Potential Management: Comparing the Results of the Innovative Development of Russia and Finland

Author(s):  
Тамара Данько ◽  
Tamara Danko

The article substantiates the necessity of revision of the baseline trends for the management of potentials, comparing the results of innovative development of Russia and Finland. defining their competitive positioning. In recent years, in connection with the market presence of competition for customers, especially buyers of products of famous brands, and for innovative technology, large investment funds global companies is to establish and improve competitive positioning. Note that. the world market among the expected trends in the market positioning of crosscountry, proved to be a sharp increasing attention to information and communication technologies. According to classification of rating Agency “Moody” (“Moody’s”), Finland has the highest credit rating (AAA), which remains unchanged since 2005. The problem is the competitive positioning of countries by global priority factors deserves particular attention today.

2020 ◽  
Vol 10 (513) ◽  
pp. 460-468
Author(s):  
T. V. Ilchenko ◽  

At present, intensification of innovation activity is recognized as the priority direction in the operation of agrarian enterprises. It is determined that this, first of all, requires the formation of a qualitatively new system of marketing provision for innovative development of agricultural producers, introduction of modern information and communication technologies, and the use of digital marketing instruments. Therefore, the research is aimed at substantiating and developing proposals to improve the effectiveness of innovative development of agrarian enterprises with the use of marketing instrumentarium. To achieve the aim, research methods such as analysis and synthesis, comparison, generalization, statistical analysis, structural and logical method, systematization are applied. The indicators of innovative development of food production enterprises are analyzed in accordance with KVED-2010. The key factors that determine the feasibility of using marketing instrumentarium in the innovative development of agrarian enterprises are identified. The main advantages of using information and communication technologies as an important marketing instrument in the innovative activities of agrarian enterprises are defined. Global trends in the development of the digitalization process in agriculture are examined. The peculiarities of digital channels for the promotion of agrarian products are considered, which include content marketing (SEO, SERM, SMM, PR content, e-mail marketing, ORM); digital advertising (contextual, targeted, media advertising); multichannel promotion; web-analythics. The directions of intensification of innovation activities of agrarian enterprises with the use of marketing instruments are defined, which are conventionally systematized by eight groups: operational response; budget optimization; remote mode and taking care of the team; assistance to agrarian business through the growth of corporate social responsibility and implementation of social initiatives; marketing strategy adjustments; transformation of communication mix and portfolio of innovative products; e-com enhancement, focus on trade marketing.


2020 ◽  
Vol 3 (12) ◽  
pp. 99-103
Author(s):  
L. A. FEDOROVA ◽  

The article highlights the results of assessing the human resources potential and socio-economic effects of innovative development of the national economy of the Russian Federation for the period 2011–2019. The analysis of the indicators of the number of people employed in science and research, qualification and age structure, level of publication activity, level of development of information and communication technologies, etc. the conclusions regarding the level of achievement of target indicators of Strategy of innovative development of Russia up to 2020.


2020 ◽  
pp. 31-37
Author(s):  
Tetiana Neboha

Purpose. The aim of the article is to substantiate the scientific and theoretical bases of formation mechanism of strategic management of innovative development of infocommunication sphere as a factor of innovation and modernization of infrastructure of the national economy. Methodology of research. General scientific methods are used in the process of the study, namely: methods of theoretical generalization - to study the mechanism of strategic management of innovative infrastructure development of infocommunication sphere; a systematic approach to support the strategic priority directions of innovative development of sphere of information and communication technologies; methods of analysis and synthesis – to determine the set of activities necessary to achieve the represented strategic directions of innovative development of sphere of Infocommunications. Findings. The mechanism of strategic management of innovative infrastructure development of infocommunication sphere is investigated. Strategic priority directions of innovative development of the infocommunication sphere are substantiated. The complex of necessary measures to achieve the presented strategic directions of innovative development of the infocommunication sphere is determined. Originality. Scientific and theoretical bases of formation mechanism of strategic management of innovative infrastructure development of infocommunication sphere as a factor of innovation and modernization of infrastructure of the national economy is developed. It consists of three modules: forecasting and analytical, of intensification-oriented and certification, the implementation of which contributes to the intensification of innovative processes in all spheres of economic activities and innovative infrastructure development of the national economy. Practical value. The results of research are aimed at solving problems of strategic management of innovative infrastructure development of infocommunication sphere as part of the innovation infrastructure of the national economy and can be applied in the development of a national strategy for the development of information and communication sphere. Key words: ICT sector, innovative infrastructure, national economy, management strategy, innovative development.


Author(s):  
V.P. Vishnevsky ◽  
◽  
O.M. Harkushenko ◽  
M.Yu. Zanizdra ◽  
S.I. Kniaziev ◽  
...  

The monograph investigates the features of information and communication technologies and processes of digitalization of an economy, analyses methodological approaches to monitoring the development and assessing the effectiveness of the digital economy, builds the functions of the dependence of digital costs and final results of economic activity, assesses the transformational potential of emerging economies’ digitalization and substantiates recommendations for increasing their competitiveness. For researchers, teachers, post-graduate students, students, all those who are interested in the problems of digitalization of an economy, industrial revolutions and innovative development.


2021 ◽  
Vol 7 (1) ◽  
pp. 12
Author(s):  
Diamantino Ribeiro ◽  
Natacha Jesus-Silva ◽  
João Ribeiro

The Partnership Agreement established between the European Union and the Member States for the implementation of the European Structural and Investment Funds for the period 2014-2020 has come to an end. It is, therefore, important to understand what impact the Partnership Agreement had on public and private investments in the different Portuguese regions. Support for regional investment has allowed the construction or modernization of collective infrastructures, such as schools, promotion of cultural and natural heritage, investment in energy efficiency, investment in Information and Communication Technologies (ICT) for public services, develop research and development initiatives, as well as urban rehabilitation and mobility. This also includes investments of intermunicipal and business nature. This paper is part of an extended study that analyses the multiplier impact of the application of European Union funds in public and private investment in the 7 Portuguese regions: Porto and North of Portugal, Centro, Lisbon and Tagus Valley, Alentejo, Algarve, Azores and Madeira. In this article we analyse the multiplier impact of the investment of the European funds allocated to the Alentejo Region, in Portugal, under the H2020 Program until the month of March 2020.


The use of marketing communication technologies in the innovative development of enterprises creates appropriate conditions and mechanisms that will stimulate innovative activity and the introduction of its results into the economic practice of enterprises. There are considered in the article the most modern and one of the most optimal technologies for today - the use of existing potential, which is human intelligence. The proposed crowdsourcing technology is based on the use of resources (potential, group intelligence, the principles of self-expression and self-realization of the individual) using information and communication technologies that are suitable for solving important problems of the socio-economic development of enterprises, including innovative ones. A prerequisite for the use of crowdsourcing as a factor in the successful innovation development of enterprises is the spread of modern information technologies and the possibility of their use by participants in innovation processes. Crowdsourcing can become a radical method of producing and commercializing innovation products without significant investments in the conditions of insufficient financial support for innovation processes.


1970 ◽  
Vol 15 (1) ◽  
Author(s):  
Valeriy Yu. Bykov

In the article it is emphasized the importance of informatization of education (IE) both for the system of education of Ukraine and for innovative development of society on the whole. The determination and retrospective view of development of this process, factors which efficiency of IE depends on are presented. It is examined the process of computerization of education, which is a part of IE as well as the importance of introduction the methods and means of information and communication technologies (ICT) into the system of education and creation on this basis computer-oriented informative-communication environment. The basic constituents of educational process, which are influenced by ICT introduction and also modern aims of informatization of education are determined.


Author(s):  
Khaoula Azzouz ◽  
Jabir Arif ◽  
Mohamed Badr Benboubker

The paper focuses on Information and communication technologies (ICT) deployed by Logistics service providers (LSP), particularly for the monitoring and companies. Indeed, nowadays ICT are essential for any implementation of efficient traceability, notably for the outsourcing of logistics activities. This paper is structured around two parts: the first part presenting the state of the art in terms of outsourcing logistics activities and traceability. The second part concerns a comparative study combining a set of LSP operating in Morocco and those operating abroad through several criteria. These criteria include the services offered and the technology deployed for rigorous traceability. The comparative study will determine the profile of the LSP operating in Morocco and adopting an effective and efficient traceability strategy based on innovative technology.


2021 ◽  
Vol 04 (02) ◽  
pp. 29-37
Author(s):  
Zelisko Inna Zelisko Inna ◽  
Hu Songjie Hu Songjie ◽  
Saranenko Andriy Saranenko Andriy

Formation of a competitive economy in the age of information technologies is based on the economy digitalization. Activation of Ukraine's European integration progress and the use of the world's leading technologies require economic development acceleration, which is based on the innovations application in all national economy sectors. The telecommunications industry has strategic importance for ensuring sustainable development, stable industrial and social spheres functioning in Ukraine. Progressive development of science, engineering and technologies, innovation and high knowledge intensity of modern production make special demands as for the ways of telecommunication enterprises development. With deepening of globalization and competition constant intensification, the foundation of telecommunication enterprises functioning are innovations which are enabling their innovative development. Formation of innovative development paradigm of telecommunication enterprises development involves: regulatory and legal support of innovative ideas; state support and stimulation of innovative activity (protection and support of domestic companies, financial support of industrial samples patenting, utility models, inventions abroad); giving priority to innovative factors in order to increase competitiveness and to ensure positive financial performance of enterprises; information interaction and coherence of innovation activity; creativity of approaches to ensure the conditions of the enterprise's innovative activity. Keywords: telecommunication enterprises, innovative activity, innovative development, risk, competitiveness, digital economy, scientific and technological progress, information and communication technologies, information society.


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