Political Parties and Diaspora: A Case Study of Romanian Parties’ Involvement Abroad

2020 ◽  
Vol 73 (4) ◽  
pp. 901-917
Author(s):  
Gabriela Borz
Keyword(s):  
Political Parties ◽  
Communication Strategies ◽  
Online Communication ◽  
New Parties ◽  
Policy Strategy ◽  
Party Members ◽  
Gradual Approach ◽  
The Impact

Abstract How do parties organise for success in engaging with their diaspora? This study investigates the impact Romanian diaspora has had on national political parties. It develops an argument based on diaspora recognition, engagement and policy as implemented by old and new parties. The analysis shows that recognition of diaspora in party statutes is not a guarantee for engagement. The latter increases with the use of new online communication strategies, provided there is a demand for such communication platforms. New parties with a strong anti-corruption stance mobilise diaspora online. The policy strategy emphasises diaspora support rather than diaspora return as incumbent parties take a gradual approach based on rights and identity promotion, which increases the economic utility of the engagement. The results are based on the analysis of party statutes, governmental documents, party online communication strategies and interviews with party members.

scholarly journals Vulnerability in a tracked society: Combining tracking and survey data to understand who gets targeted with what content

2020 ◽  
Vol 22 (11) ◽  
pp. 1996-2017
Author(s):  
Nadine Bol ◽  
Joanna Strycharz ◽  
Natali Helberger ◽  
Bob van de Velde ◽  
Claes H de Vreese
Keyword(s):  
Survey Data ◽  
Online Communication ◽  
Data Driven ◽  
Health Conditions ◽  
User Characteristics ◽  
Individual Perceptions ◽  
Health Related ◽  
Online Tracking ◽  
The Impact

While data-driven personalization strategies are permeating all areas of online communication, the impact for individuals and society as a whole is still not fully understood. Drawing on Facebook as a case study, we combine online tracking and self-reported survey data to assess who gets targeted with what content. We tested relationships between user characteristics (i.e. socio-demographic and individual perceptions) and exposure to branded content on Facebook. Findings suggest that social media use sophisticated algorithms to target specific groups of users, especially in the context of gender-stereotyping and health. Health-related content was predominantly targeted at older users, females, and at those with higher levels of trust in online companies, as well as those in poorer health conditions. This study provides a first indication of unfair targeting that reinforces stereotypes and creates inequalities, and suggests rethinking the impact of algorithmic targeting in creating new forms of individual and societal vulnerabilities.

Digital media as a driver of change in political organisation: 2010 and 2015 UK general elections

2020 ◽  
Vol 42 (7-8) ◽  
pp. 1343-1359
Author(s):  
Anthony Ridge-Newman
Keyword(s):  
Political Parties ◽  
Digital Media ◽  
Digital Technology ◽  
Organisational Change ◽  
Conservative Party ◽  
General Elections ◽  
Run Up ◽  
The Impact

In Britain, by 2015, Web 2.0 had become a more widely accepted and established mode of civic engagement of which political e-participation became an observable extension. However, in the run-up to 2010, social media were newer, less understood and largely associated with younger generations. These changes present questions about how wider technocultural developments impacted political engagement between the 2010 and 2015 UK general elections. This article aims to go some way in examining this question with a theoretical focus on the role of Facebook as a driver of change in political organisation. Using the British Conservative Party as a case study, the article analyses and compares events, observations and shifting power relations associated with digital technology and organisational change observed over two election cycles spanning from 2005 to 2015. A focal aim is to examine changes in Conservative Party campaigns and organisation in order to contribute to wider debates about the impact of digital technology in changing the organisation and activities of actors, like political parties and political participants, in democratic contexts. The article concludes that a complex combination of internal and external, technological and human, and grassroots and centralised factors played roles in changing the Conservative Party.

Conditions for new parties’ participation in a founding election in a democratic transition

2016 ◽  
Vol 24 (4) ◽  
pp. 434-443
Author(s):  
Myriam Aït-Aoudia
Keyword(s):  
Qualitative Study ◽  
Political Parties ◽  
Case Studies ◽  
Electoral Competition ◽  
Analytical Framework ◽  
The Political ◽  
Democratic Transitions ◽  
New Parties ◽  
First Time

The literature on democratic transitions considers the participation of new parties in the first pluralist election in a post-authoritarian context (founding election) as something to be taken for granted. As such, it is never questioned. Specialists in democratic transitions ignore the research on “new parties,” which is, nonetheless, essential to the understanding of the particular characteristics of a post-authoritarian situation. Using an original qualitative study on Algeria, this article proposes to bring to light the political, organizational, and legal conditions of new political parties’ participation or nonparticipation in a founding election. In particular, this research allows us to grasp the dilemmas and difficulties faced by leaders of new parties and the types of support on which they rely to engage for the first time in an electoral competition. The analytical framework stemming from this “case study” is applicable to other national case studies.

THE ROLE OF AUGMENTED REALITY IN DESTINATION BRANDING

2020 ◽  
Vol 26 (2) ◽  
pp. 419-436
Author(s):  
Assumpció Huertas ◽  
Jan Gonzalo
Keyword(s):  
Augmented Reality ◽  
Communication Strategies ◽  
Destination Branding ◽  
Tourism Experience ◽  
Destination Brand ◽  
The Impact ◽  
The City ◽  
Depth Interviews

Purpose – The goals of this study are to find out which factors contribute to AR applications generating satisfactory tourism experiences; analyze the impact of AR on destination brand communication; and examine whether the act of communicating the destination brand also increases satisfactory tourist experiences. Design – The research is based on a case study of an AR application that belongs to the city of Tarragona (Spain) that reproduces its main monuments dating from the Roman era. Methodology – The study includes one survey conducted on 150 participants (75 tourists, 75 residents) and 15 in-depth interviews with respondents who used the Imageen application. Approach – The analysis provides detailed information on the users’ experiences and opinions, highlighting the different variables that provide the most satisfactory tourist experiences. Findings – The study shows that the AR application creates highly satisfactory tourism experiences, although not extraordinary. The main contribution of this study has been to demonstrate that the AR application has the potential to communicate the destination brand. Originality of the research – This study provides knowledge on the AR role in constructing a destination brand and its relationship with the tourism experience. Particularly, the findings of this paper have significant implications for DMOs and their marketing and communication strategies.

Understanding the contribution of effective communication strategies to program performance in humanitarian organizations

2017 ◽  
Vol 7 (2) ◽  
pp. 126-151 ◽  
Author(s):  
Sebastián Villa ◽  
Paulo Gonçalves ◽  
Tonny Villy Odong
Keyword(s):  
Communication Theory ◽  
Communication Strategies ◽  
Effective Communication ◽  
Lessons Learned ◽  
Equation Modeling ◽  
Content Type ◽  
Humanitarian Organizations ◽  
Procedure Guidelines ◽  
The Impact

Purpose The purpose of this paper is to employ concepts drawn from communication theory to develop a structural model that it is hoped will improve the understanding of the impact of effective communication mechanisms on the performance of humanitarian organizations. Design/methodology/approach The research is based on a case study of a single humanitarian organization. The authors designed a cross-sectional study, collecting data using structured questionnaires and interviews. Structural equation modeling was used to test and estimate the model. Findings Estimations show that the proper design of internal manuals and procedure guidelines, coupled with formal strategies to foster stakeholder dialogue in organizations and increase the perceived performance of humanitarian programs. Practical implications The paper discusses the importance of designing effective communication strategies that permit humanitarian organizations to use their communication channels properly and improve operations based on lessons learned and the concerns of stakeholders. Originality/value This paper builds on the foundations provided by communication theory to develop a model that explains how communication affects performance in humanitarian organizations. The study further builds on a case study to test the theoretical model.

scholarly journals Study on Promoting Companies Specialized in the Production of Wine From IA§I County (Romania) by Implementing Online Marketing (Case Study)

2015 ◽  
Vol 47 (4) ◽  
pp. 123-132
Author(s):  
A. Chiran ◽  
Elena Gîndu ◽  
A. F. Jitareanu ◽  
Mădălina-Oana Apetre
Keyword(s):  
Rural Areas ◽  
Online Communication ◽  
Online Marketing ◽  
Internet Communication ◽  
Internet Users ◽  
Marketing Activities ◽  
Almost All ◽  
The Impact ◽  
A Company

Abstract Online promotion of wine products is a new but indispensable approach in all promotional activities initiated by companies and producers of wine, whereas there is a need for a greater focus on this specific market, not separated from the real one, but a new component, increasingly prevalent. The new market, where demand is getting bigger in our country and where consumers are becoming more and more faithful to this type of promotion, is the online environment, which generated, as a response from manufacturers and distributors in almost all food industry areas, online marketing. Promoting in the virtual environment follows the same stages of development as any promoting strategy from other environments of intersection with customers: initial research, market segmentation, setting goals, market positio-ning, marketing mix, implementation of the promotional campaign itself and the implementation and post implementation control. The key features of wine products online promoting is interactivity and socialization. Internet communication occurs in two directions, unlike traditional marketing, which is unidirectional. The other characteristic of virtual promotional methods - socialization characterizes the future of cyberspace. The research purpose is not to separate the new form of promotion of other forms of nonvirtual marketing activities, but to emphasize that online marketing is the component that should not be missing from any promotional cam-paign launched by a company. The research was based on information provided by the S.C. Cotnari S.A. Department of Marketing. In order to determine the characteristics of online communication and modern promoting trends, we analyzed the website and social media accounts of this wine producer, as well as news portals and blogs. Questionnaires were applied on a sample of 133 consumers, to analyze the impact on their use of online marketing. The studied sample consisted of consumers of wine and, most of them, Internet users, from urban or rural areas. Each questionnaire contained 16 questions, with a total of 63 variables, and aimed to compare the behavior of respondents towards online promotion activity of S.C. Cotnari S.A., Iaşi county.

scholarly journals Leadership election reform in the British Labour party: democratisation or power struggle?

2021 ◽  
Author(s):  
Tim Niendorf
Keyword(s):  
Political Parties ◽  
General Trend ◽  
Theoretical Perspective ◽  
Labour Party ◽  
Tony Blair ◽  
Election Reform ◽  
Election Process ◽  
British Labour ◽  
Party Members ◽  
The Impact

AbstractThis article examines the impact of reforms on the outcome of Labour party leadership contests since the premiership of Tony Blair. From a theoretical perspective, these reforms are characterised by a tension between a general trend towards increasing “democratisation” of political parties and the power interests of intra-party actors. While there have been significant changes to both the nomination stage and the final ballot, the impact of these changes has to be strongly qualified. Instead of a major “democratisation” through targeted and deliberate reform measures, simple shifts in the power structure between strategic actors are more prominent among reform effects. Meanwhile, the trend towards “democratisation” in relation to the final ballot stage was largely driven by the massive membership surge since 2015, as well as low-key reform measures unconnected to handing ordinary party members more influence over the election process.

scholarly journals Communication Strategies Used in Teaching Media Information Literacy for Combating Hoaxes in Indonesia: A Case Study of Indonesian National Movements

2020 ◽  
Vol 90 ◽  
pp. 26-41
Author(s):  
Nurul Hidayatul Ummah ◽  
Muchamad Sholakhuddin Al Fajri
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Information Literacy ◽  
Communication Strategies ◽  
Online Communication ◽  
Fake News ◽  
Comprehensive Understanding ◽  
National Movements

This study examined communication strategies used by Indonesian national movements to teach media information literacy as an endeavour to fight hoaxes. The in-depth online interview and content analysis had been employed to investigate approaches of the movement to campaign media information literacy competence to society. The findings reveal that the offline communication has been massively applied by the movement to establish direct engagement to give a comprehensive understanding. Moreover, in the case of online communication, the content of Instagram shows that the movements predominantly use Instagram for marketing tools which post much information related to offline activities, instead of educated contents that contain media information literacy understanding. This study suggests that educating media information literacy through online communication should be prioritised, as 140 million Indonesians are active social media users, dominated by the youth aged 18-24 who are prone to be attacked by fake news.

Right to Form Political Parties

2020 ◽  
pp. 293-324
Author(s):  
Adam S. Chilton ◽  
Mila Versteeg
Keyword(s):  
Statistical Analysis ◽  
Political Parties ◽  
New Parties ◽  
Constitutional Protection ◽  
The Right ◽  
Constitutional Protections ◽  
Do So ◽  
Opposition Parties

This chapter analyzes the right to form political parties. It first describes the doctrinal aspects of this right, and how it is organizational in nature. It also theorizes the extent to which political parties are able to mobilize to protect their rights, and whether and how the constitution can help them do so. The chapter also draws attention to important differences between opposition parties and ruling parties. It then presents results from a global statistical analysis, which reveal that constitutional protections of the right to form political parties are systematically associated with higher levels of respect for party rights and levels of democratization. It attributes this finding to the actions by political parties, which use the constitution to protect their rights. It also presents findings from a case study in Myanmar, which demonstrates how the constitutional protection of political parties facilitated the emergence of dozens of new parties and how the new parties used the Myanmar Constitution to protect their interests.

The Hustling Candidate and the Advent of the Direct Primary: A California Case Study

2013 ◽  
Vol 12 (1) ◽  
pp. 31-64
Author(s):  
John F. Reynolds
Keyword(s):  
Political Parties ◽  
Progressive Era ◽  
Personal Characteristics ◽  
State Regulation ◽  
Party Organization ◽  
Political Landscape ◽  
Elective Office ◽  
The Impact ◽  
Direct Primary

Many political scientists and historians attribute the candidate-centered campaign, a defining characteristic of the modern American political system, to the appearance of the direct primary during the Progressive Era. During the nineteenth century, when the major parties selected their nominees in conventions, office seekers maintained a lower profile, and partisan-minded voters were not overly influenced by the personal characteristics of the candidates. Using California as a case study, this essay traces the emergence of a new breed of aggressive office seekers at the turn of the twentieth century. It looks specifically at the canvassing activities of would-be gubernatorial nominees in the weeks leading up to the state convention. In its heyday, the convention system marginalized elective office seekers. The multilayered convention system was too decentralized and complex to be manipulated in the interests any one candidate. Candidates began to exert more influence over the nomination process in the waning years of the nominating convention. The introduction of state regulation of party functions took control of the process out of the hands of local partisan clubs and cliques. Delegates began to be selected on the basis of their affiliation with a gubernatorial candidate. Conventions lost much of their deliberative character, and voting blocs emerged tied to particular candidates through the unit rule. By the time the direct primary appeared on the scene in 1909, the aggressive office seeker was already a fixture on the political landscape. In short, scholars have exaggerated the impact of the shift from indirect to direct nominations and have overlooked the implications of the regulation of political parties when the convention system was still in place. The direct primary was part of a long tradition of reform designed to serve the interests of the parties' office-seeking or office-holding contingent at the expense of the party organization.

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