Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

1992 ◽  
Vol 29 (3) ◽  
pp. 314-328 ◽  
Author(s):  
Christine Moorman ◽  
Gerald Zaltman ◽  
Rohit Deshpande
Keyword(s):  
Market Research ◽  
Research Utilization ◽  
Research Process ◽  
Research Information ◽  
Research Relationship ◽  
Personal Trust ◽  
Relationship Processes ◽  
Research Orientations

The authors investigate the role of trust between knowledge users and knowledge providers. The kind of knowledge of special concern is formal market research. Users include marketing and nonmarketing managers; providers include marketing researchers within a user's own firm and those external to the firm. A theory of the relationships centering on personal trust is developed to examine (1) how users’ trust in researchers influences various relationship processes and the use of market research and (2) how the relationships vary when examined across dyads. The relationships were tested in a sample of 779 users and providers of market research information. Results indicate that trust and perceived quality of interaction contribute most significantly to research utilization, with trust having indirect effects through other relationship processes, as opposed to important direct effects on research utilization. Deeper levels of exchange, including researcher involvement in the research process and user commitment to the research relationship, however, have little effect on research use. Finally, the relationships in the model show few differences depending on whether the producer and user share marketing or research orientations. Interorganizational dyads, however, generally exhibit stronger model relationships than intraorganizational dyads.

scholarly journals REFLEKSI EPISTIMOLOGI DALAM METODOLOGI PENELITIAN (Suatu Kontemplasi atas Pekerjaan Penelitian)

2013 ◽  
Vol 5 (2) ◽  
Author(s):  
Saifullah Saifullah
Keyword(s):  
Research Methodology ◽  
Positive Impact ◽  
Research Process ◽  
Central Position ◽  
Building Science ◽  
Scientific Disciplines ◽  
Science Community ◽  
Quality Of Research

<p>Research methodology is the application of epistemology in philosophical which is realized by logico hypotetico verificative-deducto hypothetico verificative. The results of the evaluation of the quality of the research methodology that gave rise buildings recently become a standard formula valid and tested public. In this context it is necessary scrutiny of the functioning and the importance of pre usability, and value the benefits of the research process so that the quality of research produced a positive impact on building science researchers. The role of the researcher holds a central position of being able to adjust the ground circumstances. Benefit value for the benefit of life as the goal of research in theory and practical should be explicitly and implicitly always accompanies every step of research. A consequence of the value of the benefits of scientific research which is undertaken is delivering research results to the user community. The use of research methodologies in the study strongly influenced the extent of the ability of researchers and scientists at the clump science community are able to map the identity of the building a distinctive methodology of scientific disciplines that is useful for subsequent research.</p> <p>Metodologi Penelitian merupakan penerapan epistimologi secara filsafati yang diwujudkan dengan logico  hypotetico  verificative-deducto  hypothetico  verificative.  Hasil  evaluasi terhadap  kualitas  bangunan  metodologi  penelitian  yang  memunculkan  formula  baru menjadi standar yang valid dan teruji publik. Dalam konteks ini maka perlu pencermatan tentang fungsi dan kegunaan akan pentingnya pra, proses dan nilai manfaat riset agar kualitas riset yang dihasilkan berdampak positif pada bangunan keilmuan peneliti. Peran peneliti  memegang  posisi  sentral  karena  mampu  menyesuaikan  situasi  dan  kondisi lapangan. Nilai kemanfaatan bagi kemaslahatan hidup sebagai tujuan riset secara teoritis dan praktis sebaiknya secara eksplisit dan implisit selalu menyertai setiap langkah riset. Konsekuensi ilmiah dalam nilai manfaat riset yang dilakukan adalah menyampaikan hasilhasil riset ke masyarakat pengguna. Penggunaan metodologi penelitian dalam riset sangat dipengaruhi sejauhmana kemampuan peneliti dan komunitas ilmuan pada rumpun ilmu mampu memetakan jati diri bangunan metodologi disiplin keilmuan yang khas sehingga bermanfaat bagi peneliti berikutnya.</p>

scholarly journals MERIT SYSTEM POLICY IN IMPLEMENTING POSITION MOVEMENTS IN THE SIMEULUE DISTRICT GOVERNMENT OF ACEH PROVINCE

2020 ◽  
Vol 18 (2) ◽  
pp. 93-112
Author(s):  
Khalida Ulfa ◽  
Fajar Rahmanto ◽  
Suswanta Suswanta
Keyword(s):  
Good Governance ◽  
Research Information ◽  
The People ◽  
Aceh Province ◽  
District Government ◽  
The Government ◽  
Merit System ◽  
Government Institution

Merit System is the placement of someone with a high leadership position based on their competency. The government as the holder of power always makes new regulations or policies and also changes existing policies, to improve the quality of life of the people and the government institution itself. This article aims to analyze the merit system policy in the implementation of the government in Indonesia in implementing the principles of good governance and to see how the role of Baperjakat in making the mutation decision letter has caused problems between ASN and the Regent of Simeulue. The research method uses descriptive qualitative through literature review and research information. Sources of data obtained through journals, news, and documents. Data analysis techniques using Nvivo plus 12 analysis in the form of the crosstab. The results showed that the procedure for the policy of the position of the State Civil Apparatus (ASN) issued by the Regent of Simeulue was not based on established rules. In the process of mutation, the basic foundation of its implementation is still to use the seniority system and the spoil system where this system is not well used in the mutation process. In this mutation, the application is not by the principles of good governance.

Meeting the Needs of All Cultureless Learners: Culture Discourse and Quality Assumptions in Personalized Learning Research

2021 ◽  
Vol 45 (1) ◽  
pp. 372-407
Author(s):  
Ekaterina Strekalova-Hughes ◽  
Kindel T. Nash ◽  
Bevin Schmer ◽  
Karnissa Caldwell
Keyword(s):  
Relevant Literature ◽  
Deep Understanding ◽  
Problem Formulation ◽  
Personalized Learning ◽  
Research Process ◽  
Theory Of Change ◽  
School Settings ◽  
Evidence Analysis

This chapter reviews recent qualitative studies on personalized learning in middle/secondary school settings to analyze the role of culture in how this concept is enacted and researched. Personalized learning is posited as a pedagogical approach that aims to revolutionize schooling and challenge educational inequity by foregrounding learners’ agency in what and how they learn, tailoring pedagogy and its purpose to learners’ unique interests, needs, and abilities. Given the strong emphasis of the approach on the uniquenesses of the persons who are learning, our analysis interrogates the discourse on culture in studies on personalized learning and extrapolates how this discourse informs problem formulation, design and logic, sources of evidence, analysis and interpretation, and implications for practice. This review reveals a disconnect between the relevant literature on culture in learning and omissions of researchers and research participants’ cultural positionalities and identities. This appears to affect the quality of educational evidence, inhibiting a deep understanding of the implementation of the personalized learning approach for different communities of learners. We assert that research into practices that intend to meet the needs of diverse learners should center learner and researcher cultures and positionalities as part of a theory of change that permeates the entire research process.

Relationships between Providers and Users of Market Research: The Role of Personal Trust

2014 ◽  
pp. 217-242 ◽  
Author(s):  
Christine Moorman ◽  
Rohit Deshpandé ◽  
Gerald Zaltman
Keyword(s):  
Market Research ◽  
Personal Trust

Reflexivity in Qualitative Research

2015 ◽  
pp. 20-36
Author(s):  
Amandeep Takhar-Lail ◽  
Pepukayi Chitakunye
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Market Research ◽  
Current Knowledge ◽  
Research Process ◽  
Innovative Research ◽  
Multiple Voices ◽  
Study Participants ◽  
Equal Interest

This chapter seeks to extend current knowledge relating to the role of reflexivity as an innovative research method. The authors consider the significance and importance of reflexivity within market research and aim to emphasise the advantages and contexts in which it should be applied. The intention of reflexivity within market research is to extract and accumulate richer, authentic, and more emotive data from research participants. The authors outline the significance of considering researcher reflexivity within qualitative research but then extend the concept by suggesting that we should in fact evoke informant self-reflexivity as a means to accumulating a richer description (Geertz, 1973) and interpretation of the phenomena under investigation. The authors then discuss the importance of co-researcher reflexivity where the researcher and the study participants co-create knowledge, as they collectively and actively engage in the research process with an equal interest. The findings offer significant insights into the significance of researcher, informant, and co-researcher reflexivity and argue that the use of researcher and informant self-reflexivity contributes to producing multiple voices, as well as data triangulation within market research.

scholarly journals Improving Packaging Design Using Virtual Reality in the Market Research Process

Proceedings ◽  
2019 ◽  
Vol 31 (1) ◽  
pp. 12
Author(s):  
Brenes ◽  
Marín-Raventós ◽  
López
Keyword(s):  
Virtual Reality ◽  
Graduate Students ◽  
Market Research ◽  
Marketing Research ◽  
Research Process ◽  
Product Packaging ◽  
Packaging Design ◽  
Iterative Design ◽  
Traditional Market

Market research is important because every company wants to stand out from their competitors. However, there are well-known weaknesses of traditional market research methods. This research presents a virtual reality system that aims to improve the quality of the data collected in marketing research. The system was designed and developed using Human–Computer Interaction techniques like iterative design, storyboards and prototypes. One hundred and twenty eight participants were involved in this research. Thirty five computer science graduate students, and twelve marketing professors validated the idea through a storyboard. Adjectives like innovative, useful and interesting were used by the participants to refer to the idea presented. Furthermore, eighty one marketing graduate students validated the prototype’s user experience and usability using the AttrakDiff survey. Unquestionably, 100% of the participants agreed that the prototype could help improve market studies of product packaging design. In addition, 99% of the participants said that they would use the prototype when executing market research of product packaging design.

scholarly journals Reflecting on Power Relationships in the 'Doing' of Rural Cultural Research

2010 ◽  
Vol 16 (1) ◽  
Author(s):  
Rae Dufty
Keyword(s):  
Public Housing ◽  
New South ◽  
New South Wales ◽  
Research Process ◽  
Power Relationships ◽  
Research Relationship ◽  
South Wales ◽  
Cultural Research ◽  
Research Relationships

Foucaultian understandings of power have come to be highly influential in the how we analyse and write up rural cultural research. However, despite the extensive application of his work, Foucault’s retheorisation of power has been less consistently applied to how we ‘do’ rural cultural research. While researchers have sought to recognise and develop appropriate strategies around the role of power in how research is conducted, we have been less specific regarding how we theorise and apply our concepts of power when reflecting on the research process. It is the implications of this lack of theoretical rigour, combined with institutional constructions of research relationships, that this paper seeks to interrogate. Drawing on research conducted as part of doctorate, this article analyses the diverse ways in which participants from four New South Wales rural public housing communities negotiated the research relationship with myself and influenced the way this research was conducted and what became the final research project. Ultimately, this article argues that issues of theoretical consistency are fundamental to the overall integrity of reflexive processes when doing rural cultural research.

scholarly journals Conducting Market Research: An Aid to Organisational Decision Making

2017 ◽  
Vol 13 (10) ◽  
pp. 1
Author(s):  
Remy Nyukorong
Keyword(s):  
Decision Making ◽  
Market Research ◽  
Marketing Research ◽  
Complete Information ◽  
Research Process ◽  
Global Market ◽  
Research Information ◽  
Technological Advances ◽  
Logical Sequence ◽  
Conducting Research

As firms grow more and more in global markets, the role of reliable, verifiable, timely and high quality marketing research information to support decision-making becomes increasingly indispensable. The effectiveness and usefulness of decision-making is directly connected to the broad condition of the preferred sector(s) of the global market. To obtain complete information regarding the market entails designing and completing a significant number of activities arranged in logical sequence. Marketing research is the principal means by which firms comprehend existing and potential customers. Thus, this conceptual paper proposes a framework for accomplishing global market research ventures. In addition, the paper outlines a number of factors that should be taken into consideration by scholars who engage in global market research ventures. The factors represent the diversity of challenges that should be focussed on in conducting research globally. Specific attention is given to the nuances linked to data collection and analysis. Taking cognisance of the above, the informational core in the management of global firms should be assessed according to its value and role in world-wide marketing management. Lastly, technological advances should be integrated into the market research process in order to ease and accelerate research performed across national borders.

scholarly journals Childhood Emotional Maltreatment and Romantic Relationships: The Role of Compassionate Goals

2021 ◽  
Vol 12 ◽  
Author(s):  
Lining Sun ◽  
Amy Canevello ◽  
Kathrine A. Lewis ◽  
Jiqiang Li ◽  
Jennifer Crocker
Keyword(s):  
Romantic Relationships ◽  
Relationship Quality ◽  
Positive Relationship ◽  
Past Research ◽  
Emotional Maltreatment ◽  
Compassionate Goals ◽  
Relationship Processes ◽  
Over Time

Past research indicates that childhood emotional maltreatment (CEM) undermines the quality of adult romantic relationships by fostering negative characteristics in survivors. Two longitudinal studies investigated the hypothesis that decreased compassionate goals toward partners over time explain the association between CEM and declining relationship quality. In Study 1, CEM predicted decreased compassionate goals over time, which in turn predicted decreased relationship quality in individuals in romantic relationships. Study 2 replicated this effect in romantically involved couples and showed that partners’ high compassionate goals attenuated the decline in compassionate goals associated with reported CEM. These results point to the importance of examining how CEM may affect positive relationship processes and the protective roles of partners’ compassionate goals.

scholarly journals Factors Determine Marketing Research Utilization Within Insurance Companies in Albania

2016 ◽  
Vol 4 (1) ◽  
pp. 58
Author(s):  
Evelina Bazini
Keyword(s):  
New Product Development ◽  
Market Research ◽  
Research Utilization ◽  
Marketing Research ◽  
New Product ◽  
Insurance Companies ◽  
Competitive Environment ◽  
Research Information ◽  
Research Orientation ◽  
Doing Business

Doing business in today’s competitive environment is becoming very difficult and one of the most important factors for success is considered marketing research. Market research can provide the necessary information about consumer’s needs and expectations which is the first step on new product development and more market it. The aim of this paper is to give an overview of the factors that determine marketing research orientation in insurance companies in Albania, trying to understand of the role that marketing research information plays in anagement.

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