scholarly journals MARKETING COMMUNICATION ADAPTATION OF MSME IN THE DIGITAL ERA: RESPONDING TO CHANGES IN CONSUMER BEHAVIOR

2019 ◽  
Vol 3 (2) ◽  
pp. 169-182
Author(s):  
Nina Septina ◽  
Lilian Danil ◽  
Ria Satyarini
Keyword(s):  
Consumer Behavior ◽  
High Speed ◽  
Technological Development ◽  
Group Discussion ◽  
Digital Age ◽  
Digital Era ◽  
Spending Patterns ◽  
Internet Connections ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Technological development is one of the important factors in the process of purchasing decisions that affect consumer spending patterns. These changes are not just happening in Indonesia, but apply globally. The availability of high-speed internet connections, as well as the consumer's receipt of the presence of the power of social media and the number of online offerings increasingly attractive, support very well the growth of online business. This research aims to study the consumer behavior changes in the digital age. Data collection is done with a qualitative approach in the form of focus group discussion and depth interviews in several cities in Indonesia. Research results are applied as the basis for consideration for Small Medium Enterprises in conducting its marketing strategies adaptation in order to be sustainable in the digital age.

scholarly journals Leather Craft Industry and Tourism: A Symbiotic Relationship? (A Case Study of Magetan East Java Indonesia)

2019 ◽  
Vol 19 (2) ◽  
pp. 141-151
Author(s):  
Rara Sugiarti ◽  
Margana Margana ◽  
Muthmainah Muthmainah ◽  
Laela Rizki Fauzia
Keyword(s):  
Local Government ◽  
Group Discussion ◽  
Local Economy ◽  
Middle Income ◽  
Educational Tourism ◽  
Job Opportunities ◽  
Craft Industry ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Document Review

This article examines how leather craft industry contributes to tourism development in Magetan East Java Indonesia and vice versa. This study applied a qualitative approach and is descriptive in nature. Techniques of collecting data include site observation, interview, document review, and focus group discussion. Data were analyzed using the interactive model and thematic analysis. Research results indicate four themes. First, leather craft industry in Magetan that is mostly home industry has been empowered in many ways. Several aspects, including a high number of tourist visits, local government policy, abundant human resources, and industrious businessmen have strengthened the industry. Some local government policies have been implemented in several programs to develop the industry. Second, quality products and new design innovation for leather crafts are limited. Most products that are dominated by shoes and sandals are created for lower-middle-income consumers. Third, leather craft industries in Magetan have contributed to the establishment of local entrepreneurship, small-medium enterprises, and tourism. They create job opportunities for the locals and boost the local economy. Fourth, the relationship between leather craft centers and tourism activities is dominated by tourists’ purchase of leather craft products for souvenirs. However, tourism activity in the area is not yet aimed at watching and involving tourists in the process of craft making for educational tourism purposes.

scholarly journals UPAYA MENINGKATKAN KINERJA PEMASARAN PADA ERA DIGITAL (STUDI EMPIRIS PADA UKM DI KOTA BEKASI)

2021 ◽  
Vol 1 (1) ◽  
pp. 19-37
Author(s):  
Amin Mansur ◽  
Any Setyaningrum ◽  
Muslikh Muslikh
Keyword(s):  
Market Orientation ◽  
Sampling Method ◽  
Small And Medium Enterprises ◽  
Market Performance ◽  
Survey Method ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Digital Era ◽  
Small Medium Enterprises ◽  
Medium Enterprises

ABSTRAKTujuan penelitian ini adalah  untuk mengetahui bagaimana upaya meningkatkan kinerja pemasaran usaha  kecil dan menengah  (UKM) pada era digital di kota Bekasi. Disamping itu, penelitian ini juga bertujuan untuk menguji pengaruh orientasi pasar, inovasi produk, daya saing produk terhadap kinerja pemasaran pada era digital. Penelitian dilakukan melalui survey dengan cara menyebarkan kuesioner kepada 114 pelaku  UKM di kota Bekasi. Pengambilan sampel penelitian menggunakan non probability sampling dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa: orientasi pasar dan inovasi produk berpengaruh secara signifikan terhadap daya saing produk . Orientasi pasar dan inovasi produk berpengaruh signifikan terhadap kinerja pemasaran, daya saing produk berpengaruh signifikan terhadap kinerja pemasaran  UKM di kota Bekasi.Kata kunci:   Orientasi Pasar, inovasi produk, daya saing , kinerja pemasaran, era digital, UKM. ABSTRACTThe objective of this study was  how to increase market performance micro and small medium enterprises  in Bekasi..This study olso examines the effect of market orientation, innovation on market erformance  and  competitivness as moderating variabel .The survey method was conducted by distributing the qquesioneries to 114 micro and small medium enterprises  .The sampling method used in this study is non probability sampling with purposive technique. The results indicate that market orientation and innovation  were influanced significantly  on competitiveness. Maraket orientation was influencend on market erformance. Innovation was influence on market performance, competitiveness was influenced on market performance Keyword: market orientation, innovation,  competitiveness, market performance , digital era, small and medium enterprises

scholarly journals DETERMINING PRIORITY PRODUCTS OF SMALL MEDIUM ENTERPRISES FOR EXPORT THROUGH TRADING HOUSES

2017 ◽  
Vol 11 (2) ◽  
pp. 187-206 ◽  
Author(s):  
Fitria Faradila ◽  
Hasni Hasni
Keyword(s):  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Group Discussion ◽  
Secondary Data ◽  
Primary Data ◽  
Analytical Network Process ◽  
Network Process ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Upaya mempercepat laju ekspor Indonesia melalui peningkatan ekspor dari sektor usaha kecil dan menegah (UKM) merupakan pendekatan yang strategis. UKM telah terbukti sebagai sektor yang mampu bertahan dalam situasi krisis ekonomi domestik dan global. Namun demikian, UKM menghadapi beberapa kendala dalam menembus pasar internasional. Trading House dapat menjadi salah satu solusi dalam mengatasi kendala tersebut. Penelitian ini bertujuan untuk menyusun kriteria prioritas produk potensial ekspor dan sekaligus menentukan produk prioritas ekspor UKM yang akan dimasukkan dalam Trading House. Data yang digunakan adalah data sekunder yang berasal dari BPS dan data primer yang berasal dari FGD. Metode yang digunakan adalah metode Analytical Network Process (ANP). Metode ANP diharapkan dapat memberikan hasil yang lebih bagus mengingat kemampuannya dalam memperhitungkan interaksi dua arah antar elemen dan kluster dalam kerangka penelitian. Hasil analisis menunjukkan bahwa kriteria prioritas untuk menentukan produk Trading House adalah pangsa ekspor, impor dunia dan ketersediaan bahan baku lokal. Produk prioritas Trading House adalah perhiasan dan aksesoris, furnitur, makanan olahan, produk tekstil dan garmen, minyak atsiri (produk spa aromaterapi). Pemerintah perlu segera membangun Trading House yang komprehensif dan mensosialisasikan fungsinya kepada pelaku usaha terutama UKM. One of the efforts to accelerate Indonesian exports can be done through increasing small and medium enterprises (SMEs) which is a strategic approach. SMEs are able to survive in the domestic and global economic crisis even though they experienced some obstacles in getting an access to international market. Trading House could be a solution in overcoming the SMEs difficulties. This study aims to establish priority criteria of potential export products as well as priority of export products of SMEs through Trading House. This study utilized both secondary data coming from BPS and primary data from Focus Group Discussion (FGD), and used Analytical Network Process (ANP) method. The ANP is aimed to give the best solution of the problem since it considers two way interactions between elements or clusters (feedback). The results show that the priority criteria for determining Trading House products include the share of exports, world imports and the availability of local raw materials. Trading House priority products are jewelry and accessories, furniture, processed foods, textile and garment products, essential oils (aromatherapy spa products).The government must immediately build a comprehensive Trading House and socialize its functions to business players, especially SMEs.

scholarly journals Kajian Literatur Penerapan Strategi Branding Bagi Kemajuan Umkm Di Era Digital

2020 ◽  
Vol 1 (2) ◽  
pp. 1-13
Author(s):  
Ifah Bunga Aristawidia
Keyword(s):  
Digital Media ◽  
International Market ◽  
Existing Problems ◽  
Digital Era ◽  
Internet Media ◽  
Qualitative Descriptive ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Use Of Internet ◽  
Descriptive Method

Brand has an important role which is as the identity of a business and shape the image in the minds of the community. Moreover, living in the current digital era is the time of the emergence of technology so that it can facilitate the activities of Micro Small Medium Enterprises (MSME), including in building brands. But the problem is the lack of awareness of MSME in building brands and only a few MSME in Indonesia use digital media. Therefore, it is expected that SMEs can raise awareness in building brands and be able to adapt to the maximum use of internet media so that MSME brands can be well known to the international market. Of the existing problems it is necessary to discuss the basic concepts of branding for MSME, MSME obstacles in implementing branding, the main key to building branding in the digital era, and strategies for building MSME branding. This study uses a qualitative descriptive method that is using literature studies taken through relevant books, journals, and websites. The results of this study indicate that branding strategy is very important to be implemented for the advancement of MSME and that with the existence of internet media it can be easier to implement branding strategies for MSME.

scholarly journals Perception and Sentiment Analysis on Empathic Brand Initiative During the COVID-19 Pandemic: Indonesia Perspective

2021 ◽  
pp. 097325862110311
Author(s):  
N. Nurlaela Arief ◽  
Aria Bayu Pangestu
Keyword(s):  
Focus Group ◽  
Sentiment Analysis ◽  
Public Perception ◽  
Communication Strategies ◽  
Group Discussion ◽  
Multinational Companies ◽  
Medium Size ◽  
Communication Model ◽  
Small Medium Enterprises ◽  
Medium Enterprises

This study aims to evaluate the empathic brand initiative during the COVID-19 pandemic in Indonesia and analyse the online sentiments toward the philanthropy of corporations, non-profits organisations, citizens and society. Sentiment analysis was conducted on related posts of 15 companies from March to June 2020 with varying preliminary times for each company as the first donor. To complete the perception, the authors conducted a focus group discussion (FGD). Research shows that medium size and small–medium enterprises, such as local cosmetic companies and budget hotel are the first donors, followed by large or multinational companies (MNCs). In contrary with previous research, public perception was not influenced by the amount and the time of giving but was impacted by communication strategies, the empathy of the brand itself, and the company behaviour before COVID-19 period. This research’s novelty is the emphatic communication model to create, maintain and protect a company’s reputation.

Cross-Border E-Commerce and Small Medium Enterprises (SMEs)

2021 ◽  
pp. 273-284
Author(s):  
Muhammad Anshari ◽  
Mohammad Nabil Almunawar ◽  
Syamimi Ariff Lim
Keyword(s):  
Driving Force ◽  
Industrial Structure ◽  
Digital Age ◽  
Cross Border ◽  
Dynamic Development ◽  
Local Business ◽  
Wide Availability ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The emergence of cross-border e-commerce (CBE) has its relevance in this digital age and thus brings about the discussion regarding the challenges and potentials of CBE on the local business especially small medium enterprises (SMEs). The wide availability of technology has made CBE possible across geographical, political, and cultural borders. It is a new driving force to promote the upgrading of industrial structure. The method used throughout the research is independent reviews from various studies and articles. Despite the dynamic development of CBE, communication in other languages, the form of payment, currency, legal, and tax conditions, as well as the delivery of products remain barriers to the CBE. The findings of the study show that there are four major drivers affecting CBE performance. These are economics, politics and policies, socio-cultural, and technology.

Waqf Crowdfunding for Financing the MSMEs

2021 ◽  
pp. 37-49
Author(s):  
Ika Yunia Fauzia ◽  
Khairunnisa Musari
Keyword(s):  
Social Media ◽  
Southeast Asian ◽  
Financial Inclusion ◽  
Digital Era ◽  
Internet Users ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Impact

Waqf financing through crowdfunding becomes an attractive instrument in Islamic social finance today. Crowdfunding offers a solution to the capital problem in developing waqf assets by using the concept of raising funds through social media and internet users. This chapter will describe how waqf crowdfunding also can be a tool for financing the micro small medium enterprises (MSMEs). In the digital era, the impact of waqf on people in need could be greater with crowdfunding, where waqif is not limited by geographical barriers. Waqf crowdfunding becomes a marketplace platform to increase financial inclusion through collaboration between Islamic social finance and technology. There are some platforms of waqf crowdfunding in the Association of Southeast Asian Nations (ASEAN) that will be described in this chapter (i.e., Indonesia, Malaysia, and Singapore).

Support of SMEs Exports in USA and EU

2015 ◽  
pp. 39-47
Author(s):  
T. Urumov
Keyword(s):  
Comparative Analysis ◽  
Small And Medium Enterprises ◽  
Technological Development ◽  
The European Union ◽  
Foreign Markets ◽  
Wide Range ◽  
Us Government ◽  
The Usa ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The article is devoted to consideration and comparative analysis of the governmental support to small-medium enterprises’ (SMEs) export activities in the USA and the leading countries of the European Union such as Germany, France and United Kingdom. This question deserves to be considered because of a number of reasons. Support of exporting activities helps small and medium enterprises to increase their presence in the foreign markets, to find new business partners, and to develop deeper forms of economic interaction. State support is very important especially for those SMEs which either are not very experienced in exporting activities or just enter into the new foreign markets. The author analyses the most important features and particularities of SME’s exporting activities’ support in the countries under consideration. It is pointed out that in the USA there are at least five official institutions that provide a wide range of support to SMEs’ exporting activities. US government pays a lot of attention to enterprises which are only going to enter foreign markets mainly through pre-export support and short-term crediting. According to the author’s conclusions, the European approach to support of SMEs’ exporting activities is somewhat different. Each European country has also several institutes that provide such support. The main point is the priority of the innovative component in the exporting activities of SMEs and of stimulation their technological development. Finally, the author proposes a comparative analysis of forms of SMEs’ export support. Two principal models of national systems of support to SMEs’ exporting activities are described.

Does Increasing Mobile Device Coverage Reduce Heterogeneity in Completing Web Surveys on Smartphones?

2018 ◽  
Vol 37 (3) ◽  
pp. 371-384 ◽  
Author(s):  
Tobias Gummer ◽  
Franziska Quoß ◽  
Joss Roßmann
Keyword(s):  
Mobile Devices ◽  
Mobile Device ◽  
High Speed ◽  
Technological Development ◽  
Web Surveys ◽  
Data Set ◽  
Internet Connections ◽  
Over Time

Mobile coverage recently has reached an all-time high, and in most countries, high-speed Internet connections are widely available. Due to technological development, smartphones and tablets have become increasingly popular. Accordingly, we have observed an increasing use of mobile devices to complete web surveys and, hence, survey methodologists have shifted their attention to the challenges that stem from this development. The present study investigated whether the growing use of smartphones has decreased how systematically this choice of device varies between groups of respondents (i.e., how selective smartphone usage for completing web surveys is). We collected a data set of 18,520 respondents from 18 web surveys that were fielded in Germany between 2012 and 2016. Based on these data, we show that while the use of smartphones to complete web surveys has considerably increased over time, selectivity with respect to using this device has remained stable.

PENGARUH PENYELENGGARAAN HAJI TERHADAP PENINGKATAN AKTIVITAS EKONOMl DI WILAYAH PROPINSI DKI JAKARTA

ALQALAM ◽  
2013 ◽  
Vol 30 (2) ◽  
pp. 380
Author(s):  
Chairul Akmal
Keyword(s):  
Secondary Data ◽  
Travel Agency ◽  
Economic Activities ◽  
Factors Affecting ◽  
Regression Methods ◽  
The Social ◽  
Travel Agencies ◽  
Relationship Model ◽  
Small Medium Enterprises ◽  
Medium Enterprises

This research analyzes some factors affecting economic activities in relation with the conduct of pilgrimage. Those factors are the pilgrimage cost, the amount of pilgrims, and the amount of pilgrimage officers. The objective of this research is to acquire the information of how each factor and all factors together affect the economic activities. This research also analyzes the effect of foods and drinks expenses, the effect of nonfoods and drinks expenses, and the effect of miscellaneous expenses on UMKM - Micro, Small, Medium enterprises' economic activities.             This research is conducted in DKI Jakarta in 2007. The population of this research is the average economic activities in DKI Jakarta in 2007. There are 42 respondents (Banks), 157 respondents (travel agencies), and 50 respondents (UMKM - Micro, Small, Medium enterprises) which are taken as samples from the population using the purposive sampling method. The data is obtained by the researcher using questioners and secondary data which is taken from 1990-2007.             The methodology used in this research is based on. the causal relationship model In testing the hypothesis of this research, the researcher uses the simple and multiple regression methods, and path analysis method. The significant rate a = 0,05 used in determining the interpretation of the statistic result. The data is processed using SPSS (Statistical Packages for the Social Sciences) version 12.00.             The results of the analysis in the 1st equation -are (i) the effect of the pilgrimage cost on banks' revenues is quite strong, (ii) the effect of the pilgrimage cost on travel agencies' revenues is quite strong, (iii) the effect of the pilgrimage cost on UMKM - Micro, Small, Medium enterprises' revenues is weak.             The results of the analysis in the 2nd equation are (i) the effect, of the amount of pilgrims on Banks' revenues is very weak, (ii) the effect of the amount of pilgrims on travel agencies' revenues is very weak, (iii) the effect of the amount of pilgrims on UMKM - Micro, Smal4 Medium enterprises' revenues is very weak.             The results of the analysis in the 3rd equation are (i) the effect of the amount of pilgrimage officers on banks' revenues is very weak, (ii) the effect of the amount of pilgrimage officers on travel agencies' revenues is very weak, (iii) the effect of the amount officers on UMKM-Micro, Small Medium enterprises' revenues is very weak.   The results of the analysis in the 4th equation are (i) the effect of all three factors which are the pilgrimage cost, the amount of pilgrims, and the amount of pilgrimage officers simultaneously on banks' revenues is very strong, (ii) The effect of all three factors which are pilgrimage costs, the amount of pilgrims, and the amount of pilgrimage officers simultaneously on travel agencies' revenues is strong, (iii) The effect of all three factors which are pilgrimage costs, the amount of pilgrims, and the amount of pilgrimage officers simultaneously on UMKM-Micro, Small Medium enterprises' revenues is strong.             The result of the analysis in the 5th equation is the effect of foods and drinks expenses on UMKM-Micro, Small Medium enterprises' revenues is weak. In the 6th equation, the effect of nonfoods and drinks expenses on UMKM-Micro, small Medium enterprises' revenues is weak. In the 7th equation, the effect of miscellaneous expenses on UMKM - Micro, Small Medium enterprises' revenues is quite strong. In the 8th equation, the effect of all three factors which are the effect of foods and drinks expenses, the effect of nonfoods and drinks expenses, and the effect of miscellaneous expenses simultaneously on UMKM-Micro, Small Medium enterprises' revenues is quite strong.             The implication of the research results mentioned above is the factors in the conduct of pilgrimage do increase the economic activities (Banks, Travel Agencies, and UMKM - Micro, Smal4 Medium enterprises) in DKI Jakarta. Therefore, considering that matter, the General Director of the conduct of pilgrimage division of Department of Religion Republic of Indonesia should determine the pilgrimage cost which is affordable, increase the service, and provide a good information system which will result in a better conduct of the pilgrimage. Key word: The Costs of Hajj, Hajj Officer, Travel Agency, UMKM

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