’s standards. With the support of two case studies, illustrating the successful utilization of internet marketing by two very different SMEs, we will relate how a SME can effectively market their web site online. We will also discuss the tools and techniques available to help an SME successfully begin a journey of internet marketing.

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