Demystifying engagement: Chinese advertising practitioners’ perspective

2020 ◽  
Vol 62 (3) ◽  
pp. 314-334
Author(s):  
Huan Chen ◽  
Rang Wang ◽  
Xuan Liang
Keyword(s):  
Qualitative Study ◽  
Media Selection ◽  
Dual Approach ◽  
Content Creation ◽  
Cultural Contexts ◽  
Digital Era ◽  
Multiple Dimensions ◽  
Chinese Advertising ◽  
Interactive Experience ◽  
Depth Interviews

A qualitative study was conducted to explore Chinese advertising practitioners’ perceptions and interpretations of engagement in the digital era. Twenty-three in-depth interviews were conducted to collect data. Findings revealed that Chinese advertising practitioners emphasize interactive experience in defining engagement, which acknowledges multiple dimensions of engagement; they believe that the execution of engagement should emphasize content creation, media selection, and proper interaction; they tend to discuss engagement in a very holistic way, while they consider the effort versus effect dual-approach as an appropriate criterion to measure engagement, confusions, and discrepancies exist surrounding the engagement measurement among Chinese advertising practitioners. The current study offers insightful implications for the conceptualization of engagement in different cultural contexts as well as on how to bridge the perceptional gap between academia and industry regarding the execution of engagement.

scholarly journals KOSTI Surabaya as a counterculture against the foreign culture in the era of generation 4.0

Simulacra ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 15-26
Author(s):  
Salmatian Safiuddin ◽  
Dewi Atikah
Keyword(s):  
Qualitative Study ◽  
Urban Areas ◽  
Online Communication ◽  
Community Members ◽  
Modern Culture ◽  
Good Relationship ◽  
Digital Era ◽  
Foreign Culture ◽  
Counter Culture ◽  
Depth Interviews

Indonesian Old Bicycle Community or Komunitas Sepeda Tua Indonesia (KOSTI) of Surabaya is a subculture consisting of old bicycle lovers in Surabaya. This qualitative study aims to clarify and strengthen the idea of Internet as a resource and media for the development of subcultures, to investigate online and offline activities of KOSTI Surabaya, and to promote further research on the diversity of subcultures like KOSTI Surabaya following the development of generation 4.0 trend. The researchers collected data through in-depth interviews and observation to the community members. The result indicates that KOSTI Surabaya promotes and maintains the local and Indonesian culture through offline and online communication. This present study can support the conceptualization of subculture in the digital era. This community helps young generations to put Indonesian important values and norms into practice through their lifestyle, such as to build a good relationship, kinship, brotherhood, to create a good harmony in life. In addition, this community becomes a media to foster and maintain our local culture. KOSTI Surabaya is the resistance against the modern culture which makes this community as counter culture against foreign culture challenges. Not only the use of a means of transportation but also of the nature of individualist that starts to embrace most of Indonesian people in urban areas.

Beyond Death: Inheriting the Past and Giving to the Future, Transmitting the Legacy of One's Self

2008 ◽  
Vol 56 (4) ◽  
pp. 313-329 ◽  
Author(s):  
Elizabeth G. Hunter
Keyword(s):  
Older Adults ◽  
Index Card ◽  
Making Meaning ◽  
Content Creation ◽  
The Past ◽  
Multiple Dimensions ◽  
Values And Beliefs ◽  
The Individual ◽  
Depth Interviews ◽  
Primary Form

This study explores the phenomenon of legacy as a component of the aging experience among women. Against a backdrop of prior focus on transmission of material possessions as the primary form of legacy, the concept is critically examined in developing an expanded, theoretically and empirically grounded perspective. In-depth interviews with 38 women, ranging in age from 31 to 94 and representing diverse marital, parental, and health statuses, reveal multiple dimensions of leaving a legacy in terms of content, creation, and transmission. Through the stories of the participants in this study, legacy emerges as a means of passing on the essence of one's self, in particular one's values and beliefs. Legacy is a method of leaving something behind after death and making meaning of the end of life. The desire to leave a legacy is manifest in many different ways dependent on the individual and their culture. While the idea of legacy is often couched in terms of material possessions, it appears that passing on values and beliefs is more important to older adults. Legacy—I was awakened to that idea while watching the movie Armistad. The man talks about how he is a collection of all of his ancestors. I never really thought about that before. I wrote this thing out on an index card and stuck it in my room. It says “I am all that I am for all that those have gone before me. I carry all of them in me.” When I was thinking about it in that way I thought wow, I have a lot to live up to. (Lisa K, 63 years old)

scholarly journals Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age

2019 ◽  
Vol 4 (2) ◽  
pp. 233-253 ◽  
Author(s):  
Huan Chen ◽  
Rang Wang ◽  
Xuan Liang
Keyword(s):  
Qualitative Study ◽  
Digital Age ◽  
Face To Face ◽  
Creative Person ◽  
Chinese Advertising ◽  
Depth Interviews ◽  
Practical Implications

A qualitative study was conducted to examine Chinese advertising practitioners’ perception and interpretation of advertising creativity and strategy in the digital age. Twenty three face-to-face in-depth interviews were conducted to collect data. Findings revealed Chinese advertising practitioners’ definitions of creativity and strategy, perceived criteria of creativity and strategy, perceptions of strategy typology, and how creative person, process, and press shape their perceptions of creativity. Theoretical and practical implications were offered.

An Exploration of Aftercare Services for Female Drug Users

2018 ◽  
Vol 30 (2) ◽  
Author(s):  
Talent Mhangwa ◽  
Madhu Kasiram ◽  
Sibonsile Zibane
Keyword(s):  
South Africa ◽  
Qualitative Study ◽  
Drug Users ◽  
Service Providers ◽  
Service Users ◽  
Rehabilitation Centre ◽  
Aftercare Services ◽  
Data Source ◽  
Female Drug Users ◽  
Depth Interviews

The number of female drug users has been on the rise in South Africa, with statistics reflecting a rise in the number of women who attend treatment centres annually. This article presents empirical data from a broader qualitative study which aimed to explore perceptions concerning the effectiveness of aftercare programmes for female recovering drug users. The main data source was transcripts of in-depth interviews and focus groups with both service users and service providers from a designated rehabilitation centre in Gauteng, South Africa. Framed within a biopsychosocial-spiritual model, this article explores the perceptions and meanings which the female recovering drug users and the service providers attach to aftercare programmes. The findings of the research outlined the range of factors promoting recovery, alongside noteworthy suggestions for improvement in aftercare services. While acknowledging multiple influences on behaviour, this article highlights the significance of these findings in planning and implementing holistic aftercare programmes.

scholarly journals Understanding the Occupational Adaptation Process and Well-Being of Older Adults in Magallanes (Chile): A Qualitative Study

2019 ◽  
Vol 16 (19) ◽  
pp. 3640 ◽  
Author(s):  
Palma ­Candia ◽  
Hueso­Montoro ◽  
Martí-García ◽  
Fernández-Alcántara ◽  
Campos-Calderón ◽  
...  
Keyword(s):  
Older Adults ◽  
Qualitative Study ◽  
Well Being ◽  
Self Esteem ◽  
Adaptation Process ◽  
Occupational Adaptation ◽  
Use Of Time ◽  
Low Levels ◽  
Interpretative Approach ◽  
Depth Interviews

Background: Aging and longevity are important topics nowadays. Purpose: To describe how older adults perform the occupational adaptation process in the extreme region of Magallanes (Chile), and to identify the factors that might contribute to successful occupational adaptation and well-being. Method: Qualitative study, with a phenomenological interpretative approach. In-depth interviews were carried out with 16 older adults, with high or low levels of well-being, assessed with the Ryff Scale. An inductive content analysis according to Elo and Kyngäs was performed. Findings: Resilience, self-esteem and interdependence with significant others are key elements that promote well-being. Participants develop strategies to minimize the effects of environmental factors. The occupation’s function in terms of socialization, use of time, and social participation is revealed as a conditioning factor of occupational adaptation. Implications: Interventions with older people to achieve a successful occupational adaptation process must take into consideration the commitment to meaningful activities.

scholarly journals The challenges of donor engagement with faith-based organizations in Cameroon’s health sector: a qualitative study

2021 ◽  
Author(s):  
Sibylle Herzig van Wees ◽  
Michael Jennings
Keyword(s):  
Qualitative Study ◽  
Health Outcomes ◽  
International Development ◽  
Health Sector ◽  
Top Down ◽  
Faith Based ◽  
The Past ◽  
Faith Based Organizations ◽  
The Government ◽  
Depth Interviews

Abstract Substantial global advocacy efforts have been made over the past decade to encourage partnerships and funding of faith-based organizations in international development programmes in efforts to improve social and health outcomes. Whilst there is a wealth of knowledge on religion and development, including its controversies, less attention has been payed to the role that donors might play. The aim of this study was to describe and analyse the engagement between donors and faith-based organizations in Cameroon’s health sector, following the implementation of the Cameroon Health Sector Partnership Strategy (2012). Forty-six in-depth interviews were conducted in selected regions in Cameroon. The findings show that global advocacy efforts to increase partnerships with faith-based organizations have created a space for increasing donor engagement of faith-based organizations following the implementation of the strategy. However, the policy was perceived as top down as it did not take into account some of the existing challenges. The policy arguably accentuated some of the existing tensions between the government and faith-based organizations, fed faith-controversies and complicated the health system landscape. Moreover, it provided donors with a framework for haphazard engagement with faith-based organizations. As such, putting the implications of donor engagement with FBOs on the research map acknowledges the limitations of efforts to collaborate with faith-based organizations and brings to the surface still-remaining blinkers and limited assumptions in donor definitions of faith-based organizations and in ways of collaborating with them.

Exploring Interpersonal Relationship of Female Patients with Persistent Depressive Disorder: A Qualitative Study with a Phenomenological Approach

2021 ◽  
Vol In Press (In Press) ◽  
Author(s):  
Fatemeh Asadollahi ◽  
Hamid Taher Neshat Doost ◽  
Mohammad Reza Abedi ◽  
Hamid Afshar Zanjani
Keyword(s):  
Qualitative Study ◽  
Depressive Disorder ◽  
Interpersonal Relationships ◽  
Interpersonal Relationship ◽  
Phenomenological Approach ◽  
Relationship Of ◽  
Depth Interviews ◽  
Chronic Problem ◽  
Persistent Depressive Disorder

Background: Persistent depressive disorder (PDD) is a chronic problem that is more prevalent among women than men. Various studies have revealed that these people experience many problems in their interpersonal relationships, which increase their suffering. Objectives: The present study was done to identify how people suffering from PDD experience interpersonal relationships that often seem troubled and broken. Methods: A phenomenological approach was adopted for this qualitative study. For this purpose, in-depth interviews were conducted with 21 individuals with PDD, focusing on exploring their experience and suffering in interpersonal relationships. All interviews were recorded and transcribed, and the transcripts were analyzed using Giorgi’s phenomenological descriptive method. Results: In general, five main themes and 16 sub-themes emerged. The main themes were: (1) Feeling empty of love and compassion; (2) feeling ignored; (3) ignoring others’ needs, conditions, and suffering; (4) feeling of being annoying to others; and (5) feeling confused and helpless in relationships. Conclusions: It seems that all five themes convey the message that these individuals demonstrate less skill in feeling compassion and receiving it from others. Therefore, it appears that long-term compassion-based interventions can effectively reduce the interpersonal suffering of these individuals. It should be noted that although these themes have commonalities in different cultural contexts, the culture can influence the content and intensity of these feelings.

scholarly journals A Relational Perspective on Social Support Between Bereaved and Their Networks After Terror: A Qualitative Study

2018 ◽  
Vol 5 ◽  
pp. 233339361879207 ◽  
Author(s):  
Kari Dyregrov ◽  
Pål Kristensen ◽  
Atle Dyregrov
Keyword(s):  
Social Support ◽  
Social Network ◽  
Qualitative Study ◽  
Terror Attack ◽  
Network Support ◽  
Relational Perspective ◽  
Social Network Support ◽  
Stressful Experiences ◽  
Relational Regulation ◽  
Depth Interviews

The aim of this study is to increase the understanding of social network support after traumatic deaths and, by demonstrating the complexities of such encounters, to highlight whether such support may be totally beneficial. A phenomenological dynamic and relational perspective was applied to 22 in-depth interviews with parents bereaved as a result of the 2011 terror attack in Norway. Three main themes were identified in respect of interactional support processes: (a) valued support, (b) stressful experiences, and (c) interactive barriers. As well as describing the value of experienced support, the article also elaborates on the effect of lacking, avoidant, and inept support. The findings show that insecure communication and a nonmatching understanding of time and emotional overload can form interactive barriers between the bereaved and their networks. By better understanding the relational regulation processes inherent in social support we may provide informed advice to both the bereaved and their networks to maximize recovery.

scholarly journals Difficulties and motivations for physical exercise in women older than 65 years. A qualitative study

2018 ◽  
Vol 26 (0) ◽  
Author(s):  
Yolanda López-Benavente ◽  
José Arnau-Sánchez ◽  
Tania Ros-Sánchez ◽  
Mª Beatriz Lidón-Cerezuela ◽  
Araceli Serrano-Noguera ◽  
...  
Keyword(s):  
Cognitive Impairment ◽  
Qualitative Study ◽  
Physical Exercise ◽  
Qualitative Analysis ◽  
Focus Groups ◽  
Nursing Staff ◽  
Family Environment ◽  
Phenomenological Theory ◽  
The Other ◽  
Depth Interviews

ABSTRACT Objective: to identify difficulties and motivations for the practice of physical exercise in women older than 65 years. Method: qualitative study based on the phenomenological theory, with focus groups and in-depth interviews. The nursing staff selected 15 women by intentional sampling using the following criteria: age, time dedicated to physical exercise, independence, and absence of cognitive impairment and contraindication for this activity. Two focus groups were formed (one of them did physical exercise for less than 150 minutes per week and the other at least 150 minutes per week) in addition to conducting five in-depth interviews. Qualitative analysis of the data was performed through transcription, coding, categorization, and verification of results. Results: the difficulties to start and develop physical exercise were circumscribed to the perception of poor health and lack of free time; both circumstances result from care obligation, being represented as a gender imposition. However, the motivations are related to perception of strength, need for socialization, and perception of autonomy and freedom. Conclusions: the ideological representation of gender determines the women’s decision to exercise. Knowing the meaning and significance that women give to health and their role in the socio-family environment allows nurses to develop relationships and interventions to encourage the practice of physical exercise.

scholarly journals NILAI-NILAI SUFISME DALAM JAMAAH SHALAWAT WAHIDIYYAH DI KEDIRI DAN MALANG

2017 ◽  
Vol 1 (2) ◽  
pp. 1-28
Author(s):  
Fatkhul Wahab ◽  
Ahmad Bukhori ◽  
Athiyah
Keyword(s):  
Data Analysis ◽  
Qualitative Study ◽  
Data Reduction ◽  
Participant Observation ◽  
Religious Tradition ◽  
Analysis Techniques ◽  
Muslim Communities ◽  
The Right ◽  
Depth Interviews

Among Muslim communities, love of the Prophet Muhammad embodied in a religious tradition known as shalawāh tradition. Shalawāh is an expression of deep gratitude for the guidance to Muslims on the right path. Sufism that emphasizes reading Shalawāh of the Prophet Muhammad as dhikr primarily is Shalawāh Wāhidiyah. The main purpose of Shalawāh Wāhidiyah is to alleviate people from the shirk and return to the straight and true that by pleasing Allah. The focuses of this study are: (1) how do the precepts and values of Sufism in the Jamaat Shalawāh Wāhidiyah? (2)  How do the precepts and values are promoted and practiced by Jamaat Shalawāh Wāhidiyah? (3)  How does the experience of spirituality Jamaat Shalawāh Wāhidiyah? This study is a qualitative study by using a naturalistic paradigm and phenomenology approach. The data were collected by in-depth interviews, participant observation, and documentary in the form of journals, magazines and so on. While the data analysis techniques include data reduction, presentation of data, the validity of the data and drawing conclusions. The results of this study indicate that: (1) Shalawāh Wāhidiyah precepts include: a. li Allāh, bi Allāh; b. li al-RasÅ«l, bi al-RasÅ«l; c. li al-ghauts bi al-ghauts; d. yu'thÄ« kull dzÄ« ḥaqq; e. taqdÄ«m al-hamm tsumm al-hamm, fa al-fa’ tsumm al-fa'. The values contained in Shalawāh Wāhidiyah Sufism, among others: taubah, ikhlāsh, syukr, mahabbah. (2) Socialization Shalawāh Wāhidiyah precepts are done by 1. individual, 2. packaged in a formal form as mujāhadah nishf al-sanah and mujāhadah kubrā, 3. through dreams, 4. implemented in the form of books, magazines, newsletters, and CDs. While this practice Shalawāh Wāhidiyah carried out in different ways mujāhadah usbÅ«'iyyah, mujāhadah syahriyyah, mujāhadah rub’ al-sanah, mujāhadah nishf al-sanah, and so forth. Keywords: The values of Sufism, Shalawāh Wāhidiyah

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