scholarly journals Management of the market business sustainability in the modern business environment

2020 ◽  
Vol 208 ◽  
pp. 03061
Author(s):  
S.Yu. Ilyin ◽  
O.V. Krasnyanskaya ◽  
O.B. Gaiman ◽  
A.A. Sigankov ◽  
A.V. Bykova
Keyword(s):  
Well Being ◽  
Business Environment ◽  
Market Mechanism ◽  
Constructive Method ◽  
Management Indicators ◽  
Beneficial Impact ◽  
Indicator Element ◽  
Modern Business ◽  
Marketing Activities ◽  
Corporate Social

The article is devoted to the author’s approach to the formation of management indicators of market sustainability of modern business. The approach is focused on the classical understanding of the market mechanism, which has its own patterns at the current stage of management development, characterized by the high importance of social and ethical marketing, a set of technological costs in the field of production, sales, product promotion and beneficial impact to all community groups. In the course of the study, the resulting and factor indicators were considered: change in income and expenses, direct and indirect ratio of income and profit to process costs for production, sales of products, expenses for corporate social responsibility (strengthening of social well-being as a result of ongoing business activities). These relation-ships between changes in income and expenses were plotted through a combination of their various types (additive, multiplicative, multiple), which help to identify the degree of influence of each factor indicator (element of process costs for marketing activities) on the resulting indicators and take measures to maximize the result and minimize such costs using the computational-constructive method in its interaction with individual elements of mathematical analysis. The material is useful for entrepreneurs of all spheres and branches of activity, people employed in educational and scientific institutions, specializing in economic and management re-search and disciplines, and their students.

scholarly journals Corporate social responsibility: A pharmaceutical analysis

2005 ◽  
Vol 5 (1) ◽  
Author(s):  
D. J. Theron
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Well Being ◽  
Business Environment ◽  
Issues Management ◽  
Proactive Management ◽  
The Social ◽  
Modern Business ◽  
Corporate Social ◽  
The Impact

In the modern business environment organisations need to address two important aspects affecting their operations: the quality of management and the impact of their operations on the well-being of the society in which they operate. This dualism often results in economic, political and social dilemmas influencing the viability of organisations in general, and more specifically and recently, local and international pharmaceutical organisations operating in South Africa. This article considers the aspect of corporate social responsibility (CSR) in general and attempts to identify the social-related issues impacting on the pharmaceutical industry by means of content analysis - a research technique for making replicable and valid inferences from data. It furthermore describes the re-action of pharmaceutical organisations when confronted with such social demands, and finally analyses the management of CSR against four criteria of CSR. The article confirms the importance of managers to manage CSR towards society in a proactive manner. It furthermore suggests that the "hard" factors of strategic management and financial performance should be balanced with "soft" social/people issues. It also recommends that the industry should consider - and if applicable - endorse the concept of Issues Management as an approach to the proactive management of CSR.

SOCIAL RESPONSIBILITY AS AN INTEGRAL COMPONENT OF MODERN BUSINESS

2017 ◽  
Author(s):  
Zoya Ostropolska ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Factors ◽  
Business Culture ◽  
Business And Society ◽  
Strategic Approach ◽  
Ethical Marketing ◽  
Modern Business ◽  
Marketing Activities ◽  
Corporate Social

The problems of formation and development of social responsibility of business in social, historical, ethical, marketing aspects are considered; the theoretical and practical components of the problem of formation of social responsibility are determined, the main advantages of realization of social responsibility for business and society are defined, the degree of urgency of this process is outlined; attention is paid to the main problems of social responsibility in terms of marketing activities of the enterprise and the shift of emphasis to a narrow purely marketing approach, the basis and content of which is the management of the image and reputation of the organization; emphasis is placed on social responsibility as a component of business culture and ethics; noted that social responsibility as an integral part of modern business can not be effectively implemented without taking into account cultural, historical and social factors; the concept of corporate social responsibility is defined, some concepts related to the concept of corporate social responsibility are outlined; the components and characteristics of social responsibility and directions of its realization are determined; It is noted that the strategic approach to the implementation of social responsibility is more typical for modern business, which in turn is an integral part of the strategy of sustainable development.

scholarly journals How to Apply the Sustainability Balanced Scorecard Concept

2015 ◽  
Vol 52 (1) ◽  
pp. 65-80 ◽  
Author(s):  
Bojan Krstić ◽  
Vesna Sekulić ◽  
Vladimir Ivanović
Keyword(s):  
Performance Management ◽  
Balanced Scorecard ◽  
Social Performance ◽  
Business Environment ◽  
Economic Determinants ◽  
Modern Business ◽  
Competitive Success ◽  
Sustainability Balanced Scorecard ◽  
Corporate Social ◽  
Theoretical Foundations

AbstractMany successful enterprises have identified a large significance of non-economic determinants of business and their influence on competitive success. Social responsible behaviour becomes an imperative of modern business environment. Corporate social responsibility emphasizes more effective environmental and social performance management so that its influence on financial performance becomes more and more obvious. In that sense, the aim of this paper is to point out the theoretical foundations of the Sustainability Balanced Scorecard (SBS) concept, and to demonstrate an example of enterprise, which will show how to develop SBS in the aim of its successful application.

scholarly journals The culture of excellence. Challenges and opportunities during changing times

2017 ◽  
Vol 11 (1) ◽  
pp. 322-331
Author(s):  
Marta-Christina Suciu
Keyword(s):  
High Performance ◽  
Best Practice ◽  
Well Being ◽  
Business Environment ◽  
Business Strategies ◽  
The People ◽  
Challenges And Opportunities ◽  
Modern Business ◽  
Modern Vision ◽  
Changing Times

Abstract The main goal of the paper is to highlight the importance of supporting the promotion of the culture of excellence among people involved in a way or another in contemporary business. In order to support business excellence, the culture of excellence have to empower and engage all the people within an organization to think out of the box in a modern vision suitable to the challenging and changing times we are facing now. All over the world, in the most competitive countries, regions and sectors of activities there is a paradigmatic change of business strategies and policies oriented more and more towards performance and excellence. The paper highlights the importance of promoting the culture of excellence in the contemporary changing business environment. It suggests an important shift from a perspective that focuses on the so called ‘hero of excellence’ towards promoting the culture of excellence among the whole organization. Within modern business, in order to face challenges of the changing times and to explore their opportunities all the people from an organization are considered to manifest as ‘heroes of excellence’ by co-creating and co-working together within creative and innovative teams. They have to contribute and to participate actively to assure, preserve and develop the competitiveness and well being of the whole organization. The paper supports a holistic, cross disciplinary and integrated vision. It is structured into three parts including: a brief literature review based on an overview of the current state of the literature dedicated to the topic of culture of excellence (part 1); presentation of the main steps of the process of building a sustainable high performance organization (part 2); a brief presentation of examples of best practice and case studied identified internationally (part 3); conclusions that highlight the importance of culture of excellence in changing and challenging times.

scholarly journals A Theoretical Framework For Managing CSR Plans And Related Initiatives In The Modern Business Environment

2013 ◽  
Vol 11 (12) ◽  
pp. 503 ◽  
Author(s):  
Estelle Van Tonder ◽  
Mornay Roberts-Lombard
Keyword(s):  
Corporate Responsibility ◽  
Theoretical Framework ◽  
Business Environment ◽  
Reputation Management ◽  
Socially Responsible ◽  
Secondary Sources ◽  
Modern Business ◽  
Organisational Behaviour ◽  
Corporate Social ◽  
Hearts And Minds

Organisations can make a valuable contribution in alleviating poverty and improving the general living standards of society. In the modern turbulent business environment, characterised by intense competition and customers demanding corporate responsibility, it further seems that a well-managed corporate social responsibility (CSR) plan could assist executives in winning the hearts and minds of their customers. Regular interactions with stakeholders on CSR initiatives can also assist executives in identifying trends in the market and introducing innovations. CSR can further be used as a strategic tool to manage the reputation of the organisation. Consequently, the purpose of this paper is to provide a theoretical framework on guidelines that organisations could implement to manage their CSR plans and CSR-related initiatives more effectively. A number of secondary sources, including textbooks and previous research studies, were consulted in compiling the proposed framework which includes actions that executives could take to design and implement their CSR plans more effectively. In addition, principles for the effective management of CSR-driven innovations and reputation management initiatives are also provided. The framework also focuses on guidelines for the types of social media initiatives that would need to be incorporated into the executives strategic plan to ensure that the strategy implemented is truly competitive. The paper concludes with a number of recommendations that could be further investigated in a follow-on empirical study to provide further assistance to organisations wishing to survive and grow their businesses in the modern turbulent business environment. The paper is relevant to executives requiring guidance on implementing their CSR initiatives more successfully and contributes to the improvement of organisational behaviour within the socially responsible environment.

ACCOUNTING AND ANALYTICAL PROVISION OF MARKETING SERVICES

2019 ◽  
Vol 4 (3) ◽  
pp. 48-55
Author(s):  
Valeriy Ya. PLAKSIENKO ◽  
Yulia O. ROMANCHENKO
Keyword(s):  
Marketing Research ◽  
Business Environment ◽  
Administrative Costs ◽  
Modern Business ◽  
Specific Outcome ◽  
Marketing Activities ◽  
Service Agreement ◽  
Marketing Service ◽  
Marketing Costs ◽  
And Control

Introduction. The modern business requires effective management of marketing activities, the development of optimal tools for planning, accounting and control of marketing costs. The purpose of the study is to analyze and generalize approaches to determine the marketing services nature, their relevance in order to minimize risk in making management decisions in the course of enterprise business activities, as well as to cover accounting and analytical support of marketing services, aimed at actually receiving revenue from the planned activities and saving the capital of the enterprise. Results. The regulatory framework that determines the economic essence of marketing and reflects the marketing services of an enterprise in accounting as a part of sales costs is investigated. Accounting of marketing costs is a difficult accounting process which depends of identifying them. The connection of the documentary support of marketing expenses with the economic activity of the customer is proved. It is the purpose of using the purchased services, not the specific outcome, that is relevant to the business. The accounting and analytical support of marketing services is covered which is aimed at the actual receipt of revenues from the planned activity and preservation of the capital of the enterpris. The registration order of the basic documentation confirming the fact of granting and ordering of marketing researches is determined. Conclusions. It is important to monitor marketing operations, the feasibility of marketing costs, and so on in today's business environment. The provision and receipt of marketing services must be documented in such way: a marketing service agreement and an order for marketing activities. The business activity is confirmed by the act of service rendered and the report on marketing activities. Keywords: administrative costs, sales costs, act of services rendered, costs, contract, report on marketing activities, accounting, marketing, marketing services, marketing research.

CHALLENGES OF HRM IN A GLOBAL BUSINESS ENVIRONMENT: A REVIEW AND RESEARCH AGENDA

2019 ◽  
Vol 9 (1) ◽  
pp. 183-196 ◽  
Author(s):  
Ugo Chuks Okolie ◽  
Idongesit David Udom
Keyword(s):  
Descriptive Analysis ◽  
Well Being ◽  
Business Environment ◽  
Full Time ◽  
Global Business ◽  
Technological Advances ◽  
Analysis And Synthesis ◽  
Modern Business ◽  
Recruitment And Selection ◽  
Hr Managers

This paper explores the various challenges of HRM and its practice in a global busi-ness environment. The roles and responsibilities of HR departments are transforming as the modern business faces pressures of globalization, hyper-competition in the markets, declining margins and changing consumer demands, workforce diversity, technological advances and changes in the political and legal environment. Today, global HR management has become a front-and-center issue for a wide variety of firms. Many larger corporations, and even smaller ones doing business in key interna-tional markets, now have full-time HR managers devoted solely to assisting with the globalization process. For the HR managers to thrive and be relevant in the global context, new roles and agenda for the profession should not focus on traditional HR activities such as recruitment and selection, training and development, and compensa-tion, but on its outcomes. There is presently an increasing interaction of national eco-nomic systems all over the world through the growth in international trade, invest-ment, and capital flows. This interaction is a worldwide drive toward globalization and a globalized economic system. Globalization, an inevitable and irreversible force is a new reality in which HR practitioners, enterprises and government are always on the lookout for new processes and innovations. This globalization process, therefore, necessitates an investigation into human resource management. The paper utilizes the methods of descriptive analysis and synthesis of the scientific literature and empirical investigation. The paper sums up with requisite conclusion and recommendations that will help HR professionals contribute positively to employees’ well-being and meeting organizational targets in a global business environment

scholarly journals Business sustainability management in the current scientific and technical climate

2020 ◽  
Vol 208 ◽  
pp. 03034
Author(s):  
S.Yu. Ilyin ◽  
O.V. Krasnyanskaya ◽  
I.V. Shatskaya ◽  
O.N. Beketova
Keyword(s):  
Constructive Method ◽  
Commercial Sector ◽  
Economic Management ◽  
Business Sustainability ◽  
Economic Relations ◽  
Organizational Mechanism ◽  
Scientific Institutions ◽  
Indicator Element ◽  
Modern Business ◽  
Current Stage

The article presents the indicators of managing modern business sustainability, based on the relevant innovative factor of its conduct at the current stage of management evolution. The choice of indicators is based on the postulates of the school of management science, which are most significantly manifested in the system of economic relations, including the commercial sector of the economy, and, accordingly, such resulting and factor indicators as changes in income and expenses, direct (direct) and indirect - a given (indirect) ratio of income and profit to process costs for the development, implementation, and application of innovations by entrepreneurs for the implementation of commercial projects. These relationships between changes in income and expenses were plotted through a combination of their various types (additive, multiplicative, multiple), which help to identify the degree of influence of each factor indicator (element of process costs) on the resulting indicators and take measures to maximize the result and minimize such costs using the computational-constructive method in its interaction with individual elements of mathematical analysis. The material is useful for entrepreneurs regardless of their commercial interests and organizational mechanism of economic management, for educational and scientific institutions and their students in economic and management programs, specialties, and profiles.

scholarly journals ACCOUNTING SUPPORT OF THE MARKETING STRATEGY MANAGEMENT OF AN ENTERPRISE

2019 ◽  
pp. 100-115
Author(s):  
Nataliia PRAVDIUK
Keyword(s):  
Marketing Strategy ◽  
Financial Reporting ◽  
Cost Accounting ◽  
Business Environment ◽  
Strategy Management ◽  
Information Support ◽  
Accounting System ◽  
Communication Policy ◽  
Modern Business ◽  
Marketing Activities

The article substantiates and develops organizational and economic mechanism for the formation of accounting support for the marketing strategy management at the enterprise. The methodological basis of the research is the historical and logical method used to study the essence of the marketing strategy and its constituent elements in the overall hierarchy of enterprise development strategies. The dialectical method and comparative analysis are used to study the information support of the marketing strategy management at the enterprise and current practice of representing the costs of marketing activities of the enterprise in the accounting. The methods of scientific abstraction, induction and deduction, analysis and synthesis are used to improve the plan of accounts and financial reporting in terms of cost accounting for the marketing activities. The structure of the information support of marketing strategy management, which includes information resources generated by the external and internal environment of the enterprise, is investigated based on the substantiation of the importance of developing and implementing the marketing strategy of the enterprise under conditions of modern business environment. It is established that the basis of information support of the marketing strategy management at the enterprise is the accounting system of the enterprise. To form a qualitative accounting and information support of the marketing strategy management at the enterprise, the classification of expenses for the marketing activity and the procedure of their documentary registration are generalized, and guidelines on the display of accounting information in the accounts and financial statements are provided, which will enable to assess the efficiency and cost effectiveness of implementation of the marketing strategy by the business entity, as well as to estimate the level of achievement of the target parameters of the activity. Elements of scientific novelty consists in the organizational and methodical mechanism of formation of the accounting and information support of the marketing strategy management at the enterprise in accordance with the components of the marketing complex (commodity, sales, price and communication policy), which enables to generate information flows in necessary analytical terms according to the needs and specifics of management, is suggested. Proposals on the cost accounting of marketing activities of the enterprise are suggested, which meet the requirements of the current legislation, which regulates accounting and financial reporting in Ukraine, and they may be used in the accounting practice of domestic enterprises.

Entrepreneurial Education - a New Challenge for Universities in Romania

2018 ◽  
Vol 9 (2) ◽  
pp. 57-68
Author(s):  
Gabriel Croitoru ◽  
Mircea Constantin Duica ◽  
Dorin Claudiu Manolache ◽  
Mihaela Ancuta Banu
Keyword(s):  
Social Role ◽  
Well Being ◽  
Business Environment ◽  
Educational Institutions ◽  
Positive Contribution ◽  
Business Decision ◽  
Entrepreneurial Spirit ◽  
The Social ◽  
New Thinking ◽  
High Degree

Abstract Entrepreneurial spirit plays an increasingly important role in the economic sphere, and universities are meant to play a central role in this process, where the main objective is the continuous development and mediation of the knowledge increasingly geared to the applications through innovation and patenting a secure platform for employment and well-being growth. The Universities have to take a position in if/and how they want to grow into a so-called “University of Entrepreneurship” which is characterized by a high degree of openness to the surrounding society and here we are talking, especially, about, the business sector in Romania. This evolution of expectations for the social role of universities has resulted from increased and recent interest in entrepreneurship and innovation of areas as research and theory of the business environment. The experience gained as teachers indicates that education and entrepreneurship education should include different theories and methodology than those applied in the usual way. The theory of traditional management and microeconomic models could even be a barrier to new thinking and change and, therefore, to the implementation of modern entrepreneurial actions. We want this article to be a source of inspiration for educational institutions and to have a positive contribution to research in business education and to be applicable in business decision-making.

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