Using Qualitative Approach for a Psychographic Segmentation of the Users of Library Services

2011 ◽  
Author(s):  
Chiara Faggiolani
Keyword(s):  
Qualitative Approach ◽  
Library Services

scholarly journals Strategi Pustakawan dalam Pemanfaatan Perpustakaan Oleh Siswa di SMA Negeri 1 Lubuk Alung Kabupaten Padang Pariaman

2019 ◽  
Vol 8 (1) ◽  
pp. 507
Author(s):  
Ningsih Ramayana Putri ◽  
Ardoni Ardoni
Keyword(s):  
High School ◽  
Qualitative Approach ◽  
Library Services ◽  
Virtual Library ◽  
Class Library

AbstractThis paper discusses the Strategy of Librarians in the Use of Libraries by Students in Lubuk Alung 1 High School in Padang Pariaman Regency. The purpose of this paper is to describe the Strategy of Librarians in the Use of Libraries by Students in Lubuk Alung 1 High School in Padang Pariaman Regency. This research was conducted using descriptive methods through a qualitative approach. Data was collected through literature studies, observations and direct interviews with the Head of Library of SMA Negeri 1 Lubuk Alung, Padang Pariaman Regency. Based on the discussion in the previous chapter, it can be concluded that the Librarian's Strategy in Library Utilization by Students in Lubuk Alung 1 High School in Padang Pariaman Regency is as follows: (a) require students to become members of the library and borrow textbooks; (b) providing collections that are in accordance with the curriculum; (c) collaborating with other libraries in meeting collection needs; (d) do not apply penalties for returning late books; (e) make outdoor reading rooms; (f) creating a class library; (g) conducting tutoring activities; (h) provide virtual library services; (i) provide audiovisual services; (j) provide supporting services; and (k) organizing competitions and giving awards to students.Keywords: Strategies, Librarians, Library Utilization

scholarly journals Pemanfaatan Media Sosial Sebagai Sarana Promosi Layanan Perpustakaan Institut Seni Indonesia Surakarta

2020 ◽  
Vol 3 (1) ◽  
pp. 75
Author(s):  
M. Ali Nurhasan Islamy ◽  
Ika Laksmiwati
Keyword(s):  
Social Media ◽  
Academic Community ◽  
Qualitative Approach ◽  
The Internet ◽  
Online Media ◽  
Library Services ◽  
Structured Interviews ◽  
Public Response ◽  
The Arts ◽  
Modern Era

This study is entitled Utilization of Social Media as a Means of Promoting Library Services in Indonesia Institute of the Arts Surakarta. The purpose of this research is to find out whether social media (Facebook) can provide convenience in introducing various services, providingan an information to users in the current style. In addition, to find out whether facebook can be used to effectively promoting an information services and activities in the library. Researchers will look at facebook, collect documentation data on facebook library pages and analyze them using descriptive qualitative analysis. The approach used is a qualitative approach, namely research that describes the phenomenon, digging data by interviewing informants, observation and documentation. Researchers' technique in finding data will be done directly through online media or the internet by structured interviews and checklists. It's just that if needed the researcher will meet directly the informant. Researchers assume that social media can be used as a substitute for the promotion of library services in the form of online or softcopy and simultaneously to many people and quickly and sometimes even immediately get a response or public response. In addition, promotion with social media can attract users to take of library facilities and participate in library activities and as a media for documentation of various activities in the library. The results of this research are expected to be input and thought for the Library of  Indonesian Institute of Arts Surakarta, namely how to promote library services through facebook in this modern era so that the academic community utilizes services library. 

scholarly journals Improvement of Library Services through Friends of the Ambassador Mier

2020 ◽  
Vol 6 ◽  
Author(s):  
Sonah Sonah ◽  
Nurdyansyah Nurdyansyah ◽  
Siti Ruchana
Keyword(s):  
Elementary School ◽  
School Library ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Library Services ◽  
School Librarians ◽  
Reading Habits ◽  
Research Instrument ◽  
Limited Availability ◽  
Library Staff

The improvement of elementary school library services is very important especially to increase interest in reading, the limited availability of elementary school librarians has an impact on the need for cooperation to improve library services with mier ambassador friends namely library staff partners from the elements of students who have a hobby of reading. The purpose of this collaboration is to optimize the potential of school library services. Forms of cooperation undertaken include to improve the implementation of library activities programs, library promotion, reading habits habituation, reaward reading and fostering collection. This descriptive study uses a qualitative approach. The observation guide was made as a research instrument to collect data relating to the effectiveness of the collaboration of library staff and friends of Ambassador Ambassador to the increased interest in reading readers. The results of this study indicate that the library of SD Muhammadiyah 3 IKROM Wage really needs to collaborate with friends of Ambassador Ambassador to improve school library services

scholarly journals Pengaruh sosial media terhadap user engagement pada akun facebook perpustakaan perguruan tinggi

2019 ◽  
Vol 15 (1) ◽  
pp. 48
Author(s):  
Nova Indah Wijayanti ◽  
Rita Yulianti ◽  
Bagus Wijaya
Keyword(s):  
Social Media ◽  
Academic Libraries ◽  
Community Building ◽  
Qualitative Approach ◽  
Library Services ◽  
User Engagement ◽  
Approach Method ◽  
The Impact ◽  
Effective Channel ◽  
Collection Methods

Introduction. This research aims to determine the utilization of social media, especially Facebook in  academic libraries. It explores the impact of Facebook  content to user activity with the level of user engagement. This research is considered signifincat due to the fact that social media has not been used optimally by the libraries.Data collection methods. This research used a qualitative approach method with interviews by considering user engagement parameters in 4 categories: (1) Literature Exhibits (2) Engaging topic (3) Community Building (4) Library showcasing. This study also used data histories and  Facebook content. Using 5 state academic libraries, the data was gatheres by grouping the data of the user engagement  with the  followers’  response including activities of like, comment, shares from each account.Analysis Data. This research was analysed by using a content analysis.Results and discusions. Most libarires post the category of Library Showcasing, while most users respond to the category Enganging Topics. Facebook has effects of increasing user engagement . It is found that there is a mismatch between postings from admin staff and the follower responses.Conclusions.  Social media function in library is considered as an effective channel of communication, promotion, marketing as well as to improve user engagement. The decicion making related to library services by utilizing social media has not been conducted.

scholarly journals Implementasi Pengelolaan Perpustakaan Di Madrasah Swasta

MANAZHIM ◽  
2020 ◽  
Vol 2 (1) ◽  
pp. 29-44
Author(s):  
Wawan Hermawan ◽  
Ari Prayoga
Keyword(s):  
Program Implementation ◽  
Research Method ◽  
Management Program ◽  
Qualitative Approach ◽  
Library Services ◽  
Student Interest ◽  
Management Process ◽  
Library Management ◽  
Work Program ◽  
Key Informant

The book collection has not been properly inventoried, student interest in reading visits is still low, supervision is carried out every 2/3 months, there is a loss of inventory of madrasa library books, the head of the library does not have staff resources. The purpose of this study is to uncover and analyze the management process including; planning, implementing, organizing, monitoring and evaluating libraries in Madrasah Aliyah Darussalam Sumedang, Indonesia. This research method is descriptive with a qualitative approach. Data collection techniques use; study interviews with the head of the library as the key informant and head of the madrasa, study documents include, book archives, library work programs, library visit books; Observation studies record library activity activities, discussion processes, weekly meetings. The results showed that; first, planning is carried out with the madrasa head at the madrasa level meeting by submitting a work program and submitting a draft budget (RAB); second, organizing is regulated based on the statement of the headmaster of madrasa no: MA.i / S / 20 / pp.006 / 001/2019 concerning the additional duties of Elyana Barbera as head of the library and does not yet have accompanying staff; third, the program implementation at the library is carried out by the head of the library, namely borrowing books, daily library services, work program socialization; fourth, supervision is carried out incidentally monthly and weekly, direct and indirect visits through work program reports to the madrasah head; an evaluation is carried out at the end of the school academic period by submitting a report on the overall madrasa library management program.

scholarly journals Use of Instagram as a Promotion Media of the Faculty Library at Gadjah Mada University

2021 ◽  
Vol 7 (2) ◽  
pp. 342-352
Author(s):  
Leila Karunia
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Human Resources ◽  
Qualitative Approach ◽  
Library Services ◽  
Literature Study ◽  
Thick Description ◽  
Motivation Factors ◽  
Depth Interviews ◽  
The Way

Background of the study: Libraries use social media to promote libraries for users, one of which is Instagram. Gadjah Mada University Library (UGM) and several faculty libraries have used Instagram as a promotional media, but not all are up to date. Purpose: The purposes of this study are to identify the way the faculty library promotes through Instagram and analyze the motivation factors and obstacles faced in promoting the library through Instagram. Method: This study was conducted at the faculty library at UGM used a thick description with a qualitative approach. Data collection techniques used are in-depth interviews, observation and literature study. This study discusses the use of Instagram as a library promotion media from librarians and staff who manage the library's Instagram. Findings: The results of the study show that: First, seven of the eighteen library libraries at UGM were promoted through Instagram. The way the faculty library promoting on Instagram is through posting content such as documenting events, library services, promoting events, and e-resources. Second, the motivation factor of the faculty library at UGM to use Instagram as a promotion media is to adapt to the generation of users and social media used by users. The obstacle faced by most faculty libraries in using Instagram as a library promotion media is the limitations of Human Resources (HR). Conclusion: The use of Instagram as a promotion media of faculty libraries at UGM is still not up to date. The majority of faculty libraries haven't used Instagram to promote the library. Seven faculty libraries have used Instagram but are not the same in up to date.

Friends of the Library Program as a Marketing Media for Library Services at LKC Binus University International: A Preliminary Research

2017 ◽  
Vol 1 (1) ◽  
pp. 05
Author(s):  
Erika Erika ◽  
Danang Dwijo Kangko
Keyword(s):  
Qualitative Approach ◽  
Library Services ◽  
Library Program ◽  
Preliminary Research ◽  
Voluntary Program ◽  
University Leaders ◽  
The University

<p>Libraries can make a voluntary program involving their users. The Friends of the Library Program conducted by the Library and Knowledge Center of Binus University is one example. The program allows members to get involved in the daily operations of the Library and Knowledge Center of Binus University. The program has also attracted the attention of academician and the university leaders of Binus University International. Based on this background, this study is conducted to understand the role of this program in marketing the services of the Library and Knowledge Center of Binus University International. This study is a preliminary research using a qualitative approach with exploratory method. The results reveal that this program plays a pertinent role in marketing the services of the Library and Knowledge Center of Binus University International through the members and alumni of the Friends of the Library program.</p>

scholarly journals STUDI KEBUTUHAN BUKU PERPUSTAKAAN DI STAIN PAREPARE SULAWESI SELATAN

2015 ◽  
Vol 13 (3) ◽  
Author(s):  
Munawiroh Munawiroh
Keyword(s):  
Air Conditioning ◽  
Research Method ◽  
Qualitative Approach ◽  
Library Services ◽  
Human Being ◽  
Reading Room ◽  
Visit Time ◽  
Library Collection ◽  
Lecture Material ◽  
Research Outcome

AbstractThis research aims at obtaining information on an illustration of library at STAIN Pare-Pare either management or utilization of its material and the illustration on relevancy of the material available for the human being needs. This research method adopts a qualitative approach. The research outcome shows: 1) library collection at STAIN relating to compulsory and recommended book whose titles are not covered yet, 2) suitability of the books provided for the student’s needs has been suitable with the needs of lecture material, 3) library services against user has been good enough, d) reading room has not been equipped by air conditioning, 4) limited visit time. AbstrakPenelitian ini bertujuan untuk memperoleh informasi tentang gambaran perpustakaan STAIN Pare-Pare baik dari segi pengelolaan, maupun pemanfaatan bahan pustakanya, dan gambaran tentang kaitan antara koleksi bahan pustaka yang tersedia dengan kebutuhan mahasiswa. Metode penelitian ini menggunaakan pendekatan kualitatif. Hasil penelitian menunjukkan: 1) koleksi perpustakaan STAIN terkait dengan buku wajib dan buku anjuran belum merata judulnya, 2) kesesuaian buku-buku yang tersedia bagi kebutuhan mahasiswa sudah sesuai dengan kebutuhan materi perkuliahn, 3) pelayanan perpustakaan terhadap pengguna sudah cukup baik, d) ruang baca belum dilengkapi dengan alat pendingin, 4) waktu kunjungan masih terbatas.

scholarly journals The Utilization of Instagram as a Media Promotion : the Case Study of Library in Indonesia

2018 ◽  
Vol 2 (2) ◽  
pp. 147-159 ◽  
Author(s):  
Muhammad Azwar ◽  
Siti Sulthonah
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Qualitative Approach ◽  
Library Services ◽  
Literature Study ◽  
Technical Data ◽  
Data Presentation ◽  
Information And Communication ◽  
Data Validity

This paper aims to explore the Instagram utilization and its obstacles as a media promotion of Pustakalana’s library in Bandung, West Java. The research uses qualitative approach. The informants of this research are Pustakalana’s Instagram administrator and Pustakalana’s coordinator, while data collection techniques consist of observation, interview, literature study, and documentation. Triangulation method is used to test data validity and credibility. Technical data analysis involves of data reduction, data presentation, and conclusion. The results of this study indicate that Pustakalana’s library has been utilized the Instagram to promote its library, such as various activities and services growing children’s creativity and imagination, events and workshops for parents, photographs of popular and recommended book collection, quotes to motivate children to read, and the atmospheres of the library and bookstore which are convenient and exciting, and another library services information. Instagram of Pustakalana’s library is not only used for promoting its activities, but also for sharing information and communication by its followers in media. Instagram features are almost entirely utilized by the library on promotions and interactions in other social media. The promoted content in Instagram account contains all information that relate to the library. Nevertheless, they are obstacles emerge in Pustakalana’s Library such as the incompatibility between the number of followers with the number of likers who are obtained on each uploaded post, and the lack of human resources. DOI: 10.15408/insaniyat.v2i2.7320

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