Mid-Atlantic wine tourism consumer preference: an econometric approach

2019 ◽  
Vol 31 (3) ◽  
pp. 327-343
Author(s):  
Chen Yue ◽  
Ramu Govindasamy ◽  
Kathleen Kelley
Keyword(s):  
Logistic Regression ◽  
Consumer Preference ◽  
Past Experience ◽  
Willingness To Participate ◽  
Atlantic Region ◽  
Content Type ◽  
Wine Tourism ◽  
Study Results ◽  
Tourism Experience ◽  
Econometric Approach

Purpose Using an econometric approach, this study aims to examine Mid-Atlantic USA wine consumers’ willingness to participate in winery or vineyard tours based on their wine knowledge, wine drinking occasions, demographical factors, past experience with wine tourism and wine purchasing behaviors. Design/methodology/approach An internet-based consumer survey (N = 977) conducted 22-24 October 2014 was used to collect data. The screening criteria for the survey participants were: 1) being a resident of the Mid-Atlantic region (New York, New Jersey and Pennsylvania, USA), 2) at least 21 years old, 3) not an industry member, and 4) having purchased and consumed wine within the past year. In addition to descriptive statistics, a logistic regression was used to estimate consumers’ willingness to participate in winery or vineyard tours. Independent variables were categorized into five groups: sources of wine knowledge, wine drinking occasions, demographical factors, past experience and wine purchasing behaviors. Findings With 736 valid observations, the logistic regression shows that males are more likely to be interested in winery or vineyard tours, while young adults (<25 years old) are less likely. Learning about wines from winery tasting room staff members, from wine magazines or from local and regional magazines are the top three positive influencers on interest in these activities. Past wine tourism experience in the Mid-Atlantic region, drinking wine as an everyday beverage and giving wines as gifts also show a positive relationship with likelihood of participating in these activities. Practical implications Study results can help the Mid-Atlantic wine industry understand wine tourists’ behaviors and preferences. Advertising in wine magazines and local and regional magazines can be used to target wine consumers interested in winery or vineyard tours. Attributes (i.e. past experience with wine tourism and gaining knowledge from winery tasting room staff) that are related to the quality of wine tourism experience were identified. Participants were also interested in purchasing wine from the winery during or after participating in wine tourism activities; therefore, wineries should focus on guest interactions to encourage such purchases. Originality/value This survey collected data from both consumers who had or who lacked wine tourism experience, which allowed us to gather input from wine drinkers who had not necessarily visited tasting rooms. This survey instrument can be used to collect data from wine consumers residing in regions where the presence of wineries and wine tourism is low, which can provide insight that otherwise might be influenced by currently offered wine tourism activities. This paper uses an econometric approach to understand consumer interests in wine tourism in the Mid-Atlantic region and provides a comprehensive, clear and informative profile of likely wine tourism participants who reside in a region that has not been studied comprehensively.

scholarly journals The winery experience from the perspective of Generation Z

2018 ◽  
Vol 30 (2) ◽  
pp. 169-184 ◽  
Author(s):  
Dimitrios P. Stergiou ◽  
David Airey ◽  
Alexandros Apostolakis
Keyword(s):  
Wine Industry ◽  
Generational Cohort ◽  
Student Groups ◽  
Content Type ◽  
Wine Tourism ◽  
Generation Z ◽  
Five Factors ◽  
Service Staff ◽  
Tourism Experience ◽  
Low Performance

Purpose The purpose of this paper is to investigate the wine tourism experience from the perspective of Generation Z adults in Greece, following an actual winery visit. Design/methodology/approach Responses were obtained from a total of 306 respondents drawn from student groups visiting a winery in the Achaia region of the Peloponnese, Western Greece, using convenience sampling. A list of winescape attributes was adopted for testing and used to structure self-administered questionnaires. The data collected were analysed using a factor-analytic and importance-performance analysis framework. Findings Five factors that promote understanding of the desired wine tourism experience of Generation Z adults were identified, namely, cost considerations and wine and entertainment both perceived to be important but the winery’s performance on the same was poor, destination attributes and service staff both perceived to be important with good performance and learning about wine perceived to be unimportant with low performance. Originality/value This is the first academic study focusing specifically on the winery experience from the perspective of Generation Z. As such, it has provided new and useful insights for researchers and managers in the wine industry concerning the experience of this under-researched generational cohort.

Outbound medical tourism experience, satisfaction and loyalty: lesson from a developing country

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Shahed Mahmud ◽  
Md. Mahbubar Rahman ◽  
Reshma Pervin Lima ◽  
Esmat Jahan Annie
Keyword(s):  
Structural Equation ◽  
Medical Tourism ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Content Type ◽  
Destination Loyalty ◽  
Study Results ◽  
Tourism Experience

PurposeThe objective of the study is to measure outbound medical tourists' satisfaction and loyalty based on medical tourists' experience from a developing country's perspective.Design/methodology/approachThe medical tourists taken medical services from India constituted the population of this study. By applying a purposive and snowball sampling techniques, samples were selected. Based on the expectation confirmation theory (ECT) and a modified medical tourism experience model, this study empirically analyzed the research hypotheses by applying the partial least square–structural equation modeling (PLS–SEM) technique.FindingsThe empirical result revealed that the experience of service quality, medical tourism infrastructure and experience of medical tourism expenses has a direct impact on medical tourists' satisfaction. Furthermore, destination appeal and culture has a significant moderating effect on the relationship between medical tourists' satisfaction and destination loyalty. Multigroup analysis (MGA) was performed to examine group differences of the model. The MGA results revealed that, based on age, the research model remains undifferentiated between groups. In contrast, based on income, the only relationship, medical tourism infrastructure and medical tourists' satisfaction significantly differ between groups, while others remain identical from each other.Practical implicationsThe study results will contribute both theoretically and practically. Theoretically, the study will be a helpful instrument to figure out medical tourists' behavior through the lens of ECT in a developing country’s perspective. Furthermore, practically this study results will assist policymakers and practitioners of medical tourism in formulating strategies and making future decisions effectively.Originality/valueThe study has uniqueness in two aspects. First, the study empirically revealed Bangladeshi medical tourists' experience and behavioral intention to Indian medical tourism destinations. Second, the study’s findings exposed quantifiable insights into the Bangladesh–India medical tourism phenomenon.

Economic sustainability of wine tourism services and direct sales performance – emergent profiles from Italy

2020 ◽  
Vol 122 (5) ◽  
pp. 1519-1529
Author(s):  
Sławomir Smyczek ◽  
Giuseppe Festa ◽  
Matteo Rossi ◽  
Filippo Monge
Keyword(s):  
Sales Performance ◽  
Service Level ◽  
Intensity Level ◽  
Current Investigation ◽  
Direct Link ◽  
Content Type ◽  
Wine Tourism ◽  
Direct Sales ◽  
Tourism Experience ◽  
Tourism Services

PurposeDirect sales at the winery constitute one of the most used indicators for evaluating the success of a wine tourism experience. In this respect, service performance at the winery can have some influence on sales, which assumes that there is a direct link between the service level intensity of the wine tourism offer and the intensity level of direct sales at the winery; thus proposing that the global sustainability of the economic performance of the winery would increase if the wine tourism experience was supported by intense wine tourism services.Design/methodology/approachA descriptive statistical investigation was conducted on a sample of 35 Italian wineries, giving evidence on the adoption of different service categories as part of the wineries' wine tourism offers. From these results, an inferential statistical analysis was conducted to detect the existence of a direct link between wine tourism services and direct sales at the winery.FindingsBased on the current investigation, even though it was of an exploratory nature, the evidence does not in general support a direct link between the service level intensity of the wine tourism offer and the level of intensity of direct sales at the winery. Instead, some evidence points to a potential direct link between logistics services and direct sales. Unfortunately, some evidence emerged regarding the lack of availability of wine tourism services for disabled persons.Originality/valueWine tourism is a relevant success factor for the wine business. Its influence affects not only the wineries' reputation through word-of-mouth, most of all on the social networks but also their image and most importantly their direct sales. Frequently, in fact, wine tourism performance can be evaluated by direct sales performance. As a result of the current investigation, however, it is likely that the intensity level of direct sales at the winery is not the most correct indicator for evaluating the success of a wine tourism experience with high levels of service, especially when considering overall sustainability.

Dimensions of wine hotel experiences shared online

2019 ◽  
Vol 32 (1) ◽  
pp. 59-77 ◽  
Author(s):  
Ana Brochado ◽  
Mike Troilo ◽  
Helena Rodrigues ◽  
Fernando Oliveira-Brochado
Keyword(s):  
Market Segmentation ◽  
Food Service ◽  
Online Reviews ◽  
Tourism Industry ◽  
Content Type ◽  
Wine Tourism ◽  
Tourism Experience ◽  
Hotel Managers ◽  
Practical Implications ◽  
Present Understanding

Purpose The purpose of this study sought to identify the main themes linked with wine hotel experiences, based on tourists’ narratives shared online, and to investigate whether these narratives vary according to traveler type. Design/methodology/approach Content analysis was carried out on 4,114 online reviews of 52 wine hotels located in 27 wine regions across 11 nations in both the Old and New World. Findings The analysis of these web reviews revealed that narratives can be grouped under 11 themes organized into 7 main dimensions as follows: wine, lodging (i.e. hotel, area and room), food service (i.e. restaurant and breakfast), scenery (i.e. views and vineyards), staff, transportation and recommendation. The main narratives vary according to traveler type. Practical implications Improving the present understanding of wine tourists’ experiences should help wine hotel managers find new approaches to enhancing visitors’ satisfaction. As the dimensions of wine tourism experiences shared online vary according to traveler type, wine managers can design their offer to target families, couples, friends, solo and corporate clients. Originality/value Prior research has identified the need for market segmentation in the wine tourism industry. This research addresses this need by specifying the wine tourism experience according to traveler type. The breadth of the data, and the method of using travelers’ own testimony as opposed to more common surveying are additional contributions for both academics and managers.

Agritourism consumers’ participation in wine tasting events

2014 ◽  
Vol 26 (2) ◽  
pp. 120-138 ◽  
Author(s):  
Ramu Govindasamy ◽  
Kathleen Kelley
Keyword(s):  
Design Methodology ◽  
Direct Marketing ◽  
Internet Survey ◽  
Behavioral Characteristics ◽  
Graduate Degree ◽  
Atlantic Region ◽  
Content Type ◽  
Wine Tourism ◽  
On Farm ◽  
Practical Implications

Purpose – The purpose of this study is to determine the likelihood of a USA Mid-Atlantic region consumers’ willingness to partake in a wine tasting event, an example of an agritourism activity, based on their responses to an Internet survey conducted from June 22 to 29, 2010. Design/methodology/approach – Potential participants were screened and asked to participate if they resided in one of the states targeted (Delaware, New Jersey or Pennsylvania); were aged 21 years and older; were the primary food shopper for the household; and had previously attended an agritourism and/or direct marketing events or activities. Findings – A logit model was developed based on responses from 972 consumers who participated in the 15-minute Internet survey to predict participation in wine tasting activity. Consumers who are more likely to attend an on-farm wine tasting event include those who learn about agritourism events through newspapers, think that the variety and price of produce is better at direct markets than supermarkets, are older than 50 years, have a graduate degree and are self-employed. Research limitations/implications – Empirical results will help agritourism operators enhance marketing efforts and develop profitable on-farm agricultural activities by identifying consumer segments likely to participate in wine tourism activities. Practical implications – This paper helps identify consumer segments that are more likely to participate in a wine tasting event and provides marketers with the ability to target likely buyers based on corresponding demographic characteristics. Originality/value – This paper identifies likely wine tasting participants based on demographics, psychographics and behavioral characteristics.

Image, eventscape, satisfaction and loyalty: a case study of a wine tourism event

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Olga Goncalves ◽  
Raquel Camprubí ◽  
Cendrine Fons ◽  
Bernardin Solonandrasana
Keyword(s):  
Social Dimension ◽  
Main Element ◽  
Willingness To Participate ◽  
Image Perception ◽  
Competitive Strategies ◽  
Content Type ◽  
Wine Tourism ◽  
Final Sample ◽  
The Social ◽  
Event Image

PurposeEventscape is widely recognised as having played an important role in the image of wine events; however, research on this topic is scarce, with only a few studies examining the image of a wine tourism event. To date, no studies have examined eventscape and attitudinal variables of a wine event together, thus indicating a gap in the research. Further research to gain a deeper understanding of the role these factors play is needed; thus, this paper aims to explore the relationships between event image, eventscape, satisfaction and loyalty in wine events.Design/methodology/approachA structured questionnaire was chosen for data collection, with a final sample of 117 valid responses. Qualitative data was analysed by means of content analysis. Univariate and bivariate statistical analyses were performed to analyse eventscape attributes and explore its relationship with event image, satisfaction and loyalty.FindingsThe paper highlights that perceptions of eventscape are intrinsically related to perceived event image and reveal a statistically significant relationship between these two elements. Results show the importance of the social dimension in the image perception of a wine event and point to conviviality as the main element. This study also reveals a relationship between perceived event image and attitudinal variables and suggests that having a positive image of the event positively influences levels of satisfaction, which are higher, and willingness to participate in future editions of the event. Findings also reveal a relationship between event image and loyalty.Originality/valueWine-related events are undergoing significant developments, creating a need for competitive strategies to develop wine tourism and vineyards in certain regions. Research in this field is scarce to date; therefore, this paper adds to the literature by the studying consumer behaviour of attendees at wine events.

scholarly journals Food-and-wine experiences towards co-creation in tourism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Susana Andreia Salgueiro Rachão ◽  
Zelia Breda ◽  
Carlos Fernandes ◽  
Veronique Joukes
Keyword(s):  
Environmental Awareness ◽  
Structured Interviews ◽  
Convenience Sample ◽  
Content Type ◽  
Theoretical Concepts ◽  
Wine Tourism ◽  
Face To Face ◽  
Tourism Experience ◽  
Research Findings ◽  
Group 5

Purpose In general, literature recognises that co-creative experiences add value to the tourism experience, yet empirical research within food-and-wine context remains scarce. This study aims to analyse the tourists’ perceptions of the co-creation construct, their food-and-wine tourism experiences and their willingness to actively co-create in this type of experiences. Design/methodology/approach Departing from general co-creation theoretical concepts, this research explores how they can be applied in a specific food-and-tourism context. The end goal is to formulate a model that can be applied by food-and-wine managers when they create their tourism experience. A convenience sample of 19 tourists composed by 1 focus group (5 participants) and 14 face-to-face semi-structured interviews provided data for the qualitative research to explore tourists’ perceptions of co-creation and how these perceptions can be used to create engaging and successful food-and-wine experiences. Findings Results reveal that co-creation is perceived by tourists as one or a combination of seven categories: social interaction, novelty, creativity, social sustainability, environmental awareness, enjoyment and memorable experiences. Respondents have participated in food-and-wine activities while travelling as a complement to their tourism experience displaying more willingness to actively participate in food rather than wine experiences. Research limitations/implications This study is exploratory in nature which makes the data not generalisable. The findings need further quantitative validation. Although the food-and-wine experiences were created based on existing experiences, they are composed of a different number of stages (without standardisation), which may make further statistical analysis (comparisons) difficult. Practical implications By conceptualising the co-creation construct, tourism managers may use the outcome of this study to turn their experiences more environmentally friendly and to improve the creative process of the experiences. The research findings not only emphasise the significance of understanding tourists’ co-creation conceptualisation, but also indicate the importance of integrating creativity and environmental awareness dimensions into experiences. Particularly, the study develops a theoretical model supportive of the co-creation dimensions that can be applied on food-and-wine tourism contexts. Originality/value This study fills a gap in the literature between co-creation in tourism and its application in food-and-wine settings by highlighting the significance that co-creation has in developing tourism business experiences.

Using regulatory fit in cost reduction announcements

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ulf Diefenbach ◽  
Benedikt Schnellbächer ◽  
Sven Heidenreich
Keyword(s):  
Regulatory Focus ◽  
Cost Reduction ◽  
Employee Motivation ◽  
Regulatory Fit ◽  
Willingness To Participate ◽  
Content Type ◽  
Study Results ◽  
Regulatory Fit Theory ◽  
The Cost ◽  
The Impact

Purpose The purpose of this paper is to examine whether and how the usage of regulatory fit in cost reduction announcements affects employees’ willingness to engage in the cost reduction program (CRP). Design/methodology/approach Based on the regulatory fit theory, a scenario-based experiment was conducted (n = 517) to investigate the effect of promotion- or prevention-oriented framing of the CRP on the acceptance and the motivation to actively contribute to the CRP using multiple ANOVAs. Findings The study results point out that the framing of the cost announcement messages should use feelings or emotions and ensure gains for promotion-focused employees to decrease the negative effects of regulatory nonfit. However, in the case of prevention-focused employees, facts and reasons should be used in combination with an assertion of nonlosses in the announcement message to prevent regulatory nonfit. Research limitations/implications This research deepens the understanding on the decision-influencing role of managerial cost announcements on employee motivation and the impact of different regulatory orientations. By this, the authors enhance the current understanding of how employees can effectively be integrated into CRPs and expand previous research on how regulatory fit theory can be used by organizations dealing with negative events. Practical implications The study findings offer several opportunities and implications for managers engaged in corporate communication. More specifically, the study findings provide helpful guidelines for organizations to align their cost reduction announcement with the regulatory focus of their employees to reach regulatory fit and thus enhance employee willingness to participate in the CRP. Originality/value Despite the increasing attention of regulatory focus and regulatory fit theory and to the best of the authors’ knowledge, this is the first attempt to search for combined effects of emotions and facts versus potential gains and ensuring nonlosses, which both were shown to influence outcomes predicted by regulatory fit.

Does micronutrients intake modulate the risk of coronary heart disease?

2019 ◽  
Vol 49 (3) ◽  
pp. 368-380 ◽  
Author(s):  
Mohammed Azab ◽  
Abdel-Ellah Al-Shudifat ◽  
Lana Agraib ◽  
Sabika Allehdan ◽  
Reema Tayyem
Keyword(s):  
Coronary Heart Disease ◽  
Logistic Regression ◽  
Heart Disease ◽  
Regression Model ◽  
Logistic Regression Model ◽  
Multinomial Logistic Regression ◽  
Daily Intake ◽  
Dietary Intakes ◽  
Content Type ◽  
Study Results

Purpose The purpose of this study was to examine the relationship between micronutrient intake and coronary heart disease (CHD) in middle-aged Jordanian participants. Design/methodology/approach A case-control study was conducted among patients referring for elective coronary angiography. A total of 400 patients were enrolled in this study. Face-to-face interview was used to complete food frequency questionnaire from which the authors derived usual daily intake of micronutrients. The mean age of participates was 52 years and their average BMI was 30.7 kg/m2. Multinomial logistic regression model and linear logistic regression model were used to calculate odd ratios (OR) and its 95 per cent confidence interval (CI) and p-value for trend, respectively. The association between the risk of CHD and micronutrients intake was adjusted for the age, gender, BMI, smoking, physical activity, total energy intake, occupation, education level, marital status and family history. Findings The study results showed no significant differences between cases and controls for dietary intakes of micronutrients, except for the intake of calcium (p < 0.005), magnesium (p < 0.025), phosphorus (p < 0.023) and potassium (p < 0.006) which were lower in cases than controls. Although no significant trend was observed between most of the dietary intake of micronutrients and the risk of developing CHD, a significant protective effect of magnesium [OR 0.52; 95 per cent CI (0.29-0.95)], phosphorus [OR 0.44; 95 per cent CI (0.24-0.80)] and potassium [OR 0.41; 95 per cent CI (0.22-0.74)] against the risk of CHD was detected. Originality/value The findings from this study provide strong evidence that the intake of micronutrients such as calcium, magnesium, phosphorus and potassium has no significant associations with the risk of CHD.

Use of evidence-based management in healthcare administration decision-making

2017 ◽  
Vol 30 (3) ◽  
pp. 330-342 ◽  
Author(s):  
Ruiling Guo ◽  
Steven D. Berkshire ◽  
Lawrence V. Fulton ◽  
Patrick M. Hermanson
Keyword(s):  
Decision Making ◽  
Logistic Regression ◽  
Healthcare Management ◽  
Evidence Based ◽  
Healthcare Administration ◽  
Content Type ◽  
Study Results ◽  
Research Findings ◽  
Spearman’S Correlation ◽  
Healthcare Leaders

Purpose The purpose of this paper is to examine whether healthcare leaders use evidence-based management (EBMgt) when facing major decisions and what types of evidence healthcare administrators consult during their decision-making. This study also intends to identify any relationship that might exist among adoption of EBMgt in healthcare management, attitudes towards EBMgt, demographic characteristics and organizational characteristics. Design/methodology/approach A cross-sectional study was conducted among US healthcare leaders. Spearman’s correlation and logistic regression were performed using the Statistical Package for the Social Sciences (SPSS) 23.0. Findings One hundred and fifty-four healthcare leaders completed the survey. The study results indicated that 90 per cent of the participants self-reported having used an EBMgt approach for decision-making. Professional experiences (87 per cent), organizational data (84 per cent) and stakeholders’ values (63 per cent) were the top three types of evidence consulted daily and weekly for decision-making. Case study (75 per cent) and scientific research findings (75 per cent) were the top two types of evidence consulted monthly or less than once a month. An exploratory, stepwise logistic regression model correctly classified 75.3 per cent of all observations for a dichotomous “use of EBMgt” response variable using three independent variables: attitude towards EBMgt, number of employees in the organization and the job position. Spearman’s correlation indicated statistically significant relationships between healthcare leaders’ use of EBMgt and healthcare organization bed size (rs = 0.217, n = 152, p < 0.01), attitude towards EBMgt (rs = 0.517, n = 152, p < 0.01), and the number of organization employees (rs = 0.195, n = 152, p = 0.016). Originality/value This study generated new research findings on the practice of EBMgt in US healthcare administration decision-making.

Sign in / Sign up

Export Citation Format

Share Document