Develop Your Lay-Level Research Communication Strategy

2021 ◽  
pp. 107-116
Author(s):  
Dennis Meredith
Keyword(s):  
Scientific Publication ◽  
Research Process ◽  
Scientific Data ◽  
Communication Strategy ◽  
Successful Strategy ◽  
Research Communication ◽  
Everyday Lives ◽  
Funding Agencies ◽  
The Media

This chapter covers the practical steps to creating a communication strategy to enhance your research and your career. Developing a strategy for communicating to lay audiences is important for successfully reaching those audiences. That strategy involves first protecting scientific publication against premature public release of scientific data and conclusions. A strategy also involves giving a comprehensive, coherent view of one’s research, sharing one’s research process, and fitting into the institution’s mission. Finding popular “hooks” for communication, or vivid metaphors familiar to people in their everyday lives, will engage your audience and greatly help communicate your work. A successful strategy also entails coordinating with funding agencies and becoming an expert resource for the media.

Explaining Research

2021 ◽  
Author(s):  
Dennis Meredith
Keyword(s):  
Media Coverage ◽  
Communication Strategy ◽  
Decision Makers ◽  
Science Centers ◽  
The Public ◽  
Research Communication ◽  
News Releases ◽  
Effective Media ◽  
Funding Agencies ◽  
Tools And Techniques

Explaining Research is the most comprehensive guide to research communication. It offers practical tools and techniques to effectively reach professional and lay audiences important to researchers’ success. These audiences include colleagues, potential collaborators, officers in funding agencies and foundations, donors, institutional leaders, corporate partners, students, legislators, family and friends, journalists, and the public. The book also includes strategies to guide research communication, as well as insights from leading science journalists and research communicators. The book shows how to develop a communication “strategy of synergy”; give compelling talks; build a professional website; create quality posters, images, animations, graphs, charts, videos, e-newsletters, blogs, podcasts, and webinars; write popular articles and books; persuade funding decision makers; produce news releases and other content that attract media coverage; give effective media interviews; serve as a public educator in schools and science centers; and protect against communication traps.

Plan Your Research Communication Strategy

2021 ◽  
pp. 30-40
Author(s):  
Dennis Meredith
Keyword(s):  
Communication Strategy ◽  
Research Communication ◽  
News Releases ◽  
Multiple Audiences ◽  
The Media

Researchers should chart a communication strategy to maximize the benefit of their communications to their research and career. They first need to free themselves from the attitude that they should fear communicating to lay audiences because of the inherent imprecision of lay communications. Also, they should overcome the fear of communicating beyond their peers because their peers might judge them harshly. They should have a “do-tell” strategy that they communicate as much as possible about their goals and research advances. Such a strategy ensures that their work will reach audiences that they might not have expected. They should also have a “strategy of synergy,” in which they use such content as news releases to reach multiple audiences beyond the media.

scholarly journals STRATEGI KOMUNIKASI AJI BOJONEGORO DALAM MENCEGAH PRAKTIK JURNALISME AMPLOP

2020 ◽  
Vol 20 (1) ◽  
pp. 57-80
Author(s):  
Amrullah Ali Moebin
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Interpersonal Communication ◽  
Code Of Ethics ◽  
Research Process ◽  
Communication Strategy ◽  
Case Study Approach ◽  
Study Approach ◽  
The Media

Abstract This study discusses the communication strategy undertaken by the Alliance of Independent Journalists (AJI) Bojonegoro East Java in conducting discussions about the practice of envelope journalism. The reason is that the practice of envelope journalism violates the journalistic code of ethics. The research process uses qualitative methods with a case study approach. The results of this study are AJI Bojonegoro's strategy to prevent envelope journalism by creating new innovations. They provide education to the speakers. The media used is outdoor media, posters. Steps taken by interpersonal communication and utilizing social media.   Keywords: Communication Strategy, Envelope Journalisme

How Scientists Communicate

2020 ◽  
Author(s):  
Alan Kelly
Keyword(s):  
Ethical Issues ◽  
Scientific Communication ◽  
Scientific Publication ◽  
Good Communication ◽  
Wide Range ◽  
Conference Presentations ◽  
Scientific Papers ◽  
History Of ◽  
The Media ◽  
Broad Overview

What is scientific research? It is the process by which we learn about the world. For this research to have an impact, and positively contribute to society, it needs to be communicated to those who need to understand its outcomes and significance for them. Any piece of research is not complete until it has been recorded and passed on to those who need to know about it. So, good communication skills are a key attribute for researchers, and scientists today need to be able to communicate through a wide range of media, from formal scientific papers to presentations and social media, and to a range of audiences, from expert peers to stakeholders to the general public. In this book, the goals and nature of scientific communication are explored, from the history of scientific publication; through the stages of how papers are written, evaluated, and published; to what happens after publication, using examples from landmark historical papers. In addition, ethical issues relating to publication, and the damage caused by cases of fabrication and falsification, are explored. Other forms of scientific communication such as conference presentations are also considered, with a particular focus on presenting and writing for nonspecialist audiences, the media, and other stakeholders. Overall, this book provides a broad overview of the whole range of scientific communication and should be of interest to researchers and also those more broadly interested in the process how what scientists do every day translates into outcomes that contribute to society.

scholarly journals Accelerating Scientific Publication in Biology

2015 ◽  
Author(s):  
Ronald D Vale
Keyword(s):  
Scientific Community ◽  
Scientific Publication ◽  
Scientific Publications ◽  
Postdoctoral Training ◽  
The Public ◽  
New Information ◽  
Funding Agencies ◽  
New Findings ◽  
Time Required ◽  
Catalytic Effects

Scientific publications enable results and ideas to be transmitted throughout the scientific community. The number and type of journal publications also have become the primary criteria used in evaluating career advancement. Our analysis suggests that publication practices have changed considerably in the life sciences over the past thirty years. More experimental data is now required for publication, and the average time required for graduate students to publish their first paper has increased and is approaching the desirable duration of Ph.D. training. Since publication is generally a requirement for career progression, schemes to reduce the time of graduate student and postdoctoral training may be difficult to implement without also considering new mechanisms for accelerating communication of their work. The increasing time to publication also delays potential catalytic effects that ensue when many scientists have access to new information. The time has come for life scientists, funding agencies, and publishers to discuss how to communicate new findings in a way that best serves the interests of the public and the scientific community.

scholarly journals The Development of Pop Up Book Media with The Character of Art Figure Besutan Jombang

2021 ◽  
Vol 2 (1) ◽  
pp. 19-28
Author(s):  
Ifa Dwi Aurelia ◽  
Ratih Asmarani
Keyword(s):  
Primary School ◽  
Research Process ◽  
Average Score ◽  
School Students ◽  
Process Implementation ◽  
Implementation Stages ◽  
The Media ◽  
D Model ◽  
Implementation Stage

One of the use of learning media is to deliver the material from teacher to students. There are many types of learning media that can be applied to learning activities, especially at the primary school. In the era of technology, there are many new habits in life especially for primary school. Therefore, it is necessary to strengthen the material for primary school students about the value of goodness contained in regional arts. This research is included in research and development which will later obtain the results of a teaching material in the form of a Pop up book learning media by using Jombang's art figures. In addition to obtain a learning media, this research also aims to determine the process, implementation, and quality of the media. The research process was carried out in accordance with the steps in the 4-D model from Thiagarjan which had been modified by researchers without dissemination stage. In the development process, the researcher obtained 94.35% from material and media experts. While at the implementation stage, the researcher obtained 85.89% from the average score given by media users. Then 87.01% for the quality score which is the average of the process and implementation stages which indicates that the media developed by researchers is included in the category of very valid and feasible to be used without the need for improvement.

scholarly journals Surrounded by science: The Researchers' Gallery at Malmö University Library

2020 ◽  
Vol 16 (2) ◽  
pp. 14-17
Author(s):  
Annsofie Olsson ◽  
Lotti Dorthé
Keyword(s):  
Learning Environment ◽  
Knowledge Creation ◽  
Research Process ◽  
Research Communication ◽  
Cross Border ◽  
University Library ◽  
Process And Outcome ◽  
Informal Setting ◽  
The University

The Researchers' Gallery at Malmö University Library shows current research in exhibitions, co-created by librarians and researchers. The library invites all visitors to take part in and learn more about the research process and outcome. In an academic yet informal setting, the library offers a credible space for research communication. The Researchers' Gallery is a space for students, researchers and the society to meet, and encourage cross-border knowledge creation. The Researchers’ Gallery has become a platform for continuing collaboration between researchers and between researchers and librarians. Exhibited research now has a natural and an integrated place in the learning environment of the library and at the university.

scholarly journals Komunikasi Politik Kiai Dalam Pemilihan Umum Tahun 2019

2020 ◽  
Vol 10 (1) ◽  
pp. 49-62
Author(s):  
Khoirul Mushthofa Misyuniarto
Keyword(s):  
Political Communication ◽  
Boarding School ◽  
General Election ◽  
Communication Strategy ◽  
The Political ◽  
Study Approach ◽  
Winning Team ◽  
Qualitative Descriptive ◽  
The Media

This study examines the political communication strategy carried out by Kiai as a boarding school caretaker in the General Election. The purpose of this study is to describe the political communication strategy carried out by Kiai Syafik Rofi'i, caretaker of the Salafiyah Syafi'iyah Islamic Boarding School in Bangkalan Regency, East Java Province in the 2019 General Election. This study uses a qualitative descriptive method with a case study approach. The results showed that the political communication strategy being implemented was political negotiation among kiai in Islamic boarding schools in Bangkalan Regency. In addition, political communication uses the strategy of a campaign winning team or success team, and also uses the media as a channel for delivering messages to provide understanding and influence public opinion.

scholarly journals Unique information offers as a means of modern communication strategy

2021 ◽  
Vol 2 (25) ◽  
pp. 31-40
Author(s):  
Kirill V. Aksenov ◽  
◽  
Diana A. Bagdasaryan ◽  
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
External Resources ◽  
The Public ◽  
Unique Information ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Article Study ◽  
Wide Potential

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.

Městské marketingové strategie: Příklady českých měst

2021 ◽  
Author(s):  
Lucie Herbočková ◽  
Vladimír Žítek
Keyword(s):  
Theoretical Background ◽  
Communication Strategy ◽  
Marketing Plan ◽  
Depth Of Processing ◽  
Target Groups ◽  
Modern Cities ◽  
Comprehensive Development ◽  
The Media

Marketing plans are one of the key strategic documents for the management of modern cities. If cities want to effectively use marketing tools to support the comprehensive development of their territory, it is necessary to design and implement their unique marketing strategy. A lot of European cities have been doing this for several decades, and their steps have already become an inspiration for many Czech cities. The quality of the document is determined not only by the sufficient depth of processing of individual parts but also by a detailed analysis of the target groups on which attention is to be focused. Only in this way is it possible to propose measures and activities that will fulfill the city's visions and goals. The aim of the paper is to evaluate the marketing strategies of selected Czech cities in the light of theoretical background and concepts. The paper focuses on three Czech towns that have a marketing plan, namely Hodonín, Břeclav and Trutnov. Hodonín's marketing plan is too general and has an analytical rather than a developmental character. On the other hand, Bruntál has a clear plan based on a precisely performed analysis stemming from the results of a questionnaire survey. All objectives and measures are clearly and comprehensibly defined, and measurable indicators enhance their achievement. The plan looks realistic and ambitious at the same time. Trutnov's marketing plan significantly focuses on the role of the media in the implementation of the communication strategy. Considerable emphasis is also placed on the specification of target groups.

Sign in / Sign up

Export Citation Format

Share Document