scholarly journals Penerapan Strategi Digital Marketing Untuk Meningkatkan Tingkat Partisipasi Calon Peserta Didik Di Sekolah Menengah Pertama Islam Terpadu Nurul Amal Islamic Boarding School Kota Tangerang Selatan

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Yayan Sudaryana ◽  
Juhaeri Juhaeri ◽  
Anteng Gustiana Dewi ◽  
Maretno Sibarani ◽  
Muhammad Mudzakir ◽  
...  
Keyword(s):  
Community Service ◽  
Junior High School ◽  
Participation Rate ◽  
Boarding School ◽  
General Purpose ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
New Students ◽  
Use Of Social Media ◽  
Target Consumer

Pengabdian ini berjudul Penerapan Strategi Digital Marketing untuk meningkatkan Tingkat Partisipasi Calon Peserta Didik Di Sekolah Menengah Pertama Islam Terpadu Nurul Amal Islamic Boarding School Kota Tangerang Selatan. Tujuan umum dari kegiatan pengabdian kepada masyarakat ini adalah Memberikan pelatihan dan pengetahuan secara praktis ilmu manajemen dalam penerapan strategi digital marketing dalam rangka meningkatkan jumlah partisipan calon peserta didik baru setiap tahunnya.  Metode yang digunakan adalah metode survey dan penyampaian materi secara langsung dan diskusi mengenai manajemen pemasaran, peraturan-peraturan yang menyangkut penggunaan media sosial seperti UU ITE, UU perlindungan konsumen, UU perdagangan dan strategi digital marketing untuk meningkatkan tingkat partisipasi calon peserta didik baru. Kesimpulan dari pengabdian  kepada masyakat ini adalah bahwa pelatihan penerapan strategi digital marketing yang mencakup pengertian, macam, manfaat dan kekurangan digital marketing, aturan undang-undang yang berkaitan dengan aktifitas tersebut, serta materi tentang mengidentifikasi sasaran konsumen/pasar, mampu memaksimalkan aktifitas pemasaran dengan strategi digital marketing sehingga meningkatkan jumlah partisipan calon peserta didik baru di SMPIT Nurul Amal Islamic Boarding School Kelurahan Pondok cabe Ilir, Kecamatan pamulang, Kota Tangerang selatan.Kata Kunci: Penerapan, Digital Marketing, Guru Nurul Amal Islamic Boarding School. This devotion is titled Implementation of Digital Marketing Strategy to Increase the Participation Rate of Prospective Students in Integrated Islamic Junior High School Nurul Amal Islamic Boarding School, South Tangerang City. The General purpose of this community. The general purpose of this community service activity is to provide training and knowledge in practical management science in the application of digital marketing strategies in order to increase the number of participants of prospective new students every year. The methods used are ddirect survey and material delivery methods and discussions on marketing management, regulation related to the use of social media such as the UU ITE, consumer protection laws, trade laws, and digital marketing strategies to increase the participantion rate of prospective new learners. The conclusion of this community service is that training on the implementation of digital marketing strategies that include understanding, sorts, benefits and disadvantages of digital marketing, the rule of law related to these activities, as well as material about identifying the target consumer/market, able to maximize marketing activities with digital marketing strategies so as to increase the number of participants of prospective new students in SMPIT Nurul Amal Islamic Boarding School at Pondok Cabe Ilir Village, Pamulang District, South Tangerang City.Keywords: Application, Digital Marketing, Teacher at Nurul Amal Islamic Boarding School.

scholarly journals DIGITAL MARKETING UNTUK PEMBERDAYAAN MASYARAKAT BINAAN YAYASAN SOKOGURU UNGARAN

2021 ◽  
Vol 4 (1) ◽  
pp. 123
Author(s):  
Ragil Saputra ◽  
Eko Adi Sarwoko ◽  
Dinar Mutiara KN ◽  
Rismiyati Rismiyati ◽  
Edy Suharto
Keyword(s):  
Community Service ◽  
Community Services ◽  
Online Marketing ◽  
Digital Marketing ◽  
Governmental Organization ◽  
Training Stage ◽  
Service Activity ◽  
Video Documentation ◽  
Use Of Social Media ◽  
Training Modules

The Sokoguru Foundation is a non-governmental organization (NGO), with one of its activities which is a place for empowering the communities. After conducting an interview with the foundation managers and a survey of the member of the community, the results show that the ability to do entrepreneurship online is essential for the community. Therefore, the community services’ team provide training for the community about the use of social media, especially using Instagram to do digital marketing.This community service activity methodology uses a Participatory Rural Approach in the form of training and mentoring. The service is carried out in 3 stages: preparation, training and evaluation. Preparation is done by seeking information on material requirements for training. The training stage is carried out using an online system with Zoom Meeting (due to COVID-19 19 pandemic). Next, the training is filled with the presentation from the community service’s team, question and answer and sharing experiences.The result of the evaluation, this service activity adds new knowledge for participants (100%), usefulness (52.6%: very useful, 47.4%: useful). As well as increasing interest in online marketing by 73.7% from the previous 57%. Apart from scientific articles, the output of this activity is in the form of training modules, articles on the Kompas mass media, and video documentation on the YouTube channel.

scholarly journals PENDAMPINGAN STRATEGI PEMASARAN DIGITAL PRODUK MAKANAN DALAM MENJALANKAN BISNIS DI ERA NEW NORMAL DI KOTA BANDUNG

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 49-57
Author(s):  
Arief Rahmana ◽  
Muchammad Fauzi ◽  
Annisa Maharani Suyono
Keyword(s):  
Community Service ◽  
Digital Technology ◽  
Field Survey ◽  
Normal Phase ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
New Normal ◽  
Product Marketing ◽  
The Government

AbstrakKondisi perekonomian Indonesia saat ini terdampak oleh situasi pandemi Covid-19 akibatnya banyak pelaku usaha pada UMKM yang mengalami keterpurukan. Sementara itu, pemerintah berupaya untuk memulihkan perekonomian Indonesia melalui fase new normal. Dengan demikian, pelaku usaha harus bisa beradaptasi dengan berbagai perubahan tersebut. Diantaranya dengan mengembangkan usahanya melalui pemasaran digital yang mendukung agar produk yang dihasilkan bisa di akses dari rumah. Penyuluhan dan pendampingan perlu dilakukan bagi masyarakat sebagai pelaku usaha yang berada di Kelurahan Margasari Kecamatan Buah Batu Kota Bandung dalam menjalankan bisnisnya di era new normal saat ini. Kegiatan Pengabdian kepada Masyarakat (PkM) ini diawali dengan survey lapangan oleh mahasiswa pada hari Rabu tanggal 10 Maret 2021 ke-6 UMKM. Pada tanggal 15 dan 16 Maret 2021 dilaksanakan penyuluhan Strategi Pemasaran Berbasis Digital untuk UMKM di Masa Pandemi Covid-19 dan pada tanggal 17 Maret 2021 dilaksanakan pendampingan langsung ke rumah warga yang menjalankan UMKM. Hasil dari kegiatan PkM 86,67% menurut UMKM terbantu dengan adanya kegiatan PkM melalui; 86,67% menurut UMKM mendapatkan pencerahan untuk mengembangkan usaha di masa Pandemi Covid-19; 80% menurut UMKM paham tentang pemasaran produk dengan bantuan teknologi digital. 73,33% menurut UMKM terbantu dengan pemanfaatan teknologi digital dalam mengembangakan UMKM.  AbstractThe current condition of the Indonesian economy is affected by the Covid-19 pandemic situation as a result of which many business actors at MSMEs are experiencing a downturn. Meanwhile, the government is trying to restore Indonesia's economy through a new normal phase. Thus, business actors must be able to adapt to these various changes. Among them by developing their business through digital marketing that supports the products produced can be accessed from home. Counseling and assistance need to be done for the community as business actors who are in Margasari Village, Buah Batu District, Bandung City in carrying out their business in the current new normal era. This Community Service (PkM) activity begins with a field survey by students on Wednesday, March 10, 2021, the 6th UMKM. On March 15 and 16, 2021, there was counseling on Digital-Based Marketing Strategies for MSMEs during the Covid-19 Pandemic and on March 17, 2021, direct assistance was carried out to the homes of residents who run MSMEs. The results of PkM activities are 86.67% according to MSMEs being helped by PkM activities through; 86.67% according to MSMEs got enlightenment to develop businesses during the Covid-19 Pandemic; 80% according to MSMEs understand product marketing with the help of digital technology. 73.33% according to MSMEs it was helped by the use of digital technology in developing MSMEs.

scholarly journals BERKARYA UNTUK BANGSA : SINERGISITAS PENGABDIAN KEPADA MASYARAKAT DAN EDUKASI STRATEGI DIGITAL MARKETING DI SOCIETY 5.0

2021 ◽  
Vol 1 (1) ◽  
pp. 563-572
Author(s):  
Abdul Aziz ◽  
Muhadi Muhadi ◽  
Eka Assolehah Putri
Keyword(s):  
Case Studies ◽  
Community Service ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Creative Economy ◽  
Comprehensive Knowledge ◽  
Business Opportunities ◽  
Bounce Back

Creative economy entrepreneur in Ragas Masigit Village, Kec. Carenang Kab. Serang is experiencing problems with digital marketing knowledge during the Covid-19 Pandemic towards society 5.0. There needs to be motivation and education that can help creative economy business actors, especially to bounce back from the uncertainty of current conditions. The purpose of this activity is to increase the synergy of community service and explain digital marketing strategies in the era of society 5.0. The types of research used in this research are surveys and case studies with descriptive methods, namely lectures, discussions and mentoring. The material presented at this community service is the pattern of digital marketing strategies in developing the creative economy during the covid 19 pandemic. The result of this activity is that participants can implement comprehensive knowledge of digital marketing strategies and products that are in demand and needed at this time that can create business opportunities. promising

scholarly journals PEMILIHAN STRATEGI PEMASARAN DI ERA DIGITAL PADA KELOMPOK IBU PKK DESA GADINGHARJO

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Antonius Satria Hadi ◽  
Ardhi Khairi
Keyword(s):  
Marketing Strategy ◽  
Community Engagement ◽  
Community Service ◽  
Industry 4.0 ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Family Empowerment ◽  
Digital Era ◽  
The Right ◽  
And Training

Community engagement activities in the form of counseling to mothers of family empowerment and welfare in Gadingharjo Village, Sanden Sub-District, Bantul Regency is aim to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 so the products can be marketed widely by utilizing an application-based marketplace that is currently being popular in Gadingharjo Village, namely Shopee application. Counseling aims to provide additional understanding, knowledge, and training to mothers of family empowerment and welfare in Gadingharjo Village in choosing the right marketing strategy in the digital era and industry 4.0 with lecturing, demonstrating, question & answer, and practicing methods. The benefits that can be obtained by participants from community service activities are increased knowledge and understanding of mothers of family empowerment and welfare in Gadingharjo Village about industry 4.0 and about choosing digital marketing strategies by utilizing an application-based marketplace.

scholarly journals HUBUNGAN TINGKAT KECEMASAN PERPISAHAN DENGAN ORANG TUA TERHADAP MOTIVASI BELAJAR SANTRI DIPONDOK PESANTREN DARUSSALAM DESA NGESONG SENGON JOMBANG

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Heri Triwibowo ◽  
Khoirunnisyak Khoirunnisyak
Keyword(s):  
High School ◽  
Junior High School ◽  
Boarding School ◽  
Academic Difficulty ◽  
Class 1 ◽  
New Students ◽  
Independent Variable ◽  
Cross Tabulation ◽  
Muslim School ◽  
Severe Anxiety

Student life / of student at traditional muslim school while studying at muslim boarding school is full of difficulty. Starting from academic difficulty, financial difficulty, sociocultural difficulty, surroudings difficulty etc, the difficulties will be more felt for students or students at traditionsl muslim school who are far from family or come from om threats to know the realitiship of searation unkiety level with parents to motivations to learn students on traditional muslim school Darussalam, ngesong sengon village, Jombang. The research design that is used is correlational analysis of population in this research is of all students on traditional muslim scool in class 1 junior high school and 1 high school in Sengon Village Jombang, Jombang Regency with sample resources 80 people, the technique using total sampling Independent variable in this research is anxiety and dependent variable Is the motivation, Data Analysis, Editing, coding, scoring Tabulating and cross tabulation. Based on the results of research can be concluded than half of respondents have moderate anxiety as many us 51people (63.8%). Half of respondent's motivation is moderate as many us 40 people (50%). The students on traditional muslim scool who have severe anxiety most 7 people (100%) have a weak motivation. This means that the more severe anxiety, the weaker the motivation to learn in students on traditional muslim scool There is anxiety relationship Farewell to Parents about Motivation Learning Students In Darussalam boarding school Ngesong Sengon Village Jombang. The new students on traditional muslim enter the boarding school should be active in following the activities at the boarding school, developing hobby and follow extracurricular in boarding school.

scholarly journals Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara

2021 ◽  
Vol 3 (1) ◽  
pp. 38
Author(s):  
Tony Sitinjak ◽  
Budi Berlinton Sitorus ◽  
Martha Ayerza Esra ◽  
Elis Sondang Dasawaty ◽  
Farida Komalasari
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Internet Marketing ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Business People ◽  
Business Opportunities ◽  
Service Activity

Currently mastery of digital marketing has become a must for business people. However, there are<br />still many parties who have not mastered it. In order to provide briefing and enrichment on digital<br />marketing strategy, this community service activity (PKM) was carried out in collaboration with<br />Dekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation of<br />the material and the determination of the form of activity, this PKM was carried out on June 26, 2021<br />using an online platform, because it took place in the midst of the Covid-19 Pandemic and the<br />implementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants who<br />are the Managements and Members of Dekopinda – North Jakarta. The material presented includes<br />the understanding of digital marketing, digital marketing channels, internet marketing and its main<br />channels, how to start digital marketing, strategies for choosing social media as a promotional tool,<br />and how to choose a marketplace for beginners. After participating in this activity, participants felt<br />great benefits and suggested similar activities with different topics. The proposed topics are<br />leadership and identification of business opportunities during a pandemic.

scholarly journals Impact of digital marketing development on entrepreneurship

2019 ◽  
Vol 135 ◽  
pp. 04023 ◽  
Author(s):  
Kenzhegul Bizhanova ◽  
Arafat Mamyrbekov ◽  
Ilkhom Umarov ◽  
Akmaral Orazymbetova ◽  
Aziza Khairullaeva
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Turn Of The Century ◽  
Digital Marketing ◽  
The Internet ◽  
Internet Applications ◽  
Related Research ◽  
Use Of Social Media ◽  
The Impact ◽  
Business Structure

The article discusses the impact of digital marketing on modern entrepreneurship, as well as the main tasks in the formation of the business structure. Predictions of rising consumer power in the digital age leading up to the turn of the century were bolstered by the advent of the Internet and then reignited by social media. Changes in consumer behavior require firms to rethink their marketing strategies in the digital sphere. Currently, much of the related research focuses more on the client than the firm. This study uses the firm’s perspective to facilitate understanding of digital marketing and the use of social media, as well as its benefits and inhibitors. The second generation of Internet applications enhances marketing efforts by allowing firms to introduce innovative forms of communication and co-create content with their customers. Firms ’ participation in digital marketing can be classified according to the perceived benefits and uses of digital marketing. To improve engagement with digital marketing, marketers need to focus on relationship-based interactions with their customers. This article demonstrates how some firms are already achieving just that.

scholarly journals PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN USAHA KECIL DAN MENENGAH WARGA DEPOK JAYA

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 86
Author(s):  
Iskandar Zulkarnain ◽  
Tabah Heri Setiawan ◽  
Budi Syamtoro ◽  
Muhamad Nurhamdi ◽  
Irma Sari Octaviani
Keyword(s):  
Community Service ◽  
Financial Statements ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Positive Role ◽  
Neighborhood Association ◽  
Service Activity ◽  
The Right

This community service activity aims to transfer the knowledge and techniques of making simple financial statements to the Jama'at Al Awwal Mosque in Jakarta so that they can implement and practice Digital Marketing as a marketing communication strategy in Depok Jaya sub-district. The method used in the form of delivery of material and practice / application of digital marketing such as the use of Facebook, Instagram, Gojek, Grab and so forth. The results of the activities showed that before the PKM implementation of the Al Awwal Jamaat Mosque the depok jaya lacked mastery of the application as a marketing strategy for the products sold, but after the implementation of the activity it was known that the Al Awwal Mosque of the depok jaya mosque was quite mastered and could make the appearance and use of digital marketing. PKM activities indirectly have a very positive role in increasing participant knowledge and participant skills in making simple financial statements. The method of activity used is in collaboration with the Head of the Mosque Management at Al Awwal Mosque, Jalan Mawar Raya Depok Jaya and looking for problems in that place so as to provide the right solution in motivating as a businessman in Depok, West Java, especially the Jamaat Al Awwal Mosque, Depok Jaya. After the analysis, we provide training in material and practice forms in developing the use of digital marketing applications as a means to market the products to representatives of the Head of the Neighborhood Association in the Jamaat Masjid Al Awwal, Depok Jaya.Keywords: marketing applications, digital marketing, marketing strategies

scholarly journals DIGITAL MARKETING OF SERPONG URBANTOWN APARTMENTS TO INCREASE BRAND AWARENESS AND CUSTOMER SATISFACTION

2021 ◽  
Vol 2 (2) ◽  
pp. 84-89
Author(s):  
Kevin Lye ◽  
Rudi Santoso
Keyword(s):  
Marketing Strategies ◽  
Point Of View ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Marketing Process ◽  
Qualitative Descriptive ◽  
Use Of Social Media ◽  
The Impact ◽  
Descriptive Method

This research focuses on the efforts of Apartment Urbantown Serpong to increase Brand Awareness. The strategy offered in this research is marketing communication using digital marketing. The use of social media in marketing communications in this study aims to provide a different perspective or point of view from the activities of the digital marketing process. This study also examines digital marketing strategies to increase Brand Awareness Apartment Urbantown Serpong. This study uses a qualitative descriptive method with a literature review approach. The results show that digital marketing strategies are proven to be able to increase brand awareness. The indicator used in this study is the impact or response from research sources to identify the Serpong Urbantown Apartment brand.

scholarly journals Menakar Digital Marketing Pada Lembaga Pendidikan Pariwisata

2019 ◽  
Vol 16 (3) ◽  
pp. 48
Author(s):  
Kadek Ardi Permana ◽  
Agus Putu Abiyasa
Keyword(s):  
Education Institution ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Educational Institutions ◽  
The Public ◽  
Tourism Education ◽  
New Students ◽  
Internet Networks ◽  
Selection Of

The purpose of this study is to find out how the role of digital marketing in the Tourism Education Institute. This research was carried out in tourism education institutions in the Province of Bali that have carried out digital marketing strategies. Given that at this time digital marketing is becoming a trend among businessmen and in educational institutions. Especially now that the millennial generation is looking for information through the internet or accessing various kinds of social media that are currently being loved by young people throughout the country. There are a number of questions given to participants and informants in this study where participants and informants are new students in tourism education institutions. The selection of informants in this study is by using the purposive sampling method and the technique of validating the data using the source triangulation technique. The result of this research is that currently the preferred marketing strategy is in a conventional way where this method is still the favorite way for the public, especially new students to get information about the Tourism Education Institution which they will choose compared to digitalization, which is still an option the second to introduce Tourism Education Institutions to the public, especially new students, is moreover the uneven knowledge and lack of connections from internet networks in the Tourism Institution area which causes this digital marketing to be less optimal.

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