scholarly journals PENGARUH KREDIBILITAS INFLUENCER TERHADAP SIKAP PADA MEREK

2018 ◽  
Vol 8 (2) ◽  
Author(s):  
Shiya Azi Sugiharto ◽  
Maulana Rezi Ramadhana

One way to promote the brand and to increase awareness to the public is to use influencers, and one of the influencersused by Maybelline is Tasya Farasya. The purpose of this study was to determine the effect of influencer credibility onattitudes on the Maybelline brand. In addition, this study also aims to determine the credibility factors of influencersthat most influence attitudes on the Maybelline brand. This research uses descriptive correlational method using aquantitative approach. This study uses a simple linear regression method because there is one independent variable andone dependent variable. The population in this study were female students of the Telkom University Faculty ofCommunication and Business who had watched and or followed a video made by Tasya Farasya regarding Maybellineproducts. The number of samples used in this study were 100 respondents.In this study has a positive effect between the variable credibility of influencer (X) on the attitude variable on the brand(Y) on the Maybelline brand. This is evidenced by hypothesis testing using the - t test. The data produces that the valuet_count (7.334)> t_ (table) (1.984). The credibility factor of influencers that most influences attitudes towards brand isattractiveness.

2020 ◽  
Vol 11 (2) ◽  
pp. 137
Author(s):  
Sudirman Sudirman ◽  
Ubaidillah Ubaidillah

research aims to find out the effect of variable capital on the income of traders in Angso Duo Market Jambi City. The study used primary data by disseminating qusioners to 92 respondents. The method used in this study is a simple linear regression method. while econoetry analysis using a simple linear regression model is carried out to identify the variables that affect. Variables used are capital variables as free variables and income variables as bound variables. The results of the analysis showed that the capital had a positive effect on the earnings of Angso Duo Market traders. This means that if the market trader increases his capital, then the income of the market trader will also increase.


2020 ◽  
Vol 3 (3) ◽  
pp. 330-334
Author(s):  
Novita Ria Lase ◽  
Fristi Riandari

The problem of the SMA RK Deli Murni Bandar Baru school is to predict how many facilities that need to be provided for new students such as chairs, tables and others. This study discusses the prediction of the number of new student registrants at SMA RK Deli Murni Bandar Baru based on the amount of tuition fees using a simple linear regression method. From a commercial point of view, the use of data mining can be used to handle the explosion of data volumes, using computational techniques can be used to produce information needed which is an asset that can increase the competitiveness of an institution. Prediction is almost the same as classification and estimation, except that in the prediction the value of the results will be in the future. This system can be used to predict the number of applicants in the following year to help the school. The advantage is that this simple linear regression method is very simple so that it is easy to calculate and use. Saves the time needed to solve problems, especially those that are very complex.


2021 ◽  
Vol 4 (1) ◽  
pp. 14-24
Author(s):  
Dessy Trimulyani ◽  
Hendro Lisa ◽  
Ferdinan Ferdinan

Starting from the phenomenon occurred especially among Muslim women who were very concerned with fashion issues. Many of them did not know the function of the clothes they wear, and how Islam arranges the clothes. The purpose of this study was to determine the influence of religiosity on the decision of purchasing Muslim clothes in Tembilahan District. This was quantitative research by simple linear regression method analysis. The results showed that the T count was bigger than the T table. The T table was 12,763>2,024 and sig. 0.000 <0.05 means Ha was accepted, and Ho was rejected. The contribution of religiosity to the decision toward purchasing Muslim clothing by looking at the results of the R Square was 81.1%, while the remaining 18.9% influenced by other factors outside of the researcher's discussion.


2019 ◽  
Vol 1 (2) ◽  
pp. 273-286
Author(s):  
Surajiyo Surajiyo

The purpose of this study was to determine the effect of competence and motivation on employee performance. This research uses a quantitative approach with a simple linear regression method. Data collection techniques consist of observation, questionnaire and interview. The results of the study, the Fcount obtained was 10.982> Ftable = 3.25 and the significance level simultaneously significance was 0,000 <(α) = 0.05 df = n - k = 40 -2 - 1 = 37 was 3.25. Conclusions, competence and motivation have a significant effect on the dependent variable, namely performance Keywords: Competence, Motivation, Performance


2019 ◽  
Vol 6 (2) ◽  
pp. 155
Author(s):  
Marwan Marwan

The purpose of this research is to analyse the number of consumers and electricity load of residential house in South Makassar region for 2019. To achieved this goal, a simple linear regression method for calculating the number of consumers and multiple linear regression methods to calculate the electrical load. To analyse this study, electricity data was taken from Electricity State Company (called PLN) since 2015 to 2016. Based on the results illustrated that the number of consumers and electricity load at the end of December 2019 were 752865 and 155187128 kWh, respectively.


2019 ◽  
Vol 10 (3) ◽  
pp. 339-349
Author(s):  
Nana Dianita

The purpose of this study was to determine the effect of competence on the performance of employees at PT. Bank Danamon Indonesia, Tbk Cabang Simpang Pasar Bawah. The sample in this study were all employees at PT. Bank Danamon Indonesia, Tbk Cabang Simpang Pasar Bawah totaling 34 people. While the variables studied in this research is the competence and performance. Analysis of data using simple linear regression method using validity, reliability, R2 and t test. The tests are conducted to determine the relationship between the independent variables (independent variables) and dependent variable (dependent variable). Based on research results the effect of competence on the performance of employees with correlation value R = 0,656 which indicates a close relationship between the effect of competence on the performance of employees at PT. Bank Danamon Indonesia, Tbk Cabang Simpang Pasar Bawah. While the R-square at 0,430 which can competence has contributed of 43% to the performance of employees at . Bank Danamon Indonesia, Tbk Cabang Simpang Pasar Bawah. Partially acquired competence variable positive and significant effect on the performance employees at . Bank Danamon Indonesia, Tbk Cabang Simpang Pasar Bawah with simple linear regression equation as follows: Y = 18,342 + 0,627X significantly smaller 0,000 than alpha 0,05. The conclusion of this study that partial hypothesis between variables competence on performance employees is proven and can be accepted as true


2020 ◽  
Vol 4 (4) ◽  
pp. 613-617
Author(s):  
Reni Suendari ◽  
Suparno Suparno

The aim of this study is to examine the effect of using e-learning tools on students achievement in learning who are majoring in accounting at Faculty of Economics and Business, Syiah Kuala University. This research uses quantitave research approach with the type of case study. The data used in this study is primary data by distributing questionnaires directly to all respondents. The population in this study is all students who are majoring in accounting at Faculty of Economics and Business, Syiah Kuala University. The sampling technique used in this study is Judment sampling. The number of questionnaires that have been analyzed are 33 questionnaires. Testing the effect of independent variable on the dependent variable was done by using simple linear regression model with SPSS. The result of this study indicates that the use of e-learning has a positive effect on students achievement in learning who are majoring in accounting at the Faculty of Economics and Business, Syiah Kuala University.


2020 ◽  
Vol 9 (2) ◽  
pp. 19
Author(s):  
Nur Aisyah ◽  
Munardi Munardi

This study aims to determine the effect of temporary Syirkah funds on profit-sharing rates at PT. Bank BRI Syariah. This study uses secondary data in the form of quarterly financial statements for 2012- 2018 accessed on www.bi.go.id and www.brisyariah.co.id. The data analysis method used is a simple linear regression method with the help of Eviews. The results of the study partially show that temporary Syirkah funds significantly influence profit-sharing rates at PT. BRI Syariah Bank.


2021 ◽  
Vol 9 (3) ◽  
pp. 225-234
Author(s):  
Beni Agus Setiono ◽  
Tri Andjarwati ◽  
Kunto Eko Susilo ◽  
Endah Budiarti ◽  
Pramita Studiviany Soemadijo

The purpose of this study was to test and analyze the influence of competence with elements of knowledge, understanding, abilities/skills, values, attitudes and interests on employee performance at the Tanjung Perak Port Authority Office, Surabaya. This type of research is an associative study that explains the relationship and influence between competency variables on employee performance. The population in this study amounted to 90 people. The sampling technique used the saturated sampling method. Methods of data collection by interview, literature study, observation and questionnaires. The data were analyzed by using the Simple Linear Regression method. This study concluded that competence with indicators of knowledge, understanding, abilities/skills, values, attitudes and interests has a significant effect on improving employee performance at the Tanjung Perak Main Port Authority Office.


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