scholarly journals Digital media and risks involved for the LGBT community

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
M A Sousa ◽  
M D O Lima ◽  
P A Oliveira
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Social Representations ◽  
Sexual Experience ◽  
Personal Exposure ◽  
Study Data ◽  
Casual Sex ◽  
Lgbt Community ◽  
Sexual Encounters ◽  
Belo Horizonte

Abstract Background With the increase in the use of the internet and digital media, the number of people looking to network digitally, or just to find someone to have romantic or sexual encounters, has also increased. For this, there are networks and applications that are used for the purpose of romantic and sexual encounters, such as Tinder, Happn, Badoo, Scruff, Grindr, among others. These types of networks currently allow and facilitate sexual contact, making it possible to arrange meetings only for the so-called casual sex, which can be defined as a kind of sexual experience that occurs without the need for a fixed relationship. With the possibility of the ease and practicality of being able to have a sexual relationship, attention should be paid to the vulnerability and risks that the social networks used for this purpose can place its users. Objective To understand how LGBT students deal with the use and risks involved in digital media. Methods This is a research with a qualitative approach, based on the Theory of Social Representations. University students who declared themselves as LGBT in the city of Belo Horizonte participated in the study. Data collection took place through open and in-depth interviews, with a semi-structured script. The data were interpreted based on the Structural Analysis of the Narration, proposed by Demazière; Dubar. Results Two theoretical categories were listed: Ease of contact with the use of social media - this category shows the ease that research participants have to show themselves, give opinions and demonstrate their interest in a person through digital media. Risks of using social media - Risks range from personal exposure, making an appointment with an unknown person, in addition to the risks related to sexually transmitted infections. Conclusions Users of digital media need to interpret the risks that are involved when accessing a social network and outline ways of taking care of themselves and others. Key messages Knowing ways that the LGBT community exposes itself in digital media can contribute to preventive actions and to promote the health of these people in a more effective way. With the ease of exchanging images and dating for casual sex, it is necessary to discuss new approaches to health, including by digital means.

scholarly journals Influence of social media for sexuality of adolescents

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
M A Sousa ◽  
P A Oliveira ◽  
M D O Lima ◽  
M I F Freitas
Keyword(s):  
Social Media ◽  
High School Students ◽  
Public Schools ◽  
Young People ◽  
Sexual Health ◽  
Digital Media ◽  
Social Representations ◽  
Point Of View ◽  
School Students ◽  
Belo Horizonte

Abstract Background Adolescence is a phase of life of great emotional, cognitive, social and body changes. Also noteworthy are the changes related to the emotional relationship between young people and sexuality. Recent research indicates that the use of Social Media (MS) has increased dramatically among adolescents in the last 10 years, and they have a tendency to seek information on health, sexual health and STIs including AIDS in these media. Objective To understand the influences of social media for sexual health and sexuality in adolescents. Methods This is a research with a qualitative approach, based on the Theory of Social Representations. The study included 28 adolescents aged between 15 and 18 years old, high school students from two public schools in Belo Horizonte. Data collection took place through open and in-depth interviews, with a semi-structured script. The data were interpreted based on the Structural Analysis of the Narration, proposed by Demazière; Dubar. Results The results found point to positive and negative representations in relation to the interviewees' point of view on the influence of social media on the sexuality of these adolescents. The positive representations found revolve around the ease of access to information and the privacy of being able to search and answer your questions through the internet and other means of communication. The aforementioned negative representations point to the little media approach on the subject, in addition, they indicate sporadic approaches centered on festive periods and dates such as carnival, a unique focus on AIDS and aimed specifically at adult audiences. Conclusions It is necessary to rethink how adolescents and young people today experience their sexuality and how to reach them comprehensively, understanding the need to guarantee appropriate and quality information to adolescents. Key messages The present work leads to reflections on the ways that adolescents experience sexuality today. Currently, teenagers are involved in digital media, including social media, where they can express issues related to sexuality and the way they experience it.

scholarly journals Social representations of marketing work: advertising workers and social media

2019 ◽  
Vol 53 (5) ◽  
pp. 830-847 ◽  
Author(s):  
Robert Cluley ◽  
William Green
Keyword(s):  
Social Media ◽  
Representation Theory ◽  
Digital Media ◽  
Social Representations ◽  
Media Analysis ◽  
Social Representation ◽  
Data Set ◽  
Content Type ◽  
Marketing Managers ◽  
Social Representation Theory

Purpose Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media. Design/methodology/approach A naturalistic data set of 17,553 messages posted on Twitter by advertising workers was collected. A sample of over 1,000 unique messages from this data set, incorporating all external links and images, was analysed inductively using structured thematic analysis. Findings Advertising workers represent marketing work as a series of fun yet constrained activities involving relationships with clients and colleagues. They engage in cognitive polyphasia by evaluating these productive differences in both a positive and negative light. Research limitations/implications The study marks a novel use of social representation theory and innovative social media analysis. Further research should explore these relations in greater depth by considering the networks that marketing workers create on social media and establish how, when and why marketing workers turn to social media in their everyday activities. Practical implications Marketing workers choose to represent aspects of their work to one another, using social media. Marketing managers should support such activities and consider social media as a way to understand the lives and experiences of marketing workers. Originality/value Marketing researchers have embraced digital media as a route to understanding consumers. This study demonstrates the value of analysing digital media to develop an understanding of marketing work. It sheds new light on the ways marketing workers create social relationships and enables marketing managers to understand and observe the social aspects of effective marketing.

scholarly journals Ways of exposing the sexuality of university students in digital media

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
M A Sousa ◽  
M D O Lima ◽  
P A Oliveira
Keyword(s):  
Social Networks ◽  
Social Media ◽  
University Students ◽  
Digital Media ◽  
Social Relations ◽  
The Internet ◽  
Research Subjects ◽  
Digital Medium ◽  
Belo Horizonte ◽  
Source Of Information

Abstract Background Due to social and technological developments, experiences related to relationships between people express changes, which can be observed in social media, especially in social networks and dating and sexual apps. The use of social networks is growing among people of all age groups, which facilitates the maintenance of interpersonal contact and allows some people to get to know each other digitally, in addition to assisting in the search for information about sexuality and making it possible to meet with women. loving or sexual purpose. Objective to understand the means that university students express their sexuality in digital media. Methods This is a research with a qualitative approach, based on the Theory of Social Representations. University students from Belo Horizonte participated in the study. Data collection took place through a structured questionnaire with open and closed questions made available via the internet. The data were interpreted based on the Structural Analysis of the Narration, proposed by Demazière; Dubar. Results Two theoretical categories were listed. Use of digital media for sexual and amorous encounters - university students reveal the use of apps for casual encounters, where they use photos considered sensual to get a date outside the digital medium. Use of digital media as a source of information - the research subjects say they use the internet as a source of information about sexuality, as they still consider this issue difficult to approach with parents. These students also share the acquired information and personal experiences with friends. Conclusions In the digital environment, social relations are based on a hypervisibility of personal life on social networks, where intimate, private and especially sexual and body issues are exposed. Key messages Understanding how university students express their sexuality in digital media is an important step towards promoting the health of this population group. Social media can be of great value, but it can also present risks. Thus, university students are susceptible to these two factors, especially when it comes to topics such as sexuality.

Effects of Image Upload on Social Media as Media Promotion in Journal Publishers

CCIT Journal ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 20-31
Author(s):  
Untung Rahardja ◽  
Ani Wulandari ◽  
Marviola Hardini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Content ◽  
Three Solutions ◽  
Conventional Process ◽  
Promotion System

Digital content is content in various formats, whether written, image, video, audio or combination so that it can be read, displayed or played by a computer and easily sent or hared through digital media. Digital content has abundant benefits, especially in the field of promotion. Where when a place of business or a body wants to introduce a product or service that is owned, it definitely requires content such as images as a promotional media. However, if you have to distribute posters to everyone you meet, it is not in line with current technological advancements because you are still using a conventional process. Therefore, to overcome this problem, social media can be used to process digital content easily and quickly. In this study, there are 3 (three) problems that will be overcome by 2 (two) methods, and 3 (three) solutions are produced. The advantage of digital content in social media is that it can be accessed anytime and anywhere, so it is concluded that the use of digital content in social media is able to overcome problems and is a creativepreneur effort found in the promotion system of a journal publisher.   Keywords—Digital Content, Creativepreneur, ATT Journal, Social Media

“Tradition,” Vernacularism, and Learning to Be a Folk Musician With Social Media

2020 ◽  
pp. 442-466
Author(s):  
Simon Keegan-Phipps ◽  
Lucy Wright
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Case Studies ◽  
Folk Music ◽  
Learning Mechanisms ◽  
Media Technologies ◽  
Arts And Humanities ◽  
The Arts ◽  
The Social ◽  
Social Shaping

This chapter considers the role of social media (broadly conceived) in the learning experiences of folk musicians in the Anglophone West. The chapter draws on the findings of the Digital Folk project, funded by the Arts and Humanities Research Council (UK), and begins by summarizing and problematizing the nature of learning as a concept in the folk music context. It briefly explicates the instructive, appropriative, and locative impacts of digital media for folk music learning before exploring in detail two case studies of folk-oriented social media: (1) the phenomenon of abc notation as a transmissive media and (2) the Mudcat Café website as an example of the folk-oriented discussion forum. These case studies are shown to exemplify and illuminate the constructs of traditional transmission and vernacularism as significant influences on the social shaping and deployment of folk-related media technologies. The chapter concludes by reflecting on the need to understand the musical learning process as a culturally performative act and to recognize online learning mechanisms as sites for the (re)negotiation of musical, cultural, local, and personal identities.

Indigenous language newspapers and the digital media conundrum in Africa

2021 ◽  
pp. 026666692098340
Author(s):  
Kevin Onyenankeya
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Transformation ◽  
Qualitative Approach ◽  
Indigenous Language ◽  
Technological Determinism ◽  
Traditional Media ◽  
Digital Revolution ◽  
The Future ◽  
Major Factors

The future of journalism is being shaped by the convergence of technology and societal shifts. For indigenous language press in Africa battling to stay afloat amidst stiff competition from traditional media, the pervasive and rapidly encroaching digital transformation holds both opportunities and potential threats. Using a qualitative approach, this paper examined the implication of the shift to digital media for the future of the indigenous language newspaper in Africa and identifies opportunities for its sustainability within the framework of the theories of technological determinism and alternative media. The analysis indicates poor funding, shrinking patronage, and competition from traditional and social media as the major factors facing indigenous newspapers. It emerged that for indigenous language newspapers to thrive in the rapidly changing and technology-driven world they need to not only adapt to the digital revolution but also explore a business model that combines a futuristic outlook with a practical approach.

scholarly journals Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Economic Value ◽  
Reliability And Validity ◽  
Political Influence ◽  
Measurement Tool ◽  
Opinion Formation ◽  
Consumption Behavior ◽  
The Social ◽  
The Media

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.

scholarly journals PARE0012 AWARENESS CAMPAING “LUPUS.GR 2020”

2020 ◽  
Vol 79 (Suppl 1) ◽  
pp. 1292.2-1292
Author(s):  
K. Antonopoulou ◽  
M. Konstantinidis
Keyword(s):  
Social Media ◽  
Digital Media ◽  
High Impact ◽  
Direct Mail ◽  
Press Conference ◽  
International Ngos ◽  
Help Line ◽  
Telephone Calls

Background:LUPUS GR 2020Objectives:To sensitize and educate the wide public about lupusTo contribute to the process of de-stigmatization as the rigid problem of prejudice and stigma prevails.Methods:The campaign “LUPUS GR 2020” consists of photographs, each of which has a different message for Lupus and 2 TV spots. The well know artists participated did not take any fee.The campaign consists of Press Announcements in digital and off digital media, in Social Media (Instagram - Twitter - Facebook), in Eleana Site and in YouTubePost of the artists in their personal social media pagesPress ConferenceDirect mail in international NGOs e.g. Lupus Europe, PAIN ALLIANCE EUROPE, AGORA PLATFORM, etc.Results:We announced the campaign on January 24, 2020. Until end of January, we have 36 press clipping, 3 TV interviews, more than 35.000 views of the post in our fb and increase of telephone calls in our help line about lupusConclusion:The campaign has a high impact in the wide public as well as in all the stakeholders.Figure:Disclosure of Interests:None declared

scholarly journals “Wars” on COVID-19 in Slovakia, Russia, and the United States: Securitized Framing and Reframing of Political and Media Communication Around the Pandemic

2020 ◽  
Vol 5 ◽  
Author(s):  
Marta N. Lukacovic
Keyword(s):  
United States ◽  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Research Question ◽  
The United States ◽  
Frame Element ◽  
Political Factions ◽  
Russian Media ◽  
The Government

This study analyzes securitized discourses and counter narratives that surround the COVID-19 pandemic. Controversial cases of security related political communication, salient media enunciations, and social media reframing are explored through the theoretical lenses of securitization and cascading activation of framing in the contexts of Slovakia, Russia, and the United States. The first research question explores whether and how the frame element of moral evaluation factors into the conversations on the securitization of the pandemic. The analysis tracks the framing process through elite, media, and public levels of communication. The second research question focused on fairly controversial actors— “rogue actors” —such as individuals linked to far-leaning political factions or militias. The proliferation of digital media provides various actors with opportunities to join publicly visible conversations. The analysis demonstrates that the widely differing national contexts offer different trends and degrees in securitization of the pandemic during spring and summer of 2020. The studied rogue actors usually have something to say about the pandemic, and frequently make some reframing attempts based on idiosyncratic evaluations of how normatively appropriate is their government's “war” on COVID-19. In Slovakia, the rogue elite actors at first failed to have an impact but eventually managed to partially contest the dominant frame. Powerful Russian media influencers enjoy some conspiracy theories but prudently avoid direct challenges to the government's frame, and so far only marginal rogue actors openly advance dissenting frames. The polarized political and media environment in the US has shown to create a particularly fertile ground for rogue grassroots movements that utilize online platforms and social media, at times going as far as encouragement of violent acts to oppose the government and its pandemic response policy.

Sports Journalism: Self-Censorship, Ethics and Lived Experience in the Digital Era.

2020 ◽  
Author(s):  
◽  
Tom Bradshaw
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Ethical Issues ◽  
Theoretical Perspective ◽  
Professional Experience ◽  
Homogeneous Sample ◽  
Sports Journalism ◽  
Digital Era ◽  
Qualitative Approaches

This thesis examines the major ethical issues experienced by UK sports journalists in the course of their practice in the modern digital media landscape, with a particular focus on selfcensorship. In tandem, it captures the lived professional experience of sports journalists in the digital era. My own professional experience is considered alongside the experiences of interviewees and diary-keepers. Initially, an exploratory case study of the work of investigative journalist David Walsh is used to highlight key ethical issues affecting sports journalism. A Kantian deontological theoretical perspective is articulated and developed. Qualitative approaches, specifically Interpretative Phenomenological Analysis and autoethnography, are then used to provide an original analysis of the research objectives, enhanced by philosophical analysis. Ten in-depth, semi-structured interviews are conducted with a homogeneous sample of UK sports journalists, while diaries kept by three different journalists provide another seam of data. Reflective logs of my own work as a sports journalist provide the basis for autoethnographic data. The main log runs for two-and-half years (2016- 19) with a separate additional log covering the 2019 Rugby World Cup in Japan. The semistructured interviews, diaries, autoethnography and case study are synthesized. The thesis explores how social media has introduced a host of ethical issues for sports journalists, not least the handling of abuse directed at them. Social media emerges as a double-edged sword. One of its most positive functions is to raise the standard of some journalists’ output due to the greater scrutiny that reporters feel they are under in the digital era, but at its worst it can be a platform for grotesque distortion and for corrupting sports journalists’ decision-making processes. Self-censorship of both facts and opinions emerges as a pervasive factor in sports journalism, a phenomenon that has been intensified by the advent of social media. Sports journalists show low engagement with codes of conduct, with the research suggesting that participants are on occasion more readily influenced by self-policing dynamics. This project captures vividly sports journalists’ personal involvement and emotional investment in their work, and reconsiders the ‘toy department’-versus-watchdog classification of sports journalists. The thesis concludes with recommendations for industry, including the introduction of formal support for sports journalists affected by online abuse.

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