scholarly journals Improving Packaging Design Using Virtual Reality in the Market Research Process

Proceedings ◽  
2019 ◽  
Vol 31 (1) ◽  
pp. 12
Author(s):  
Brenes ◽  
Marín-Raventós ◽  
López
Keyword(s):  
Virtual Reality ◽  
Graduate Students ◽  
Market Research ◽  
Marketing Research ◽  
Research Process ◽  
Product Packaging ◽  
Packaging Design ◽  
Iterative Design ◽  
Traditional Market

Market research is important because every company wants to stand out from their competitors. However, there are well-known weaknesses of traditional market research methods. This research presents a virtual reality system that aims to improve the quality of the data collected in marketing research. The system was designed and developed using Human–Computer Interaction techniques like iterative design, storyboards and prototypes. One hundred and twenty eight participants were involved in this research. Thirty five computer science graduate students, and twelve marketing professors validated the idea through a storyboard. Adjectives like innovative, useful and interesting were used by the participants to refer to the idea presented. Furthermore, eighty one marketing graduate students validated the prototype’s user experience and usability using the AttrakDiff survey. Unquestionably, 100% of the participants agreed that the prototype could help improve market studies of product packaging design. In addition, 99% of the participants said that they would use the prototype when executing market research of product packaging design.

scholarly journals PELATIHAN DESAIN PRODUK DAN IKLAN DIGITAL UNTUK KARANG TARUNA KELURAHAN GAJAHMUNGKUR

2020 ◽  
Vol 3 (3) ◽  
pp. 156
Author(s):  
Muhammad Noor Hidayat ◽  
Zahrotul Umami ◽  
Muhammad Hasan Bashori
Keyword(s):  
Product Design ◽  
Public Service ◽  
Added Value ◽  
Service Program ◽  
Product Packaging ◽  
Packaging Design ◽  
Central Java ◽  
The People ◽  
Supporting Tool

Product design become more important thing for traditional snack producers, especially jajan pasar, which is the term for traditional snack in the Semarang and Central Java Region. The design of packaging and digital advertising is also a supporting tool in marketing of jajan pasar. The development of creativity and product packaging innovation is the key to achieving success for the business being run. Product packaging is a way for consumers to judge a product both in the terms of benefits, aesthetics and quality of the product. The unique product design is an added value in marketing of jajan pasar through digital advertising. Jajan pasar are the potency of Gajahmungkur, but this potential is not supported by packaging design and digital advertising in expanding marketing. Seeing this problem, the communication science lecturer cooperated with Karang Taruna Gajahmungkur to create a public service program about the importance of digital advertising supported by a unique packaging design to increase the marketing of jajan pasar in the Gajahmungkur. Public service activities regarding packaging design and digital advertising are expected to be able to help the people of Gajahmungkur in marketing jajan pasar product so that they can improve the prosperity of Gajahmungkur communities

Traditional Market Research and Neuromarketing Research

2020 ◽  
pp. 146-167
Author(s):  
Sertac Eroglu ◽  
Nihan Tomris Kucun
Keyword(s):  
Consumer Behavior ◽  
Market Research ◽  
Marketing Research ◽  
New Horizons ◽  
Related Data ◽  
Advantages And Disadvantages ◽  
Marketing Relationship ◽  
Traditional Market ◽  
Traditional Marketing ◽  
And Behavior

Marketing research, dedicated to comprehending consumer behavior and purchasing practice, comprises methodical gathering, analysis, and interpretation of related data. Since the understanding of consumer behavior is a comprehensive and complicated task, the contemporary marketing studies argue that traditional marketing research should be supported by neuromarketing methods to explore consumers' psychology, motivation, and behavior. In this chapter, the advantages and disadvantages of traditional marketing and neuromarketing research methodologies and the differences between them are discussed. The traditional market research methods are explained through their qualitative and quantitative dimensions. The most commonly used grouping scheme of techniques in neuromarketing research is presented, namely, neurometric, biometric, and psychometric techniques. The marketing research supported by neuromarketing approaches enables us to look at the consumers' mind as closely as we have never experienced before and opens up new horizons in understanding consumer and marketing relationship.

scholarly journals The Optimization of Thermoforming Process Parameters in the Packaging of Medical Products

2019 ◽  
Vol 44 (2) ◽  
pp. 21-24
Author(s):  
Edina Karabegović ◽  
Redžo Đuzelić
Keyword(s):  
Process Parameters ◽  
Medical Product ◽  
Product Packaging ◽  
Packaging Design ◽  
Standard Methods ◽  
Packaging Process ◽  
Medical Products ◽  
Thermoforming Process ◽  
Satisfactory Quality

The use of plastics has a very important role in the packaging of medical products. The choice of material and packaging process is important for the sustainability of the medical product quality, which has a direct impact on the user health. For the purpose of protection, depending on the type of medical product or the degree of risk to human health, the medical product packaging process is given a particular importance. Standard methods have been defined for performing the packaging process. In order to achieve the satisfactory quality of the packaging, and following the experimental analysis of the influence of thermoforming process parameters on the packaging design, the paper provides their optimum values. Minitab software was used for the analysis and optimization of the parameters.

Grounded Theory and Market Research

2015 ◽  
pp. 37-57
Author(s):  
Ali Ghorbani ◽  
Hosein Moridsadat ◽  
Fatemeh Jafarzadeh
Keyword(s):  
Qualitative Research ◽  
Grounded Theory ◽  
Quality Assessment ◽  
Market Research ◽  
Research Study ◽  
Marketing Research ◽  
Major Elements ◽  
High Quality ◽  
Research Studies

One of the important issues in marketing research studies is the quality of them, especially qualitative researches. Considering some conditions lead to the achievement of high-quality qualitative researches (such as Grounded Theory), the objective of this chapter is to identify major criteria in the quality assessment of studies done on Grounded Theory. Within the current research study, the definitions of Grounded Theory, the validity of Grounded Theory, and the levels of studies on it are addressed. Furthermore, the way to operationalize Grounded Theory in marketing research studies is dealt with. Next, the major elements in the quality of studies done on Grounded Theory and the duties of marketing researchers against qualitative research studies are discussed. Finally, the unique characteristics of Grounded Theory are introduced, and the studies done in this regard are summed up.

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

1992 ◽  
Vol 29 (3) ◽  
pp. 314-328 ◽  
Author(s):  
Christine Moorman ◽  
Gerald Zaltman ◽  
Rohit Deshpande
Keyword(s):  
Market Research ◽  
Research Utilization ◽  
Research Process ◽  
Research Information ◽  
Research Relationship ◽  
Personal Trust ◽  
Relationship Processes ◽  
Research Orientations

The authors investigate the role of trust between knowledge users and knowledge providers. The kind of knowledge of special concern is formal market research. Users include marketing and nonmarketing managers; providers include marketing researchers within a user's own firm and those external to the firm. A theory of the relationships centering on personal trust is developed to examine (1) how users’ trust in researchers influences various relationship processes and the use of market research and (2) how the relationships vary when examined across dyads. The relationships were tested in a sample of 779 users and providers of market research information. Results indicate that trust and perceived quality of interaction contribute most significantly to research utilization, with trust having indirect effects through other relationship processes, as opposed to important direct effects on research utilization. Deeper levels of exchange, including researcher involvement in the research process and user commitment to the research relationship, however, have little effect on research use. Finally, the relationships in the model show few differences depending on whether the producer and user share marketing or research orientations. Interorganizational dyads, however, generally exhibit stronger model relationships than intraorganizational dyads.

scholarly journals Conducting Market Research: An Aid to Organisational Decision Making

2017 ◽  
Vol 13 (10) ◽  
pp. 1
Author(s):  
Remy Nyukorong
Keyword(s):  
Decision Making ◽  
Market Research ◽  
Marketing Research ◽  
Complete Information ◽  
Research Process ◽  
Global Market ◽  
Research Information ◽  
Technological Advances ◽  
Logical Sequence ◽  
Conducting Research

As firms grow more and more in global markets, the role of reliable, verifiable, timely and high quality marketing research information to support decision-making becomes increasingly indispensable. The effectiveness and usefulness of decision-making is directly connected to the broad condition of the preferred sector(s) of the global market. To obtain complete information regarding the market entails designing and completing a significant number of activities arranged in logical sequence. Marketing research is the principal means by which firms comprehend existing and potential customers. Thus, this conceptual paper proposes a framework for accomplishing global market research ventures. In addition, the paper outlines a number of factors that should be taken into consideration by scholars who engage in global market research ventures. The factors represent the diversity of challenges that should be focussed on in conducting research globally. Specific attention is given to the nuances linked to data collection and analysis. Taking cognisance of the above, the informational core in the management of global firms should be assessed according to its value and role in world-wide marketing management. Lastly, technological advances should be integrated into the market research process in order to ease and accelerate research performed across national borders.

STRENGTHENING SME FOOD PRODUCTS THROUGH PRODUCT PACKAGING TRAINING

2021 ◽  
Vol 5 (3) ◽  
pp. 495
Author(s):  
Mardalena Mardalena ◽  
Ariodillah Hidayat ◽  
Sri Andaiyani ◽  
Liliana Liliana ◽  
Zulfa Wulandari
Keyword(s):  
Training Program ◽  
Value Added ◽  
Food Products ◽  
Active Role ◽  
Product Packaging ◽  
Packaging Design

The training includes introducing the concept of packaging, the benefits of packaging, packaging design, and making packaging product. Kemplang crackers, Rengginang, Chips, and Pempek are commodities produced by the SMEs assisted by the PPMK in Prabumulih City. However, the packaging is inadequate so that it is not feasible to be marketed to a wider market such as minimarkets, hotels, or other modern markets. The result of this training is that participants understand the importance of adequate packaging so the product has value-added and can increase product competitiveness. Participants become skilled in packaging after packaging practice. We recommend that the training program for packaging craft products be continued by providing packaging tools so that more groups of craftsmen can experience the benefits. The training participants are expected to be able to take an active role in improving the quality of the product and pass the knowledge they have gained to other craftsmen in their area.

scholarly journals Analysis of packaging and Brand Design Assistance Programs by the Ministry of Industry in Improving Product Quality

2021 ◽  
Vol 2 (3) ◽  
pp. 203-215
Author(s):  
Restu Fahrunnisa ◽  
Dian Marlina Verawati
Keyword(s):  
Product Quality ◽  
The Other ◽  
Assistance Program ◽  
Product Packaging ◽  
Packaging Design ◽  
Assistance Programs ◽  
Market Expansion ◽  
Directorate General ◽  
The Face

Small and Medium Industries (SMIs) in the face of competition have obstacles that are the ability of designing the brand and good packaging. The Directorate General of IKMA provides support for industry players, especially SMIs, to improve the quality of their product packaging through the Brand Design and Packaging Assistance Program for small and medium industries. The purpose of this study is to describe how the program can run in Magelang City, with the limitation of the problems, that are: (1) Procedures for submitting and distributing packages and Brand Design assistance programs as a form of implementing program distribution; and (2) Sustainability after channeling the program in achieving its objectives, specifically improving product quality. The results of this study are from the 24 SMIs, 88% have used a new packaging design and 67% have experienced market expansion. On the other hand, 13% have not used a new design and 33% have not yet experienced market expansion. Through recognition from SMIs who were fortunate to get assistance in the form of physical packaging namely Cheese Stick products with the RAKEDAM Brand, the physical packaging received through the program has characteristics that are able to improve the quality of product.

Analisis Kualitas Pelayanan Dalam Pelaksanaan Tera Dan Tera Ulang Alat Ukur, Timbang, Takar Dan Perlengkapannya (UTTP) Pada Bidang Perdagangan Dinas Koperasi, Perindustrian Dan Perdagangan Kabupaten Pacitan

2016 ◽  
Vol 3 (2) ◽  
pp. 159-173
Author(s):  
Susi Minarsih ◽  
Ary Sutrischastini
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Level Of Service ◽  
Research Use ◽  
Validity And Reliability ◽  
Analysis Instrument ◽  
Service Execution ◽  
Traditional Market ◽  
Convenience Sampling

The aims of this study are to measure the level of service quality and how to improve the quality of service execution in re-measurement tera and tera of UTTP in Commerce On duty Co-Operation, Industrial and Commerce Of Sub-Province of Pacitan. This research’s object is traditional market of Minulyo Pacitan as mains market in Sub-Province of Pacitan with 100 perpetrator people of sample as user/owner of UTTP (ukur,timbang, takar, dan perlengkapannya) with method intake of sampel by Convenience Sampling. The technique of collecting data uses questionnaires and direct interview. This research use qualitative analysis instrument test of validity and reliability to know valid or not and reliabel or not about the questions of questionnaire. Then, this research was done with Servqual method as instrument to do measurement of service quality. The measurement of service quality in Servqual method pursuant to five service dimension that is tangibles, responsiveness, realibility, assurance, and empathy. This research will be measured of gap 5 that is difference among performance and its expectation. Ad for yielded gap from a enumeration of Servqual 5 gap, -146 progressively lower him mount the quality of given service activities. Therefore, its needs the existence of priority repair of service quality, in this case is service of remeasurement tera and tera of UTTP at biggest difference or gap that is at variable of Responsiveness ( Energy Listen carefully) and attribute that has smallest difference that is – 0.44 at dimension question of variable of Tangibles ( Evidence Physical). Keyword: Quality Of Service, Method of Service Quality.

Communicating the Value of Design

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
George Edward TORRENS ◽  
Nicholas Samuel JOHNSON ◽  
Ian STORER
Keyword(s):  
Design Decision ◽  
Card Sorting ◽  
Practical Application ◽  
Product Packaging ◽  
Sorting Method ◽  
Packaging Design ◽  
Design Considerations ◽  
Modified Delphi ◽  
Fast Moving Consumer Goods ◽  
Comprehensive Framework

Product packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.

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