De-motivating employees’ negative communication behaviors on anonymous social media: The role of public relations

2020 ◽  
Vol 46 (4) ◽  
pp. 101955
Author(s):  
Yeunjae Lee ◽  
Katie Haejung Kim
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Communication Behaviors ◽  
Negative Communication

scholarly journals THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Active Role ◽  
City Government ◽  
Online Information ◽  
The Public ◽  
Information Media ◽  
Government Public Relations ◽  
The Government

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>

scholarly journals Quasi-Gatekeeping and Quasi-Gatewatching: The Dual Role of Public Relations Practitioners in the Social Media Domain

2019 ◽  
Vol 44 (1) ◽  
Author(s):  
Princewell Nwanganga Achor ◽  
Justie O. Nnabuko
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Digital Media ◽  
Dual Role ◽  
Public Relations Practitioners ◽  
Médias Sociaux ◽  
The Social ◽  
Il Y A ◽  
Medias Sociaux

Background  Existing literature depicts public relations practitioners as gatekeepers. Despite this, limited research exists on how much of a gatekeeping role public relations practitioners play in their organizations’ communication with the publics in the social media domain. Analysis  This article bridges the research gap by examining the dual role of quasi-gatekeeping and quasi-gatewatching performed by public relations practitioners in their attempt to communicate, regulate, and manage information in the social media domain and market-space media environment. Conclusion and implications  Discussion of these two distinct roles expands the frontiers of gatekeeping studies in public relations practice and communication studies, through the introduction of a new mixed-flow model of the gatekeeping function of public relations practitioners in the digital media landscape.RÉSUMÉContexte  En dépit de la littérature existante montre que les spécialistes des relations publiques en tant que gardiens, cependant, il y a peu de recherches sur la quantité de rôle de surveillance les spécialistes en relations publiques jouent dans leurs organisations la communication avec le public dans le domaine des médias sociaux. Analyse  Par conséquent, cet article se ferme cette lacune en examinant le rôle de la dualité de pouvoirs quasi-control et quasi-gatewatching effectuée par le spécialistes des relations publiques dans leur tentative de communiquer, réglementer et gérer l’information dans le domaine des médias sociaux. Conclusion et implications  La discussion sur ces deux rôles distincts a enrichi la compréhension et les frontières d’un contrôle dans la pratique des relations publiques par l’introduction d’un nouveau modèle de flux mixtes de contrôle dans le paysage médiatique numérique.

Artificial Intelligence: A Strategic Disruption in Public Relations

2019 ◽  
Vol 14 (3) ◽  
pp. 196-213 ◽  
Author(s):  
Geetanjali Panda ◽  
Ashwani Kumar Upadhyay ◽  
Komal Khandelwal
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Public Relations ◽  
Structured Interviews ◽  
Relevant Research ◽  
Research Papers ◽  
Research And Practice ◽  
Mass Personalization

This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from the review of relevant research papers, articles, and case studies. It highlights the developments in research and practice related to AI application in the PR industry. AI-powered systems can scan social media and are smart, intelligent and experts in handling queries. These AI-enabled systems can post responses on social media in real time for the client and manage the crisis. With AI, PR professionals can save time spent on mundane activities like creating media lists, scheduling meetings and sending follow-up emails. Mass personalization and customization using AI are improving the effectiveness of PR activities. It is too early to say whether AI will act as strategic disruption in the PR industry. Based on the insights and discussion in this article, the PR professionals and researchers can make decisions on whether to invest in AI tools and solutions.

Looking at you: celebrity direct eye gaze influences social media post effectiveness

2020 ◽  
Vol 54 (12) ◽  
pp. 3051-3076
Author(s):  
Jasmina Ilicic ◽  
Stacey M. Brennan
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Behavioral Intentions ◽  
Eye Gaze ◽  
Brand Relationships ◽  
Verbal Cues ◽  
Content Type ◽  
Moderating Role ◽  
Practical Implications

Purpose The purpose of this paper is to introduce and examine the effect of a celebrity’s eye gaze on self-celebrity connection. A celebrity’s direct (vs averted) eye gaze can be used as a tactic in social media posts to increase self-celebrity connection and behavioral intentions. Examining the effectiveness of a celebrity’s eye gaze is important, as celebrities regularly use social media to manage their brand image and to build a relationship with consumers. Design/methodology/approach Study 1 examines the effect of a celebrity’s eye gaze (direct vs averted) on self-celebrity connection. Study 2 investigates the role of celebrity authenticity in explaining the effect of a celebrity’s eye gaze on consumer–celebrity brand relationships. Study 3 examines the moderating role of a non-Duchenne smile (fake, social smile) in diluting the effect of a celebrity’s direct eye gaze on self-celebrity connection and the downstream consequences on behavioral intentions. Findings The findings from Study 1 indicate that a celebrity’s direct (averted) eye gaze strengthens (weakens) self-celebrity connection. Study 2 provides evidence of celebrity authenticity as the explanation for stronger consumer–celebrity connection when a celebrity is featured with a direct eye gaze. The results of Study 3 show that a fake smile in a celebrity’s social media posts can weaken relationships with and behavioral intentions toward celebrities with a direct eye gaze. Research limitations/implications This paper is limited, as it focuses only on eye gaze and smiles as non-verbal cues depicted in celebrity images on social media. Practical implications This paper has important implications for celebrities, celebrity brand managers (including digital/social media marketing managers and public relations professionals) and advertisers. Celebrities, celebrity brand managers and advertisers should develop social media posts that can strengthen consumer–celebrity relationships and positively influence behaviors toward the celebrity through: 1) ensuring that photographs are taken with the celebrity looking directly into the camera at the target (audience); and 2) avoiding posting images of a celebrity’s direct eye gaze with a non-Duchenne (fake) smile. Originality/value This paper introduces and provides evidence of a celebrity’s direct eye gaze–self-celebrity relationship effect. Tactics, such as eye gaze, can strengthen consumer–celebrity relationships, which is crucial in building brand equity and in increasing financial value for the celebrity.

scholarly journals A critical evaluation of science outreach via social media: its role and impact on scientists

F1000Research ◽  
2014 ◽  
Vol 3 ◽  
pp. 300 ◽  
Author(s):  
Craig McClain ◽  
Liz Neeley
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Public Relations ◽  
Scientific Community ◽  
Critical Evaluation ◽  
Science Outreach ◽  
Social Media Engagement ◽  
Value Measure

The role of scientists in social media and its impact on their careers are not fully explored.  While policies and best practices are still fluid, it is concerning that discourse is often based on little to no data, and some arguments directly contradict the available data.  Here, we consider the relevant but subjective questions about social media for science outreach (SOSM), specifically: (1) Does a public relations nightmare exist for science?; (2) Why (or why aren’t) scientists engaging in social media?; (3) Are scientists using social media well?; and (4) Will social media benefit a scientist’s career? We call for the scientific community to create tangible plans that value, measure, and help manage scientists’ social media engagement.

scholarly journals PERAN MEDIA SOSIAL DALAM MEMPROMOSIKAN PARIWISATA SUMATERA BARAT

2020 ◽  
Vol 3 (2) ◽  
pp. 102
Author(s):  
Revi Marta
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Media Management ◽  
The Public ◽  
West Sumatra ◽  
Tourism Potential ◽  
Problem Solving Process ◽  
Social Media Management

One of the PR activities is promotion, in this case public relations must promote tourism potential spread throughout the province of West Sumatra. West Sumatra area is very rich in tourist destinations, it is unfortunate if the promotion is carried out by certain parties who have high awareness of the tourism potential of West Sumatra. But today, new media is not only used in the fields of journalism, politics, marketing, but has also penetrated the world of public relations. Therefore, in this study the results of the study found that the role of public relations in managing social media as a medium for promoting tourism in Sumatra is in accordance with the role of public relations stated by Dozier and Broom, which plays a role as Communication Facilitator, Communication Technician, Problem Solving Process Facilitator, with Constraints faced by West Sumatra Province Public Relations in using social media in the promotion of tourism is in terms of the effectiveness of social media management, it is seen that the potential and condition of the HR officers of the Public Relations Bureau that are available, compared to the workload of the Public Relations Bureau, is felt to be inadequate.

scholarly journals Communication Technician: One of the Roles of Yehonala School Public Relations in Maintaining Image

2021 ◽  
Vol 2 (2) ◽  
pp. 129
Author(s):  
Andy Andy ◽  
Angel Purwanti
Keyword(s):  
High School ◽  
Social Media ◽  
Public Relations ◽  
Junior High School ◽  
Vocational High School ◽  
Analysis Technique ◽  
School Public Relations ◽  
Play Group

School is one of the institutions in transferring the balance between moral values to students in the learning process, so as to create innovations to improve the quality of institutions nationally. Yehonala School, one of the schools in Batam City that focuses on developing and shaping the characteristics of educators. Yehonala School is a National Plus based school in partnership with Cambridge University Press, and the motto is 'To Grow in Wisdom!' starting from the Play Group level, Elementary School (SD), Junior High School (SMP), High School (SMA) and Vocational High School (SMK). Yehonala School has an image as "The Best Learning Place for Children", the image is obtained through superior programs and achievements obtained from the Indonesia Achievement Center (IAC). The image that has been formed and attached to the Yehonala school in Batam City. This, of course, cannot be separated from the role of Yehonala School's Public Relations in maintaining that image first during the current pandemic. This research is based on an analysis of systems theory and the concept of the four roles of Public Relations proposed by Cutlip, Center and Broom. The type of research applied in this research is descriptive qualitative, the data collection applied in this research is in-depth interviews. The analytical method applied in this research is the Miles and Huberman analysis technique called the interactive model. The purpose of this study was to find out how the role of PR as a communication technician in maintaining an image during a pandemic. The results of the study found that three coding findings related to the role of Yehonala School's Public Relations as a communication technician, namely: (1) Utilization of Social Media (2) Social Media Content (3) The resulting reaction. The role of Yehonala school's PR is only as a communication technician and Yehonala's school implements a closed system because PR does not act as an information seeker.

Teaching Media Literacy From a Cultural Studies Perspective

2018 ◽  
pp. 136-152
Author(s):  
Jeffrey St. Onge
Keyword(s):  
Social Media ◽  
Cultural Studies ◽  
Public Relations ◽  
Media Literacy ◽  
Public Culture ◽  
First Century ◽  
News Framing ◽  
Approach To Teaching ◽  
Twenty First Century

This chapter outlines an approach to teaching media literacy from the perspective of cultural studies. It argues that this perspective is especially well-equipped to meet the challenges and demands of media literacy in the twenty-first century, and as such would be of use to scholars in multiple disciplines. Briefly, the course examines the various ways that media shape public culture by analyzing histories of propaganda, public relations, and news framing. In addition, students consider the role of social media in their lives through a focus on the variety of ways in which media shape messages. The chapter describes the logic of the course, key readings, and primary assignments geared toward synthesis of media concepts, democracy, and culture.

Bollywood and Social Media

2020 ◽  
pp. 326-336
Author(s):  
Raj Kishore Patra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Essential Role ◽  
Current Situation ◽  
Digital Revolution ◽  
Indian Cinema ◽  
Changing Trends ◽  
Massive Scale ◽  
Contemporary Film

Public relations (PR) always play an essential role in promoting the movie and reaching out to the massive scale of audiences. Especially in the current situation, the role of PR is more vital because of the fragmented space created to release of movies by the digital revolution. The Indian cinema industry may not have considered the PR seriously earlier, but in the last few years, the game of film promotion has changed. Therefore, the chapter focuses on the dynamics of PR practices prevalent in contemporary film promotional activities. The study also aims to deliberate on the changing trends in creating buzz around the films and maintaining the euphoria through various PR activities or campaigns.

Sign in / Sign up

Export Citation Format

Share Document