scholarly journals Bollywood, Popular Visual Media, and Sexism in India: A Critical Glance Back

2021 ◽  
pp. 263183182110273
Author(s):  
Sanchari Mukhopadhyay ◽  
Debanjan Banerjee
Keyword(s):  
Gender Role ◽  
Gender Equality ◽  
Visual Media ◽  
Public Perceptions ◽  
Popular Media ◽  
Psychological Construct ◽  
Current Discussion ◽  
Long Run ◽  
Gender Role Stereotyping ◽  
The Media

Sexism is a sociocultural and psychological construct existing since ages. The popular media, as a mode of influencing public mindset and opinion, is also inflicted by it. The current discussion centers around the gender role stereotyping and sexism portrayed in the mainstream Indian movies, television, and advertisements and its evolution over the years.  We also highlight the possible reasons behind the continued sexism in the media, and the bidirectional influence of popular media on the society and vice versa. We conclude that the portrayal is changing with increased awareness despite the challenges present, and a continuous attempt at promoting gender equality at all levels will help shape the sociocultural beliefs and public perceptions in the long run.

scholarly journals Loosening the GRIP (Gender Roles Inhibiting Prosociality) to Promote Gender Equality

2020 ◽  
pp. 108886832096461
Author(s):  
Alyssa Croft ◽  
Ciara Atkinson ◽  
Gillian Sandstrom ◽  
Sheina Orbell ◽  
Lara Aknin
Keyword(s):  
Gender Roles ◽  
Gender Role ◽  
Gender Equality ◽  
Gender Stereotypes ◽  
Process Model ◽  
Role Expectations ◽  
Traditional Gender Role ◽  
Gender Status ◽  
Gender Role Stereotyping ◽  
Promote Gender Equality

Prosociality is an ideal context to begin shifting traditional gender role stereotypes and promoting equality. Men and women both help others frequently, but assistance often follows traditional gender role expectations, which further reinforces restrictive gender stereotypes in other domains. We propose an integrative process model of gender roles inhibiting prosociality (GRIP) to explain why and how this occurs. We argue that prosociality provides a unique entry point for change because it is (a) immediately rewarding (which cultivates positive attitude formation), (b) less likely to threaten the gender status hierarchy, and therefore less susceptible to social backlash (which translates into less restrictive social norms), and (c) a skill that can be learned (which leads to stronger beliefs in one’s own ability to help). Using the GRIP model, we derive a series of hypothesized interventions to interrupt the self-reinforcing cycle of gender role stereotyping and facilitate progress toward broader gender equality.

ENRICHING MEDIA MERCHANDISE SARANA PENUNJANG PROMOSI STUDI KASUS PADA BOOKSTORE

CCIT Journal ◽  
2014 ◽  
Vol 7 (3) ◽  
pp. 420-436
Author(s):  
Dewi Immaniar ◽  
Sudaryono Sudaryono ◽  
Ayu Ningrum
Keyword(s):  
Visual Media ◽  
Test Duration ◽  
Media Campaign ◽  
Business World ◽  
Retail Business ◽  
The Media ◽  
Media Types ◽  
The Times ◽  
A Company

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.

Promosi Dan Informasi Media Audio Visual Berbentuk Video Profile Pada SMK PGRI 11 Ciledug Kota Tangerang

CICES ◽  
2017 ◽  
Vol 3 (1) ◽  
pp. 35-47
Author(s):  
Faisal Rudiansyah Hamzah ◽  
Panji Wira Soma ◽  
Indri Rahmawati
Keyword(s):  
Information Technology ◽  
Print Media ◽  
Visual Media ◽  
Message Delivery ◽  
The Public ◽  
Existing Problems ◽  
The Media ◽  
The Right

With the development of information technology in particular in the field of multimedia in such rapid and the longer forms of media information more diverse so that more education institutions boast. Media information and promotion is currently used by SMK PGRI 11 Ciledug Tangerang. The purpose of this research audio visual media into the media information and proper promotion, by controlling hearing and vision in the form of audio visual in order to convey messages can be understood by the public at large. Existing problems, namely the medium used by the SMK PGRI 11 Ciledug Tangerang still use print media such as banners, posters and pamplet are considered less effective and efficient to use while simultaneously promoting the institutions with the best possible audio visual media so that it is selected into a medium of information and promotion of the right, by controlling hearing and vision in the form of audio visual. Because therein lies the message delivery process or how to visualize. At the same time listening and showing the contents of the message to the recipient with information through media menunjangnya, so the design of video media profile that displays the entire scope, advantages and facilities belonging to SMK PGRI 11 Ciledug Tangerang, can be a solution in solving problems in media promotion and information. With this study the author makes with the title "promotion and INFORMATION AUDIO VISUAL MEDIA SHAPED VIDEO PROFILE on SMK PGRI 11 APPLICATIONS TANGERANG CITY ".

FOTOGRAFI SEBAGAI MEDIA POLITIK DI INDONESIA

2021 ◽  
Vol 1 (1) ◽  
pp. 67
Author(s):  
Mohammad Solihin
Keyword(s):  
Political Communication ◽  
Visual Communication ◽  
Presidential Elections ◽  
Visual Media ◽  
Communication To The Public ◽  
Literature Study ◽  
The Public ◽  
Message Effects ◽  
Self Image ◽  
The Media

ABSTRACTPhotography is one of the media used to introduce the character or self-image of politicians during regional head elections, or presidential elections. Among them are by displaying photos of faces or campaign activities for APK (Campaign Props) billboards, namely billboards or billboards installed on protocol roads that can be seen by the public, pamphlets, mass media, and etc. Visual media in the form of photos has a very big influence on public opinion. Photography has a visual power that is able to construct the authenticity of factual events. The purpose of this study is to find out how the process of making photography a political visual communication medium in Indonesia. The method used is descriptive qualitative with an approach through the literature study method. The results of this study can be concluded that the process of making photography a political medium of visual communication to the public is carried out in several ways, namely by recruiting special photographers themselves, designing them, and distributing them. The effect of the message generated from a photography with a good appearance is the effect of knowledge and effect of information.Keywords:  Photography, Political Media, Visual Communication, Message Effects, Political Communication.  ABSTRAKFotografi merupakan salah satu media yang digunakan untuk mengenalkan karakter atau citra diri politisi saat pemilihan kepala daerah, ataupun pemilihan presiden. Diantaranya dengan memajang foto-foto wajah atau kegiatan kampanye untuk baliho APK (Alat Peraga Kampanye) yakni papan reklame atau billboard yang dipasang di jalan-jalan protokol yang bisa dilihat oleh masyarakat luas, pamflet, media massa, dan sebagainya. Media visual berupa foto sangat besar pengaruhnya mempengaruhi opini publik. Fotografi memiliki kekuatan visual yang mampu mengkonstruksi keotentikan peristiwa faktual. Tujuan dari penelitian ini untuk mengetahui bagaimana proses menjadikan fotografi sebagai media komunikasi visual politik di Indonesia. Metode yang digunakan deskriptif kualitatif dengan pendekatan melalui metode studi literatur. Hasil dari penelitian ini dapat disimpulkan bahwa proses menjadikan fotografi sebagai media politik komunikasi visual kepada masyarakat dilakukan dengan beberapa cara, yakni dengan merekrut khusus fotografer sendiri, mendesainnya, dan menyebarkannya. Efek pesan yang ditimbulkan dari sebuah fotografi dengan tampilan yang baik adalah efek pengetahuan dan efek informasi.Kata Kunci: Fotografi, Media Politik, Komunikasi Visual, Efek Pesan, Komunikasi Politik.

scholarly journals Media frames and public perceptions of global poverty in the UK: Is there a link?

2019 ◽  
Vol 44 (1) ◽  
pp. 59-79 ◽  
Author(s):  
Mirjam Vossen ◽  
Lau Schulpen
Keyword(s):  
Developing Countries ◽  
Public Perceptions ◽  
Global Poverty ◽  
Media Frames ◽  
The Public ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
The Media ◽  
The Uk ◽  
The Relationship

Abstract This study investigates the relationship between media frames and public perceptions of global poverty. Building on a frame analysis, the paper reconstructs prevailing poverty narratives in British news articles and non-governmental organizations’ (NGO’s) advertisements between 2011 and 2013. Following this, these narratives are compared with the narratives that emerge from public opinion studies. The findings suggest that there is a strong connection between media frames and public knowledge and perceptions of global poverty. Both the media and the public define poverty in developing countries’ terms of destitute victims, lack of development and bad governance. Both suggest that the causes of poverty are internal to developing countries and imply that there has been little progress in reducing global poverty.

scholarly journals How consumers' values influence responses to male and female gender role stereotyping in advertising

2017 ◽  
Vol 37 (6) ◽  
pp. 893-913 ◽  
Author(s):  
Sarah De Meulenaer ◽  
Nathalie Dens ◽  
Patrick De Pelsmacker ◽  
Martin Eisend
Keyword(s):  
Gender Role ◽  
Female Gender ◽  
Male And Female ◽  
Gender Role Stereotyping

scholarly journals Gender Role Stereotyping Of Women As Housewives In Conventional Pakistani Society

2017 ◽  
Vol 15 (1) ◽  
pp. 1-16
Author(s):  
Amna Saeed ◽  
Noreen Zainab
Keyword(s):  
Middle Class ◽  
Gender Role ◽  
Physical Abuse ◽  
Short Story ◽  
Vital Role ◽  
Multiple Roles ◽  
Close Reading ◽  
Social Expectations ◽  
Gender Role Stereotyping ◽  
Status Of Women

This study aims to analyze the short story, The Spell and the Ever Changing Moon (2014) by Rukhsana Ahmad, from the feminist perspective. A close reading of the text reveals that facing everyday challenges and juggling between multiple roles is a common practice for middleclass house wives in Pakistani society. The economic instabilities added with emotional, psychological as well as physical abuse plays a vital role in their oppression and humiliation on regular basis. These roles as assigned to them define their social standing and suffering becomes their destiny. Multiple roles of such women and social expectations outside and inside the house define their way of living. Each and every movement and thought becomes codependent on their social familial roles. Being selfless becomes an obligation and ‘sacrifice’ becomes convention for middle class women who spend their whole lives living under the thumb of their men folk. Moreover, the movement and status of women inside and outside the home is also a major concern addressed in this paper including the concept of home, and its significance in lives of Pakistani women.

scholarly journals Familjen i välfärdspolitiken

2020 ◽  
Vol 26 (3-4) ◽  
Author(s):  
Maria Stanfors
Keyword(s):  
Gender Equality ◽  
Time Allocation ◽  
Family Policy ◽  
Welfare Policy ◽  
Well Being ◽  
Unpaid Work ◽  
Family Status ◽  
Long Run ◽  
The Family

The role of the family in Swedish welfare policyIn the present article, I discuss the role of the family in Swedish welfare policy, from both theoretical and empirical perspectives. I analyse men’s and women’s time use and focus on the organization of paid and unpaid work. I describe how time allocation varies with gender, family status, and life cycle. The analysis shows that the family plays a more important role in practice than in theory, mainly through the fact that women perform more unpaid work (housework and caregiving) than men, which affects both their income and their well-being negatively. I argue that gender equality must be given a more prominent position in Swedish welfare policy. For example, family policy must be reformed, with gender equality on the labour market and in the home as an explicit goal. The present situation for working parents is different from that of previous decades when Swedish family policy was formulated. Reforms are thus necessary for safeguarding welfare and population well-being in the short and long run.

scholarly journals Peran Media Pembelajaran Guru Pendidikan Anak Usia Dini (PAUD) di Provinsi Jambi

2020 ◽  
Vol 20 (1) ◽  
pp. 60
Author(s):  
Mahyudin Mahyudin
Keyword(s):  
Early Childhood ◽  
Teacher Learning ◽  
Pearson Correlation ◽  
Sampling Technique ◽  
Visual Media ◽  
Cluster Sampling ◽  
Significance Level ◽  
The Media ◽  
Strongly Agree

The media is very instrumental and has a strategic function that directly or indirectly can affect motivation, interest and attention for young children in learning. The purpose of this study was to determine the role of PAUD teacher learning media in Jambi Province. The method used is descriptive quantitative cluster sampling technique, in this case the District and City in Jambi Province as the cluster. The number of early childhood education units (schools) include TK / RA, KB, TPA, and SPS, totaling 7,584. Then every District and City was selected by 10% randomly PAUD teachers from each school. So the number of samples was 758. The research instrument was a questionnaire or Media Perception Evaluation Scale (MPES) questionnaire containing 28 question items. Data for all parameters using a Microsoft Excel database. Pearson correlation was used to study the correlation between variables and independent t-test was used to compare groups with SPSS version 22. All statistical analyzes were carried out at a significance level of 5% and P <0.05 was considered statistically significant. The results of the study show that learning media plays an important role in the learning process for PAUD children in Jambi Province. As a result 59.6% answered strongly agree. Through the SPSS analyst results where the most influential visual media statements in PAUD teacher learning in Jambi province are statements 18,19,20,21 and 22 where 100% stated that visual media can provide motivation, whereas statements that had no effect were statements 17 where only 50.4% stated that visual media can provide motivation. It can be concluded that the use of learning media in early childhood is very instrumental to motivate, stimulate, explore and experiment.

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