Dante’s Influence on Virgil

2018 ◽  
Author(s):  
Richard H. Armstrong
Keyword(s):  
Target Audience ◽  
Translation Theory ◽  
Daunting Task ◽  
Transitional Point

This chapter highlights one particular moment in translation theory that reveals Dante’s influence on the role of translation as reception in vernacular literatures. Armstrong focuses on the not widely known work of Enrique de Villena (1384–1434), whose translation can be seen as a transitional point between medieval and modern translational practices and as marking the beginning of a ‘vernacularization’ of translation, a process designed to make the translated text more accessible to the target audience. In analysing the Castilian Eneida of Villena, Armstrong reflects on the philological conscience of a translator faced with the daunting task of translating Virgil, as well as on the boundaries that separate text from paratext.

Managing and accessing indigenous knowledge for national development: The role of academic libraries in Ghana

2021 ◽  
pp. 026666692110099
Author(s):  
Paulina Afful-Arthur ◽  
Paulina Nana Yaa Kwafoa ◽  
Matilda Ampah-Johnston ◽  
Vida Mensah
Keyword(s):  
Qualitative Study ◽  
Literature Review ◽  
Indigenous Knowledge ◽  
Academic Libraries ◽  
National Development ◽  
Target Audience ◽  
Academic Librarians ◽  
Effective Management ◽  
Collaborative Efforts

This paper is to examine the role academic libraries can play to organize and make indigenous knowledge accessible for national development. The target audience for the paper are academic librarians in Ghana, researchers of African studies in Ghana and other stakeholders. This is a qualitative study with data from interviews with the librarians and a desk-top literature review. Academic librarians in Ghana recognize the importance of indigenous knowledge organization, but little has been done by way of research. Most academic libraries in Ghana have the basic resources to manage indigenous knowledge. Academic librarians need to be proactive in their collaborative efforts to manage indigenous knowledge. Academic librarians in Ghana should be proactive towards effective management of indigenous knowledge, for easy accessibility. Again, academic libraries need to be well resourced to manage indigenous knowledge. Finally, academic libraries need to create awareness about the importance of indigenous knowledge using different media platforms to all stakeholders.

scholarly journals The Royal Portuguese Cabinet of Reading: a space for medical science in the 19th century

Almanack ◽  
2016 ◽  
pp. 241-286
Author(s):  
Monique de Siqueira Gonçalves ◽  
Tânia Bessone
Keyword(s):  
19Th Century ◽  
Medical Science ◽  
Target Audience ◽  
Relative Importance ◽  
Science Field ◽  
The 19Th Century ◽  
General Collection

Abstract: This work presents an analysis on the role of the Royal Portuguese Cabinet of Reading during the second half of the 19th century regarding the collection and safekeeping of medical science books. By analyzing the books contained in the 1906 catalog by Ramiz Galvão (consisting of the institution's collection since 1837), we intend to understand the relative importance of the medical science collection found in the general collection of the Royal Portuguese Cabinet of Reading, and whether it was updated and relevant amidst the constitution of Brazil's medical science field. It is also intended to discover the preponderant idiom among its works and at which target audience they were aimed at, therefore, whether its guard matched the institution's outline of lusophone culture preservation.

scholarly journals A Contemporaneidade da Educação em Saúde

2020 ◽  
Vol 21 (2) ◽  
pp. 220-225
Author(s):  
Suellem Luzia Costa Borges ◽  
Eduardo de Ferreira
Keyword(s):  
Health Education ◽  
Basic Education ◽  
Family Health ◽  
Target Audience ◽  
Service Access ◽  
Health Service Access ◽  
Demographic Indicators ◽  
Process Implementation ◽  
Systematic Development

Faz-se necessário refletir as práticas de educação em saúde e o papel do profissional que a executa de forma responsável. São considerados diversas variáveis que influenciam na sistemática do desenvolvimento da mesma, como as metodologias empregadas pelo educador, o conhecimento deste a respeito do seu público alvo e das necessidades que os mesmos possuem, assim como a influência do acesso ao serviço de saúde para a eficácia da educação em saúde. Trata-se de um estudo descritivo, analítico, retrospectivo, caracterizado como revisão sistemática. Desenvolver a educação em saúde com eficácia demanda diversos conhecimentos, além de planejar os propósitos envolvidos. O público alvo, as necessidades reais e os indicadores epidemiológicos e demográficos complementam o hall de variáveis importantes para a concretização do processo. Deve-se, ainda, ponderar as características desta comunidade envolvida, desvendando o conhecimento prévio e de educação básica afim de não subjulgar tampouco supervalorizar aquilo que se acredita como verdade. Conclui-se que a noção de territorialidade, didática, compreensão dos princípios da atenção primária e formação de vínculos são essenciais para que a conquista do tema possa acontecer, além do envolvimento do profissional que está à frente desta comunidade.   Palavras-chave: Aprendizagem. Pessoal da Saúde. Saúde da Família.   Abstract It is necessary to reflect the health education practices and the role of the professional who performs it responsibly. Several variables are considered that influence the educator’s systematic development, such as the methodologies employed by the educator, his or her knowledge of his or her target audience and of the needs they have, as well as the influence of health service access  on the health education effectiveness. This is a descriptive, analytical, retrospective study characterized as a systematic review. To develop health education effectively requires several types of knowledge, in addition to planning the purposes involved. The target audience, the real needs and the epidemiological and demographic indicators complement the hall of variables that are important for the process implementation. It is also necessary to consider the characteristics of this community involved, revealing the prior knowledge and basic education in order not to underjudge or overvalue what is believed to be true. It is concluded that the notion of territoriality, didactics, understanding of the primary care principles and bonds formation  are essential for the conquest of the theme to happen, in addition to the professional involvement who is at the head of this community   Keywords: Learning. Health Personnel. Family Health.

scholarly journals Institutional Economics: Rhetoric and Myths

Upravlenie ◽  
2016 ◽  
Vol 4 (3) ◽  
pp. 19-25
Author(s):  
Ерзнкян ◽  
Bagrat Yerznkyan
Keyword(s):  
Detailed Analysis ◽  
Institutional Economics ◽  
Target Audience ◽  
Economic Research ◽  
Main Attention ◽  
Cultural Code ◽  
Scientific Fields

This article analyzes the application of rhetoric in institutional economics interpreted in various – evaluative, disciplinary, instrumental – aspects. When considering the rhetoric with the evaluative position the emphasis is done not on the positive and neutral, but on its negative – for the recipients – treatment. In terms of disciplinary or specific scientific fields, the main attention is paid to the system, as well as evolutionaryinstitutional approach. A detailed analysis of rhetorical instruments that serve as a tool for manipulating the target audience is done. On the example of the study of place and role of cultural code in economic research it is shown by which rhetorical means myths are introduced into scientific circulation.

WEBSITE AS A MEANS OF ADVERTISING CITIES OF THE WORLD: STRUCTURAL-SEMANTIC AND PRAGMATIC ASPECTS

2021 ◽  
pp. 131-141
Author(s):  
I. V. Ushchapovska ◽  
R. Ye. Podvalna
Keyword(s):  
Information Transfer ◽  
Target Audience ◽  
Lexical Unit ◽  
Advertising Message ◽  
The World ◽  
Pragmatic Aspects ◽  
Special Category

The article actualizes the study of websites as a means to promoting cities around the world and highlights the main structural and semantic characteristics of advertising sites hosted on Internet platforms. The pragmatic role of a lexical unit of advertising texts is investigated. The concepts of website and advertising text are defined, the main ways of information transfer through advertising text were described. Definitions of the concepts such as advertising, advertising text, strategy, website, and related concepts are provided. After researching the selected advertising texts, the structural and semantic characteristics of advertising on websites, and the main ways of transmitting information, such as verb sentences, simple nominative sentences, and elliptical sentences are analyzed. The pragmatic means of advertising campaigns on websites includes constructions, such as Top + Numeral, Must + V., Let + Inf, and so on. Examples of pragmatic websites are also considered. Samples and purposes of using this approach are given. There are various strategies for advertising and promoting cities and countries around the world on Internet platforms. The most popular and effective are the use of different language techniques (motivational, interrogative, negative sentences) and the strategy of the association. The advertising text is noted to embody a communicative and pragmatic guideline. In the advertising message, there is a presentation of the goods to the target audience. Thus, the main load is the language code, which is aimed at a special category of people. A small number of works on this topic indicate the need for a more detailed study of the issue.

The Role of Social Media in Event Marketing

2021 ◽  
pp. 262-281
Author(s):  
Serap Serin Karacaer
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Service Marketing ◽  
Target Audience ◽  
Point Of View ◽  
Event Marketing ◽  
Effective Current ◽  
Marketing Activities ◽  
Effective Transfer

Activities, which include events that are not all intangible, include large-scale service components, and hence, their marketing includes service marketing. From this point of view, it is possible to state that it is very difficult to market activities that the participants cannot take home and consume physically. In this context, it is very important that the event marketing activities convey the feeling to the target audience that they will have fun and be entertained. Therefore, social media is one of the most important tools used in the effective transfer of the organization to the target audience within the scope of event marketing activities. As the most effective current communication and interaction tool, social media has become the most important tool for event marketers who are trying to appeal to large audiences and promote a certain destination, product, or service.

Script variation as audience design: Imagining readership and community in Japanese yuri comics

2019 ◽  
Vol 49 (3) ◽  
pp. 357-378
Author(s):  
Hannah E. Dahlberg-Dodd
Keyword(s):  
Language Use ◽  
Target Audience ◽  
Popular Media ◽  
Female Characters ◽  
Same Sex ◽  
Audience Design ◽  
Second Person ◽  
Female Audience ◽  
Shojo Manga

AbstractBuilding on recent work supporting a sociolinguistic approach to orthographic choice, this study engages with paratextual language use in yuri, a subgenre of Japanese shōjo manga ‘girls’ comics’ that centers on same-sex romantic and/or erotic relationships between female characters. The comic magazine Comic Yuri Hime has been the dominant, if not only, yuri-oriented published magazine in Japan since its inception in 2005. Though both written and consumed by a primarily female audience, the magazine has undergone numerous attempts to rebrand and refocus the target audience as a means to broaden the magazine's readership. This change in target demographic is reflected in the stylistic representation of paratextual occurrences of the second-person pronoun anata, indicating the role of the textual landscape in reflecting, and reifying, an imagined target audience. (Script variation, manga, popular media, Japan, yuri manga)

scholarly journals The Rôle of Theory in Translator Training: Some Observations about Syllabus Design

2002 ◽  
Vol 46 (3) ◽  
pp. 497-506 ◽  
Author(s):  
Mark Shuttleworth
Keyword(s):  
Ad Hoc ◽  
Formal Theory ◽  
Translation Theory ◽  
Controversial Issues ◽  
Specific Approach ◽  
Translator Training ◽  
Training Programmes ◽  
Generic Theory ◽  
Theoretical Component

Abstract “With doubts about the usefulness of translation theory never far from many people's minds, this paper seeks to consider exactly what it is that we are trying to achieve by including a theoretical component in translator training programmes. Within this context the paper specifically examines the possibilities of generic theory courses — in which students who are working with different language pairs and who probably have only a single language in common are all taught together — as opposed to a more language-specific approach. In order to attain the relevance that they purportedly so often lack, such courses need to set a fairly broad agenda for themselves, seeking if possible to address the type of questions likely to be uppermost in students' minds, expose students to a range of differing opinions on controversial issues, provide an alternative to standard dichotomies, encourage participants to arrive at their own strategies for solving translation problems, prepare students for work within the translation industry and demonstrate that translation is not an activity which is completely ad hoc and subjective. The paper furthermore suggests that every effort should be made to harmonise the formal theory component with everything else that goes on in the programme, so that theory is seen to be relevant to practice. Within this broader perspective one of the main purposes of this training component should therefore be to enable students to develop their own personal, internalised theory which will inform their developing performance as professional translators.”

scholarly journals Packaging Information as a Polycode Advertising Text: Impact Tools

2020 ◽  
pp. 111-121
Author(s):  
M. V. Terskikh
Keyword(s):  
Food Packaging ◽  
Target Audience ◽  
Point Of Sale ◽  
Effective Implementation ◽  
Role Of Information ◽  
Modern Technologies

The article is devoted to the analysis of polycode advertising texts placed on food packaging. The relevance of the study is determined by the fact that at present, when the decision to purchase is often made directly at the point of sale, the role of information on the packaging has increased many times over. This fact makes it necessary to analyze modern technologies of influence and manipulation that are relevant for this type of discourse. The author considers the text on the packaging as a communicative and structural holistic message, consisting of semiotically heterogeneous elements, characterized by high pragmatic and expressive saturation, aimed at encouraging consumers to make a purchase of a particular product. A typology of functions performed by the information on the packaging is proposed. The main polycode tools that ensure the effective implementation of these functions are considered. As the most frequent polycode techniques used in the text on food packaging, the author identifies the following: an emphasis is made on a unique component in the composition, categorization of the target audience according to certain criteria, the use of means of expression, including provocative metaphorization, appeal to authoritative opinion, the use of stylistic visualization, technologies of narrative and storytelling, etc.

scholarly journals PEMBERDAYAAN MASYARAKAT DALAM MENJAGA KEBERSIHAN SUNGAI MELALUI PENGGUNAAN TEMPAT SAMPAH TERAPUNG ( FLOATING TRASH CAN ) DI DESA TANJUNG SETEKO KECAMATAN INDRALAYA KABUPATEN OGAN ILIR

2014 ◽  
Vol 2 (1) ◽  
pp. 63-68
Author(s):  
Nukmal Hakim
Keyword(s):  
Community Service ◽  
Target Audience ◽  
Design Environment ◽  
Service Activities ◽  
The Village ◽  
Alternative Solutions

Empowerment have keeping the River Health  by using the Float Trash Can in Tanjung Seteko Village Indralaya sub distric Ogany Ilir Regency.  Provide alternative solutions that could be applied in order to overcome the bad habits people taking out the trash into the river. Maintenance of order and cleanliness of the river tributaries in the village of Tanjung Seteko Indralaya District . This activities are expected to provide tangible benefits to the target audience , as: 1 ) . Society has a floating trash . 2 ) . Society will be protected from various diseases caused by waste dumped into the river . The Community Service activities consciousness will arise to always maintain the cleanliness of the river , Trash Floating  is one of the main of the solution in addressing the problems of waste in the water , floating trash can is a design environment technology in the form of floating garbage which is applied through simple methods and technologies to optimize the role of communities around the river in South Indralaya to get used to dispose of waste in place and eliminate bad habits not to throw garbage into the river.

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