Contextual Inference in Markets: On the Informational Content of Product Lines
2008 ◽
Vol 98
(5)
◽
pp. 2127-2149
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Keyword(s):
Context can influence decisions. This malleability of choice is usually invoked as evidence that people do not maximize stable preference orderings. In a market equilibrium, however, context conveys payoff-relevant information to consumers. Consequently, these consumers rationally violate naïve formulations of standard choice theoretic principles. I identify informational asymmetries under which apparently anomalous behaviors, namely the compromise effect and choice overload, arise as market equilibria. Firms respond to consumers' contextual inference; in case of the compromise effect, a firm may introduce premium loss leaders (expensive goods of overly high quality that increase the demand for other goods). (JEL D11, D83, M31)
2013 ◽
Vol 28
(3)
◽
pp. 637-652
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Keyword(s):
2021 ◽
pp. 159-169
2011 ◽
Vol 3
(1)
◽
pp. 8-15
◽
Keyword(s):