scholarly journals Research on Metonymy of Cognitive Linguistics from Corpus Approach of Computer Science

2018 ◽  
Vol 173 ◽  
pp. 03015
Author(s):  
Ruifeng LUO

The rapid development of computer technology and corpus linguistics has realized the large-scale corpus’s collection, arrangement, annotation and processing. The corpus linguistics combines description with empirical analysis, and qualitative research with quantitative research that the various language phenomenons can be fully explained. The paper makes use of corpus-based approach to study Metonymy of Cognitive Linguistics and draws real data from Center for Chinese Linguistics Peking University of China (CCL), which makes the research more convincing.

2020 ◽  
Vol 9 (6) ◽  
pp. 154
Author(s):  
Jinghai Zhao

In the current era of rapid development of science and technology, computer technology has been used in various fields and has become an indispensable part of people’s lives. Nowadays, the quality of life has improved significantly, and at the same time, people are pursuing higher and higher goals. In order to meet the ideal living conditions that people are pursuing, relevant computer personnel are also working hard to explore modern applications of computers and technology. The connection makes the computer a symbol of the development of the times. At this stage in China, since computer technology is not yet mature, this article discusses the problems in the modern application of computer science and technology and the methods to solve the existing problems.


2012 ◽  
Vol 220-223 ◽  
pp. 2319-2322
Author(s):  
Jian Zhang ◽  
Kun Huang ◽  
Lu Wang

With the rapid development of computer technology, various distributed-component technologies are emerging. CCM specification, which has the features of independent of platforms and development languages, complete model, standard protocol and interface, has been widely recognized in computer industry. In this specification, the reuse of software is achieved through assembling. Its openness and extensibility makes it especially suitable for the integration of large-scale information system. Based on the introduction of CCM specification and information system integration, proposes the application of CCM specification to information system integration, and describes the integrating method from four aspects of integration framework, hierarchy structure, development process, and operation characteristic.


2018 ◽  
Vol 63 (5) ◽  
pp. 604-621 ◽  
Author(s):  
Laura Camfield

In the large international projects where many qualitative researchers work, generating qualitative Big Data, data sharing represents the status quo. This is rarely acknowledged, even though the ethical implications are considerable and span both process and product. I argue that big-team qualitative researchers can strengthen claims to rigor in analysis (the product) by drawing on a growing body of knowledge about how to do credible secondary analysis. Since this necessitates a full account of how the research and the analysis are done (the process), I consider the structural disincentives for providing these. Debates around credibility and rigor are not new to qualitative research in international development, but they intensify when new actors such as program evaluators and quantitative researchers use qualitative methods on a large scale. In this context, I look at the utility of guidelines used by these actors to ensure the quality of qualitative research. I ask whether these offer pragmatic suggestions to improve its quality, recognizing the common and hierarchized separation between the generation and interpretation of data, or conversely, whether they set impossible standards and fail to recognize the differences between and respective strengths of qualitative and quantitative research.


2021 ◽  
Vol 15 (1) ◽  
pp. 18
Author(s):  
Eska Perdana Prasetya

Corpus linguistics learns about language with the help of modern computer technology in language data collection. language corpora are one of the important aspects related to langaunge corpora is a matter of copyright, especially if the findings from the corpus will be disseminated through handouts or published in any form.The research explored the field of computational linguistics to find the meaning of Creative Writing Context in online learning during pandemic. Corpus-based research is also considered as a broad approach to qualitative research or as a method for gathering qualitative data. more than 1 million sentences that connect creative words with writing. Broadly speaking, if we are looking for creative words, it will be related to writing.


2021 ◽  
Vol 2074 (1) ◽  
pp. 012029
Author(s):  
Jun Lu

Abstract With the rapid development of modern economy and science and technology, my country’s computer technology has also been rapidly developed. In daily life, information technology has a great impact on people’s lives, such as the large-scale use of mobile media. Essentially, mobile media is a kind of remote network communication technology. With this technology, real-time sharing of information in society can be realized. This article mainly analyzes the application of computer remote network communication technology from the current situation.


Doppelganger brand images (DBIs) are a collection of disparaging brand images and stories circulated in popular culture, customarily targeted at brands to hold them accountable for any inconsistency in the quality of the products or services provided. If overlooked, DBIs may prove harmful to the brand's equity and value and sometimes even directly lead to a loss in sales. This paper delves into how DBIs affect an end consumer's perception of a brand. It aims to draw insights into a possible change in consumers' attitudes towards purchasing and subsequent consumption of the products and services offered by brands from four different industries(Beverage, Cellular Network, Airlines and Sports Entertainment) after being exposed to DBIs. The research was conducted in three steps, including two quantitative surveys and one qualitative research with the help of in-depth interviews. Through the first quantitative survey, the preferred attributes of four product categories beverages industry, the sports entertainment industry, cellular network industry, and the airline industry, was observed. Next, any changes in the respondents' willingness to consume after they have been exposed to DBIs of four brands from the above four different industries have been mapped. Through in-depth interviews on a sample of respondents, the underlying reasons behind the change or lack thereof were observed. Conducting the qualitative research on each product category's three competitive brands helped in assessing the variation in the level of indifference a consumer has towards a DBI concerning a particular product category. Finally, quantitative research on the selected sample of respondents was used to map any possible difference in attitude towards consumption of the products and services of the brands discussed in the in-depth interviews, which was used to arrive at the findings and conclusion. The novelty of this paper lies in the fact that much of existing research has been done to gauge the effects of negative branding via Doppelganger Brand Images of products on the brand equity and sales, by studying on specific brands/products. The question of “How are consumers impacted by the exposure to the aforementioned negative branding?” has been attempted to be answered through this paper, without restricting our scope to a single business industry or product category. The paper throws light on the emergence of a possible pattern of consumer’s perception towards brands that have been targeted by DBIs, across four product categories, which need to be taken into account by marketers planning on large scale emotional branding campaigns of those product categories.


2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Abdul Basit ◽  
Tri Herni Rahmawati

In the midst of rapid development of information and communication technology, public relations practitioners are required to take advantage of internet media (cyber public relations) in order to promote products and simultaneously build the company's brand image. As a cosmetic product, Wardah has been doing cyber public relations activities as a marketing tool for its cosmetic products. In addition, Wardah cyber public relations activities are also aims to make Wardah brand image more embedded in the minds of consumers and can be known more widely. This study aims to determine how the influence of cyber public relations toward Wardah’s brand image in the minds of its customers. This research uses mixed method approach. The research begins with data collection and quantitative analysis, followed by data collection and qualitative analysis. The results of qualitative research are used to provide further explanation of the phenomena that have not been described based on the results of quantitative research. The results of this study indicate that cyber public relations activities conducted by Wardah cosmetics significantly influence Wardah’s brand image. Meanwhile, the results of qualitative research indicate that only the variables of online search engine and social media related to Wardah’s cyber public relations activities.Keywords: Cyber public relations, brand image, wardah cosmetics,


2021 ◽  
Vol 27 (spe2) ◽  
pp. 104-107
Author(s):  
Yi Zheng

ABSTRACT With the rapid development and application of computer technology, the application of computer science knowledge in basketball is also more and more extensive. Based on genetic algorithm and the background subtraction method, video analysis and 3D detection simulation model of shot jump action precision were constructed in this study. According to the genetic algorithm search method, jump shot precision was analyzed, and the problems encountered in the actual shooting process of basketball players were studied and solved. The results show that this study is necessary and feasible.


2018 ◽  
Vol 69 (3) ◽  
pp. 277-301
Author(s):  
Alexandra Jarošová

Abstract The first part of this paper outlines the relevant aspects of functional structuralism serving lexicographers as a departure point for building a model of lexical meaning useable in the Dictionary of Contemporary Slovak Language. This section also points to some aspects of Klára Buzássyová’s research on lexis and word­formation that have enriched the functional­structuralist paradigm. The second section shows other theoretical and methodological frameworks, such as linguistic pragmatics, cognitive linguistics and corpus linguistics (all of them departing in some respect from the structuralism and, in other aspects, being complementary with it) that can enhance the structuralist basis of the model. The third section outlines an extended model of lexical meaning that represents a synthesis of all those theoretical frameworks and, at the same time, represents a reflection of three language constituents: 1. The social constituent is present in consideration of communicative functions of utterances, naming functions of lexical units, functional styles and registers, language norms, and situational contexts; 2. The psychological component takes the form of consideration of the prototype effect, the abolition of boundaries between linguistic meaning and other parts of cognition; 3. Thanks to the structural/systematic component, a description of paradigmatic and syntagmatic behaviour of words can be performed, and an inventory of formal­content units and categories (lexemes, lexies, word­forming and grammatical structures) can be provided. In our dictionary practice, the above­mentioned model is reflected in the methodological procedures as follows: 1. Systemization of repetitive (regular, standardized) phenomena; 2. Prototypicalization of meaning description; 3. Contextualization/encyclopedization of meaning description; 4. Pragmatization of meaning description; 5. Continualized presentation of language phenomena, i.e., introduction of numerous phenomena of transient and indeterminate nature and indicating the existence of a semantic­pragmatic and lexical­grammatical continuum; 6. “Discretization” of combinatorial continuum, i.e., identification and description of entrenched word combinations with naming functions.


Author(s):  
Jeasik Cho

This book provides the qualitative research community with some insight on how to evaluate the quality of qualitative research. This topic has gained little attention during the past few decades. We, qualitative researchers, read journal articles, serve on masters’ and doctoral committees, and also make decisions on whether conference proposals, manuscripts, or large-scale grant proposals should be accepted or rejected. It is assumed that various perspectives or criteria, depending on various paradigms, theories, or fields of discipline, have been used in assessing the quality of qualitative research. Nonetheless, until now, no textbook has been specifically devoted to exploring theories, practices, and reflections associated with the evaluation of qualitative research. This book constructs a typology of evaluating qualitative research, examines actual information from websites and qualitative journal editors, and reflects on some challenges that are currently encountered by the qualitative research community. Many different kinds of journals’ review guidelines and available assessment tools are collected and analyzed. Consequently, core criteria that stand out among these evaluation tools are presented. Readers are invited to join the author to confidently proclaim: “Fortunately, there are commonly agreed, bold standards for evaluating the goodness of qualitative research in the academic research community. These standards are a part of what is generally called ‘scientific research.’ ”


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