scholarly journals Perception and Sentiment Analysis on Empathic Brand Initiative During the COVID-19 Pandemic: Indonesia Perspective

2021 ◽  
pp. 097325862110311
Author(s):  
N. Nurlaela Arief ◽  
Aria Bayu Pangestu

This study aims to evaluate the empathic brand initiative during the COVID-19 pandemic in Indonesia and analyse the online sentiments toward the philanthropy of corporations, non-profits organisations, citizens and society. Sentiment analysis was conducted on related posts of 15 companies from March to June 2020 with varying preliminary times for each company as the first donor. To complete the perception, the authors conducted a focus group discussion (FGD). Research shows that medium size and small–medium enterprises, such as local cosmetic companies and budget hotel are the first donors, followed by large or multinational companies (MNCs). In contrary with previous research, public perception was not influenced by the amount and the time of giving but was impacted by communication strategies, the empathy of the brand itself, and the company behaviour before COVID-19 period. This research’s novelty is the emphatic communication model to create, maintain and protect a company’s reputation.

2018 ◽  
Vol 25 (2) ◽  
pp. 53
Author(s):  
Dewi N.L.T. ◽  
Batan I Gede ◽  
Myartawan I P.N.W

The learner’s proficiency level in communication using English as a foreign language was indicated by their capability to make use of strategies to communicate both in written as well as spoken forms. This qualitative study focused on finding out (i) the types of communication strategies used by the students in EFL classrooms at SMP Negeri 4 Singaraja, and (ii) the students’ reasons towards the use of their communication strategies. The data were obtained from observation and focus group discussion. All data were analysed descriptively. The results of the study indicated that numerous types of strategies were used by the students when communicating in the classroom. They are the use of fillers, self-repetition, code switching, appeal for help, self-repair, asking for confirmation, massage abandonment, omission, approximation, and literal translation. Various types of reasons were expressed by the students toward the use of communication strategies such as thinking time, anxiety, and proficiency level.


2019 ◽  
Vol 3 (2) ◽  
pp. 169-182
Author(s):  
Nina Septina ◽  
Lilian Danil ◽  
Ria Satyarini

Technological development is one of the important factors in the process of purchasing decisions that affect consumer spending patterns. These changes are not just happening in Indonesia, but apply globally. The availability of high-speed internet connections, as well as the consumer's receipt of the presence of the power of social media and the number of online offerings increasingly attractive, support very well the growth of online business. This research aims to study the consumer behavior changes in the digital age. Data collection is done with a qualitative approach in the form of focus group discussion and depth interviews in several cities in Indonesia. Research results are applied as the basis for consideration for Small Medium Enterprises in conducting its marketing strategies adaptation in order to be sustainable in the digital age.


Author(s):  
Iin Nurlinawati ◽  
Rosita Rosita

Abstrak Permenkes 71 tahun 2013 tentang Pelayanan Kesehatan pada Jaminan Kesehatan Nasional menyebutkan bahwa penyelenggara pelayanan kesehatan meliputi semua fasilitas kesehatan yang bekerja sama dengan BPJS Kesehatan berupa fasilitas kesehatan tingkat pertama dan rujukan tingkat lanjutan. Minat masyarakat untuk memanfaatkan penyelenggara pelayanan kesehatan dengan JKN akan dipengaruhi beberapa faktor diantaranya persepsi pasien akan mutu pelayanan kesehatan, baik pada pelayanan kesehatan tingkat pertama ataupun pada fasilitas kesehatan rujukan. Penelitian ini bertujuan untuk mengetahui persepsi pasien rawat jalan peserta JKN terhadap penyelenggara pelayanan kesehatan rujukan di Puskesmas X Kota Depok. Penelitian bersifat deskriptif dengan pendekatan kualitatif yang dilaksanakan di Puskesmas X Kota Depok, pada bulan Agustus 2017. Informan dikumpulkan di Puskesmas, kemudian dilakukan focus group discussion (FGD). Data yang dikumpulkan meliputi karakteristik informan, persepsi masyarakat terhadap pelayanan kesehatan di Puskesmas dan rumah sakit yang menjadi rujukan Puskesmas X. Pemilihan informan adalah pasien yang pernah berobat di Puskesmas X dan melakukan rujukan ke rumah sakit dalam kurun waktu satu tahun terakhir. Hasil penelitian menunjukkan bahwa persepsi masyarakat terhadap pelayanan kesehatan di Puskesmas X cukup baik, informasi alur rujukan disampaikan secara jelas. Permohonan rujukan di Puskesmas menurut informan lebih nyaman karena proses rujukan mudah dan pasien mendapatkan rujukan langsung untuk beberapa kali kunjungan ke rumah sakit sehingga tidak harus sering kembali ke Puskesmas. Namun persepsi masyarakat terhadap pelaksanaan pelayanan kesehatan pada rumah sakit rujukan kurang baik karena pelayanan yang diberikan masih jauh dari harapan masyarakat. Kata kunci: Persepsi, Pelayanan kesehatan, Puskesmas, Rujukan Abstract Permenkes 71 of 2013 on Health Services on National Health Insurance states that the providers of health services include all Health Facility in cooperation with BPJS Health in the form of first rate health facilities and advanced level referral. Public interest to utilize health service providers with JKN will be influenced by several factors such as the patient’s perception on the quality of health service, either at first level health service or at referral health facility. To determine the outpatient JKN member’s perception to referal health services at X Public Health Center Depok. The research was descriptive with qualitative approach which was carried out at X Public Health Center Depok, in August 2017. Informants were collected at Puskesmas, then conducted focus group discussion (FGD). The data collected include the characteristics of informants, public perceptions of health services at health centers and hospitals that became the reference of X Community Health Center. Selection of informants were patients who had been treated at X Health Center and made referral to the hospital within the last one year. The results showed that public perception of health service at X Public Health Center was good enough, the referral flow information was presented clearly. Referral application at Puskesmas according to informant is more convenient because the referral process is easy and the patient get direct referral for several visit to hospital so that they do not have to return to Puskesmas often. However, the public perception on the implementation of health service at referral hospital is not good because the service given is still far from the expectation of society. Keywords : Perception, Health Care, Primary Health Care, Referral


2019 ◽  
Vol 19 (2) ◽  
pp. 141-151
Author(s):  
Rara Sugiarti ◽  
Margana Margana ◽  
Muthmainah Muthmainah ◽  
Laela Rizki Fauzia

This article examines how leather craft industry contributes to tourism development in Magetan East Java Indonesia and vice versa. This study applied a qualitative approach and is descriptive in nature. Techniques of collecting data include site observation, interview, document review, and focus group discussion. Data were analyzed using the interactive model and thematic analysis. Research results indicate four themes. First, leather craft industry in Magetan that is mostly home industry has been empowered in many ways. Several aspects, including a high number of tourist visits, local government policy, abundant human resources, and industrious businessmen have strengthened the industry. Some local government policies have been implemented in several programs to develop the industry. Second, quality products and new design innovation for leather crafts are limited. Most products that are dominated by shoes and sandals are created for lower-middle-income consumers. Third, leather craft industries in Magetan have contributed to the establishment of local entrepreneurship, small-medium enterprises, and tourism. They create job opportunities for the locals and boost the local economy. Fourth, the relationship between leather craft centers and tourism activities is dominated by tourists’ purchase of leather craft products for souvenirs. However, tourism activity in the area is not yet aimed at watching and involving tourists in the process of craft making for educational tourism purposes.


2021 ◽  
Vol 5 (4) ◽  
pp. 580
Author(s):  
Endang Mahpudin ◽  
Annisa Agnia ◽  
Mineva Riskawati Vitaningrum

Kegiatan pengabdian ini bertujuan untuk mengedukasi Usaha Mikro, Kecil dan Menengah serta memberikan pendampingan dalam mendapatkan haknya yang berupa insentif pajak selama pandemi covid-19 yang berada di wilayah Kabupaten Karawang. Terdapat 3 tahap dalam metode pengabdian ini. Tahap pertama adalah metode focus group discussion dan sharing time.  Tahap kedua yaitu sosialisasi secara daring dengan menggunakan aplikasi berupa zoom. Tahap ketiga yaitu tahap aksi yang berupa pendampingan bagi UMKM Binaan. Berdasarkan kegiatan yang telah dilakukan UMKM Binaan mendapatkan hasil berupa surat keterangan PP 23 Final 0,5% ditanggung pemerintah, pengisian e-form secara online serta pembukuan secara sederhana. Kegiatan pengabdian ini harus dilakukan secara terus menerus setiap tahunnya untuk menciptakan UMKM yang naik kelas serta meningkatkan kepatuhan perpajakan baik bagi para pelaku UMKM maupun masyarakat publik.Assistance of MSMEs in Karawang Regency in Maximizing the Utilization of Tax Incentives During the PandemicABSTRACTThis service activity aims to educate Micro, Small, and Medium Enterprises and provide assistance in obtaining their rights in the form of tax incentives during the Covid-19 pandemic in the Karawang Regency area. I have only three stages in this method of devotion. The first stage is the focus group discussion method and time-sharing. The second stage is bold socialization using an application in the form of zoom. The third stage is the action stage in the form of mentoring-assisted MSME. Based on the Assisted MSME's activities, the results are in the form of a letter of PP 23 Final 0.5% borne by the government, filling out online forms, and simple bookkeeping. This service activity must be carried out continuously every year to create “UMKM Naik Kelas” and increase taxation for both MSME players and the public.Kata Kunci: Tax Insentive; Service; UMKM  


2021 ◽  
Vol 13 (1) ◽  
pp. 69
Author(s):  
Meisyanti Meisyanti ◽  
Khina Januar Rahmawati

Water is the most important component for humans to maintain their life, but pollution also occurs in water. One of the rivers that have been polluted is the Cisadane River which stretches from West Java to Banten. This case of Cisadane River pollution is one of the cases included in the environmental communication study, where the role of the stakeholders in it is needed. The unity of purpose to overcome Cisadane River pollution can be done in various ways, one of them is by implementing an environmental communication strategy. The purpose of this study is to analyze and identify environmental communication strategies in handling Cisadane River pollution that have been carried out by the Government and the Environmental Service of Tangerang City and South Tangerang City and to develop environmental communication strategies to overcome the problem of Cisadane River pollution. The research method was using descriptive qualitative with data collection techniques interviews, observation and Focus Group Discussion (FGD). The results of this study indicate that the environmental communication strategy carried out by the Government and the Environmental Service of Tangerang City and South Tangerang City in terms of the communication component has been running well. To make it even better, it needs the consistency in the management of the environmental communication. The development of an environmental communication strategy model uses transformational communication features by adding several things to the strategies that have been implemented by the City Government and the Environmental Service of Tangerang City and South Tangerang City. For implementation this strategy, they need to monitor, evaluate and the synergy between the provincial, city government and the Environmental Service and other services in each area traversed by the Cisadane River. Air menjadi komponen terpenting bagi manusia untuk mempertahankan kehidupannya, namun pencemaran juga terjadi pada air. Salah satu sungai yang tercemar adalah Sungai Cisadane yang terbentang dari Jawa Barat hingga Banten. Kasus pencemaran Sungai Cisadane ini merupakan salah satu kasus yang termasuk dalam kajian komunikasi lingkungan, di mana dibutuhkan peran dari stakeholder yang di dalamnya. Kesatuan tujuan untuk mengatasi pencemaran Sungai Cisadane ini bisa dilakukan dengan berbagai cara, salah satunya dengan menjalankan strategi komunikasi lingkungan. Tujuan penelitian ini adalah untuk menganalisa dan mengidentifikasi strategi komunikasi lingkungan dalam penanganan pencemaran Sungai Cisadane yang sudah dilakukan oleh Pemerintah Kota dan Dinas Lingkungan Hidup Kota Tangerang dan Kota Tangerang Selatan dan untuk mengembangkan strategi komunikasi lingkungan untuk mengatasi masalah pencemaran Sungai Cisadane. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data wawancara, observasi dan Focus Group Discussion (FGD).  Hasil penelitian ini menyatakan bahwa strategi komunikasi lingkungan yang dijalankan oleh Pemerintah dan Dinas Lingkungan Hidup Kota Tangerang maupun Kota Tangerang Selatan ditinjau dari komponen komunikasi sudah berjalan dengan baik. Agar lebih baik lagi diperlukan konsistensi dalam pengelolaan strategi komunikasi lingkungan tersebut. Pengembangan model strategi komunikasi lingkungan menggunakan fitur komunikasi transformasional dengan menambahkan beberapa hal yang sudah dijalankan oleh Pemerintah Kota dan DLH Kota Tangerang dan Kota Tangerang Selatan. Dalam pelaksanaan strategi ini juga dibutuhkan monitoring, evaluasi dan perlu adanya sinergi antara pemerintah provinsi, kota maupun DLH dan dinas terkait lainnya pada setiap daerah yang dilintasi oleh Sungai Cisadane.


2021 ◽  
Vol 6 (2) ◽  
pp. 161-174
Author(s):  
Kholifah Fil Ardhi

The focus of this research is to summarize the reviews conducted by accounting application users to explore what aspects they like about the accounting application. This research uses review sentences with a total of 4923 review sentences on Google and Apple platforms. The review mining method used in this study implements the Feature-Based Summarization (FBS). The conclusion of this study is that there are six product features that are preferred by accounting application users. The product features are reports, transactions, bookkeeping, profit, category, and customers. This research has explored product features in accounting applications, but not all product features are discussed by users. Therefore, the discussion on review sentences focuses on the six product features. This study is able to provide practical recommendations to Small-Medium Enterprises (SMEs) actors in making smartphone-based application decisions they will use. This study recommends SMEs to use accounting applications with the above product features. This is because the strong discussion of opinions on product features explains the preference for product features for actors in helping them prepare financial reports. As qualitative research, this study does not have the ability to generalize the results of the study to a population.


2017 ◽  
Vol 11 (2) ◽  
pp. 187-206 ◽  
Author(s):  
Fitria Faradila ◽  
Hasni Hasni

Upaya mempercepat laju ekspor Indonesia melalui peningkatan ekspor dari sektor usaha kecil dan menegah (UKM) merupakan pendekatan yang strategis. UKM telah terbukti sebagai sektor yang mampu bertahan dalam situasi krisis ekonomi domestik dan global. Namun demikian, UKM menghadapi beberapa kendala dalam menembus pasar internasional. Trading House dapat menjadi salah satu solusi dalam mengatasi kendala tersebut. Penelitian ini bertujuan untuk menyusun kriteria prioritas produk potensial ekspor dan sekaligus menentukan produk prioritas ekspor UKM yang akan dimasukkan dalam Trading House. Data yang digunakan adalah data sekunder yang berasal dari BPS dan data primer yang berasal dari FGD. Metode yang digunakan adalah metode Analytical Network Process (ANP). Metode ANP diharapkan dapat memberikan hasil yang lebih bagus mengingat kemampuannya dalam memperhitungkan interaksi dua arah antar elemen dan kluster dalam kerangka penelitian. Hasil analisis menunjukkan bahwa kriteria prioritas untuk menentukan produk Trading House adalah pangsa ekspor, impor dunia dan ketersediaan bahan baku lokal. Produk prioritas Trading House adalah perhiasan dan aksesoris, furnitur, makanan olahan, produk tekstil dan garmen, minyak atsiri (produk spa aromaterapi). Pemerintah perlu segera membangun Trading House yang komprehensif dan mensosialisasikan fungsinya kepada pelaku usaha terutama UKM. One of the efforts to accelerate Indonesian exports can be done through increasing small and medium enterprises (SMEs) which is a strategic approach. SMEs are able to survive in the domestic and global economic crisis even though they experienced some obstacles in getting an access to international market. Trading House could be a solution in overcoming the SMEs difficulties. This study aims to establish priority criteria of potential export products as well as priority of export products of SMEs through Trading House. This study utilized both secondary data coming from BPS and primary data from Focus Group Discussion (FGD), and used Analytical Network Process (ANP) method. The ANP is aimed to give the best solution of the problem since it considers two way interactions between elements or clusters (feedback). The results show that the priority criteria for determining Trading House products include the share of exports, world imports and the availability of local raw materials. Trading House priority products are jewelry and accessories, furniture, processed foods, textile and garment products, essential oils (aromatherapy spa products).The government must immediately build a comprehensive Trading House and socialize its functions to business players, especially SMEs.


2017 ◽  
Vol 1 (2) ◽  
pp. 87
Author(s):  
M. Rendi Aridhayandi

ABSTRAKEra perdagangan global, sejalan dengan konvensi internasional yang telah diratifikasi Indonesia, peranan Merek dan Indikasi Geografis menjadi sangat penting terutama dalam menjaga persaingan usaha yang sehat, berkeadilan, pelindungan konsumen, serta pelindungan Usaha Mikro, Kecil, dan Menengah dan industri dalam negeri. Undang-Undang Nomor 15 Tahun 2001 tentang Merek masih terdapat kekurangan dan belum dapat menampung perkembangan kebutuhan masyarakat di bidang Merek dan Indikasi Geografis serta belum cukup menjamin pelindungan potensi ekonomi lokal dan nasional sehingga perlu diganti. Maka hadir Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis yang lebih konfrehensif pengaturannya. Upaya Pemerintah Daerah Kabupaten Cianjur melalui Masyarakat Pelestari Padi Pandanwangi Cianjur (MP3C) Di tahun 2015 Beras Pandanwangi Cianjur telah terdaftar Indikasi Geografis (IG) tanggal 16 Oktober 2015 dengan nomor permohonan: IG. 00.2014.000011 dan nomor pendaftaran ID G 000000034. Dengan demikian, dianggap perlu untuk melakukan focus group discution ke (MP3C) sebagai pemegang hak Indikasi Geografis Terdaftar. ABSTRACTThe era of global trade, in line with the international conventions that have been ratified by Indonesia, the role of the brand and the geographical indication becomes very important especially in maintaining a healthy business competition, fairness, shield cover consumers, as well as shield cover micro, small, and medium enterprises and industries in the country. Act No. 15 of 2001 Year Brand still contained flaws and yet accommodates the development needs of the community in the field of Geographical Indications as well as brand and not enough guarantee shield cover local and national economic potential so as to need to be replaced. Then the present Act No. 20 Year 2016 about brands and Geographic Indications konfrehensif setting. The efforts of local governments through communities Cianjur Of Cianjur Pandanwangi Rice (MP3C) in year 2015 Pandanwangi Rice Cianjur registered geographical indications (IG) October 16, 2015 with a plea: IG. 00.2014.000011 and registration number ID G 000000034. Thus, it was considered necessary to conduct a focus group to discution (MP3C) as the holder of the rights of a registered geographical indication.


2021 ◽  
Vol 2 (3) ◽  
pp. 118-126
Author(s):  
Noveri Maulana ◽  
Anggun Intan Pesona

The COVID-19 pandemic has had a major impact on businesses. This condition is also experienced by many Minangkabau migrants, Micro and Medium Enterprises (MSMEs) in various cities in Indonesia. To increase the spirit of survival in the midst of a pandemic, the RANTAUNET community provides virtual business training for Minangkabau migrants in formulating business strategies in the midst of a pandemic. A Focus Group Discussion (FGD) was conducted with seven community administrators to prepare a training plan to be conducted. A total of 45 participants attended the virtual training. This virtual training program has provided motivation and knowledge inspiration for MSME actors in rearranging their business strategies.


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