Pengaruh Media Promosi Internet dan Personal Selling terhadap Keputusan Pembelian Produk Skin Care SR Olshop di Kota Makassar

This study examines how the influence of internet promotion media and personal selling on the purchasing decisions of SR Olshop skin care products in Makassar City. This research is categorized as a qualitative descriptive study with a population of 49 people who are consumers of SR Olshop skin care products in Makassar City, especially in the Antang area, Kec. Manggala. The data was collected by means of observation, questionnaires and documentation. The analysis technique used is descriptive statistical analysis and inferential statistical analysis. The results showed that the promotional media variable had a positive and significant effect on the purchasing decision of SR Olshop skin care products in Makassar City, while the personal selling variable had a negative and insignificant effect on the purchase of SR Olshop skin care products in Makassar City.

Kajian Ketersediaan Bahan Baku, Tingkat Persaingan, dan Perilaku Kewirausahaan dalam Mendukung Perkembangan Usaha

This study aims to determine the availability of raw materials, the level of competition, and entrepreneurial behavior of the furniture business in Manggala District, Makassar City in supporting business development. This research is categorized as a descriptive study with a qualitative approach, data collection is done using the method of observation, interviews, and documentation. The analysis technique used is the SWOT analysis. The results of this study indicate that furniture business owners in Manggala District, Makassar City have 4 indicators of raw material availability, namely: estimated usage, material prices, inventory costs, and waiting time. And the level of competition has 6 indicators, namely: price, quality, customer loyalty, discounted prices, marketing techniques, target market. As well as entrepreneurial behavior has 4 indicators, namely: obstacles, risks, innovation, cooperation, where the results of the SWOT analysis that have been carried out, there are four strategic choices for furniture business in Manggala District, Makassar City, consisting of strengths opportunities (SO), weakness opportunities (WO). ), Strength threats (ST), and weakness threats (WT).

Pengaruh Literasi Kewirausahaan dan Karakter Wirausaha terhadap Keberhasilan Usaha Kecil

This study aims to determine the effect of entrepreneurial literacy and entrepreneurial character on the success of small-scale business studies on culinary entrepreneurs in Enrekang district. This research is categorized as a quantitative descriptive study with a correlation approach. The population in this study were 100 entrepreneurs, and obtained a sample of 80 entrepreneurs who were culinary entrepreneurs in Enrekang district. Data collection was carried out by means of observation, documentation and questionnaire techniques. The analysis technique used is multiple linear regression. The results of this study indicate that entrepreneurial literacy (X1) and entrepreneurial character (X2) have a positive and significant effect on the success of small business (Y) culinary entrepreneurs in Enrekang district both partially and simultaneously. In this study, the most dominant variable influencing is the entrepreneurial character variable because it has a higher regression coefficient value than the entrepreneurial literacy regression coefficient value.

Pengaruh Program Flash Sale terhadap Perilaku Impulsive Buying Konsumen Marketplace

This study aims to determine the effect of flash sales on the impulsive buying behavior of marketplace consumers in women. This research is categorized as a quantitative descriptive study with a simple regression approach. The population in this study were 347 female students, and a sample of 54 female students was obtained. Data collection was carried out using observation, documentation and questionnaire techniques. The analysis technique used is simple linear regression. The results of this study indicate that the survey conducted on students of the Department of Economics education resulted in the conclusion that flash sales have a significant effect on impulsive buying.

Persepsi Pengguna Jasa Transportasi Online Grab Ditinjau dari Kualitas Pelayanan

This study aims to determine the quality of Grab online transportation services according to the perceptions of students of the Faculty Economics, in terms of the dimensions of Tangible, Reliability, Responsiveness, Assurance and Emphaty, and to find out which dimensions of service quality most influence student satisfaction in using online transportation services. This type of research is descriptive qualitative using observation, interview, and documentation techniques in data collection. The informants in this study were three people with the data analysis technique used, namely the interactive model analysis technique and the triangulation technique. The results obtained are the perceptions of users of Grab online transportation services, especially students of the Faculty of Economics, Makassar State University, are considered to be quite good. This can be seen from the various services in the application system, as well as transparent and affordable prices, and promos that are always provided by the company. They also have a friendly attitude, alertness, and the professionalism of Grab riders/drivers is quite good. It's just that there still needs to be an update to the application that must be improved, for example the reading of points/locations is sometimes incorrect and it is hoped that Grab online transportation will pay more attention to the standardization of driver/driver vehicles, as well as the need to limit working operating hours for Grab riders/drivers themselves.

Pengembangan Metode ISAKE Social Research Design

The purpose of this research development is expected to produce a product of social research methods: 1). Learning devices, 2). Learning assessment / evaluation guidelines, 3). Product social research methods, based on the identification of learning objectives by considering the curriculum that has been applied namely the development of material from the 2013 curriculum on the material "designing and conducting social research", social research methods focus on just one material, and cannot apply the same method to the material another lesson. Products that have been developed are then subjected to the process of expert validation, individual trials, small group tests and field tests. Based on these test results, social research methods are very valid, interesting, and effective can be applied in classroom learning. This can be seen from the results of the validation test with the level of product eligibility from each material expert 90%, effective products are used with an average percentage score of 91%. The results of small group product trials found 87% results and class trials were carried out after going through stages that were feasible to be applied in a classroom learning. The results of the pretest and posttest tests were found to be satisfactory with a value of 100%, which indicates that this product was able to boost student interest and learning outcomes in this case using the development product in the form of ISAKE social research methods in social research design materials. This method can also be used for a wider audience with adjustments, especially adjustments to the characteristics of students as users. Furthermore ISAKE's social research methods that have been developed can be integrated with the use of renewable information and communication technology

Analisis Pengaruh Kreativitas Kewirausahaan terhadap Kesiapan Bekerja Siswa

The purpose of this study is to determine the effect of entrepreneurial creativity on student readiness (SMKN 1 Sinjai). This type of research is quantitative research. Data obtained through the distribution of questionnaires with a Likert scale. The population in this study were all class XI and XII majors online business and marketing of SMKN 1 sinjai totaling 72. The results of this study indicate that creativity has a significant effect on the value of Sig. = 0,000 <0.05 which means it meets the significant criteria, while the T-count is 10.845> 1.666 which means it rejects null hypothesis and accept alternative hypotheses for testing both variables Based on the regression test it is known that the creativity variable has a contribution of 62.7 percent to work readiness, while based on the descriptive test it can be concluded that work readiness of students has not been able to form optimally that there are still 16 students out of 72 students whose work readiness is still low.

Analisis Dampak Penggunaan E-Commerce dalam Meningkatkan Omzet Penjualan Usaha Mikro Kecil Menengah di Kota Makassar

This study aims to determine what are the impacts of using E-Commerce in increasing MSME sales turnover. This study uses a qualitative approach that is descriptive analysis. The data collection techniques used are observation, interview and documentation techniques. The research subjects were 5 MSME actors in the city of Makassar. The results showed that there are two impacts of using E-Commerce, namely positive impacts and negative impacts. The positive impact is the use of E-Commerce, namely, the store can be accessed 24 hours, provides security and convenience in the transaction process, eases promotions so that it can help communicate faster with customers and can access the global market and can satisfy customers and of course can increase sales turnover. Meanwhile, the negative impact is that if the goods are damaged, the goods can be checked and result in losses in shipping and packing costs, the number of rivals, admin fees charged to buyers and sellers, the COD system that makes sellers feel disadvantaged because the funds are released after the goods arrive.

Determinan Tingkat Literasi Keuangan Siswa Sekolah Menengah (Studi Komparatif Indonesia dan Vietnam)

Financial literacy is an individual ability to make decision on it’s financial regulation. An individu has to have knowledge and skill to set his financial resources effectively to gain his prosperity. Financial literacy is influenced by many factors, such as gender, education and income of parent those become the purpose of this research. The population of this study was students of SMA Hidayatullah and THPT Tran Nhan Tong. Saturated sampling was used as the method of sampling from 246 respondents. In analyzing the data, the writer used Mann Whitney method.The result showed that there was difference between gender and education of parent on influencing financial literacy under 0.05 asymptomatic significance, there was no difference income of parent on influencing towards financial literacy. Meanwhile there was difference of both countries’ financial literacy. For the suggestion, the students are expected to be more diligent to learn and apply their finanncial knowledge, meanwhile for the future researcher, is expected to find other variables those have big impact toward an individual’s financial literacy to get many more varied researches.

Pengaruh Produk Pembiayaan BMT terhadap Usaha Mikro Nasabah

This study aims to determine the effect of Mudharabah and Murabahah financing products on the increase in micro-businesses of customers in Makassar. This type of research used in this research is quantitative. The data processed is mudharabah and murabahah financing customers obtained from Baitul Ma Wat Tamwil Multi Jasa Sejahtera City of Makassar. The analysis technique used in this research is the simple regression analysis technique. to determine the effect of the independent variable on murabahah financing on the dependent variable on the development of SMEs and the independent variable for the independent variable on the independent variable for the development of SMEs which were tested separately. Based on the results of data processing, it shows that murabahah and mudharabah financing has a positive influence on the development of SME customers of BMT Multi Jasa Sejahtera.