Which candidates do the public discuss online in an election campaign?: The use of social media by 2012 presidential candidates and its impact on candidate salience

Past years have seen continuing experimentation in the use of social media for political campaigning. By the time of the 2013 Australian federal election, social media of various forms had become comparatively mainstream in Australia and were widely used by members and candidates: more than 350 candidates operated Twitter accounts during the campaign, for instance. This article explores the key patterns both in how politicians and their parties campaigned on Twitter during the 2013 federal election campaign and in how the public responded to and engaged with these campaigns. It documents significant, systematic differences between the major party blocs and interprets these as reflecting the Coalition’s ‘small target’ strategy and Labor’s last-ditch attempts to ‘save the furniture’, respectively.

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Penggunaan Media Sosial Terhadap Partisipasi Mahasiswa Ilmu Komunikasi UNJ dalam Menentukan Capres dan Cawapres 2019

Kanal Jurnal Ilmu Komunikasi ◽

10.21070/kanal.v8i2.139 ◽

2020 ◽

Vol 8 (2) ◽

pp. 50-57

Author(s):

Annisa Sekarwulan ◽

Assyifa Amelia Azzahra ◽

Nada Syifafasya ◽

Dini Safitri

Keyword(s):

Social Media ◽

Data Collection ◽

Interaction Model ◽

Data Presentation ◽

Presidential Candidates ◽

The Public ◽

Work Program ◽

Political Views ◽

Effective Media ◽

Use Of Social Media

This study aims to describe the use of social media on the attitude of UNJ students in determining the 2019 Presidential and Vice Presidential Candidates. The method used in this study is qualitative by using an interaction model consisting of data reduction, data presentation and conclusions. Data collection techniques used in this study were interviews, observation and documentation with three informants as resource persons. The results showed that social media is not a reason in determining the choice of 2019 presidential and vice presidential candidates. That is because each individual has their own political views. Social media is used as a means of finding information about 2019 presidential and vice presidential candidates. Information that is often obtained on social media is a work program, vision and mission. Usually the information uploaded by the 2019 presidential and vice presidential candidates is easy to understand because it uses language that is easy to remember and understand. But there is some information that must be further studied. In addition, social media can become one of the effective media in accommodating the aspirations of the community if the presidential and vice presidential candidates can respond to the message conveyed by the public.

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What kind of populism? Tone and targets in the Twitter discourse of French and American presidential candidates

European Journal of Communication ◽

10.1177/0267323120909288 ◽

2020 ◽

Vol 35 (5) ◽

pp. 453-468

Author(s):

Peter Maurer ◽

Trevor Diehl

Keyword(s):

Social Media ◽

The United States ◽

The Political ◽

Presidential Candidates ◽

The Public ◽

High Profile ◽

Political Ideologies ◽

Political Spectrum ◽

Use Of Social Media ◽

Late Modern

Insurgent candidates from across the political spectrum are increasingly turning to social media to directly engage the public. Social media offer a platform that favours affect and personality, both key components of populist-style rhetoric, a label that is often attached to politicians outside the political establishment. Despite noteworthy exceptions, few cross-national studies of high-profile candidates’ use of social media exist, and even less is known about how candidates representing various political ideologies employ affect alongside populism. To advance the state-of-the-art, this study examines the sentiment and rhetorical targets of attack in the Twitter feeds ( N = 25,825 tweets) of six presidential candidates in the United States and French election campaigns of 2016 and 2017. Employing dictionary-based quantitative analysis, the study finds variation among the candidates’ rhetoric in terms of how they employ populist themes, affect and ideology. The findings suggest that scholars should consider a more nuanced approach to populism in late-modern democracies.

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Public relations in the age of data: corporate perspectives on social media analytics (SMA)

Journal of Communication Management ◽

10.1108/jcom-09-2020-0092 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Kathy R. Fitzpatrick ◽

Paula L. Weissman

Keyword(s):

Social Media ◽

Public Relations ◽

Social Media Analytics ◽

Content Type ◽

The Public ◽

Management Function ◽

Use Of Social Media ◽

The Impact ◽

Corporate Brands ◽

Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

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Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

JURNAL TATA KELOLA SENI ◽

10.24821/jtks.v2i1.1817 ◽

2017 ◽

Vol 2 (1) ◽

pp. 91-108

Author(s):

Dwi Okta Renanda

Keyword(s):

Social Media ◽

Qualitative Data ◽

Direct Marketing ◽

Sales Promotion ◽

Promotion Strategy ◽

Public Response ◽

The Public ◽

The People ◽

Children's Songs ◽

Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

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Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

Widya Komunika ◽

10.20884/1.wk.2019.9.2.1746 ◽

2019 ◽

Vol 9 (2) ◽

pp. 63

Author(s):

Ahnaf Rifky Saputra

Keyword(s):

Social Media ◽

Sampling Technique ◽

The Public ◽

Digital Era ◽

Social Media Platforms ◽

Independent Variable ◽

Personal Branding ◽

The Republic ◽

Use Of Social Media ◽

Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

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Ayo Menikah (Muda)! : Mediatisasi Ajaran Islam di Media Sosial

Indonesian Journal of Anthropology ◽

10.24198/umbara.v2i1.15671 ◽

2018 ◽

Vol 2 (1) ◽

Author(s):

Izmy Khumairoh

Keyword(s):

Social Media ◽

Everyday Life ◽

The Public ◽

The Social ◽

Close Relationship ◽

Traditional Institutions ◽

The Public Sphere ◽

Use Of Social Media ◽

Role Of Religion

Abstract This article analyzes the close relationship between religion (i.e. religious discourses in the context of everyday life) and modernization (i.e. the intensive and excessive use of social media in society). This article is based on literature and social media review—in particular it reviews on how the role of religion changed drastically due to mediatization process that occurs in the public sphere; as well as how the social media plays a dynamic role in society. This article concludes that the new image of religion as shown in mass media and social media demonstrates its shifting power from traditional institutions to mass and social media. Religious value immerses into every aspect of the everyday life and the religious aura; and this phenomenon neglects the secularization theory. Keywords: anthropology, social media, marriage, Islam Abstrak Artikel ini menganalisis hubungan erat antara agama (yaitu wacana keagamaan dalam konteks kehidupan sehari-hari) dan modernisasi (yaitu penggunaan media sosial yang intensif dan eksesif dalam masyarakat). Analisis berdasar pada studi literatur dan observasi di dunia maya - termasuk beberapa akun media sosial dan interaksi antara netizen - terutama bahasan mengenai perubahan peran agama yang drastis akibat proses mediatisasi yang di ranah publik; sebagaimana media memainkan peran dinamis dalam masyarakat. Artikel ini menyimpulkan bahwa citra baru agama, yang terpampang di media massa dan media sosial, mencerminkan pergeseran kekuasaan agama dari institusi tradisional ke media. Nilai-nilai agama terus menemukan celah untuk memasuki setiap aspek kehidupan dan mencakup aspek aura agama sehingga fenomena ini tidak sesuai dengan teori sekulerisasi. Kata kunci: antropologi, media sosial, pernikahan, Islam

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Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

Widya Komunika ◽

10.20884/wk.v9i2.1746 ◽

2019 ◽

Vol 9 (2) ◽

pp. 63

Author(s):

Ahnaf Rifky Saputra

Keyword(s):

Social Media ◽

Sampling Technique ◽

The Public ◽

Digital Era ◽

Social Media Platforms ◽

Independent Variable ◽

Personal Branding ◽

The Republic ◽

Use Of Social Media ◽

Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

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Social media and democracy: How the Facebook usage patterns of Toronto city councilors influence political engagement

10.32920/ryerson.14646135 ◽

2021 ◽

Author(s):

Christian Campbell

Keyword(s):

Social Media ◽

Political Communication ◽

Political Engagement ◽

Small Communities ◽

Political Actors ◽

The Public ◽

Usage Patterns ◽

Media Platform ◽

Use Of Social Media ◽

National Governments

In the early days of the Internet, many political communication theorists held the utopian belief that political actors would use online tools to communicate directly with members of the public, and thereby bolster political engagement and enrich democracy. Unfortunately, studies over the past two decades found that political websites were not usually used to interact directly with the public, but instead were used to simply disseminate information in a one-way information-sharing model. However, the emergence of social media sites presents political actors with the opportunity to interact with the public far more easily than websites had previously allowed. Given the widespread adoption and high usage rates of social media sites, these online resources could potentially open up a space for public discussion about politics and allow political actors to interact directly with members of the public. Literature indicates that this type of shared space is conducive to the kind of civic mindset that leads to higher rates of political engagement. Research on political uses of social media tends to focus on the use of social media engagement. Research on political uses of social media tends to focus on the use of social media within elections, such as the 2008 U.S presidential election, and on the use of social media by national governments. I have chosen instead to examine how a group of municipal councilors in Toronto, Ontario uses social media. These politicians have the greatest need to interact directly with individuals throughout their term of service because municipal councilors are expected to know the members of their ward far more intimately than federal, or even provincial, politicians. My study focuses on the use of Facebook because literature indicates that it is the most political social media platform and that it presents politicians with the greatest opportunity to foster political engagement online. Through analysis of the Facebook pages of Toronto city councilors this study examines the degree to which councilors use Facebook to engage their followers, whether certain citizens are consistently engaged in ongoing political discussions, and whether small communities of politically engaged citizens develop around the Facebook profiles of councilors.

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Social Media and Public Administration in Spain

Advances in Electronic Government, Digital Divide, and Regional Development - E-Government Success around the World ◽

10.4018/978-1-4666-4173-0.ch014 ◽

2013 ◽

pp. 276-298 ◽

Cited By ~ 4

Author(s):

J. Ignacio Criado ◽

Francisco Rojas-Martín

Keyword(s):

Social Media ◽

Current Level ◽

The Self ◽

Key Factors ◽

Self Perception ◽

Web 2.0 Tools ◽

The Public ◽

Total Absence ◽

Use Of Social Media ◽

Public Organisations

The chapter investigates the employment of digital social media by Spanish regional administrations: its presence, the factors that determine that presence, as well as the self-perception of those responsible for its management. This study raises the following questions: What are the key factors that explain the use of social media in public administrations? What is the self-perception of those responsible for the management of digital social media about its current level of development within their organisations? What are the main inhibitors-facilitators for the development of digital social media in public administrations? What are the next steps to promote digital social media in the sphere of public organisations? This chapter is based on a questionnaire that was responded to by those responsible for the management of digital social media in the Spanish regional administrations. This research shows that Web 2.0 tools are more oriented to explore potential changes in the relations between the public administrations and citizens, than to innovate the functioning of public sector organisations. In sum, this chapter offers a relevant analysis, although it is of an exploratory character because of the almost total absence of systematic studies about the diffusion of digital social media within Spanish public administrations.

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