Marketing Research into the Tourist Attraction Potential of Podolsk Urban Okrug

Servis plus ◽  
10.12737/3892 ◽  
2014 ◽  
Vol 8 (2) ◽  
pp. 45-51
Author(s):  
Екатерина Танеева ◽  
Ekaterina Taneeva ◽  
Ирина Чурилова ◽  
Irina Churilova
Keyword(s):  
Environmental Conditions ◽  
Marketing Research ◽  
Tourism Development ◽  
Economic Viability ◽  
Tourist Attraction ◽  
Architectural Heritage ◽  
Ecological Requirements ◽  
Number Of Factors ◽  
Tourist Infrastructure

Podolsk has a high tourist and recreation potential determined by the following contributing factors:favourable climate and environmental conditions, rich historical and architectural heritage, easy-to-access cultural and tourist institutions, extended tourist infrastructure, well-preserved and nurtured folk traditional core. However, a number of factors are detrimental to tourism development in Podolsk urban okrug, among them are unavailability of a database shared by tourism providers or a register / inventory of tourist resources. Therefore, projects concerning the construction of re-erected tourist complexes are to take into account not only the tourism-type-related demand dimensions, but also the nature and formal of the tourist offer: availability of tourist resources and personnel resources in compliance with ecological requirements and economic viability. The authors undertake marketing research into the tourist attraction potential of Podolsk urban okrug, and use the results obtained to formulate proposals aimed at enhancing the tourist attractiveness of the urban okrug.

scholarly journals STRATEGI PENGEMBANGAN KAWASAN WISATA PANTAI PANJANG BENGKULU, DITINJAU DARI PERSPEKTIF WISATAWAN DAN MASYARAKAT LOKAL

2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Handika Fikri Pratama ◽  
Budiman Sakti
Keyword(s):  
Environmental Conditions ◽  
Local Community ◽  
Tourism Development ◽  
Development Program ◽  
Growth Strategy ◽  
Grand Strategy ◽  
First Year ◽  
Tourist Attraction ◽  
Long Beach ◽  
The Matrix

The purpose of this study was to identify potential tourist attraction, reviewing internal environmental conditions (such as their strengths and weaknesses) and external environmental conditions (such as opportunities and threats), and review the appropriate tourism development program in the Long Beach-based to tourists and local community perspective. The analytical method used in this study, namely diskritif analysis to identify the availability of infrastructure and the potential and power trarik travel and quantitative analysis with the help of Matrix IFAS and EFAS matrix. The number of respondents who were taken by accidental sampling of 100 respondents. The results showed that the potential tourist attraction located in Long Beach with a score of +0.910 internal factors and external factors with a score of +1.90. Thus the position in the grand strategy matrix (matrix internal-external) are in a position with a growth strategy occupies one cell in the matrix. A cell's position one shows the strategy to grow and establish (Rapid growth strategy), strategies to increase the growth rate of tourist arrivals with a faster time (the second year is greater than the first year and thereafter), improving the quality of that factor into force in order to maximize the utilization of all the opportunities (grand strategy). Tapak Padri development efforts and Beach Jakat sustainable (sustainable).  Key Words: Grand Strategy, Tourism Development Program

scholarly journals PERSEPSI DAN MOTIVASI WISATAWAN YANG BERKUNJUNG KE DAYA TARIK WISATA JEMBONG DI KABUPATEN BULELENG

Jurnal IPTA ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 76
Author(s):  
Martina Minnie Anggela ◽  
Ni Made Oka Karini ◽  
Ni Made Sofia Wijaya
Keyword(s):  
Research Finding ◽  
Research Method ◽  
Local Community ◽  
Tourism Development ◽  
Ancillary Services ◽  
Tourist Attraction ◽  
Tourist Destination ◽  
Information Center ◽  
Push And Pull ◽  
Tourist Information

The aim of this research is to determine the tourist perceptions and motivation that visit to Jembong tourist destination. This research was conducted at the Jembong tourist destination, Jembong District, Ambengan Village, Sukasada District, Buleleng Regency. The research method used is descriptive quantitative by distributed questionnaires to two hundred and twenty fivetourist that visiting Jembong tourist destination in Jembong district, Ambengan Village. A questionnaire consisted of twenty threestatements that refer to the theory of tourism development, which are tourist attraction, amenities, access and ancillary services and eighteen statements of tourist motivation that refer to the push and pull theory motivation. The potential tourist attraction in Jembong tourist destination are waterfall, trekking, and nature. The facilities are bathroom and change room, trash bin, restaurant, parking area, and gazebo. Local community who has an authority to make signboard and provided stairs and trail to facilitate tourists toward waterfall and trekking. Tourist information center made simultaneously with entrance ticket counter Jembong tourist destination. Promotion media at Jembong tourist destination are brochure, email and instagram. Maps of Jembong tourist destination is available in google maps therefore tourist easier toward Jembong tourist destination. The results of this research finding the higher of push motivation and pull motivation is related with beauty nature that suitable with the higher tourist perception to attraction are freshness air and beauty nature in Jembong tourist destination.

IDENTIFIKASI KEARIFAN LOKAL SEBAGAI UPAYA UNTUK MENINGKATKAN DAYA TARIK WISATA GREEN VILLAGE GEDANGSARI DI KABUPATEN GUNUNGKIDUL

2017 ◽  
Vol 11 (03) ◽  
pp. 1-12
Author(s):  
Eko Sugiarto ◽  
Dian Haryanti
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Tourism Development ◽  
Development Plan ◽  
Local People ◽  
Tourist Attraction ◽  
Tourist Attractions ◽  
Data Collection Technique ◽  
Combined Data

This study aims to identify local wisdom in Green Village Gedangsari, Gunungkidul Regency. This research uses qualitative method with combined data collection technique, there are observation, interview, and documentation. Some invention that have been identified as the findings of this research are (1) Tourism development in Green Village Gedangsari; (2) Some of the taboos that local people believe; (3) Local culinary; (4) The place of the sacred; (5) Nyadran and Rosulan Traditions; and (6) 4G development plan by Gedangsari community. These findings have the potential to increase tourist attraction in the Green Village Gedangsari region. Keywords: Local Wisdom, Tourist Attractions

scholarly journals PENGARUH DAYA TARIK WISATA, KESELAMATAN, DAN SARANA WISATA TERHADAP KEPUASAN SERTA DAMPAKNYA TERHADAP LOYALITAS WISATAWAN : Studi Community Based Tourism di Gunung Api Purba Nglanggeran

2017 ◽  
Author(s):  
Hary Hermawan
Keyword(s):  
Path Analysis ◽  
Analytical Method ◽  
Tourism Development ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Dominant Factor ◽  
Tourist Attraction ◽  
Community Based

Loyalty has become a serious concern for the managers of tourist villages because the loyalty of tourists is a guarantee of tourism business to be sustainable. The purpose of this study is to examine how the loyalty of tourists can be created by the factors of the tourist attraction, safety, and amenities, with loyalty as an intervening, on the model of Community-Based Tourism development in Gunung Api Purba Nglanggeran Tourism Village. The analytical method used is path analysis with Partial Least Square (PLS). The results showed that the tourist attraction is a dominant factor that gives a positive influence on the loyalty of tourists through intervention variable satisfaction. Other factors studied, namely safety and tourist facilities are not proven to affect the loyalty of tourists. This research recommends that loyalty of tourists can be achieved through efforts to improve the quality of tourist attraction.

scholarly journals Podilya environmental conditions variety as a tourism development stimulation factor

2014 ◽  
pp. 237-244
Author(s):  
A. Kizun
Keyword(s):  
Key Words ◽  
Environmental Conditions ◽  
Tourism Development ◽  
Forest Steppe ◽  
Multiple Functions ◽  
Regional Characteristics ◽  
Spiritual Recovery

Regional characteristics and diversity of Podiliya environmental conditions are considered, and there is shown that they were favorable to the settlement processes and performed multiple functions at all stages of history, one of which is the ability to use environmental conditions diversity as a source of physical and spiritual recovery. Special attention is given to the Podiliya landscapes formation, as one of the attraction factors. Key words: environmental conditions, landscape, tourism, recreation, region, forest-steppe.

scholarly journals Strategi Pengelolaan Pariwisata Pinus Lahendong Di Kota Tomohon

2019 ◽  
Vol 8 (1) ◽  
pp. 87
Author(s):  
Sandy Andreo Menajang ◽  
Johnny A. F. Kalangi ◽  
Danny D. S. Mukuan
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Hot Springs ◽  
Management Strategies ◽  
Tourism Development ◽  
Tourist Attraction ◽  
Tourist Attractions ◽  
Tourism Management ◽  
The Government ◽  
A Company

The purpose of this research is to know the management strategies of tourism Pine Lahendong and know what are the factors that’s encourages and inhibit Pine Lahendong Tourism management strategies. The problem in this research is how Tourism Pinus Lahendong management strategies and what are the factors that inhibit and encourage Tourism Pinus Lahendong management strategies. Tourism is one of the things that are important to a country, the existence of this tourism, then a country or more specifically the Government of the region where it is tourist attraction, will get the infusion of revenues per tourist attractions. The marketing strategy is basically a thorough plan, integrated and fused in the marketing field, which gives guidelines on the activities that will be executed to achieve the marketing goals of a company. Tourism Pinus Lahendong strategy and potential for managed, developed and marketed because it has beautiful natural scenery and a sulfur hot springs into a visitor attraction. This research which means to understand the phenomenon or strengths, weaknesses, opportunities and threats from Tourism Pinus Lahendong holistically with described it in the form of words and language so as to produce a depiction on the phenomenon that happens. the results of the SWOT analysis conducted in the Tourism development of tourism policy, then Pinus Lahendong is improving promotion through various media, to improve the existing facilities in order to provide convenience for visitors and capitalize on potential at once elaborated the opportunities that can be sold and can attract visitors.

scholarly journals Peran Preferensi Memediasi Pengaruh Revitalisasi Produk Wisata terhadap Keputusan Berkunjung Objek Wisata Danau Sipin Jambi

2020 ◽  
Vol 4 (1) ◽  
pp. 100
Author(s):  
Mohammad Ihsan ◽  
Ade Perdana Siregar
Keyword(s):  
Significant Influence ◽  
Local Governments ◽  
Tourism Development ◽  
Tourist Attraction ◽  
City Community ◽  
Tourism Product ◽  
Planning Development ◽  
Physical Elements ◽  
Development And Management ◽  
The City

The world of tourism is something that has an important influence on the development and development of a country. The development of tourism will not be separated from physical and non-physical elements. Physical and non-physical elements will be considered in relation to the carrying capacity of objects and consideration of the impacts arising from tourism development. Tourism development must be based on planning, development and management direction. Local governments have an important role in tourism development. Lake Sipin is a lake located in the middle of the city of Jambi. Lake Sipin will definitely be very interesting, if it is packaged in such a way. The purpose of this study is to identify the effect of tourism product revitalization on preferences, identify the effect of tourism product revitalization and preferences on visiting decisions and identify preferences able to mediate the effect of tourism product revitalization on visiting decisions The population of this study is the Jambi city community while the sample is the Jambi city community which more than once visited the attractions of Lake Sipin Jambi as many as 150 people. The data method uses path analysis. The results of the study note that the revitalization of tourism products has a significant influence on the preferences of visitors to the Lake Sipin Jambi tourist attraction, the revitalization of tourism products and visitor preferences have a significant influence on the decision to visit the Lake Sipin Jambi tourist attraction and the visitor's preferences are able to mediate the effect of tourism product revitalization on the decision visited the attractions of Lake Sipin Jambi

Restoration of monuments and tourism

1995 ◽  
Vol 1 (2) ◽  
pp. 413-420
Author(s):  
Vjekoslav Vierda
Keyword(s):  
Cultural Heritage ◽  
Financial Aid ◽  
Tourism Development ◽  
Tourist Attraction ◽  
Mutual Relationship ◽  
Tourist Destination ◽  
Historical Monuments ◽  
Relationship Of ◽  
The Relationship ◽  
Protection And Renewal

The article considers the relationship between renewal of monuments and tourism from the aspect of a mutual experience of the future cultural historical monuments, as a part of a nation’s total cultural heritage and as one of the most important preconditions for tourism development. Renewal of monuments is partly aimed at increasing the attractiveness of the tourism offer; at the same time it displays the relationship of a given tourist destination towards a country’s cultural heritage and surroundings, and is a part of real tourism trends. The mutual relationship between renewal of monuments and tourism is considered through two aspects: 1. Renewal of monuments as a precondition for securing a tourist attraction i. e. a monument which is already a tourist attraction, monument renewal as a condition for increasing the attractiveness of the same, and 2. Renewal of monuments as a tourist attraction sui generis, where the scheme of renewal attached to the monument’s attractiveness is given as the initial theme, i.e. means of collecting financial aid for renewal, while a second theme considers the renewal as an attraction sui generis through all phases to finishing the renewal and introducing the monument. Finally, the article gives suggestions on how to organize co-operation between institutions responsible for tourism, i.e. for the protection and renewal of monuments.

scholarly journals Store flyers: managing spatial distribution under budget constraints

2020 ◽  
Vol 48 (8) ◽  
pp. 901-916
Author(s):  
Beatrice Luceri ◽  
Fabrizio Laurini ◽  
Sabrina Latusi
Keyword(s):  
Decision Making ◽  
Spatial Distribution ◽  
Marketing Research ◽  
Target Population ◽  
Content Type ◽  
Managerial Practices ◽  
Trade Offs ◽  
Number Of Factors ◽  
Strategic Approach ◽  
Decision Making Factors

PurposeThe study develops a decision support system for the spatial distribution of store flyers, identifying a number of factors related to the demand and the competition influencing the complexities of their allocation to the target population.Design/methodology/approachThe model was developed incorporating the insights found in existing marketing literature and bypassing the limitations of the managerial practices. To this end, an in-depth discussion with a panel of retailers was held. The model was tested in collaboration with a retail chain.FindingsThe proposed system is flexible and provides an almost endless array of solutions in accordance with the retailer's strategic approach to the market. It captures the key trade-offs that need to be made during the decision-making process of a retailer with limited marketing resources.Practical implicationsThe traditional managerial approach, based on a set of operational steps, is overtaken by a model that systematically considers the interrelationships between the decision-making factors involved.Originality/valueThis is the first attempt to analyse spatial distribution of store flyers, a topic that has yet to be explored in retail marketing research. The paper conceptualises the key variables which affect the optimisation problem and reviews the different streams of extant research to obtain the appropriate insights.

scholarly journals Penerapan Kesehatan Dan Keselamatna Kerja (K3) Wisata Arung Jeram Di Pinus Camp, Desa Sumberbulu, Kabupaten Banyuwangi Sebagai Daya Tarik Wisata

2019 ◽  
Vol 7 (2) ◽  
pp. 244
Author(s):  
Miftahol Arifin ◽  
Made Sukana
Keyword(s):  
Occupational Health ◽  
Physical Environment ◽  
Health And Safety ◽  
Tourism Development ◽  
Occupational Health And Safety ◽  
Tourist Attraction ◽  
Radio Communication ◽  
Emergency Situations ◽  
Tour Guides ◽  
White Water

Badeng river is one of rafting location in Sumberbulu Village, Songgon District, Banyuwangi Regency. It has river grade approximately about 2 – 3 where the difficulty for rafting for beginner is still doable. Therefore, rafting in Pinus Camp can be made for tourist attraction. However, it is inevitable that having an activity in a wild nature can cause risk threatening the tourists’ safety. But, if it is done by maximum preparation as possible, it can minimize the unwanted risk. This research aim is to know the rafting activity in Pinus Camp and the implementation of Occupational Health and Safety (K3) on rafting in Pinus Camp as attraction in Badeng river. To collect the data of this research are observation, interview, and documentation. In analyzing used of this is a qualitative descrptive the tourism development and the influence of tourism development toward the physical environment. To have a ruslt of the research related to rafting in Pinus Camp are 3 activities, those are; Rafting, Tubing, and Riverboarding. For rafting and tubing, there are 4 trip packages, those are; long trip package, wonderful trip package, fun trip package and education trip. And for the riverboarding, it doesn’t have any packages yet because the activity is only used for the Pinus Camp guides. And for the results of Occupational Health and Safety (K3) implementation on rafting activity in Pinus Camp as attraction in Badeng river consists of 8 criteria, those are: 1. Occupational Health and Safety (K3) on white water rafting for tour guides, 2. K3 on coordinating and operating rafting tours, 3. K3 on leading the boat crew when doing a rafting, 4. K3 on rafting equipments preparation, 5. K3 on giving direction and debriefing of rafting techniques to boat crews, 6. K3 on anticipating emergency situations and conditions, 7. K3 on developing knowledge about the characteristics of rivers and rapids, 8. K3 of communicated by radio communication (HT) and signals. Keywords: Occupational Health and Safety (K3), Rafting Activities, and Tourist Attraction

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