scholarly journals How Significant Arabic Brand Name, Halal Logo and Manufacturer Country of Origin Image Trigger Consumer Purchase Decision on Halal Cosmetic

2018 ◽  
Vol 7 (3.30) ◽  
pp. 539
Author(s):  
Telisiah Utami Putri ◽  
. .
Keyword(s):  
Country Of Origin ◽  
Muslim Women ◽  
Purchase Decision ◽  
Brand Name ◽  
On Line ◽  
Preliminary Study ◽  
Line Survey ◽  
Set Up ◽  
Country Of Origin Image ◽  
Main Consumer

Halal cosmetic is becoming a trend, not only directly targeted to muslim women as main consumer but non-muslim women also set as a target. Halal cosmetic is not only perceived as a product that meets islamic laws and proper to be used by muslim woman but more than that, it is perceived as a product that provides good quality assurance, does not contain with harmful substances, safe and ethical products.Some aspects from manufacturer side thought to have significant role as a trigger in purchase decision towards halal cosmetic. This study explores the variabels of Arabic brand name, halal logo and manufacturer country of origin image to be addressed deepen to check how those variabels influence consumer positive perception that lead to purchase decision on halal cosmetic.This study is conducted via on-line survey by using WhatsApp mobile application in Surabaya. Respondents are women 20 – 50 years old, muslim and non-muslim, users of mass-market cosmetic brand in IndonesiaCollected answers from 76 respondents within one week field project. The result of this study is expected to be a preliminary study used by cosmetic manufacturer as a reference to set up the most suitable product strategy to be competitive in halal cosmetic market.  

scholarly journals Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia

2015 ◽  
Vol 11 (27) ◽  
pp. 185 ◽  
Author(s):  
Suharyanti Suharyanti ◽  
Bambang Sukma Wijaya ◽  
Melida Rostika
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Country Of Origin ◽  
Quality Standard ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Competitive Advantages ◽  
Country Of Origin Image ◽  
Post Purchase

This paper examines the role of country-of-origin image (COO image) values in the process of purchase decision making of big motorcycle consumers in Indonesia. Referring to the COO image values such as Authenticity, Differentiation, Quality Standard and Expertise, as well as the elements of purchase decision making process such as Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Decision, researchers conducted in-depth interviews to five Triumph big motorcycle consumers. The results show that the authenticity of the British-made product is the main consideration of consumers both in searching for information and in recognizing the need of big motorcycles. The competitive advantages of product that make it different from other products is the consideration in evaluating the brands, while product quality has the role in stimulating the purchase decision and post purchase actions, in which also strengthened by the perception towards the British-expertise in producing big motorcycles. This research is very beneficial to big motorcycle brands in understanding the mindset of Indonesian consumers.

scholarly journals Consumer Perception of Remanufactured Automotive Parts and Policy Implications for Transitioning to a Circular Economy in Sweden

2019 ◽  
Vol 11 (22) ◽  
pp. 6264 ◽  
Author(s):  
Leonidas Milios ◽  
Mitsutaka Matsumoto
Keyword(s):  
Operations Management ◽  
Significant Risk ◽  
Critical Factor ◽  
Policy Implications ◽  
Life Extension ◽  
Purchase Decision ◽  
Policy Interventions ◽  
On Line ◽  
Auto Parts ◽  
Set Up

Promoting longer lifetimes and efficient re-use of products has a significant potential to save resources and reduce adverse environmental impacts, especially for products that have large resource footprints related to extraction and production processes, as for instance automobiles. Remanufacturing is a product life extension strategy promoting the effective and efficient re-use of products by replacing worn-out components with used or end-of-life parts restored to “like-new” condition and functionality. For developing remanufacturing processes, it is important to take into account the consumers’ perception of remanufactured products, together with factors such as technology and operations management. Previous research has concluded that the perception of a product or service constitutes a critical factor in consumers’ decision-making. However, there is a lack of studies exploring consumers’ perceptions of remanufactured parts, especially in Europe. This contribution analyses the results of an on-line survey (n = 203) of Swedish consumers, concerning their familiarity with remanufactured auto parts and their perceptions on associated benefits and risks. The survey revealed that Swedish car owners have limited knowledge about remanufactured parts. On the other hand, they do recognise the benefits of using such parts, without showing a significant risk aversion in their purchase decision. The survey also explored consumers’ opinion on potential measures to bridge the identified gap in knowledge, revealing that although they would trust a quality certification scheme for remanufactured auto parts—preferably set up by an industry association—that would not be the most critical factor in their purchase decision. Concluding, the article points out the potential of policy interventions to raise consumers’ perception of remanufactured parts to create a market pull for expanding their uptake, and thus increasing the overall resource efficiency in the automotive sector.

scholarly journals Which country does it come from? A review of Business-to-Business Purchase Decision Making Process

2020 ◽  
Vol 76 ◽  
pp. 01007
Author(s):  
Dhyah Harjanti ◽  
Jeremia Novianto ◽  
Noneng Rokayah Sukatmadiredja
Keyword(s):  
Decision Making ◽  
Country Of Origin ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Purchasing Decision ◽  
Advantages And Disadvantages ◽  
One Year ◽  
Country Of Origin Image ◽  
Business To Business ◽  
Main Factor

Previous researches show that the country of origin’s image of Chinese products tends to be negative. However, the data shows that business-to-business (B2B) purchases of Chinese products in Indonesia are higher than purchases of products from other countries that are considered to have a better reputation. This research aims to study how the country of origin’s image plays a role in B2B purchase decision-making process of Chinese products. This research was conducted on B2B consumers who had bought production machines from China. The data obtained in this study are data from two companies of different sizes to be able to see differences and similarities in what factors concern purchases of Chinese production machines. Data is taken from the owners and managers of the two companies involved in the B2B purchasing decision making process. The two companies have also been buying and using Chinese production machines for more than one year so that they can provide information about product advantages and disadvantages. The results showed that the country of origin image was not a significant consideration in the B2B purchasing decision making process. The main factor to be considered is the ability of suppliers to provide products and services according to company needs

scholarly journals Halal Logo, Beauty Blogger & Halal Marketing Package : Which One is the Most Influencing Factors that Lead into Purchase Decision on Halal Cosmetic

2018 ◽  
Vol 7 (3.30) ◽  
pp. 575
Author(s):  
Telisiah Utami Putri
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Digital Media ◽  
Influencing Factors ◽  
Mobile Application ◽  
New Product ◽  
Purchase Decision ◽  
Positive Perception ◽  
On Line ◽  
Line Survey

Halal cosmetic becomes more popular today, and soon or later shall be perceived as a necessity. Halal products themselves are identical with the presence of halal logo on the product or packaging, however does halal logo enough to stimulate consumer to choose a certain halal cosmetic brand?.Consumer nowadays are exposed with more options of communication from many brands, both digital and non-digital media are presented to today’s consumer, in response to current situation manufacturer has to understand kind of media that might significantly affect their consumer behavior. In digital media the presence of beauty bloggers are started to get consumer’s attention and suddenly become a new reference for seeking information of a new product, however the presence of convential halal marketing package is still undeniable, kind of models with hijab and Islamic message on the communication of is also considered  play significant role in building consumer perceptions.This study aims to find out whether halal logo, beauty blogger or conventional halal marketing package is the most significant factor to create consumer positive perception that will ultimately determine purchase decision to buy halal cosmetic products.The study is conducted in Jakarta and Surabaya via on-line survey through WhatsApp mobile application to those active users of social media ages 20-50 y.o and using mass-market cosmetic. Mobile application  is chosen in order to get spesific target respondents who are members of social media. Using structural questionnaire, up loaded digitally by using Google forms, that been delivered by using smartphone through WhatsApp mobile application within 1 week of field study.Findings reveals if conventional halal marketing package is still more significant to create positive perception, followed with Halal logo and beauty blogger.  

ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR

2019 ◽  
Vol 2019 ◽  
pp. 663-668
Author(s):  
Keila de Souza ◽  
◽  
Dinora Floriani ◽  
Mariana Suter ◽  
Venilton Reinert
Keyword(s):  
Country Of Origin ◽  
Foreign Markets ◽  
Country Of Origin Image

MARKETING DE RELACIONAMENTO EM SERVIÇOS ODONTOLÓGICOS

2018 ◽  
Vol 4 (2) ◽  
pp. 29-48
Author(s):  
Soffia Raquel Ferreira Vilela ◽  
Ieso Costa Marques
Keyword(s):  
On Line ◽  
Survey Monkey ◽  
Line Survey

O mercado da prestação de serviços odontológicos tem se tornado cada vez mais competitivo devido à grande quantidade de profissionais e clínicas em funcionamento no Brasil. Para se destacar neste mercado, é preciso estabelecer diferenciais de tratamento e relacionamento com o paciente. Nesse sentido, o marketing de relacionamento pode colaborar para que haja personalização do atendimento, demonstrando uma prestação de serviço de excelência, fidelizando e aprofundando a relação com o paciente. A partir da pesquisa de campo utilizando a ferramenta de questionário on-line Survey Monkey, o presente artigo procurou responder ao seguinte problema de pesquisa: Até que ponto a utilização do marketing de relacionamento pode colaborar com o sucesso das empresas que prestam serviços odontológicos? O objetivo geral deste trabalho foi compreender os fatores críticos que podem contribuir para o sucesso de uma clínica de prestação de serviços odontológicos. E como objetivos específicos: compreender a relação entre a evolução do marketing nível 1.0 ao 3.0, as demandas atuais e sua relação com o marketing de relacionamento em serviços; identificar os fatores mais relevantes para a fidelização de clientes que buscam por serviços odontológicos; e levantar a frequência e os critérios utilizados pelos pacientes a buscarem uma clínica odontológica. O resultado da pesquisa indicou que a aplicação do marketing de relacionamento pode ser de grande importância na fidelização do cliente. Isso é demonstrado nas respostas recebidas, posto que os principais aspectos encontrados nos resultados mostram que características não concernentes à parte técnica da Odontologia, como a confiança transmitida pelo profissional, qualidade em geral, formas de pagamento flexíveis, são pontos altamente considerados pelo paciente na escolha e retorno ao mesmo profissional e/ou clínica odontológica.

Analysis of occupational pathology physician competencies as part of professional standard development

2020 ◽  
Vol 60 (12) ◽  
pp. 925-935
Author(s):  
Evgeny E. Shigan ◽  
Lyudmila M. Saarkoppel' ◽  
Pavel V. Serebryakov ◽  
Irina N. Fedina
Keyword(s):  
Occupational Medicine ◽  
Professional Training ◽  
Professional Community ◽  
Professional Standard ◽  
Knowledge And Skills ◽  
On Line ◽  
Survey Results ◽  
Line Survey ◽  
Primary Focus ◽  
Standard Development

Improving professional training and optimizing the work of doctors who provide medical care to patients who come into contact with harmful occupational factors require the approval of a professional standard for the occupational pathology physician. The purpose of the study was to analyze the opinion of the professional community about the importance of various labor functions and labor actions, priority knowledge and skills of occupational pathologists in the development of a professional standard. To achieve this goal, an on-line survey of physicians in occupational pathology and occupational medicine was conducted. Analysis of the survey results showed that the significance of professional competencies is evaluated by specialists to varying degrees. Primary focus is on examination of professional suitability and the link between diseases and the profession. However, correlations of competencies of various blocks indicate the importance of all areas of work of a professional pathologist, which should be taken into account when training specialists in this profile.

The influence of Country of Origin Image on HCMC consumer attitudes towards Vietnamese garments

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Strong Influence ◽  
Positive Relationship ◽  
Country Of Origin ◽  
Consumer Attitudes ◽  
Competitive Advantages ◽  
Age And Gender ◽  
Managerial Implications ◽  
And Gender ◽  
Country Of Origin Image ◽  
Relationship Of

The study analyses the factors of Country of Origin Image influencing Vietnamese consumer attitudes towards Vietnamese garments by surveying 366 customers. Cronbach's Alpha analysis and EFA analysis together with multiple regression analysis were used with SPSS. The results show that only two components having a strong influence are "Country of Origin Image" and "Country of Origin Image of Product"; only "Country of Origin Image of Product" affects consumer’s perceived cost of garments; finally, there is a positive relationship of perceived benefits and a negative one of perceived cost of attitudes towards Vietnamese garments. There is no difference in terms of "income", "age" and "gender" for consumer attitudes towards Vietnamese garments. The study also suggests a number of managerial implications for the garment companies to have better competitive advantages.

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