PECULARITIES OF LACUNA TRANSLATION FRON TURKISH INTO RUSSIAN

This article is devoted to the lexicon connected with non-equivalent vocabulary, the notion of lacuna and lacunarity. A lacuna in linguistics can be unraveled as a lexical gap or the absence of a lexical unit in the language whereas there is a concept in the conceptual sphere with zero verbalization. The research under discussion demonstrates the peculiarities of lacuna translation and interpretation in fiction literature, with the examples from the Turkish and Russian texts analyzed.

LEXICO-SEMANTIC AND STYLISTIC IMPLEMENTATION OF THE VALUES IN ADMINISTRATIVE DISCOURSE

This article is devoted to identifying and describing the main lexical-semantic and stylistic ways of implementing the values in dialogical communication of the basic pair "manager-subordinate". The paper describes the fundamental categories of axiology "value" and "evaluation", also shows the relationship between values and evaluation. The relevance of the chosen topic is determined by the anthropocentric approach of modern linguistic research, as well as by the existing need to supplement with one more descriptive fragment of the world value picture with the linguistic analysis of the actualized values in administrative discourse. The identification of the main lexical-semantic and stylistic ways of implementing values is carried out on the basis of dialogical communication between the manager and subordinates, examples of which are taken from the colloquial speech, as well as Russian fiction of the second half of the 20th century. In the study the author concludes that in the administrative discourse, values as well as anti-values (as opposition) are lexically actualized by means of certain nouns, verbs, adjectives, pronouns, and also adverbs. As for the stylistic ways of actualizing values, we include interrogative, exclamatory sentences, anaphora, and imperative among them.

FUNCTIONAL AND COMMUNICATIVE CHARACTERISTICS OF THE MESSENGER GENRE

This article provides functional and communicative characteristics of the messenger, which is considered as one of the genres of Internet communication. The functional features of the messenger, which provide unhindered speech communication in this virtual space, are listed. In addition, the main communicative functions that are relevant for various forms of mediated speech communication are named.

MYTH AND TALE: QUESTION OF GENESIS

The expression "fairy-tale reality" is an oxymoron, because the idea that a fairy tale is something unrealistic, impossible and knowingly false has entrenched in the minds of people. A fairy tale in the form in which it exists today is a fantastic genre that modern writers combine with other genres and get new literary forms and plots. A series of novels by J. Rowling about Harry Potter, “The Lord of the Rings” by R. Tolkien, “Song of Ice and Fire” by J. Martin are modern bestsellers. No one believes in the reality of what is described in these books, but from this they do not lose popularity. The thing is that at the heart of storylines, characters and conflicts are archetypes and mythologies familiar to us from childhood. This once again proves people's interest in everything inexplicable.

RHETORICAL CULTURE OF THE MODERN INFORMATION SOCIETY IN THE ASPECT OF SPEECH EFFICIENCY

The article is devoted to the research of public speaking of the modern information society in the aspect of speech efficiency. The main focus is on political, educational and cultural discourses, polemical television genres.

LINGUISTIC REPRESENTATION OF CONFESSIONAL AND CULTURAL VALUES AS A MECHANISM FOR PRESERVING ETHNOCULTURAL AND SPIRITUAL IDENTITY

The features of linguistic conceptualization and representation of traditional confessional and cultural values in the linguocultural space of various societies are analyzed from ethnocultural, cognitive, socio-mental and linguo-confessional positions; identifies and characterizes constant and newest transformations and modifications of the denotative-semantic content of the most important concepts in the Russian and European mentality in the modern conditions of globalization. The theoretical significance lies in the presentation of a sharp socio-cultural "gap" in the definition of some confessional-conditioned phenomena in the Russian and Western cultural-historical traditions; in the representation of the mental and semantic transformation of some confessional value concepts in the Western linguocultural space while preserving, at the same time, the inviolability of the most important categorical and semantic features of the nominations of traditional axiological dominants in Russian culture as the foundations of the life of Russian society and Russian statehood as a whole. It is concluded that the linguistic representation of confessional-conditioned cultural values and their consolidation in the confessional memory of generations is a special mechanism for preserving the ethnocultural and spiritual identity of the people. It is shown that the so-called. “Cultural” globalization as an extralinguistic factor is currently in Western societies a process of gradual destruction of national, traditional and confessional values, which results in a significant change in semantics, denotative image and semantic code in the interpretation of some linguistic phenomena that represent the national axiological fund. The practical value of the presented material and observations lies in the possibility of its application in the practice of teaching university courses in language theory, ethnolinguistics, sociolinguistics, cultural linguistics, linguoconfessionology and intercultural communication.

LINGUOCULTURAL POTENTIAL OF EUPHEMISMS-AMULETS

The article deals with a special type of euphemisms-amulets, that is, linguocultural units endowed with the function of protection. There are two types of euphemisms-amulets from the point of view of relevance: obsolete and current units. Obsolete euphemisms- amulets have targets that are not recognized as dangerous by the modern linguistic and cultural community. Current euphemisms-amulets, although not always consciously, are used by representatives of the modern Russian linguistic and cultural community to protect against something bad. The paper establishes that the use of the euphemism-amulet is based on the transla- tion of the target's representation into another cultural code. The work reveals that the euphemisms-amulets are directed not to mitigate an unwanted nomination but how to replace it. An undesirable nomination is endowed with negative magical properties, which is why the linguocultural community imposes a ban on its use. A protective cultural function is superim- posed on the euphemism. The main pragmatic explanation for the use of the euphemism- amulet is the speaker's desire not to predict an encounter with an unwanted object, which is based on belief in the magical power of the word. The factors that determine the linguocultural specificity of euphemisms-amulets are revealed. The first factor is target selection. For the Russian linguocultural community, such targets include a totemic animal, evil forces representing another world, death. The second factor is the selection of nominations for the euphemistic function, which is determined by culturally marked background knowledge, ideas, and typical practices. The communicative- pragmatic platform for the use of euphemisms-amulets is the belief in the magical power of the word, in the fact that the use of the forbidden word can lead to negative consequences (in particular, to cause the appearance of something dangerous, undesirable). The work proves that the identified cultural factors are universal, based on universal archetypes: one's own / another's, permission / prohibition, life / death. At the same time, the fact of the appearance of the euphemism-amulet, the choice of its internal form is determined by national and cultural factors.

THE STRATEGY OF SELF-PRESENTATION WITHIN THE SUBGENRE OF THE ENGLISH-LANGUAGE OLYMPIC DISCOURSE “PORTRAIT INTERVIEW-SKETCH”

The article is devoted to the study of the subgenre "portrait interview-sketch", which has not been studied within the English-language Olympic discourse. The analyzed materi- als were published on the official website of the US Olympic team during the 2018 Winter Olympics. The means of implementing a self-presentation strategy designed to create a positive image of athletes-members of the Olympic team, which can be used as the basis for representing the image of the country as a whole, are identified and illustrated at the lexical, phraseological, morphological and semantic levels. The current research has demonstrated the disengagement of this genre from politics.

PUBLIC STATEMENTS IN THE ASPECT OF THE ELITE TYPE OF RUSSIAN SPEECH CULTURE

The article is devoted to the study of the elite type of Russian speech culture, the analysis of public statements of modern time in the aspect of pronunciation norms as well as individual stylistics of some rhetors.

THE TERMS-VERBS IN CONTEMPORARY MEDICAL TEXT

The article presents a fact-based study of the verbalization of medical knowledge, verbal nomination as one of the ways to create a Russian medical dictionary. The linguistic materials collected during the research indicate the ability of the verb to terminate concepts. Verb-terms, in contrast to noun-terms, nominate specific processes, phenomena. Verb terms are included in word-formation nests along with noun terms. Verb terms fall into two groups: 1) branch verbs and 2) common verbs. The first group unites verbs characteristic of the medical field of knowledge, the second group includes verbs, the terminological nature of which is manifested in the composition of a phrase with a dependent noun-term. In such verb-nominal phrases, the verb either expands the meaning, or concretizes the existing one. Verb terms are used mainly in those branches of medicine that are associated with a specif- ic action (for example, surgery). Verb terms have the same grammatical categories as verbs of the general literary language. The results obtained can be used for further research on the cognitive properties of verbs-terms based on new sources.